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Master in sports management “…essential business knowledge to excel in the sports industry…” IE Business School 01/02 Master in Sports Management IE master in sports management Integral Approach • A proven blended methodology, mixing face-to-face periods with interactive distance learning to learning • Interaction with a world-class faculty • Lively discussion with an international peer group • Case-study method analysis • Company visits • Conferences with experienced industry professionals • World Awareness Seminars and Leadership Workshops • Group projects and assignments • Final business plan/ project presentation and defense Participant Driven and experienced professionals aspiring to develop the skills and competencies required to Profile take up new management responsibilities or manage their own business in the sports sector. Degree Participants will be awarded a Master’s Degree in Sports Management, combining the general Awarded management disciplines of a top International MBA and courses specialized in sports business management. Format The program alternates short and intensive residential periods with extended off-campus periods. The residential periods will be held in Madrid (two weeks at both the beginning and end of the program) and London (one week, mid-program). Start Date February-March Duration 13 months International The Economist Intelligence Unit has awarded IE Business School’s online programs the No. 1 Recognition position worldwide in its annual ranking. IE Business School is consistently placed among the top 10 positions globally in rankings published by respected sources that include Financial Times, The Economist, and Businessweek. IE Business School 03/04 Master in Sports Management Master in Sports Management The sports industry has evolved into a multi-billion Euro business that continues to grow rapidly. Companies involved in the business of sports are currently looking for highly skilled specialized managers capable of tackling the important challenges related to this field. As a result, the competition for sports management positions is now extremely intense. The Master in Sports Management is intended for professionals IE Business School has created a stimulating learning eager to pursue a rewarding career in the sports industry. In environment, bringing together a world-class international an area where very few people are able to demonstrate formal faculty of experts and sports leaders with a selected group of education related to specific issues facing the industry, the highly-qualified participants. The integral learning experience program can either serve to change a career path from another afforded by the Master in Sports Management is designed to industry, or enhance career opportunities of people who are equip and prepare professionals to over perform in the sports already working in the sector. business, providing a solid foundation in core management while meeting the needs of the industry. IE Business School 05/06 Master in Sports Management Who is the program designed for? The Master in Sports Management was carefully designed IE is internationally renowned for its diversity and is amongst for professionals working or aspiring to work in the sports the most culturally-diverse business schools in the world. IE seek industry, combining the general business fundamentals of exceptional individuals from diverse cultural and professional a top International MBA with industry specific courses. It backgrounds that will stimulate fellow participants to reflect on provides selected participants with the crucial knowledge new perspectives and share valuable knowledge. of the sector and equips them with key management skills, allowing them to embrace business opportunities and excel in any position in the sports market. Hannah Caven Office of the CEO - OBS (Olympic Broadcasting Services) “I chose the course at IE because it offered a unique opportunity to acquire specific sports business skills within the context of a genuine MBA program. The teaching staff is excellent with a vast range of expertise and contacts throughout the sporting industry which ensures their input is both relevant and applicable. Personally I have already been given the opportunity to experience the Olympics first hand and this is solely thanks to the contacts I have acquired through the course. The residential periods furthermore provide an invaluable opportunity to establish contact, but the online experience in turn is brilliant for enabling everyone to contribute and articulate their views in a way that is simply not possible in a classroom setting. The forum sessions are always animated, engaging and challenging and the group discussions are so intense that there is no sense of distance from your team mates; on the contrary, personalities are definitely able to transcend the virtual format! The quantity of work and the quality expected of the students makes it a demanding experience, but one that it constantly challenging and rewarding, with a real sense of progress towards achieving our individual goals within a highly supportive team.” IE Business School 07/08 Master in Sports Management Profile Age Average: 32,4 years Work Experience Over 36 Under 28 6 to 11 years > 12 years 29% 24% 47% 18% 29 to 35 47% < 5 years 35% Sectors of Employment Employment Functions Sports / Recreation 25% Consulting 25% Entertainment / Media 25% General Management 25% Consulting 19% Sales & Marketing 19% Others 13% Operations 13% Healthcare 6% Communication 6% Consumer products 6% Finance 6% Financial Services 6% IT 6% Nationalities Bolivia, Canada, Chile, Egypt, Greece, Ireland, Mexico, Peru, Portugal, South Korea, Spain, Sri Lanka, Venezuela. IE Business School 09/10 Master in Sports Management Overview IE´s innovative format allows participants to follow the program regardless of their geographic location and avoids having to interrupt professional obligations for extended periods of time. This 13-month program combines the general business fundamentals of an MBA with industry specific courses. It provides participants with crucial knowledge of the sector and equips them with key management skills, allowing them to embrace business opportunities and excel in any position in the sports market. CASE METHOD IE´s case study method has proven to be an effective learning model provoking analysis and debates on practical business situations. Participants analyze each piece of new knowledge individually, in groups, and finally in the classroom, broadening their visions and enabling them to gain a global understanding and strategic perspective of business in the sports industry. DIVERSE GROUPS Throughout the course admitted participants are divided into multicultural and multifunctional teams according to their profiles and professional backgrounds. This methodology mirrors today’s international business environment, where cross-cultural teams of people work on global projects while living and travelling all over the world. FACE-TO-FACE PERIODS The intensive face-to-face periods are held at the beginning, in the middle and at the end of the program. They comprise activities that require physical presence and are especially designed to provide participants with competencies and skills needed to become a successful business leader. • Madrid • London The program commences and ends with a two-week face-to-face period at Given that many top sports management companies are IE´s urban, downtown campus in Madrid. Renowned as a vibrant capital, concentrated in London, the second face-to-face period Madrid offers a wealth of history, tradition and cultural experiences. The in the middle of the program will be held there. Over first residential period offers a valuable opportunity to interact with fellow the course of one week, admitted participants expand participants and professors, while participating in workshops focused on their networks and knowledge of the sports industry skill-building activities such as leadership and networking. to a new level, attending a series of conferences on the latest challenges and opportunities in the sector, as well The final face-to-face period in Madrid rounds off the program. During this a visiting world-class sports facilities and companies two-week period admitted participants complete the courses that comprise from different areas of sports management such as the second semester and take assessment tests that consolidate the work sponsors, sports marketing firms and sports media covered during this period. Admitted participants also present and defend groups. In past editions, participants met top executives their business plans, which focus on the launch of a new idea for the sports from companies that included Chelsea FC, Wimbledon, market. At the end of the period the program closes with a graduation Marylebone Cricket Club, IMG, Pentland Group (home ceremony after which they become part of the global IE alumni network of of Speedo, Ellese, Mitre), Visa, Perform Group and over 40,000 alumni in more than 100 countries. Octagon. INTERACTIVE DISTANCE LEARNING EXPERIENCE Courses initiated in Madrid and London are continued using IE’s successful interactive distance learning methodology. This practical and renowned methodology, based on the case study method, promotes continuous communication between professors and participants, while providing the flexibility to study from anywhere in the world and with any work schedule. The Virtual Campus, active 24 hours per day, allows case discussions to go into great depth as they run for several days, permitting participants and professors the time to read the comments that have been posted, process them and submit a personal, well thought-out comment to the class. Several discussions are held in parallel, making it easier for the participants to perceive links among the different aspects under discussion. • Industry Specialized Videoconferences & World Awareness Seminars During the Industry-specialized Conferences throughout the program, admitted participants have the opportunity to learn from many top business leaders and see how they apply theory to the market. These exclusive events enable participants to increase their network in the sports industry. Owing to the IE’s research on cultures and marketing, the World Awareness Seminars allow participants, as future business leaders, to better understand the environment they will operate in. By visiting IE´s blog on blended face-to-face online programs, potential candidates can see what current participants think about their learning experiences: online-masters.blogs.ie.edu. It is also possible to arrange a demonstration of the interactive learning process by contacting: OnlineSpecialized@ie.edu IE Business School 11/12 Master in Sports Management Face-to-Face Face-to-Face Period Interactive Distance Learning Period Madrid Period London 2 weeks 1 week February February - March July General Management Courses: Economic Environment Company visits to the Financial Accounting world´s leading sports and Fundamentals of Marketing Management sports-related companies Organizational Behavior Interacting and Specialized Courses: networking opportunities Introduction to Sport Management with top industry Managerial Accounting for Sports professionals Sport Governance Sport Facilities and Property Business Development End of term one and start Sport Marketing and Sport Consumer of all courses for term two World Awareness Seminars and Leadership Workshops Industry Specialized Conferences Program structure Face-to-Face Interactive Distance Learning Period Period Madrid 2 weeks September - March March General Management Courses: Competitive Strategy Information Systems Management Specialized Courses: Leadership and Human Dynamics of Sports Management of Sport Organizations Sport Events Organization and Management Sport Media & Public Relations in Sport Sport Sponsorship Sporting Goods Manufacturers and Distribution Channels Sport Law Entrepreneurship in Sports Economics and Finance of Sport World Awareness Seminars and Leadership Workshops Industry Specialized Conferences IE Business School 13/14 Master in Sports Management Faculty profile IE Business School has a world class faculty of over 110 full-time professors and 250 associate professors - educators, researchers and consultants with highly varied personal and professional profiles - who will guide students to develop their full potential from different angles and perspectives. Thanks to their considerable industry experience in some of the world’s leading sport corporations and their involvement in consulting projects and other activities, the faculty remains in constant touch with new business developments. The Master in Sports Management faculty includes: Beristain, Ignacio - Spain Fernández-Cantelli, Eduardo – Spain • International Marketing and Sales Manager, Real Madrid, • Chair of the Marketing Department, IE Business School employed by Adidas International • Sports Marketing Consultant. Former Marketing Director, • Law Degree & Bachelors in Business Administration by Basketball Section, Real Madrid C.F Universidad Pontificia de Comillas (ICADE) • MS and PhD in Sports Management. University of Minnesota • Executive MBA, IE Business School Lawrence, Heather – USA Chadwick, Simon - UK • Professor of Sports Management, Ohio University • Professor of Sport Business Strategy and Marketing, Coventry • PhD, Higher Education Administration, University of Florida University • MESS and BS, Sports Management, University of Florida • Founder & Director of CIBS (Centre for the International Business of Sport), Coventry University • PhD in Sport Sponsorship, University of Leeds Respaldiza, Raul - Spain • Managing Director, Augeo Sports & Entertainment • Director of Sports Facilities, Real Madrid Football Club Clendenin, John - USA • Executive MBA, IE Business School • Founder, President & CEO of Inner Circle Logistics and Senior Faculty of Harvard Business School • Team member of the silver medal winning 1984 Olympic Seeliger, Gerardo - Spain Modern Pentathlon Team • President, Fundación Seeliger & Conde • Degrees in Psychology, Communications Engineering and • General Manager, Adidas Holding Company, Switzerland Business Administration • Executive Director of Association of National Olympic Committees, Paris • Member of the Spanish sailing team, 1972 Olympic Games Dittmore, Steve - USA • Degree in Economics, Freiburg University • More than 10 years working in sport public relations, mainly in the Olympic movement • Professor of Recreation and Sport Management, University of Stefan, Maria - USA Arkansas • Chief Operations Officer at CornerstoneChase International • PhD, University of Louisville • President for Ellesse, USA • Executive Director and Global Vice President of Sporting Goods Manufacturers Association, USA l’Etraz, Paris de - Switzerland • Harvard University, Harvard Business School, Advanced • Founder and CEO, Amazing Sports Lab (ASL) and Founder and Management Program, 1999 General Partner, Amazing Capital • Managing Director, ABN AMRO and Vice President Union Bank of Switzerland, New York, Zurich Beech, John • ESADE Business School, Barcelona, 2003-2008, PHD Program • PhD, Cranfield School of Management in Management Sciences • MBA (Distinction), Dundee • Head of Sport & Tourism at the Applied Research Centre for Sustainable Regeneration (SURGE), Coventry University, UK IE Business School 15/16 Master in Sports Management Arthur, Dave Barajas, Ángel • Managing Director, DSA Consulting Services • Associate Professor of Financial Management, • Senior Lecturer Sport Business, University of Vigo, Spain Southern Cross University, Australia • Researcher for the Spanish Economic Observatory for Sport. • Advisor of the General Manager, Celta de Vigo Football Club, Spain. Helen de Haan Licensing & Sponsorship Sales Manager - Fédération Internationale de Football Association (FIFA) “IE is the first top European business school to offer a specialized master in sports management in a format suitable for the working executive. I chose IE because it offers quality education and an unbeatable online learning method- it is actually hard to believe this is ‘distance’ learning, as the interactivity with the professors and classmates online is extremely engaging! The course material is very relevant to the business and I found it to be applicable to my work right from the start.” Pieraccioni, Umberto Rascher, Dan • Founder and President, Famebridge and UP Management • PhD in Economics, University of California at Berkeley • Member of the Special Olympics Italy Board • Founder and President of SportsEconomics • CEO, bwin Italy • Managing Partner at OSKR, LLC • President and General Manager, Italian National League • Director of Academic Programs and Associate Professor for • Managing Director, Adidas Italy the Sport Management Program at the University of San Francisco (USF) Antonio Martin IE Business School Academic Director - Master in Sports Management “I have been passionate about sport my whole life and have been fortunate enough to spend my professional career working in the world of sport, with companies like FC Barcelona, Dorna and Nike. Sport itself is a blend of passion and hard work, where individuals need to go beyond their normal limits to reach their goals. We have selected an international faculty of professors not only dedicated to academic research in sports but also professionals and top executives from Adidas, Real Madrid CF, FC Barcelona, Augeo Sports & Entertainment amongst others. At IE we are convinced that our faculty will help to empower and differentiate our students making them key players in the sports industry”. IE Business School 17/18 Master in Sports Management A life changing experience: Master in Sports Management at IE Business School Industry oriented International environment The curriculum of this program is oriented to meet the specific Students at IE Business School enjoy a truly international needs of the sports management industry. From sports atmosphere, with more than 80 nationalities on campus and a governance to sports marketing, from finance to operations faculty comprising 40% international professors. in sports facilities, events and media, admitted participants are led to examine all these from the sports business angle. Additionally most of IE´s specialized faculty members are Alumni Association currently working in sport or related firms, bringing the market IE Business School alumni form part of a 40,000 strong network directly to the classroom and enabling participants to establish spread over 100 countries across the world. The Alumni a differentiated network in the industry from day one. Association promotes relations between IE Business School graduates and acts as a networking platform by organizing social events and promotes continuous training in personal Innovative methodology development. This specialized 13-month master program presents the alumni.ie.edu exclusive opportunity to pursue a highly valued degree from a prestigious international business school, while working and without the need to relocate. IE Business School’s strong focus on entrepreneurship and innovation, combined with advanced training techniques, guarantees that every participant become part of the holistic IE Business School experience. Academic excellence IE Business School is consistently ranked by the international press as one of the best business schools in the world - among the top 5 in Europe and top 10 worldwide. IE Business School is one of the few business schools in the world fully recognized by the three leading accreditation agencies in the business education arena: AACSB, EQUIS and AMBA, three prestigious institutions whose recognition guarantees the quality of business management training programs. IE Business School 19/20 Master in Sports Management Admission process IE Business School looks for candidates who are dynamic, creative and motivated team players with strong leadership potential, and who can demonstrate an excellent academic and professional background during the admission process. Contact the Master in Sports Management team The admissions committee will consider the following criteria The Master in Sports Management team at IE when assessing applicants: Business School will be happy to hear from potential candidates, providing guidance and detailed information about the program and the • A bachelor’s or higher degree from an accredited college or admission process. university Please contact: OnlineSpecialized@ie.edu • Demonstrated professional experience, with team work and IE operates on a rolling admissions process /or leadership experience and as such there are no deadlines for any particular intake. However, given the limited • A complete application including all supporting documents number of places per year, it is recommended that candidates submit their applications well in Please note: Since the program is conducted in English, a advance. good working knowledge of English is essential. IE Business Apply online: www.ie.edu/app School reserves the right to ask for evidence of the candidate’s proficiency such as the TOEFL examination. Additionally the admissions committee may require the GMAT, GRE or IE Admissions Test. Application form Final Interview and documents Decision IE Business School 21/22 Master in Sports Management Master in Sports Management International Offices ARGENTINA-Buenos Aires EGYPT-Cairo MEXICO-Mexico City UNITED ARAB EMIRATES-Dubai Contact: Federico Paviolo Contact: Sandy Samaan Contact: Alvaro Sanchez Contact: Arturo Manso e-mail: firstname.lastname@example.org e-mail: email@example.com Yolanda Fernandez e-mail: firstname.lastname@example.org e-mail: email@example.com BRAZIL-São Paulo GERMANY-Munich USA Contact: João Villas Contact: Isabelle Delacave PERU-Lima Los Angeles e-mail: firstname.lastname@example.org e-mail: email@example.com Contact: Bruno Garro Contact: Jean Marie Winikates e-mail: firstname.lastname@example.org e-mail: email@example.com CHILE-Santiago de Chile INDIA-Mumbai Miami Contact: Mauricio Yury Contact: Karan Gupta PORTUGAL-Lisbon Contact: Guillermo P. Montes e-mail: firstname.lastname@example.org e-mail: email@example.com Contact: Ines Holtreman e-mail: firstname.lastname@example.org e-mail: email@example.com New York CHINA-Shanghai ITALY-Milan Contact: Kim Janulewicz Contact: Albert Krisskoy Contact: Sergio Negri RUSSIA-Moscow e-mail: firstname.lastname@example.org e-mail: email@example.com e-mail: firstname.lastname@example.org Contact: Liudmila Ishchenko e-mail: email@example.com VENEZUELA-Caracas COLOMBIA-Bogota JAPAN-Tokyo Contact: Raoul Benaim Contact: Patricia Salgar Contact: Harumi Hotta SINGAPORE-Singapore e-mail: firstname.lastname@example.org e-mail: email@example.com James Walsh Contact: Dirk Hopfl firstname.lastname@example.org e-mail: email@example.com e-mail: firstname.lastname@example.org ECUADOR-Quito SOUTH KOREA-Seoul Contact: Alexandra Perez Contact: Abraham Lee e-mail: email@example.com e-mail: firstname.lastname@example.org IE Business School Admissions Department María de Molina, 13 28006 Madrid, Spain Tel.: +34 91 568 96 10 Fax: +34 91 568 97 10 email@example.com www.ie.edu For more information about IE Business School´s Master in Sports management, please, visit the Master´s dedicated website (www.ie.edu/sports) or take a picture of the following code with your phone to access it instantly. Note: Your phone must be equipped with a QR code reader/application. www.ie.edu IE Business School would like to extend its deepest thanks to all those students, alumni, faculty members, and other parties who appear in this brochure.
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