Report: Growing Adoption of ‘Green Marketing’ :
l Green marketing: buoyant, recession-proof
l Important green marketing industries: automotive and food
l Legislation and regulation forces adoption of green marketing
June 23, 2011 10:07 AM Eastern Daylight Time
LONDON--(EON: Enhanced Online News)--Consumer interest in the environment has seen growth in the green
marketing sector, which expects to achieve $3.5 trillion by 2017; as discussed in a new report on
companiesandmarkets.com. Regulation and competition are driving adoption of green marketing techniques.
Green Marketing: A Global Strategic Business Report
The Green Marketing research report indicates that the European and US regions dominate the market, and expect
to maintain this throughout the reporting period. Environmentally conscious consumers are spending more money on
green products and technologies, a trend which is being adopted by those in the grocery, clothing, hardware and
electrical retail sectors, amongst others.
Green marketing fared well during the recession, attributed to the fact that products deemed environmentally friendly
often have consumer benefits – e.g., using less electricity than their non-green counterparts. Social awareness is also
increasing, with growing concern over how products are produced. The green marketing research report indicates
that consumers are prepared to pay more for goods which have been produced fairly and with minimal
Environmentally friendly marketing is focused on waste reduction/avoidance and recycling, combined with efficient
practices and resource use. Use of green marketing techniques offers two key benefits for an advertiser: one being
the changes to consumer perception of the brand, and the other being the reduced costs associated with using the
Internet and mobile devices for marketing purposes.
Green marketing credentials and brand perception are particularly important to larger companies with high carbon
footprints and CSR commitments.
Within the Green Marketing report are 308 company profiles including Wal-Mart Stores Inc; Toyota Motor
Corporation; The Clorox Company; Nike Inc; General Motors Company; Del Monte Foods; Canon Inc; Herman
Miller Inc; Cereplast Inc; Mary Kay Inc; General Electric Company; The Procter & Gamble Company and
The 1261 page report on the green marketing industry includes historic and forecast data (2003-2017). Broken
down by geography - Asia Pacific, Canada, Europe, Japan, Latin America, US and Rest of World, it also includes
analysis of industry activity, trends and other influencing factors.
Companies & Markets
London (UK): +44 (0) 203 086 8600