Baltic Cruise Project by chenmeixiu

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									     BALTIC CRUISE Project




Baltic Cruise Project




     Part I & II
                                                   BALTIC CRUISE Project

Contents

CONTENTS .........................................................................................................................0
1. INTRO..............................................................................................................................1
2. BACKGROUND ..............................................................................................................1
3. OBJECTIVES ..................................................................................................................1
4. ORGANIZATIONAL SETUP ...........................................................................................2
   4.1. STEERING COMMITTEE ...............................................................................................................2
   4.2. LEAD PARTNER, PROJECT SECRETARIAT, PROJECT DIRECTOR .....................................................2
5. ACTIVITIES IN BCP I ......................................................................................................2
   5.1. WP 1 – SERVICE STANDARDS & LOCAL CRUISE NETWORKS .....................................................2
   5.2. WP 2 – BRANDING & PRODUCT DEVELOPMENT ........................................................................2
   5.3. WP 3 – PRESS & PR ...................................................................................................................2
   5.4. WP 4 – MARKETING ...................................................................................................................2
6. PARTNERS .....................................................................................................................4
7. RESOURCES ..................................................................................................................5
   7.1. FINANCIAL SET UP IN BCP I .......................................................................................................5
   7.2. MAIN BUDGET ...........................................................................................................................6
8. CONCLUSION.................................................................................................................7
1A. PURPOSE OF BCP II ...................................................................................................9
2A. ACTIVITIES IN BCP II ..................................................................................................9
   2A.1. PR & PRESS WORK ..................................................................................................................9
   2A.2. MARKETING .............................................................................................................................9
   2A.3. QUALITY ..................................................................................................................................9
3A. OBJECTIVES ...............................................................................................................9
4A. FINANCIAL SET UP IN BCP II...................................................................................11
5A. BUDGET .....................................................................................................................12
6A. CONTACT, PROJECT SECRETARIAT .....................................................................13
7A. APPENDICES .............................................................................................................13
                                       BALTIC CRUISE Project



1. Intro
The Baltic Cruise Project (BCP) is a collaborative development project aimed at integrating the Baltic
Region’s cruise tourism industry into a sustainable 3-year growth strategy. Participating members in the
project represent the 10 countries that surround The Baltic Sea. Some are represented by several
destinations thus totaling 19 destinations and 32 participating partners of whom two are business partners
(see chap 6).

The project’s outputs are expected to lead to:

    1. Enhanced economic, environmental and social sustainability of the Baltic cruise sector
    2. Increased competitiveness of the Baltic Sea Region on the global cruise market.
    3. Steadily high growth rates of the Baltic cruise sector.

In measurable terms the project is expected to guarantee:
    - 20% growth in the number of cruise passengers visiting the Baltic Sea Region and
    - 4% growth of the Baltic Sea Region's share of the global cruise market. This will create new jobs in
       branches providing various services to cruise passengers in Baltic cruise cities and generate extra
       revenue for city budgets.
    - With 30% of cruise passengers returning to the Baltic Sea Region, in the long run the project will
       result in the growth of other types of incoming tourism to the Baltic Sea Region as well.

In collaboration, the partners find improved business opportunities and market standing in the establishment
of new networks, better channels of communication, and the introduction of best practice strategies for
improving service standards in ports.

The Baltic Cruise Project receives funding from EU / Interreg IIIB sources and thus is subject to the political
guidelines and methodological framework inherent herein.

2. Background
The BCP builds on the developing network as a prerequisite for reaching the goals set forth in the original
application for INTERREG IIIB funds. Thus the project recognizes the fact that the countries surrounding the
Baltic Sea to some extent share a common history, common values, a comparable way of conducting
business and perceiving law, common patterns of infrastructure and urban systems, as well as a common
sociopolitical identity.

The complex business of networking is crucial to maintaining and improving the competitiveness of the
region’s economies and companies. Applied within the methodological framework of sustainable
development strategies, networking is a way of advancing the regionalization process of the region.

In recognition of the regionalization perspective in the BCP the BSR INTERREG IIIB Steering Committee
decided on 4th of June 2004 to grant funding for the project. Thus the EU mirrors port/city partner
contributions on a 50/50 basis. Equally, all partners of the project have consented to the overall strategy of
the INTEREG IIIB program: The transfer of knowledge through best practice to all major ports in the region;
and the development and dissemination of the methodology for promoting ports towards cruise tourism.

3. Objectives
Firstly, the objectives for BCP I are to apply the spatial development approach to the cruise sector in the
Baltic States Region for promoting the sector's sustainable development and growth, in particular, by means
of:
            1. disseminating the value-adding model of local cruise networks and establishing local cross-
               sectoral cruise networks in all of the participating port-cities
            2. integrating the cruise sector into the spatial development strategies, with due regard to the
               sector's environmental and social impacts
            3. overcoming the disparities between the Baltic cruise destinations through the development
               of common standards for service and reception facilities in the ports
            4. specifying the needs for local infrastructure investments in line with the developed
               standards.

                                                      1
                                         BALTIC CRUISE Project

Secondly, we want to create a common branding platform for joint promotional activities of the Baltic cruise
destinations on the international cruise market, in order to increase the efficiency of promotional campaigns
carried out by the individual cities.

Finally, the objective is to increase name recognition of the Baltic Sea Region as a preferred cruise area and
bring the Baltic Regions’ varieties into cruise company catalogues with the aim of extending the number of
ships/passengers visiting the Baltic Sea Region and enhancing the development of Pan-Baltic cruising.

4. Organizational Setup

4.1. Steering committee
The strategic guidance of the project is carried out by a steering committee consisting of decision-makers
from each partner organization. The steering committee meets twice biannually and considers key issues
related to the project's progress, as well as changes in the project's plans. The steering committee monitors
all activities and oversees the project’s progression and the adherence to strategies and goals set forth in the
general actions plans (the ongoing application framework to the Interreg IIIB commission).

4.2. Lead partner, project secretariat, project director
In association with the lead partner the project secretariat acts on behalf of the steering committee and
partners in day-to-day matters, while operating communications, administration, and secretarial activities on
management level.

The Interreg IIIB programme is based on the lead partner principle. The lead partner is the partner in charge
of the operation, which bears financial and legal responsibility to the Investitionsbank Schleswig-Holstein.
The lead partner guarantees to the Investitionsbank Schleswig-Holstein that it is entitled to represent the
project partners participating in the project, and is, accordingly, liable to the Investitionsbank Schleswig-
Holstein for the total amount of the subsidy. As a result, project partners do not bear financial and legal
responsibility to the Investitionsbank Schleswig-Holstein directly. This organizational set up will be the same
in BCP II.

5. Activities in BCP I
The driving force in the BCP I is the project’s activities. The activities involve all participating destinations and
partners. The activities are grouped in four Work Packages (WP).

5.1. WP 1 – Service Standards & Local Cruise Networks
All destinations and ports involved in the Cruise Baltic Project are responsible for implementing common
standards for service and port facilities. The common standards include establishment of a local cruise
network in all participating destinations. These will advance a positive dialogue among all cruise partners
and promote the Baltic Sea Region as a player on the international cruise market. These standards will be
specified in our handbook in process.

5.2. WP 2 – Branding & Product Development
“10 countries on a string” is the project’s payoff. Together with the logo and the branding platform it was the
first completed activity. The branding platform is applied by the Baltic Sea Region cruise destinations, both
individually, and through joint promotional campaigns and materials. To meet the increased demands for
diversity of Baltic Sea itineraries, new transnational thematic products are being developed.

5.3. WP 3 – Press & PR
The Press & PR goal it to increase awareness of the Baltic Sea Region as a top-class cruise destination
through presswork and PR targeted at international cruise media and lifestyle and travel trade media. To
support the work of the local cruise networks, the project activities are also communicated in local Baltic Sea
media.

5.4. WP 4 – Marketing
The professional cruise segment is the main target group of the project. To increase the awareness of the
endless possibilities in the region and inspire more Baltic Sea itineraries, a varity of marketing tools have
been developed a) presentation film, b) Photo library, c) product and facts sheet and d) website:
www.cruisebaltic.com. Furthermore, we have succeeded in producing a handbook, branding film (long and


                                                         2
                                   BALTIC CRUISE Project

short version), a destination guide, product guide, key straps and USB-disks with short version (see
appendix C). At the moment we are working on more giveaways.




                                                 3
                                     BALTIC CRUISE Project

6. Partners
The number of partners totals 32 (as of September 2006) representing 10 countries.
Cruise Baltic Partners:
Denmark           Copenhagen             •   Wonderful Copenhagen, Lead Partner
                                         •   Copenhagen Malmö Port

Finland           Helsinki               •   City of Helsinki
                                         •   Port of Helsinki
                                         •   Helsinki City Tourist & Convention Bureau
                  Turku                  •   Turku City Tourist Office
                                         •   Port of Turku
Germany           Rostock                •   Rostock Port Authority
Latvia            Riga                   •   Riga City Council
                                         •   Riga Passenger Port
Lithuania         Klaipèda               •   Klaipèda State Seaport Authority
                                         •   Klaipèda Tourism and Culture Information Center
                                         •   Klaipèda City Municipality
Sweden            Stockholm              •   Stockholm Visitor’s Board
                                         •   Ports of Stockholm
                                         •   Stockholm City Council
                  Kalmar                 •   Destination Kalmar
                                         •   Port of Kalmar

Denmark           Rønne                  •   Port of Rønne Ltd
Estonia           Tallinn                •   Port of Tallinn
                                         •   Tallinn City Enterprise Board
Finland           Mariehamn              •   Port of Mariehamn
                                         •   Åland Tourism Board
Poland            Gdynia                 •   Port of Gdynia
                                         •   Gdynia City Hall
Sweden            Elsinore/              •   Elsinore Tourism and Business Association
                  Helsingborg            •   Town of Helsingborg
                  Göteborg               •   Port of Göteborg AB
                  Karlskrona             •   Municipality of Karlskrona
                  Malmö                  •   Malmö Tourism
                  Visby                  •   Port of Visby
Norway            Oslo                   •   VisitOSLO as
Russia            St. Petersburg         •   City of St. Petersburg
Business Partners
                                         •   RezidorSAS Hotels
                                         •   SAS Scandinavian Airlines, SAS Scandinavia Promotion




                                                    4
                                  BALTIC CRUISE Project


7. Resources


7.1. Financial set up in BCP I



                 Partners                Cash (EUR)        In-kind (EUR)    Other (EUR)    Total (EUR)


Copenhagen                                        30.000           30.000                           60.000
Elsinore/Helsingborg                              15.000           30.000                           45.000
Gdynia                                            15.000           15.000                           30.000
Göteborg                                          15.000            7.500                           22.500
Helsinki                                          30.000           44.000                           74.000
Kalmar                                            15.000           30.000                           45.000
Karlskrona                                        15.000           30.000                           45.000
Klaipeda                                          15.000           22.000                           37.000
Malmö                                             15.000           30.000                           45.000
Mariehamn (Jan 2006)                               5.000           10.000                           15.000
Oslo                                              30.083           30.000                           60.083
Riga                                              15.000           22.000                           37.000
Rostock                                           15.000           15.000                           30.000
Rønne                                              5.000           10.000                           15.000
Stockholm                                         30.000           30.000                           60.000
Turku                                             30.000           30.000                           60.000
Visby                                             15.000           30.000                           45.000
St. Petersburg                                         -           18.000                           18.000
Tallinn                                           30.000           30.000                           60.000
Rezidor SAS Hotels & Resorts                                                      41.600            41.600
SAS GROUP Airlines
(incl. additional EUR 40.000, Nov 05)                                            100.000           100.000


SUB Total                                     332.583             471.000        141.600           945.183
EU Funding
(incl. additional EUR 100.000, Nov 05)                                                             711.000
Norwegian Nat. Fund                                                                                 25.750
Grand Total                                                                                      1.681.933




                                              5
                                  BALTIC CRUISE Project


7.2. Main Budget

The budget has been allocated as to the four work packages and project management/project co-
ordination. The split between the four work packages in EUR is:


Budget                                                                                         Total costs per
line      Specification                     WP1           WP2           WP3           WP4      budget line
     1    Project co-ordination           147.974,00     44.392,00     44.392,00     59.189,00        295.947,00
     2    Personnel (incl. OH)            133.167,00     39.950,00     39.950,00     53.267,00        266.334,00
     3    Meetings and dissemination       67.822,00     17.013,00     20.347,00     30.462,00        135.644,00
     4    Travel and accommodation         52.857,00     15.857,00     15.857,00     21.143,00        105.714,00
     5    External expertise               47.211,00    138.856,00     46.816,00    162.630,00        395.513,00
     6    Other                            34.014,00                                                   34.014,00
     7    Small scale investments                                                                            0,00
          Total costs per WP             483.045,00 256.068,00 167.362,00 326.691,00               1.233.166,00

A budget change in BCP I is under its way and will make small changes in the budget allocation
above.




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                                                                                                                                BALTIC CRUISE Project

8. Conclusion

The BCP I started mid 2004 ending mid/fall in 2007. More ports and partners have joined the project.
Today 10 countries, 19 ports and 32 partners work together in developing and promoting the Baltic
Sea as one common cruise destination. The project has progressed according to plans and all
partners are very satisfied with the project set up and the results so far.

During the period of the Cruise Baltic project, the number of cruise visitors to the Baltic Sea region
has increased significantly. The growth in port visits from 2004 to 2005 has been 16.5%. These
growth rates are higher than the growth rates of other cruise markets.
  Yearly growth rate from 2001 to 2005




                                         20%


                                         15%


                                         10%


                                          5%


                                          0%


                                          -5%
                                                                                                                                                                    Total
                                                North America




                                                                                                                                  Asia and Australia
                                                                                 Continental Europe including
                                                                United Kingdom




                                                                                                                Cruise Baltic




                                                                                                                                                       Others
                                                                                        Cruise Baltic




                                                                                                                                                                            Source: Seatrade and own estimations

The project has been very well received in the cruise industry. Cruise lines, agents, and press have
given a very positive feedback to the project and the partners involved.

The project has been a great success so far – and we have just started. The BCP I closes down in
mid 2007 and all partners think that the project should be prolonged for at least 3 more years. And the
arguments are many:

                                         1. The cruise industry in the Baltic Sea has finally found an efficient way to work together.
                                         2. We have a project with a lot of skills, ideas, and good results.
                                         3. We have invested in destination development, branding, press, and product development. We
                                            shall now harvest the investments.
                                         4. The Baltic Sea has a positive growth in the cruise business and the growth will bring in new
                                            challenges that can only be solved in cooperation.
                                         5. The project has a great momentum and it is important that we can continue without having a
                                            break and loosing it.
                                         6. The challenges do not stop and cooperation between all partners is the best way to meet the
                                            common challenges in the cruise industry.




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      BALTIC CRUISE Project




            NEW

Baltic Cruise Project II



          2007-2009




                8
                                     BALTIC CRUISE Project


1a. Purpose of BCP II
There are different quality levels of service and reception facilities for international cruise ships in the
Baltic Sea ports. At the moment we are striving to reach a common ground for minimum standard
requirements and appendix A proves that we have come a long way but have yet goals to reach.

More and larger ships are planned to the region within the next couple of years; this leads to
increased pressure on the ports and its logistics. We still need to collaborate continuously to be able
to receive and handle these new ships in order to be competitive on the cruise market and get return
on investment in the growing cruise industry.

Local hinders to development of the cruise sector, such as a lack of cooperation between actors
involved in the cruise sector are widespread on a local basis. It is important for us to show our face
and prove that by working together we can accomplish much more, and our results are a clear prove
of this (see appendix B). Furthermore, hopefully convince the cruise sector of the project and the
benefits that comes along with it.

There is an acute lack of a distinct and clear brand standing for the Baltic Sea Region as an attractive
cruise destination. At the moment we are putting a lot of effort into transforming the Baltic Sea Region
into a quality stamp. Again, our results and collaboration has come a long way but still, we need to
follow up the brand and strive to make it even more notable and make people aware of the good and
professional quality they can expect by traveling to the Baltic Sea Region. This area will be one of the
focus areas in BCP II.

There is a lack of coordination between the marketing policies pursued by the port-cities of the Baltic
Sea on the international cruise market. Additionally, the low and uneven level of press coverage on
the region as such owes to lack of coordination of PR strategies. We have succeeded in creating a
common feeling about the project and sees it as one unit instead of 10 different markets. This has
brought an easier approach for reaching a common and homogeneous marketing policy and strategy
from port to port. But we need to elaborate further on this so we can reach greater goals and bring
growth to the region. Again this is a focus area in the follow-up of the project.


2a. Activities in BCP II
The activities in BCP II are different because we will know work with focus areas instead of work
packages. In this way we can secure that focus will remain strong and consistent so we can obtain a
coherent development.

2a.1. PR & Press Work
We will strive to put focus on PR & Press Work, to secure that we keep up a visual appearance in
different media and also secure an even amount of press visits among the destinations and signal
that we stand together as one sea, oceans of adventures that are quality aware and equally exciting
to visit.

2a.2. Marketing
Furthermore, we will focus on Marketing still to create the quality stamp and make it visible whereever
possible and stand out. We have very competent project participants who are aware of the fact that
working together is decisive for our marketing strategy in order to keep the project uniform and also
appear uniform at seatrades, conferences etc.

2a.3. Quality
Finally, we will focus on Quality, which is one of the most important concepts in the Cruise Baltic
Project. This is to secure that all ports live up to the minimum standard requirements and to create a
uniqueness that is consistent wherever you travel in the Baltic Sea Region.


3a. Objectives
BCP I has shown that the best way to create growth for the destinations/ports in the Baltic Region is
to work together in developing, branding, and promoting the Baltic area.


                                                     9
                                    BALTIC CRUISE Project

The objectives in the prolonging project are:

    1. Maintain and develop the cooperation between the destinations and ports in the Baltic Sea
        Region
    2. Create additional networks between partners with equal challenges
    3. Discuss and exchange experiences in implementing the service standards and needs for
        local investments locally
    4. Look at environmental issues: How can we meet the challenges about pollution and
        congestion (people pollution) and still have local back up to the fast growing cruise business.
    5. Establishing and developing local cruise networks.
    6. Continue the dialogue with the cruise lines about how to develop the Baltic Cruise product.
    7. Increase the Baltic Brand platform
    8. Enhance PR & Press work to the cruise medias and local medias
    9. Create marketing material and campaigns targeted at agents and tour-operators
    10. Work with increasing the number of returning passengers to the destinations




                                                 10
                                     BALTIC CRUISE Project


4a. Financial set up in BCP II
BCP I was financed by the destinations/ports, EU via the INTERREG-programme and the SAS
Group: SAS Airline (tickets) and Rezidor SAS/Radisson SAS (hotel rooms).

There is an agreement among the project partners that the ambition for this new project is to have at
least the same level concerning economic and manpower resources that we have had in the present
project. The lead partner will start a dialogue with the INTERREG-secretariat how to get EU involved
in the prolonging of the project.

The suggested financing from the destinations and ports is the following:

A-partner ( > 200 port of calls) : 20,000 EURO per year in 3 years
    •   Copenhagen
    •   Helsinki
    •   Stockholm
    •   Talinn
    •   St. Petersburg (new dialogue changing observer status to full partner membership)

B-partner (75-200 port of calls): 15,000 EURO per year in 3 years
    •   Oslo
    •   Rostock
    •   Visby
    •   Riga
    •   Gdynia

C-partner ( < 75 port of calls): 10,000 EURO per year in 3 years
    •   Helsingør/Helsingborg
    •   Göteborg
    •   Kalmar
    •   Karlskrona
    •   Klaipeda
    •   Malmö
    •   Mariehamn
    •   Rønne
    •   Turku

Potential new partners ( < 75 port of calls): 10,000 EURO per year in 3 years
    •   Esbjerg
    •   Aarhus
    •   Aalborg
    •   Skagen
    •   Svendborg
    •   Korsør
    •   Slagelse
    •   Kalundborg
    •   Frederikshavn
    •   Gdansk
    •   Szczecin
    •   Ystad
    •   Other




                                                     11
                                   BALTIC CRUISE Project


5a. Budget

Expected financing

            Partners                          Per year                        Project period
A-partners (4-5)                                80-100.000 EURO              240.000-300.000 EURO
B-partners (5)                                      75.000 EURO                       225.000 EURO
C-partners (9)                                      90.000 EURO                       270.000 EURO
New partners (3 new)                                30.000 EURO                        90.000 EURO
Total (21-22)                            275.000 – 295.000 EURO              825.000- 885.000 EURO


Besides the financing from the destinations and ports there will be taken contact to Scandinavian
Airlines, Radisson SAS, other relevant private partners and INTERREG.
.
Suggested investments

Budget                                                                            Total costs per
line      Specification                  PR & press Marketing           Quality   budget line
     1    Project co-ordination              100.000    77.500             77.500           255.000
     2    Personnel (incl. OH)*                    0         0                  0                 0
     3    Meetings and dissemination          50.000    50.000             50.000           150.000
     4    Travel and accommodation            50.000    50.000             50.000           150.000
     5    External expertise                 130.000    70.000             70.000           270.000
          Total costs per WP                330.000   247.500            247.500           825.000




                                                 12
                                  BALTIC CRUISE Project


6a. Contact, Project Secretariat
Please refer to Wonderful Copenhagen and the Baltic Cruise Project Secretariat for further
information on management issues.

Lead partner                 Ole Andersen
                             Wonderful Copenhagen
                             + 45 3355 7420
                             oan@woco.dk

Project Director             Bo Nylandsted Larsen
Direct tel:                  +45 3355 7429
Mail:                        bnl@woco.dk

Address:                     Baltic Cruise Project
                             c/o Wonderful Copenhagen
                             Gl. Kongevej 1
                             Copenhagen DK-1610-V
                             Denmark

Switchboard:                 +45 3325 7400
Fax:                         +45 3325 7410



                          _______________________________________

                             Wonderful Copenhagen, September, 2006




7a. Appendices
Please find enclosed:

A.             Survey of port service standards May 2006
B.             Results and growth in the Baltic Sea Region 2005-2006
C.             Products created during BCP I




                                                 13
                                                     BALTIC CRUISE Project

Appendix A – Level of port and port passenger’s services May 2006




                                                                                                                            Klaipeda




                                                                                                                                                                       Rønne
                                                                                                      Kalmar



                                                                                                                                       Malmö




                                                                                                                                                                               Rostock
                                         Cph

                                                     Gdynia




                                                                                       Helsinki


                                                                                                               Karlskrona




                                                                                                                                                                Riga



                                                                                                                                                                                                 St.



                                                                                                                                                                                                                           Tallinn
                                                   Göteborg

                                                              Elsinore




                                                                                                                                                         Oslo
                                                                         Helsingborg




                                                                                                                                                                                         Petersburg




                                                                                                                                                                                                                                                     Visby
                                                                                                                                                                                                                                         Turku
                                                                                                                                                   Mariehamn




                                                                                                                                                                                                           Stockholm
Existing level of port and
port passenger’s services -
May 2006

Confidential
1. Cruise Port Facilities
A. Compulsory level
Dedicated Cruise Pier               Y          Y      Y       Y          Y             Y          Y            Y            Y          Y       Y       Y        N      Y       Y         Y             Y               Y             N           Y
A clean and well maintained
port area                           Y          Y      Y       Y          Y             Y          Y            Y            Y          Y       Y       Y        Y      Y       Y         Y             Y               Y             Y           Y
Transfer Services & Information
..
 - Information on whether taxis
take credit card…
                                    Y          P      N       Y          Y             Y          Y            Y            Y          Y       Y       Y        Y              N         Y             Y               Y             Y           Y
- How taxies operate i.e. fixed
fares…
                                    Y          P      N       Y          Y             Y          Y            Y            Y          Y       Y       Y        Y              P         Y             Y               Y             Y           Y
- Information on public information
(bus, train)
                                    Y          P      N       Y          P             Y          Y            Y            N          Y       Y       Y        Y              P         P             N               Y             Y           Y
- Information on shuttle buses… Y              Y      N                  Y             Y                       Y            N          Y               Y        Y              N         N             N               Y             Y           Y
Public restrooms avaiable in
the port                            Y          Y      Y       Y          Y             N          Y            Y            Y          Y       Y       Y        Y      Y       Y         Y             N               Y             N           Y
Turist information on pier
Basic hospitality package
                                                                         Y             Y          Y            Y            Y                          Y                       Y         Y
- Phones and phone cards                Y      Y      N       P          Y             Y          Y            N            Y          Y       Y       Y        Y      Y       Y         Y             Y               P             Y           Y
- Tourist information                   Y      Y      Y       Y          Y             Y          Y            Y            Y          Y               Y        Y      Y       Y         Y             Y               Y             Y           N
- Information on tax free refund        Y      Y      N       N P                      Y          Y            N            Y          Y       N       Y        N      Y       N         Y             Y               Y             Y           N
- Information on internet access        Y      Y      N       P          P             Y          Y            Y            Y          Y       Y       Y        Y      N       Y         Y             Y               Y             Y           N
1. Port Facilities
B. Voluntary compliance
Transfer Services & Information
..
 - Important to secure flow i.e. taxi
stands…
                                        Y      Y      N       N Y                      Y          Y            Y            Y          N       P       Y        N      N       Y         Y             Y               Y             Y           Y
Access for disabled (restrooms,
ramp etc.)
                                        Y      P      Y       N N                      Y          N            Y            P          N       Y       Y        Y      Y       Y         P             N               Y             N           Y
Tourist information
Multi-service shop & tourist
information
                                                              Y          Y                        Y                         Y                          Y                                 Y                             P
- Shop offering phone cards…     Y             Y      N       P          Y             Y          Y            N            P          Y       N       Y        Y      Y       Y         Y             Y               P             Y           N
- Mobile tourist information
units…                           N             Y      N       N Y                      Y          Y            Y            Y          N       Y       Y        N      N       P         N             N               Y             Y           N
- Credit card ”acceptance” & ATM N             N      N       N N                      Y          Y            N            P          N       N       Y        Y      Y       N         Y             Y               Y             Y           N
- Post office facilities...             Y      Y      N       N Y                      Y          Y            N            Y          N       Y       Y        N      N       Y         Y             Y               P             Y           N
- Do the actual tax free return…        Y      N      N       N N                      Y          N            N            N          N       N       Y        N      N       N         Y             Y               N             N           N
- Internet access                       Y/N Y         N       N N                      Y          N            N            Y          N       Y       P        Y      N       Y         N             Y               P             P           N
- Coffee/tea, sandwiches, soft
drinks…
                                        Y      Y      N       P          N             N          N            Y            P          N       Y       Y        Y      Y       Y         Y             Y               P             P           N
1. Port facilities
C. Individual added value
Personalised greeting in port           N             Y       Y          Y             P          Y            Y            Y          Y       Y       N N             Y       Y         Y             Y               Y             Y           N
2. Signs and printed material
A. Compulsary level
"Baltic Cruise Project" welcome
sign...
                                        P      P      P       P          Y             N          P            P            Y          P       N       P        N      P       Y         P             Y               Y             Y           N
Fixed city map, minimum
English
                                        P      Y      P       P          Y             Y          P            P            Y          P       Y       Y        Y      Y       Y         P             Y               Y             Y           Y
 - Preferably along with welcome
sign
                                        P             P       P          Y             N          P            P            Y          P       N       P        N      N       P         P             Y                             Y           N
- Large size, in some ports …           P             P       P          Y             Y          ?            P            Y          P       N       Y        N      N       Y         Y             N                             P           N


                                                                                        14
                                           BALTIC CRUISE Project

2. Signs and printed material
B.Voluntary compliance
"Cruise Baltic - guide lines…      Y       N   P   N   N   Y     P   Y   Y   N   N Y     N   Y   P       Y               Y   N
"Cruise Baltic logo on all…        Y       N   P   N   P   Y     P   Y   Y   Y   Y   N   N   P   P       Y       Y       Y   N
Preferred additional language      Y       N   N N     P   N     P   N   P   N   N N     Y   N   P       N       N       Y   Y
Road signs from/to cruise port
area
                                   Y   P   N   P   N   Y   N/A N/A N     N   Y   Y   N   Y   Y   N       Y       Y       Y   N
2. Signs and printed material
C. Individual added value
The fixed city maps                P   P   P   Y   N   P   N         Y   P   N   P   N   N   P   N       Y       P       P   N
Cruise signs on public buses…
                                   Y       N   N N     P   N/A       N       N   N       N   N   N               N       N   N
- Cruise signs on public busses
indicating…
                                   Y   P   N   N N     N   N/A N/A N     N   N/A N N         N   N       N       N       Y   N
Jogging Map                        N   P   N   N N     Y   Y     N   N   N   Y   N N     N       N       N       P       Y   N
Unified color line painted on
ground                             N   P   N   N N     N   N/A N/A N     N   N   N N     N   N/A N       Y               N   N
3. Service & Information
Platform
A. Compulsory level
Brochures on the web               Y       Y   Y   Y   Y   Y     Y   N   Y   Y   Y   Y           P       Y       Y       Y   Y
Service minded people              Y       Y   Y   Y   Y   Y     Y   Y   Y   Y   Y   Y   Y       Y       Y       Y       Y   Y
Each destination should be
able to…
                                   Y       N   Y   Y   Y   Y     Y   Y   Y   Y   Y       Y       P       Y       Y       Y
3. Service & information
platform
C. Individual added value
Cruise lounge (city):              Y       N   N P         N         P           N           N                   N       N
- Relaxation area with…            Y       N       P   N   N     Y   P   N   N       Y   N       P       Y               N   N
- Well informed with brochures… Y          N       P   Y   N     Y   Y   N   N       Y   N       P       Y               N
- International newspapers      Y          N       P   Y   N     N   Y   N   N       Y   N       P       N               N   N
- Public restrooms                 Y       N       P   Y   N     Y   Y   N   N       Y   Y       P       Y               N   Y
Number and location of
public…
                                   N       N       Y   Y   Y     Y   N   N   Y   N       Y   N   N               Y       N   Y
Information on vehicles that
are…
                                   Y   Y   N       Y   Y   Y     Y   Y   N       N N     Y   Y   N               Y       N   N
Local buses and shops to
accept…
                                   Y/N P   N       Y/N Y   Y/N N     N   P   Y       N   Y   Y   N       Y       Y/N Y       N
A tourist information officer to
go…
                                   Y   P   N       Y   Y   Y     N   N   Y   Y   N N     N   N   P       Y       Y       Y   Y
Lecturs onboard                    Y   N   N       Y   Y   Y     N   Y   Y   Y   N N     N   N   P       Y       Y       Y   N
4. Service for Crew
A. Compulsory level
Information on the
internet…                          Y   Y   N   Y   P   Y   Y     Y   Y   Y   Y   Y   Y   N   Y   P       Y       Y       P   N
Phones and phone cards…            Y   Y   N   P   P   Y   Y     N   Y   Y   N   Y   Y   Y   Y   Y       Y       P       Y   Y
Shopping information:
General…
                                   Y   P   N   Y   P   P   Y     Y   Y   Y   Y   Y   Y   Y   Y   Y       N       Y       Y
4. Service for Crew
B.Voluntary compliance
Dedicated crew website             P   P   N   N P     P   N     N   N   P   N   N N     N   N   N       Y       P       P   N
Internet access on pier            Y/N Y   N   P   N   P   N     N   Y   N   N   P   Y   N   Y           Y       P       N   N
4. Service for crew
C. Individual added value

Cruise Network Members to…         P P     N   P P     Y ? N N P N P                 N       Y   N       Y       Y       N N
LEVEL                               4          0-1     2-3 4 1 1 2 0-2                               1       4       0    2 2
Status
P - Planned                        Y YES
N/A – Not Applicable               N NO


                                                       15
                                                      BALTIC CRUISE Project

Appendix B – Results & growth in the Baltic Sea Region



            Figure 1. Number of port visits, calls
            and turnarounds in Cruise Baltic
            member cities

2,500
                                                                                  Source: Cruise Baltic cities
2,000

1,500

1,000

 500

   0
            2000           2001       2002     2003   2004     2005

                      Port visits (1000)     Calls    Turnarounds




     400
 Figure 2. Port visits (1000) and calls in 2005
        350


        300


        250


        200


        150


        100


         50


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                                                                1000 Port visits                       Calls




                                                          Source: Cruise Baltic cities




                                                                           16
                             BALTIC CRUISE Project

Appendix C – Products created during part one




                                         17
BALTIC CRUISE Project




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