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A Snapshot of Plastic Surgeons' Practices, Procedures, Trends and
Sites of Care

Description:    The analysis results indicate plastic surgery is changing as new cosmetic minimally invasive
                procedures become more popular. Surgeons are migrating away from traditional treatments and
                sites of care, to take advantage of the new treatments and the increasing popularity and
                acceptance of cosmetic treatments. Insurance issues are driving surgeons away from reconstructive
                procedures and segments are beginning to evolve based on the type of procedures a surgeon
                performs. There are significant growth opportunities for both surgeons and manufacturers of plastic
                surgery products.

                The results feature a summary of surgeons’ self-reported procedures by category type (non-
                invasive, minimally invasive, invasive, cosmetic, and reconstructive) and site of care. Also included
                is a summary of patient characteristics and trends in converting consultations into procedures.

                The information has applicability to sales, advertising, training, professional education, forecasting
                and other business functions.

                Methodology and Purpose of this Research

                100 American Medical Association (AMA) board certified plastic surgeons were randomly selected
                from a list of 6300 surgeons to participate in a self-administered questionnaire (SAQ) featured on
                the internet. Upon completion of the SAQ, 20 of the participants were selected to participate in a
                follow-up depth interview conducted via the telephone.

                The purpose of the study is to provide information on surgical practice characteristics, procedures
                performed and patient characteristics to be used at face value, as well as in conjunction with other
                data to segment the market.



Contents:       Introduction & Report Overview
                Abstract
                Measurement Objectives
                Sample Design & Distribution
                Measurement & Data Collection Design
                How to read this report
                Executive Summary & Key Findings
                Detailed Findings

                I. Plastic Surgeon Demographics

                a. Plastic Surgeon Years in practice
                b. Plastic Surgeon Sites of care (where do they perform their procedures)
                i. Primary hospitals
                ii. Surgery centres
                iii. Private offices
                c. Plastic Surgeon gender

                II. Plastic Surgeons Procedures

                a. Plastic Surgeons procedures performed by category
                i. Reconstructive
                ii. Cosmetic non-invasive
                iii. Cosmetic minimally invasive
                iv. Cosmetic surgical invasive
                v. Other
                b. Plastic Surgeons cosmetic surgical procedures performed by type
i. Rhinoplasty
ii. Liposuction
iii. Blepharoplasty
iv. Breast augmentation
v. Rhytidectomy
vi. Abdominoplasty
vii. Brow lift
c. Plastic Surgeons cosmetic surgical procedures performed at various sites of care
i. Hospital
ii. Ambulatory / Surgery center
iii. Private office
d. Plastic Surgeons cosmetic surgical procedural trends
i. Increase from past year
ii. Decrease from past year
iii. No change from past year
e. Plastic Surgeons cosmetic non-surgical treatments by type
i. Botox Injections
ii. Chemical Peels
iii. Microdermabrasion
iv. Laser Hair Removal
v. Sclerotherapy
vi. Soft Tissue Filler
f. Plastic Surgeons cosmetic non-surgical treatments performed at various sites of care
i. Hospital
ii. Ambulatory / Surgery center
iii. Private office
g. Plastic Surgeons cosmetic non-surgical treatment trends
i. Increase from past year
ii. Decrease from past year
iii. No change from past year

III. The Cosmetic Patient Profile

a. Plastic Surgeons patients seen by procedural type
i. Overall / Typical month
ii. Cosmetic
b. Plastic Surgeons cosmetic patient’s conversion trends
i. Consultation
ii. Cosmetic Procedural Outcomes
c. Repeat patients treated by surgeon personally vs. another surgeon
d. Patient age
e. Patient gender
f. Patient ethnicity

Conclusions
Recommendations
Suggested Analysis
About the Author

Table of Figures

Figure A-1 Geographical Spread of respondents
Table 1-1 Number of Years in Practice
Figure 1-1 Years in Practice Pie chart (Quartile %)
Figure 1-2 Years in Practice Histogram
Table 1-2 Sites of Care
Table 1-3 Operating Suites
Table 1-4 Other Plastic Surgeons
Figure 1-3 Sites of Care Demographic
Table 1-5 Male vs. Female Surgeon Respondents
Figure 1-4 Surgeon Respondent Gender Pie Chart
Table 2-1 Specific Procedures Performed Per Month
Figure 2-1 Number of Specific Procedures Performed Per Month
            Table 2-2 Specific Cosmetic Surgical Procedures Performed Per Month
            Figure 2-2 Specific Cosmetic Surgical Procedures Performed Per Month
            Table 2-3 Specific Cosmetic Surgical Procedures Performed at Various Sites of Care Figure 2-3
            Percentage of Specific Cosmetic Surgical Procedures Performed at Various Sites of Care
            Table 2-4 Changes to the Number of Cosmetic Surgical Procedures Over The Past Year
            Figure 2-4 Net Percentage of Surgeons Reporting an Increase in the Number of Featured
            Procedures
            Table 2-5 Specific Cosmetic Non-Surgical Procedures Performed Per Month
            Figure 2-5 Number of Specific Cosmetic Non-Surgical Procedures Performed Per Month
            Table 2-6 Specific Cosmetic Non-Surgical Procedures Performed at Various Sites of Care
            Figure 2-6 Percent of Specific Cosmetic Non-Surgical Procedures Performed at Various Sites of Care
            Table 2-7 Changes to the Number of Cosmetic Non-Surgical Procedures Over the Past Year
            Figure 2-7 Net Percent of Surgeons Reporting an Increase in the Number of Featured Procedures
            per Year
            Table 3-1 Cosmetic Patients Seen and Not Treated
            Figure 3-1 Cosmetic vs. Reconstruction Patients and Consultation Only vs. Therapy Received
            Table 3-2 Changes in the Number of Patients Electing Cosmetic Treatments Following Consultation
            Figure 3-2 Percent of Surgeons Who Experience Changes in the Number of Patients Electing
            Cosmetic Treatments Following Consultation
            Table 3-3 Repeat Patients Treated by Surgeons Personally vs. another Surgeon
            Figure 3-3 Percentage of Repeat Patients Treated by Surgeons Personally vs. another surgeon
            Table 3-4 Cosmetic Patients per Age Category
            Figure 3-4 Percentage of Cosmetic Patients per age Category
            Table 3-5 Cosmetic Patients Gender
            Figure 3-5 Percentage of Female vs. Male Cosmetic Patient
            Table 3-6 Cosmetic Patients Race
            Figure 3-6 Percentage of Cosmetic Patients per Race Category



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