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This report is the result of an extensive survey drawn from company’s exclusive panel of leading defense supplier industry executives.
Aarkstore Enterprise - Global Defense Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies Synopsis This report is the result of an extensive survey drawn from company’s exclusive panel of leading defense supplier industry executives. It analyzes how defense industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011–2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes. • Scope The opinions and forward looking statements of 307 industry executives have been captured in our in•depth survey, of which 58% represent Director and C•level respondents •The research is based on primary survey research conducted by company accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations •The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia•Pacific and Africa & Middle East •This report covers data and analysis on buyer expenditure, procurement and industry developments •Key topics covered include defense supplier expenditure activity, behaviors and strategies, threats and opportunities, economic outlook and business confidence. •In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats •The report examines current practices and provides future expectations over the next 12•24 months Reason To Buy •Drive revenues by understanding future product investment areas and growth regions •Better promote your business by aligning your capabilities and business practices with your customer’s changing needs •Secure stronger customer relationships by understanding the leading business concerns and changing strategies of the industry •Predict how the industry will grow, consolidate and where it will stagnate •Uncover the business outlook, key challenges and opportunities identified by suppliers •Identify market specific growth opportunities •Understand customers changing needs and align business strategies accordingly For more information, please contact : http://www.aarkstore.com/reports/Global-Defense-Supplier-Industry-Outlook-Survey- 2011–12-Industry-Dynamics-Market-Trends-and-Opportunities-Expenditure-and- Procurement-Strategies-131674.html Related Reports Business Confidence in the Global Defense Supplier Industry in 2011-12: Industry Dynamics, Market Trends and Opportunities, and Demand and Expenditure Forecast Contact : Minu Mobil No: +919272852585 Email : email@example.com Websie : http://www.aarkstore.com Emai : firstname.lastname@example.org
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