Competitive Analysis

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Competitive Analysis Powered By Docstoc
					This is a document that identifies a company’s competitors and evaluates their strategy
to determine their strengths and weaknesses. This template is a critical part of the
marketing plan of a company. With this evaluation, a company can establish what
makes their product or service unique, and therefore what attributes need to be
marketed in order to attract the target market of the business. This document should be
used by small businesses or other entities that want to assess the strengths and
weaknesses of their competitors and their own company.
                                                                     Competitive Analysis
                                 My                                             Competitor   Competitor   Competitor   Importance to
         Factor                Business            Strength          Weakness      A            B            C           Customer

 Products
 Price
 Quality
 Selection
 Service
 Reliability
 Stability
 Expertise
 Company
 Reputation
 Location
 Appearance
 Sales Method
 Credit Policies
 Advertising
 Image




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Description: This is a document that identifies a company’s competitors and evaluates their strategy to determine their strengths and weaknesses. This template is a critical part of the marketing plan of a company. With this evaluation, a company can establish what makes their product or service unique, and therefore what attributes need to be marketed in order to attract the target market of the business. This document should be used by small businesses or other entities that want to assess the strengths and weaknesses of their competitors and their own company.