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					ADVERTISEMENT

An advertisement is a written piece of information which published in the
newspaper or magazines, advertised on the T.V. or Radio to attract the
attention of the public. It is a kind of public announcement asking for or
offering services or buying and selling property, goods etc., or giving
information about missing persons, pets and so on.

TYPES OF ADVERTISEMENT:

       CLASSIFIED ADVERTISEMENTS

       DISPLAY ADVERTISEMENTS

                         CATEGORY VISUALS LANGUAGE LANGUAGE CONTACT
                                          FORMAL      IN    ADDRESS
                                          AND      COMPLETE
                                          CONCISE  SENTENCE
CLASSIFIED                                        X                                 X      
                              
DISPLAY                                                         X                         


HOW TO WRITE ‘TO LET’ advertisement

      Draw a rectangular box
      Write the words ‘TO LET’ –at the top middle of the box.
      Write the word Available -----in the beginning of the body




                                         TO LET
             Available---------------------------------------------------------------
             ----------------------------------------------------------------------------
             ----------------------------------------------------------------------------
             ---------------------------------------------------------------------------
             --------------------------------------------------------------------------



      Mention after AVAILABLE ---KIND OF HOUSE-------An independent
       house/a farm house/ flat/ first floor/second floor etc.
      Mention –COVERED AREA-----800SQ YARDS/1000 SQ.YARDS
      SURROUNDINGS REQUIRED:
       Centrally located/facing park/ nearby shopping complex/adjacent to
       highway/

          INSIDE FACILITIES:
           Bedroom
           Bathroom
           Kitchen
           Swimming pool
           Garage
           Savants’ quarters

          USE OF ADJECTIVES /DESCRIBING WORDS
           Spacious/
           Well ventilated/
           Airy/
           Well furnished/
           Modern /
            Large/
          Mention- RENT negotiable
          Contact address


  EXAMPLE:




                       TO LET
Available an independent house, newly built in South
Delhi, centrally located, facing park, covered area 1000
SQ. Yards. Three large airy bedrooms, attached
bathrooms, modern kitchen, servant quarter and
garage, rent negotiable. Contact T. Khanna
Tel.No.3246212.
 HOW TO DRAFT ‘ACCOMMODATION WANTED’ ADVERTISEMENT

          Draw a rectangular box
          Write the words ACOMMODATION
           WANTED/WANTED ACCOMMODATION at the
           top middle of the box
          Write the word WANTED in the beginning of the
           sentence
          Mention for whom is it required e.g. For a
           multinational company/for family/for office /etc.
          Mention the KIND of accommodation wanted e.g. An
           independent house/ A bungalow/Multi-storeyed
           building/ a flat/A farm house/First Floor/Second
           Floor etc.
          Mention Covered Area
          Mention the surroundings required e.g. nearby
           market/ adjacent to the Highway/nearby shopping
           complex/in the posh area/nearby public park/school
           etc.
          Mention INSIDE FACILITIES LIKE: Bedrooms/
           bathrooms/attached toilets/kitchen /drive-
           way/garage/store house/ servants quarters/swimming
           pool/etc.
          Use expressions like: send proposals with rent /area
           and terms within 7 days …..
          Contact address


  NOTE: ADVERTISEMENTS ARE CHARGED PER WORD.
  HENCE, BE BRIEF.DO NOT WRITE IN FULL SENTENCES.
HOW TO DRAFT MATRIMONIAL ADVERTISEMENTS

POINTS TO BE KEPT IN MIND:

     Age /height/appearance
     details---- family
     Education----- Convent educated/graduate/postgraduate/etc.
     profession/work experience if any
     Income
     caste /Religion
     Contact---Box No.

Words/Expressions that may be              Words /Expressions that may be
used for a -                               used for a -
            GIRL                                        BOY
1.Homely                                   1.Well settled
2.Slim                                     2. Well qualified
3.Smart                                    3.Pleasing personality
4. Beautiful                               4.Tall
5.Convent educated                         5. Handsome
6. Fair-complexioned                       6.Good natured
7.Sharp –featured                          7. Cultured
8.Charming                                 8.From business family
9. Sociable                                9.Non smoker
10.Gracious                                10 Teetotaler
11.Well settled                            11. High status family
12Cultured                                 12.Fair like a parsee
13. Pretty                                 13. Wheatish




POSSIBLE BEGINNINGS:

      1.   Alliance invited for-------------------------from-----------------
      2.   Proposals are invited for------------------from-----------------
      3.   Suitable Match for--------------------------from----------------
      4.   Professionally qualified match for-------from----------------
COMMON EXPRESSIONS MATRIMONIAL ADVERTISEMENTS:

  1.   Caste no bar
  2.   Girl’s merits main consideration
  3.   Early and decent marriage
  4.   Send Bio-data along with horoscope and photographs to Post box No.------



                          BRIDE WANTED

         Proposals are invited for a tall, handsome, 27/5’11’’ well
         settled, Brahmin boy, M.B.B.S., own clinic, income in five
         figures, from a beautiful, slim, cultured girl. Caste no bar.
         Girl’s merits main consideration. Send Bio-data with
         photographs to post box No.2458, The Hindustan Times
         New Delhi.



HOW TO DRAFT MOTOR             VEHICLE ADVERTISEMENTS (FOR SALE)
MENTION THE FOLLOWING POINTS:

SPECIFICATIONS                            POSSIBLE EXPRESSIONS
CATEGORY                                  FOR SALE
COLOUR                                    Red/cherry red/ royal blue etc.
TYPE OF VEHICLE                           Maruti 800/Maruti Gen/ Tata Safari etc.
MODEL                                     2010/2011/etc.
ACCESSORIES                               Power steering, Original Air
                                          Conditioner, Music System, Brand New
                                          MRF Tyres, Power Windows, Leather
                                          Interiors etc.
-----                                     Owner driven
PAPERS                                    Registration and Insurance Papers
                                          ready for immediate sale
CONDITION                                 Mint Condition/Good condition/etc.
EXPECTED PRICE                            Rs.3 lakh/Rs.2 lakh /Rs. 77000
                                          thousand/etc.
                                          Interested parties may contact
CONTACT                                   Any Contact address/as per the
                                          statement
  EXAMPLE:

  You are ANIL HONDA, of 765, Anand Vihar, Ghaziabad.You want to sell your
  Maruti 800 car as you are planning to go abroad. Draft a suitable advertisement
  to be published in the Motor Vehicles columns of The Hindustan Times.



                            FOR SALE
   Available a cherry red Maruti 800, 2009 model with power
   steering, Original Air Conditioner, Music system, leather Interiors
   and Brand new MRF tyres. Owner driven, in mint condition.
   Registration and Insurance papers ready for immediate sale.
   Expected Price Rs. I Lakh 10 thousand only. Interested parties
   may contact: Anil Honda, 765, Anand Vihar, Ghaziabad.




HOW TO DRAFT LOST /FOUND ADVERTISEMENTS

   Use the word LOST or FOUND at the beginning so that it becomes clear
    whether the article is LOST or FOUND
   Mention WHAT has been lost (a bag/ a leather bag/ a wrist watch/ a gold
    chain/a suitcase etc. It means SPECIFY THE ITEM.
   Mention Colour /Condition of the article lost/found ( BRIEF PHYSICAL
    DESCRIPTION)
   Mention the contents of the article if any
   WHEN ----date and what time intervals
   WHERE—The place of losing or finding the article
   Mention any mark/identity if any
   Contact Address/Phone No. /Reward etc.


COMMON EXPRESSIONS FOR ‘LOST’ ADVERTISEMENT:

     Urgently required
     If found please contact:
     Suitable reward promised/Finder will be suitably rewarded



COMMON EXPRESSIONS FOR ‘FOUND’ ADVERTISEMENT:

        The rightful claimant may contact:

  EXAMPLE:




                        LOST
   Lost VIP Classic Brief -case of black colour while travelling by DTC bus
   Route No.114 from Lawrence Road to Red Fort on 24 January 2011 in the
   morning at 9:40 a.m. Contains valuable documents including Certificates
   for graduation and post graduation. Urgently required for interview.
   Suitable reward promised. If found kindly contact Arjun, 245, Lawrence
   Road, New Delhi, Phone 9597994457.




                    FOUND
FOUND an unlocked VIP Classic Brief -case of black colour while
travelling by DTC bus Route No.114 from Lawrence Road to Red Fort
on 24 January 2011 in the morning at 9:40 a.m. Contains valuable
documents including Certificates for graduation and post graduation.
The rightful claimant, giving full description, may contact: Avinash
khanna, 245, Lawrence Road, New Delhi, Phone 9816734657.
                            EXERCISES
Q.1.You want to hire some accommodation to start a small scale business.
     Draft a suitable advertisement.

Q.2.Frame an advertisement for a receptionist for a Doctor’s clinic

Q.3.Draft a suitable advertisement for a Librarian for a leading Public
    School

Q.4.You are an Engineer. You want a job. Frame an advertisement. You
    have recently started a Centre for Personality Development for school
    children. Draft an advertisement to be published in a local daily,
   giving all relevant details.

Q. 5.You are the General Manager of a leading industrial concern .you need
     a Chartered Accountant for your office. Draft a suitable advertisement
    to be published in the classified columns of a local daily.

Q.6.Suppose you are Mohan Singh of 25, Adarsh Nagar, New Delhi. You
    want a Dance Teacher for your younger sister. Write an advertisement
    to be published in the classified columns of a local newspaper.

Q.7.Draft a matrimonial advertisement for a convent educated Punjabi
    Khatri girl, inventing all relevant details in about 50 words. Do not
    exceed the word limit.

Q.8.You are Arvind living in Agra. You have a good knowledge of all the
   historical places around there. Write a suitable advertisement for a
   newspaper, offering your services as a tourist guide during the coming
   summer vacation.

Q.9. You are Manish/ Manorma. While traveling in the DTC bus you have
    lost your brown coloured VIP suitcase. Draft a suitable advertisement
    to be published in the newspaper giving all necessary details about
    the suitcase.

Q.10.You are planning to sell your two wheeler. Draft a suitable
    advertisement in not more than 50 words to be published in the
    Classified columns of a local daily, giving all necessary details of the
    two wheeler. You are Sumit/Sudha of 14 Kabir Nagar, New Delhi.

Q.11. You wish to dispose of your household items like T.V., Refrigerator,
      some wooden furniture etc. as you are moving out of the country.
      Draft a suitable advertisement in not more than 50 words to be
      published in the classified columns of ‘The times of India’. Give the
      necessary details of the items. You are Neha/Nitin, 35, Deol Nagar,
      Pune.
Q.12.You have found some documents in a hard plastic cover in the local
     electric train. Draft a suitable advertisement for the ‘Lost and Found’
     columns of a national daily in about 50 words. Specify details needed
      to make delivery.

Q.13. You are Ashok of Sitapur, Lakhnow.You have got a foreign assignment and
      would be going abroad soon. You have television set and refrigerator to sell.
      Draft a suitable advertisement be published in the classified columns of The
      Hindustan Times,Delhi.

Q.14.You want to purchase a flat. Draft an advertisement in about 50 words for a
     newspaper detailing your requirements and your capacity to pay.

				
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posted:6/23/2011
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