Anti-Aging Movement in the
By Jessica Paik
• Why is the anti-aging industry so huge?
• What are the products and services involved
in the anti-aging market?
• What are some rising problems as a result
of the anti-aging trends?
• Anti-Aging Industry
• Baby Boomers
• Technology and Availability
• Media and Celebrities
• Different attitudes about the industry
• 30 billion dollar market
• Most cosmetic companies have a special
skincare line devoted to anti-aging
• Many spas and dermatologists also provide
services aimed at age prevention or reversal
• Botox Injections- Treats frown lines, forehead furrows, "crow's feet," lines
and wrinkles of the lower face by preventing muscles to contract
• Collagen/Fat Injections- Plumps up creased, furrowed, or sunken facial skin;
add fullness to lips and backs of hands.
• Face lifts- Improves sagging facial skin, jowls, and loose neck skin by
removing excess fat, tightening muscles, redraping skin. Most often done on
men and women over 40.
• Eyelifts- Corrects drooping upper eyelids and puffy bags below the eyes by
removing excess fat, skin, and muscle.
• Chemical Peels- Restores wrinkled, blemished, unevenly pigmented, or sun-
damaged facial skin, using a chemical solution to peel away skin's top layers.
• Microdermabrasion- Mechanical scraping of the top layers of skin using a
high-speed rotary wheel. Softens sharp edges of surface irregularities,
including acne and other scars and fine wrinkles, especially around the mouth.
• Baby boom generation is now reach middle age
• They were known for their youthfulness and
carefree attitudes during the 70’s
• Many Baby boomers are having a hard time
accepting aging as an inevitable decline.-Masci
• There are about 78 million baby boomers in
• They are the primary contributors to the anti-aging
• Old people are the center of many jokes
• There are many stereotypes about the aging population
(old hag, old geezer)
• Older people are not considered attractive after a certain
• No longer have sexual appeal on others
• Ignored or not taken seriously because of their age
Technology and Availability
• “They're coming out with more techniques that are non-
invasive and can be done in the office, cheaply and
quickly.” Vicki Joy, a spokeswoman for the American Academy of Anti-Aging Medicine in
• “Plastic surgery was once reserved for movie stars and
millionaires. But today cosmetic procedures are well
within reach for most middle-class Americans.”
• Most spas and dermatologists have skin care specialists
who are willing to perform non-surgical procedures.
Media and Celebrities
• The media celebrates youth
• There are positive images of youth everywhere
• Positive images of older population is rare
• It is difficult for actresses and models to find employment
past a certain age
• Many of the older celebrities who are successful admit to
having procedures done
Different Approach to Marketing
• “Embrace the best
years of your
potential that lies
To Botox or not?
• “People are so obsessed with looking young. I see women in their thirties
pulling this up and tucking that back.” -Halle Berry
• “Boomers know they're going to die,” says Spokesperson of the American
Academy of Anti-Aging Medicine. “But they want to look and feel good while
they're alive instead of spending their final years in a nursing home like so
many people do today.”
Is the anti-aging bad?
• The growth of the anti-aging market isn’t
necessarily a negative thing but this shows the
negative attitude Americans have towards aging.
• America’s obsession with youth is contributing to
the insecurity and dissatisfaction people have with
their image. These problems prevent people from
leading healthy lifestyles.