Cable Cable vs TV Hong Chi Shiau Com

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					Cable vs. TV

 Hong-Chi Shiau
   Com 230
                         Top 10 shows
                          Nielsen Media Research Top 20
                           Week of Oct. 31-Nov. 6, 2005

                           1   CSI CBS9:00PM Thu
     2   DESPERATE HOUSEWIVES ABC 9:00PM Thu
           3 WITHOUT A TRACE CBS10:01PM Thu

          4 GREY'S ANATOMY ABC10:01PM Sun 12

                  5 NCIS CBS 8:00PM Tue
     6 NFL   MONDAY NIGHT FOOTBALL ABC9:07PM Mon
          7 SURVIVOR: GUATEMALA CBS8:00PM Thu

                   8   COLD CASE CBS8:10PM Sun
                        9 CSI: NY CBS10:00PM Wed

             10   CRIMINAL MINDS CBS 9:00PM Wed
1.
         Factoids
Which TV program has
 been sold to the largest
 number of countries?
              Answer


       Baywatch
As of 2002, Baywatch has been syndicated
      in 87 countries around the world.
          Viewerships
AC-Nielsen
Three important indicators:
Rating
Share
CPM (Cost per thousand)
      Operation of TV stations
Sources for TV programming
   Self-production (expensive, news-
    oriented)
   From network
O-and-O
Affiliation
   Syndication
        Popular sitcom 2003
   Friends
   Everybody loves Raymond
   Fraser
   Will & Grace
                 Technology
   Invented by Philo Farnsworth in the 1920s.
   RCA (Vladimir Zworykin) claimed its invention
    but did not patent it successfully.
   In 1953 FCC settled on the RCA system – 525
    lines.
   Two other systems: European 625 lines /
    Japan HDTV 1,124 lines,
              History
 1948-1952 (Freeze period; golden age)
Spectrum allocations assignment
VHF (2-13); UHF (14-83)
 The rise of networks (NBC, CBS, ABC)

1956, two-thirds
Ratings and CPM ruled
 TV industry relocated
              I love Lucy
 Introduced in 1951 by Desi Arnaz and
  Lucille Ball
Significances:
 It was NOT transmitted live.

 Multiple Cameras filmed several takes

 Television industry shifted from New York
  to Hollywood.
How do we receive TV signals?
                              CNN, ESPN
              Satellite




                                    TV Station
 Regular
 households
                   Cable operator
             Delivery systems
   Over-air stations (Network)
    NBC (first), ABC, CBS, Dumount
   Cable: optical fiber cable
    HBO, CNN
   Satellite-Direct (TV receive only) DBS
   Interactive TV (Internet)
   Video/DVD
       Do you find your jobs?
   Chief Engineer: keep station on the air;
    monitors FCC standard
   Program director: Select and schedule
    programs, negotiate for syndicated programs
   News directors
   Sales managers
   Traffic managers: schedule commercials
   Research Director
        Over-air networks
In addition to the big three, several new
  networks were established: (narrowcasting)
 FOX (News Corporation):

Simpsons
 WB (Warner Bro.)

Buffy the Vampire
 UPN (Viacom): United Paramount Network
              Cable TV
CATV (Community antenna TV)
must-carry policy: Cable operators must
 carry local broadcast signals
MSO (multi-system operators)
Cable networks (ESPN; CNN)
                 CNN
   Ted Turner
   Cable News Network (Superstation)
   Headline News (around the clock)
   Persian Gulf War made affiliates drop their
    three big networks’ news programs (1991)
                  HBO
          Short for home box office


first cable network
   1975, Gerald Levin took over Home box
    office.
   Initially – Pay-per-view
   24 hour programming (pay-per-month)
        Content production
 Entertainment: Fin-syn rule (studio
  houses; syndication) New vs. Old
Production houses in Hollywood
 Network news: By network

 Local news: By local TV stations

 Sports: network has to buy rights to carry
  the event
 Cable production; Cable networks
  production.
       Public Broadcasting
             Service
   Founded in 1967
   PBS does NOT pay affiliates; affiliates pay PBS.
   PBS has income from corporations, foundations,
    and viewers themselves.
   Educational programming (1970s Sesame
    Street)
   Local programming (Nixon)

				
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