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					                             Final              (rev.1 vs 01.16.09 original)




Stepping up your Networking
   Actions to make your networking efforts pay off




                                          February 6, 2009
            Purpose
 To provide more specific advice on how to
  approach networking so that you can find
  contacts, uncover job opportunities and
  position yourself as the most promising
  prospect.

                        In order to get the most out
                        of this presentation, read
                        “Stepping Up Your Self-
                        Directed Job Search” first.



                                                   2
              Agenda
 Background: Reminder of what you need to
  have in place before you start networking
 Discussion: Close up on networking
   The implications of the principle: Making it easy
    for people to help you
   Resulting action plan for you to follow
    Approach by target
    Approach by media
 Q&A and feedback


                                                        3
          Part One


                    Background
Refresher on “Stepping Up Your Self Directed Job Search”




                                                           4
               Reminder: The 4 principles that
               should shape your job search
 Know where you want to be in Company X
  and why
 Create the perception that you have already
  done the job that you are pursuing
 Make it easy for people to help you
 Own the process


  If you aren’t familiar with these, please read the “Self
   Directed Job Search” presentation on the COC site
                                                             5
                      Reminder: How these principles
                      shape your job searching tools

Your Tools    +   Principle                    =   Your resulting action

 Resume      +   Create the perception that       Tailor your current Tepper
                  you have already done            formatted resume so that it reads
                  the job that you are             as if you’ve already done the job
                  pursuing                         you are pursuing
 Research    +   Know where you want to           Become intimate with the
                  be in Company X and              resources available to you via the
                  why                              COC and Hunt Library so that you
                                                   have a list of 35 companies that
                                                   you are pursuing and you know the
                                                   function within each that you want
 Networking + Make it easy for people to          Arm yourself with a targeted
                  help you                         networking plan that asks your
                                                   contacts for advice and/or other
                                                   contact names so that you are
                                                   moving forward and your contact is
                                                   open ended
                                                                                       6
             Reminder: The first two principles need
             to be realized before networking begins

 Know where you want to be in Company X
  and why
 Create the perception that you have already
  done the job that you are pursuing



It won’t be “Easy for people to help you” unless you
  can be super-articulate about what you want to do
 and why you are the best candidate for the position

                                                  7
               Pre-networking checklist
 You have a target list of 35 companies and can articulate why
  you are interested in Co. X
 You know what function/position you want to be in (finance,
  marketing, etc)
 But you also have in mind a back-up position you’re
  interested in pursuing
 You can articulate succinctly why you are pursuing this
  position and what you bring to the table so that your
  audience gets the perception that you have done this job
  (by a different name) before


Once you’ve done these things, you are ready to network!
                                                            8
         Part Two


How to “Make it easy for people to help you”
     What this means for you in actionable terms




                                                   9
              The conversation that may be
              going on in your head

    I understand the concept,
 “Make it easy for people to help.”
But, what is the implication for me?   Hmmm….if I say to myself,
      What do I need to go do?            “I need to make it easy
                                        for people to help me, so
                                         I need to ________” … I
                                         can derive implications.




                                                    YOU


                                                                    10
               Lets try it: In order to make it easy for
               people to help you, you need to _______

1. Ask for things that are easy to give: 1) advice 2) names of
   friends or colleagues who may have other insights 3)
   feedback on your resume.
2. Be super clear about your ultimate goal – a job doing
   ________ at Company X (or a company like X)
3. Be ubiquitous
4. Reach broadly so that you are not relying too heavily on any
   one person
5. Remember that you are always selling yourself…..don’t
   waste time asking a bunch of questions…get to what you’re
   offering
6. Be likable by showing your appreciation and keeping it short

                                                             11
   You may be thinking…




Can we get more specific?




                            12
                    Take a step back and think about all
                    the real-life situations you may find
                    yourself in as you network
                               Talking to 2 potential audiences
  4 ways to Network            People you know   People you don’t know

                  In person
                                    Scenario A           Scenario B
              On the phone          Scenario C           Scenario D

                   Via email        Scenario E           Scenario F

  Via the web (Facebook and         Scenario G           Scenario H
                   LinkedIn)




Lets make an action plan so that you know what to do in each
of these situations (      = Go do this! )

                                                                         13
                 Close up on #1 & # 2: Ask for things that are
                 easy to give AND Be super-clear about your
                 ultimate goal

 You are not asking for a job. You are asking for:
   Advice on how to get a job;
   And/Or, names of people who can help you because they are in
    the industry you want to be in. Or, because they do the job you
    want to do;
   And/Or, for your contact to look at your resume and see if they
    have any feedback (which you can ultimately take or leave)

 That said, you need to balance this with being
  clear that you ultimately want to get a job in ___ at
  Co. X.


                                                                 14
                               How does this look in real life with
                               People You Know (PYK)?
     Spell out what you are trying to do so that your contact has a very clear
      idea of what you are asking them to think about
                               In Person                                                  On the phone
Say I am ultimately trying to get a job in Corporate Finance in
       Columbus Ohio.
       As a first step, I am trying to create a network of people who may
       be able to give me advice on how I could best approach each of                               Ditto
       my target companies.
       Do you know anyone who works at any of these target companies
       or anyone who works in these industries that I can call?
                                                                            Add: Let me read a few of these company names
                                                                            to see if it jogs your memory. Read. What is the
                                                                            best way for me to get this list to you?
 Do    Show them your list of 35 target companies specifically.             Ensure that they receive your list.
       Ask them to think about if they may know someone there.
       Write down any information they give you at that point.
       Set up a time (within a few days) where you can call to dig deeper                           Ditto
       on who else they may know.




                                                                                                                        15
                                How does this look in real life with
                                People You Know (PYK)?
    Spell out what you are trying to do so that your contact has a very clear
     idea of what you are asking them to think about

                                 Via Email                                         Via LinkedIn or Facebook
Write    I am ultimately trying to get a job in Corporate Finance in
         Columbus Ohio.
         As a first step, I am trying to create a network of people who
         may be able to give me advice on how I could best approach                          Ditto
         each of my target companies.
         Do you know anyone who works at any of these target
         companies or anyone who works in these industries that I can
         contact?
         Here is my list of companies:


    Do   NOT attach your list; Put it in the body of the email so the reader   .
         does not have to work to access it.
         Set up a time (within a few days) where you can talk so that you
         can dig deeper on who else they may know.                                           Ditto




                                                                                                         16
                                  What else?


     Make your list reader friendly and pass-along-worthy (pretty counts).
      Otherwise, it will just get tossed.
                                                                                  Descriptive
                                                                                  Title and date
    Sophia’s List of Top 35 Companies where she needs you to                      for
      help her find networking contacts Given to JD on 1.08.09                    accountability
What I need from you: Names of people who work at these companies or in
the ___________ industry.                                                   Purpose                  1.   Company A
Please read this list caref ully and think about whether or not you know:                            2.   Company B
   Someone who works at any of these companies (anywhere)                                           3.   Company C
   Someone who may know someone (you have a super-connected f riend or
    colleague, you know - someone who works in this industry but not          Thought Starters       4.   Company D
    necessarily in f inance, etc.)                                                                   5.   Company E
   Someone in the geographical area who may ultimately know someone
                                                                                                     6.   Company F
       Company/Industry                                    Location

1                                                                             Specificity and
2                                                                             more thought
                                                                              starters
3
4                                                                            No one is going to
5                                                                            read or remember
6
                                                                             this

7
                                                                             Consider using company logos or other cues
                                                                             to make this more visually interesting

                                                                                                                          17
                                    How does this look in real life with
                                    People You Don’t Know (PYDK)?
      Spell out what you are trying to do so that your contact has a very clear
       idea of what you are asking them to think about
                                 In Person                                                        On the phone
Say   Make small talk, then sell: I’m a Tepper MBA with __ years of work      Get to the point: I’m a __ year Tepper MBA with __ years of
      experience. My experience and education have really honed by            work experience in ________. I’m networking with the
      problem solving skills, my ability to work in teams and my results      ultimate goal of finding a job in Corporate Finance in
      orientation.                                                            Columbus Ohio. At this point, I am just looking for advice.


      I am ultimately trying to get a job in Corporate Finance in Columbus    Name references: I got your name from_____________. I
      Ohio.                                                                   am also a… Tepper MBA, U of M graduate, Electrical
                                                                              Engineer, etc.
      As a first step, I am trying to create a network of people who may be   I am trying to connect with people who may be able to give
      able to give me advice on how I could best approach each of my          me advice on how I could best approach each of my target
      target companies.                                                       companies. These include Name 3 or 4 companies.


      Eventually (if they don’t offer to help) as you build rapport: Do       Do you think we could set up a time to talk for about 30
      you know anyone who works at Name 3 or 4 companies or anyone            minutes? My objective is to get your feedback on the things
      who works in the abcd industry? Or, anyone in Columbus?                 I’m doing to network and to see if you have any advice.

Do    Get their contact information if there is any potential (The target     If you don’t get them in person, leave a message and then
      says, ―Let me think about that….Or, I’m sure I can help you but can’t   follow up with an email so that they hear from you twice.
      think of anyone off the top of my head.‖).
      Follow up with a phone call or email. This person is now in the PYK
      category (see preceding pages).



                                                                                                                                      18
                                        How does this look in real life with
                                        People You Don’t Know (PYDK)?
       Spell out what you are trying to do so that your contact has a very clear
        idea of what you are asking them to think about
                                   Via Email                                                Via LinkedIn or Facebook
Write   A descriptive title: 1st year Tepper MBA looking f or advice f rom          NA
        prof essionals in Corporate Finance

        Name references: I got your name from_____________ I am                     Name references: I got your name from_____________ . I
        also a… Tepper MBA, U of M graduate, Electrical Engineer, etc.              am also a… Tepper MBA, U of M graduate, Electrical Engineer, etc.
                                                                                    OR, We are connected on LinkedIn/Facebook via
                                                                                    ________________________
        I’m a Tepper MBA with __ years of work experience. My experience            I’m a Tepper MBA with __ years of work experience. My experience
        and education have really honed by problem solving skills, my ability to    and education have really honed by problem solving skills, my ability to
        work in teams and my results orientation.                                   work in teams and my results orientation.

        I am in the midst of a summer internship job search. As a f irst step, I    I am in the midst of a summer internship job search. As a f irst step, I
        am trying to create a network of people who may be able to give me          am trying to create a network of people who may be able to give me
        advice on how I could best approach each of my target companies.            advice on how I could best approach each of my target companies.
        These include: Name 3 or 4 companies or name an industry.                   These include: Name 3 or 4 companies or name an industry.
        Do you think we could set up a time to talk f or 30 minutes so that I can   Do you think we could set up a time to talk f or 30 minutes so that I can
        get your advice? My resume is attached so that you can see my               get your advice?
        background.

  Do    Attach your resume.                                                         NA

        Make your list very reader f riendly so that the reader understands what    NA
        they should be thinking about
        Follow up with another email if you don’t hear back within a week.          Follow up with another email if you don’t hear back within a week.


                                                                                                                                                         19
             Close up on #3 : Be ubiquitous


You must be
   Continually in touch with your network
   Easy to find
   Quick to respond
   Affiliated with the ―group‖ you are trying to
    become a member of
   Keeping your network informed of your job
    search progress
   Staying in touch even after you are employed


                                                    20
               How does this look in real life with
               People You Know (PYK)?

 Stay in touch with your network as best as
  you can. Remind the key players of what you
  are doing and that you need their help. Do so:
      In person
      By email
      By Phone
      Via LinkedIn or Facebook




                                                      21
                    How does this look in real life with
                    People You Know (PYK)?

 Be meticulous about your record keeping.
  You need to create a system that allows you
  to easily access:
      Contact name
      How you got to them
      Date(s) you communicated
      Actions you need to take as a result of this
       communication

  There is NO “right way” to keep records. It’s a matter of personal preference.
     That said, you need to create a system that works effectively for you!
                                                                             22
                  How does this look in real life with
                  People You Don’t Know (PYDK)?

 Actively use LinkedIn to get your message out there
    Join as many relevant groups as possible including: Carnegie Mellon,
     Tepper, MSCF, Quant Finance, High Frequency Trading, all prior firms that
     you have worked for, your undergraduate, your city, your function, your target
     company names; other relevant cues.
    Regularly read and participate in discussions and blogs with the goal of
     finding networking targets.
    Fill out your profile as if it’s a billboard:
        List your prior work experience/titles. If possible, do so in a way that
          positions you for the job you are pursuing.
        Complete ―Education‖ section
        Write a very descriptive ―Summary‖ that captures all your key selling
          points and the highlights of your resume.
        Feature your resume on your page (under ―Experience‖)




                                                                                23
                            For perspective, here is a very
                            communicative LinkedIn summary
Good LinkedIn Summary
Kathleen M. Taradash was formerly the head of fund of funds and secondary fund
research at Cambridge Associates LLC. There she specialized in non-marketable
alternative asset fund-of-funds and secondary fund investments on behalf of the firm.
                                                                                           What works:
Before joining Cambridge Associates, Kathleen practiced as an attorney in the private
equity group at Proskauer Rose LLP. In this role, she represented venture capital and      - Function
private equity funds and managers in capital formation, investor communications, and       specific
investments. She also represented institutional investors with respect to investments in   lingo
venture capital and private equity funds. Prior to this, she was an attorney in the        -High level
business practice group of Testa, Hurwitz & Thibeault, LLP. There, her corporate           description
practice included diverse public and private company transactions. Her company             of her
representation experience includes venture capital financings, securities compliance,      experience
technology licensing and commercial agreements, mergers and acquisitions and
general corporate representation. Kathleen also has experience representing                - Super
investment banks in public offerings and private placements.                               clear
                                                                                           takeaway
Kathleen received her undergraduate degree, cum laude, from Tulane University and          for the
her JD, with high honors, from University of Connecticut School of Law, Intellectual       reader
Property Program. She is admitted to the bar in New York, Massachusetts (inactive)
and Connecticut (inactive).




                                                                                                        24
                          For perspective, here is a LinkedIn
                          summary that misses the opportunity
Bad LinkedIn Summary
(This is a 1st Year U Michigan MBA student profile)
Accomplished professional with solid experiences in strategic analysis,
product marketing and supply chain management in the electronics                 What is
industry; seeks continuous challenges and incremental business                   missing:
responsibilities.                                                                - No
• Organized and self-motivated with strong skills in problem solving,            function
quantitative analysis, communication, teamwork, and interpersonal                specific
relationship management.                                                         lingo
• Multi-lingual individual with sensitivity to cultural differences and proven   -No clear
track records in developing businesses in overseas markets including             description
China, India and Japan.                                                          of past
                                                                                 experience
                                                                                 -Unclear
                                                                                 what the
                                                                                 reader
                                                                                 should take-
                                                                                 away




                                                                                            25
                     How does this look in real life with
                     People You Don’t Know (PYDK)?
 Actively use LinkedIn to find contacts and reach out to them
    Join as many relevant groups as possible including: Carnegie Mellon, Tepper, MSCF,
     prior firms, your undergraduate, your city, your function, your target company names.
     Then check in regularly to see what is being discussed, what the update is, what the
     latest ―connection or group updates‖ are, etc. You may find an opportunity to chime in
     or a contact name.
    Use the ―Search‖ feature to find contacts. Search based on:
       o Your current company list
       o Former work places
       o Former colleagues’ names (even if you have been out of touch)
       o Your desired function (Private Equity, Trading, etc)
    When you ―Invite ___ to join your network,‖ do not use the generic message that
     LinkedIn automatically generates. Instead, write in the email: 1) how you are
     connected to the person 2) explain that you are networking and 3) tell them you are
     looking for advice.
    Some people are more willing to let outsiders join their networks than others. So, you
     should try to connect to PYDK via building connections (which LinkedIn shows you) vs
     randomly emailing them. However, you never know when you may get lucky with
     a random email.
                                                                                         26
                    How does this look in real life with
                    People You Don’t Know (PYDK)?
 Actively use Facebook to find contacts and reach out to
  them
    Look at all your friends’ friends to see if any of them provide clues as to how
     they may be helpful to your job search.
    Email all your friends and tell them what you are doing; ask if they can be
     helpful
    Write on your own or your friend’s wall, ―Do you know anyone who works at
     Microsoft?‖ and see if you get any replies
    BE PROFESSIONAL! Do not post questionable pictures, comments, etc.
     Employers DO look! (see appendix for specifics)

                                   LinkedIn is much more of a
                                   business-only tool than Facebook
                                   (which seems to be 100% social). So,
                                   focus your efforts on LinkedIn and
                                   use Facebook opportunistically
                                   (walls, emails to friends, etc.)

                                                                                   27
             One important thought about
             Facebook

 Again….Be meticulous about your record
  keeping.
    Be careful to accurately record interactions
     including making note of when a PYDK
     becomes a PYK




                                               28
             How does this look in real life with
             People You Don’t Know (PYDK)?

 Again….Be meticulous about your record
  keeping.
    Be careful to accurately record interactions
     including making note of when a PYDK
     becomes a PYK




                                                    29
                   Reminders of other ways to “Be
                   ubiquitous” (previously discussed)

 If your target companies cluster geographically, find contacts and then
  go and meet them in person…go there!
 Join any/all professional groups and attend meetings
 Tap into all of your current networks (everything from your
  undergraduate network to your extended family).
 Look at the first year class and second year class resume books so that
  you can see if any of your classmates worked at one of your target
  companies prior to coming to Tepper.
 Go the extra mile and look at last year’s graduating class resume book.
  If you find someone who worked at one of your target companies, ask all
  the 2nd years if they know that person or keep in touch.
 Try 3 times to connect with a contact (via email or phone) before moving
  on. If they haven’t responded after 3 times, they are probably not willing
  to help. Note that either email or phone is appropriate for a first contact.
  There is no ―right‖ outreach protocol.

                                                                            30
                Close up on #4: Reach broadly
 There are two camps of people (PYK and PYDK).
  These comprise all of your potential contacts.
   You already have a network in place (PYK) …reach out to them!
   Your goal is to grow the network via every possible avenue




   Implication for you (and we can’t say it enough):
  Tell everyone (PYK) about your networking efforts
        and what you are trying to accomplish!

                                                               31
                            How does this look in real life with
                            People You Don’t Know (PYDK)?
 Investigate and broaden your network with help from Hunt library

 In order to …                               Use…
 Get quick biographies on 1.4 million         Marquis Who’s Who- can also create lists by many
 people (at various professional levels)     criteria (occupation, location, college, special
                                             interest, etc.)
 Find lists of executives for your target    Leadership Directories- for major companies
 companies and contact information          (includes email)
                                             Venture Xpert – major players at VC/PE firms and
                                            also at the companies they acquire)
 See who is in the news at a target          LexisNexis Academic – do a ―People‖ search
 company
                                             ProQuest – only database that includes the WSJ
 Find many other resources for job           The Tepper Job Search @ the Library
 searching
                                             Questions? Contact Roye Werner at Hunt Library:
                                            412-268-2453 or rwerner@andrew.cmu.edu
                                            If you’re off campus, to use databases you’ll need to
                                            connect via the VPN


                                                                                               32
              How does this look in real life with
              People You Don’t Know (PYDK)?
 Use LinkedIn and Facebook and others like them
  (see pages 23-27).




                                                     33
            Close up on #5: Remember that you are always selling
            yourself…..don’t waste time asking a bunch of
            questions…get to what you’re offering


Remember that you are selling your brand so
 every interaction matters.




                                                            34
                      How does this look in real life with
                      PYK and PYDK?
 Frame your conversations/emails in terms of what you can do for Company X, not
  why you would like to work at Co. X. Remember that it is about what you can do for
  them…not what is in it for you.
     DON’T: ―I want to work at Company X is because it is the leader, most
      innovative, smart, etc.‖ Company X already knows this and will not be
      impressed by your compliments.
     DO: ―Based on my research, I think my background as a problem solver and
      team player as well as my passion for _________, will allow me to come in and
      hit the ground running at Co. X.‖
 If/when you meet/talk, use the opportunity to sell yourself AS you pose questions
  about the company. Remember, you are looking for ―advice.‖
     DON’T: Ask impossible-to-answer questions like, ―What is the company’s new
      product strategy for the upcoming year….?‖
     DO: Use your company research to highlight your selling points. For example, ―I
      see that Company X is on a new product introduction streak. Should I be
      focusing efforts talking about my new product launch experience? In the past
      I….‖

                                                                                 35
             Close up on #6: Be likeable
No one is going to help you if they don’t like
 you…especially in this economy when people
 are worried about their own jobs.




                                              36
          How does this look in real life with
          PYK and PYDK?

Say/Write ―please‖ and ―thank you.‖ If
 you don’t, then the whole Tepper
 community (present and future) looks
 bad.



       A real life example follows
                                                 37
                                Letter received by COC from an Alum
                                (Jan 2009)
Hey COC counselor - How are you? How is it going?
I wanted to raise an issue with you that is somewhat concerning to me:
I have recently been contacted by a few of the students who have received second rounds with Company ABC asking me
for help & I have spent some time and effort giving them tips and locating people who work in the specific product groups
that will interview them. In all of these cases I have not received one reply thanking me for my help. This is concerning to
me not because I care about the thank you's - but more because these people are probably acting the same way with
people they don't even know who are not committed to them or maybe even to Tepper in any way.

Just to give you an example:
A person sends me an email saying they are interviewing with group X asking for help. I send them a very elaborate 2
page email giving general tips, telling what I know about group X and saying that I will try and find someone who works in
group X to connect them to. I get no reply to the email. A few days later I find someone who agrees to talk with them and
I make the connection. Again no reply (not even a confirmation of receipt). A few days later, the student sends me
another mail saying that this person I found for them did not reply to their email - could I find someone else? I give the
contact person a call and he says that he was sick and asks that they contact him again. I send the student an email
asking them to contact the person again. Again - no reply. This is very strange to me - when I was looking for a job - I
was so grateful to anyone who was willing to spend 5 minutes to help me... I see it as a matter of basic
manners (and you know me - I'm not this formal guy) – I also found that showing gratitude
makes these people prone to spend more time helping you if needed.
                                                                              Moreover -
I am sure that some people will be really offended by this and not feel like helping these people again.
these contacts in the product groups that are going to interview the students can help the
student if they are impressed with them by saying a good word to the interviewer, OR do the
opposite if they are offended by their manners...

                                                                                                                      38
         How does this look in real life with
         PYK and PYDK?

Keep it short … enough said




                                                39
Part Three


     Discussion and Q&A
Here is where you can add your ideas




                                       40
             What else?

 Do you have any advice to give other
  students in order to help their networking
  efforts?
 Was there anything missing in this
  presentation that we need to include in order
  to help with your networking efforts?
 Do you have any other questions or
  comments?


                                              41
            Part Four


                        Appendix
  1. Getting started with the networking tools here at Tepper
2. Article from NYT about using privacy settings on Facebook




                                                                42
                Start networking with COMPASS
 Find Tepper Alums/friends of Tepper via COMPASS:
    https://alumni2.tepper.cmu.edu/compass/Login.aspx
    Look in green Quick Link box on COC home page; listed
     as Tepper Alumni Database
 You can search for alums by People or Company
    Name
    Alum chapter
    Geography
    Advanced

                                                 But….
                                                             43
                   The most efficient way to search is
                   via “Advanced” (first hit “People”)

 Go to People
 Go to Advanced
    Degree year
    Level (MBA, PhD)
    Job function
    Title
    Alum Chapter (use for broader reach vs. ―Geography‖ or ―Zip code‖)
    Company (Type in first few letters or words for list to appear)
    Industry (Type in first few letters or words for list to appear)
    Status as ―Recruiter‖ or ―Corporate Presenter‖
 Note that the issue we face with COMPASS is that the data has not been
  100% vetted and the interface is evolving.



                                                                      44
               Or, here is what Alumni Relations
               recommends:

Visit www.tepper.cmu.edu/alumnidirectory and click on the link “Forgot
 Password”
A screen opens asking for your email address and to fill out the
 reCaptcha form.
If you enter an email address that Compass recognizes, then you are
 sent a link to follow in order to set your own own password.
 If Compass does not recognize your email, you are given the Tepper-
 Alumni@andrew.cmu.edu email to contact for assistance. We monitor
 that email address daily and will answer any questions/requests then.
For Carnegie Mellon, any alum can log in or register if they have not all
 ready. For questions, the main CMU alumni phone number is 800-
 226-8258.




                                                                        45
                      CMU resources are also available
 Find CMU Alums/friends of the university via
  http://www.cmu.edu/alumni/index.html
 Get your Personal Access Code (PAC) through the Alumni office (J.
  French or G. Weems janicef@andrew.cmu.edu or
  weems@andrew.cmu.edu
    Hit Current Students on the left
    Hit Online Community link (in the middle of the page, part of text).
      This will take you to a page labeled Connect which provides links to to
      other networking channels including:
         Carnegie Mellon on Facebook
         Carnegie Mellon's LinkedIn page
         Carnegie Mellon's YouTube channel




                                                                           46
                                    Here is the Connect page from
                                    the All-CMU Alumni site
Connect
Carnegie Mellon offers a number of tools to help alumni connect with the university, each other and current students—including
    our own online community, the Carnegie Mellon LinkedIn Network and our channels on social networking sites like YouTube
    and Facebook.

    Find and Contact Classmates
    • Search the alumni directory
    • Sign up for a you@alumni.cmu.edu email forwarding account
    • Become a Carnegie Mellon Fan on Facebook

    Catch Up On and Discuss the Latest News from Fellow Alumni
    • Read and submit Class Notes online                                                           Go to
    Network to Advance Your Career
    • Connect through Career Networking
    • Connect via Carnegie Mellon LinkedIn Network
    • Meet alumni in your area through the Regional Chapters

    Find and Register for Alumni and University Events
    • Visit the Alumni Events Calendar

    Get the Latest Online News and Media about Carnegie Mellon
    • RSS Feeds
    • Carnegie Mellon iTunes U
    • Carnegie Mellon on YouTube




                                                                                                                           47
                                      Words of Wisdom from the NYT

BASICS On Networking Sites, Learning How Not to Share                                     By RIVA RICHMOND
YOUR boss saw pictures of you drunk at last Saturday’s party. An old flame found out you’re seeing someone else. The nosy
      neighbor discovered you were laid off.
These and many other uncomfortable scenes are repeated daily on social networking sites, where millions of people now gather to
      share the details of their lives with, well, practically anyone they’ve ever known — and quite a few people they don’t know at
      all.
Like well-behaved kindergartners, we love to share. And Web sites like Facebook, MySpace and LinkedIn have grown hugely
      popular by making sharing bigger, faster, easier and awfully fun. With so many people participating — 35 percent of Internet
      users in the United States aged 18 or over now use an online social network, according to a December survey by the Pew
      Internet Project — life on these sites can be very rich. Yet, evidence of your nocturnal exploits, ill -considered comments and
      business secrets can also go global in an instant.
Much of the danger lies in the fact that, increasingly, our “friends” on social networking sites are actually a mix of people —
      friends, family, acquaintances, colleagues — with whom we would normally share only a piece of our lives.
The good news is that the sites, eager to prevent jittery users from scaling back what they share, have been busily adding fe atures to
      give us more control over our information. These privacy settings are not always easy to find and use, and they can get
      downright complicated. But if you think before you post and put the privacy settings to work, you can socialize and network i n
      the way that is comfortable for you, with less worry about mishaps.
The first decision is whether to make your profile publicly available or to keep it more private. More than a third of adult users
      allow all comers to see their profiles, while 60 percent restrict access in some way, according to the Pew survey. Here, it’s
      helpful to consider your goals. Do you simply want to connect with the friends you already know? Or are you looking to make
      new friends or cultivate business contacts?
All the big social sites give you control over public accessibility, but each starts at a different place on the public -private continuum.
The full profiles of MySpace users aged 18 and over are available to everyone on the Internet by default. Users can make thei r
      profiles private fairly easily, but the onus is on them to do so. Go to “Account Settings,” then “Privacy Settings,” then “Ch ange
      Settings,” then “Who Can View My Profile.” From there, you can customize who gets to see what.

                                                                                                                                   48
                                 Words of Wisdom from the NYT
                                (continued)
On Facebook, the default is a private profile — users decide how far to open the door. You can choose to limit admittance
     to friends or allow in members of your “networks,” which may include people who went to the same school, work at
     the same company or even live in the same city or country. To make adjustments, go to the “Settings” tab, select
     “Privacy Settings,” and work your way through the options there.
Facebook has long allowed users to create more circumspect “limited profiles” for less -close friends. But about a year ago
     it expanded that notion and enabled users to create many “friend lists” — one for college buddies, another for work
     friends, another for family — and control the information they share with each. This makes it possible to distribute
     party photos with only our best friends, and family reunion photos with just your family.
If you’re looking to keep a low profile on Facebook, it would also be a good idea to look at the “Applications” section in
     Privacy Settings. Just because you have shielded parts of your profile doesn’t mean you have done the same for
     Facebook applications that have access to much of the same data by default.
On LinkedIn, which is used for professional networking primarily, most people want public profiles, and that’s the default.
     The information LinkedIn users share tends to be professional credentials, not details of their social lives, so there’s
     less need for privacy. “You should think of LinkedIn as your safe self for the public world,” spokeswoman Kay Lau
     says.
But LinkedIn users will still want to be careful what they divulge. James J. Talerico, Jr., an independent business
     consultant based in Dallas, uses the site heavily to network with potential clients looking for financing and investors
     interested in projects so he can match them. He recently changed his settings to conceal his list of nearly 2,000
     contacts, after noticing that a competitor viewed his profile. (Click on “Account & Settings” from your homepage,
     then scroll down to adjust the privacy settings.)




                                                                                                                      49
                                 Words of Wisdom from the NYT
                                 (continued)

“There are so many opportunities with social networking now that they outweigh the potential risk,” Mr. Talerico
says. But as in offline business settings, “you have to be cautious and you have to set those boundaries.”
Whether your profile is public or private, for security reasons, it’s a good idea to avoid posting your home address,
phone numbers and other data that could help identity thieves defraud you — including details like your mother’s
maiden name. Even if your profile is private, there’s little to stop your online contacts from copying and sharing your
data with others. So it’s a good rule of thumb to avoid posting pictures or confessions that would humiliate you or a
friend if they reached the wider world, because they very well could.
One of the best-known cautionary tales in this regard is the one about the tipsy Tinker Bell. Last Halloween, a young
intern at a bank reportedly e-mailed his bosses begging off work the next day for an implied emergency trip home to
New York. Co-workers saw a picture of him on Facebook the next day in a sprite costume with a wand in one hand
and a beer in the other. His boss e-mailed the shot to the intern and blind-copied the entire office. Within hours, the
photo and e-mail messages were splashed on a popular blog and around the Internet. (You can see the whole story on
Gawker at tinyurl.com/db9t2o.)
Maia Gilman, a freelance architectural designer in the New York area, considers carefully everything she posts on
Facebook, avoiding negative comments about anyone she knows and regulating the political views she expresses.
Ms. Gilman is also careful about posting photos of her two sons and has asked babysitters not to post any at all. As a
self-employed person, “everywhere I go I’m meeting a prospective client,” she says. “You put your best foot forward
because you don’t know who you’ll meet.”
The reality of online socializing is not all that different from actual socializing. Amanda Lenhart, a researcher at the
Pew Internet Project may have put it best. “We are different people with different people,” she said.



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