Future Trends in Retail Industry by ibl20093


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									                                  WORLD CLASS TALENT AND CREATIVE MEDIA

                                     GENE HOFFMAN
                      Leadership, Marketing and Food Industry Expert
Gene Hoffman, founder and chairman, non-profit LeaderShape, Inc., and president, Corporate Strategies
International, is an expert in the area of retail trends. As the former president of the country’s largest food
retailer, The Kroger Co., and the largest food wholesaler, Supervalu Wholesale Food Companies,
Hoffman knows how the retail industry works and where it is going in the future.

Hoffman’s marketing teams have profitably sold over a half a trillion dollars worth of goods and services
in U.S. and abroad, and his company, Corporate Strategies International, which he founded in 1988, helps
clients create and implement “new concepts for the changing marketplace.”

Through his consulting practice, Hoffman created and helped implement the dynamic concept for Super
Kmart and participated in the successful public start-up of the country’s largest private label baby diaper
company, Paragon Trade Brands. Furthermore, Hoffman has consulted with the Food Marketing
Institute, several food retailers, First Boston Corp., P & G, McCormick, Hershey, Campbell Soup,
Monsanto and other Fortune 500 companies on marketing, retailing, conceptual and strategic issues.

From 1978 to 1987, Hoffman was chairman and president of Supervalu Wholesale Food Companies,
which serves a 40 billion-dollar retail store network. During his tenure, Supervalu Wholesale Food
Companies set nine consecutive records: sales more than tripled, net profits quadrupled – compounding at
21% annually, and Supervalu, Inc. had two stock splits.

Prior to Supervalu, Gene Hoffman was president of The Kroger Co., the nation’s largest food chain,
which he led to record operating results. He spent twenty-one years at Kroger in a series of expanding
management responsibilities in store operations, grocery manufacturing operations, corporate strategy,
marketing, real estate, and executive management. He was on the management team that re-conceived
and repositioned 40 million square feet of retail space from 1970 to 1978, converting Kroger into the
chain with the most modern facilities in the supermarket industry.

Among his many achievements, the Presidents Report selected Hoffman six times as one of the three
“most outstanding retail industry executives in America,” and in 1989 he was elected to their “Retailing
Hall of Fame.”

Hoffman also serves on the board of several corporations and non-profit organizations. He is the founder
and Chairman of the Board of LeaderShape, Inc., a non-profit organization committed to developing
young adults, 17 to28, to lead with integrity at the The LeaderShape Institute at the University of Illinois’
Allerton Estate Conference Center and at 50 university-based LeaderShape Institutes. To date over 18,000
young adults have graduated from 6-day LeaderShape Institutes. He was also president of the ATO
Foundation and is a Managing Director of The Marketing Associates.

An intuitive manager, strategist, writer, lecturer, futurist and facilitator, Hoffman has participated in
marketing symposiums and consulted in the U.S., Japan, Korea, Europe, Russia, Australia, and Central
and South America. He writes monthly columns for the retail industry for Progressive Grocer magazine
entitled “Tales of Hoffman.”

          1220 L St NW, STE 850 • Washington, DC 20005 • 1.800.SPEAKER • www.leadingauthorities.com
Educated at Missouri and Cornell universities, his first nine years in business were spent in advertising
and marketing positions with mass merchandiser Montgomery Ward and two of the largest newspapers of
that era The Chicago Tribune and The Philadelphia Bulletin.

On the wall behind his desk is a small plaque that speaks his philosophy: “Develop a healthy disregard
for the impossible!”

Gene Hoffman’s experience as a CEO and consultant in the retail industry helps him speak volumes on
the competitive retail marketplace of today and tomorrow. Hoffman addresses a variety of topics
including the food services industry, future trends, retailing trends, strategic planning, and customer
06/04 KW

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