Aarkstore Enterprise - Global Defense Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies

Document Sample
Aarkstore Enterprise - Global Defense Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Expenditure and Procurement Strategies Powered By Docstoc
					Aarkstore Enterprise -

Global Defense Supplier Industry Outlook Survey 2011-2012: Industry Dynamics, Market
Trends and Opportunities, Expenditure and Procurement Strategies

Synopsis

This report is the result of an extensive survey drawn from company’s exclusive panel of leading
defense supplier industry executives. It analyzes how defense industry suppliers’ media spend,
marketing and sales strategies and business practices are set to change in 2011–2012. This report
gives you access to the media channel spending outlooks, media budgets, marketing agency
selection criteria, business challenges and sales tactics of leading suppliers. The report also
identifies future growth of suppliers, M&A and investment expectations. This report not only
grants access to the opinions and strategies of business decision makers and competitors, but also
examines their actions surrounding business priorities. The report also provides access to
information categorized by region, company type and sizes. •

Scope

The opinions and forward looking statements of 307 industry executives have been captured in
our in•depth survey, of which 58% represent Director and C•level respondents
•The research is based on primary survey research conducted by company accessing its B2B
panels comprised of senior purchase decision makers and leading supplier organizations
•The geographical scope of the research is global – drawing on the activity and expectations of
leading industry players across the Americas, Europe, Asia•Pacific and Africa & Middle East
•This report covers data and analysis on buyer expenditure, procurement and industry
developments
•Key topics covered include defense supplier expenditure activity, behaviors and strategies,
threats and opportunities, economic outlook and business confidence.
•In the report buyers identify what suppliers need to do to maintain their business and the key
actions being taken by industry players to overcome the leading business threats
•The report examines current practices and provides future expectations over the next 12•24
months


Reason To Buy

•Drive revenues by understanding future product investment areas and growth regions
•Better promote your business by aligning your capabilities and business practices with your
customer’s changing needs
•Secure stronger customer relationships by understanding the leading business concerns and
changing strategies of the industry
•Predict how the industry will grow, consolidate and where it will stagnate
•Uncover the business outlook, key challenges and opportunities identified by suppliers
•Identify market specific growth opportunities
•Understand customers changing needs and align business strategies accordingly
For more information, please contact :
http://www.aarkstore.com/reports/Global-Defense-Supplier-Industry-Outlook-Survey-
2011–12-Industry-Dynamics-Market-Trends-and-Opportunities-Expenditure-and-
Procurement-Strategies-131674.html

Related Reports
Business Confidence in the Global Defense Supplier Industry in 2011-12: Industry
Dynamics, Market Trends and Opportunities, and Demand and Expenditure Forecast

Contact : Minu
Mobil No: +919272852585
Email : contact@aarkstore.com
Websie : http://www.aarkstore.com
Emai : enquiry@aarkstore.com

				
DOCUMENT INFO
Description: This report is the result of an extensive survey drawn from company’s exclusive panel of leading defense supplier industry executives.