Amazon and Google

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Amazon and Google Powered By Docstoc
					      vs.

       By:
Melissa Anderson
  Matt Racette
   Kyle Elkins
Competitive Advantage

   Google offers a “Gmail” account
    that offers email, a calendar, online
    storage and more.
   This improves the company to
    customer relationship.
   They also offer a downloadable
    toolbar for Internet Explorer.
Compare and Contrast
   Both Google and Amazons’ strategies are
    to expand:
       Google offers more than just a search engine
       Amazon sells more than just books

   Amazon expanded through offering
    products not only from commercial
    business, but also private sellers.
       Provides the customer with more options and
        variety
          in price

          and product
Digital Technology

   Competitive Advantage
       Amazon introduced the Kindle – a
        wireless reading device that you can
        download books, magazines &
        newspapers to.
       Google has no portable search engine
Innovation

   In comparison
       Amazon searches for new ways to
        organize their website: consumer-
        friendly
       Google makes their search engine
        faster and more efficient
            Elite search engine on the web

				
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posted:6/23/2011
language:English
pages:5