HC GUIDE TO LINKEDIN
Hazelrigg Student Union | (402) 461-7400 | hastings.edu/careerservices
LinkedIn is . . .
An online professional networking site, developed specifically for business networking that will help
you connect with alumni and other professionals in industries, organizations and geographic areas
that relate to your career and academic interests.
You might think of LinkedIn as a professional Facebook. Students use Facebook to interact with
friends and find others with similar social interests. LinkedIn is a place to share interests, ask
questions, and network with professionals from across the country with a range of job titles, from
diverse industries and career fields.
Bronco2Bronco is a LinkedIn group developed to connect Hastings College alumni to current
Hastings College students. This program is sponsored by the Hastings College Alumni Association
and Career Services and was developed as a vehicle for successful alumni to mentor students
looking into specific careers, searching for internships, or applying for full-time employment. It is a
subgroup of the Hastings College Alumni LinkedIn group.
Use LinkedIn and Bronco2Bronco to. . .
Build your professional network.
Connect to Hastings College alumni and other professionals in industries and organizations that
Learn about current trends in fields of interest to you.
Gain insight into strategies to identify internships and break into industries of interest.
The Networking with HC Alumni presentation and HC Networking Guide, available to download on
Career Services’ web pages discuss networking in detail and provide information on how to network
effectively online or in person. All interactions should be professional and all written correspondence
should be error free.
Getting Started with LinkedIn
1. Create your profile
2. Join groups
3. Populate your profile with connections
4. Network using LinkedIn
5. Maintain professionalism
View LinkedIn’s New Grad Guide Video Series - Supplement this guide by viewing LinkedIn’s
online video series for college students and recent graduates at http://learn.linkedin.com/students/.
HC GUIDE TO LINKEDIN
Step 1 – Create a Compelling Profile
Before you connect with others, you will need to set up a profile page at www.linkedin.com. Your
profile should detail the knowledge and skills you have developed that relate to your career interests.
The profile is similar to your resume. It should include information that is relevant to your internship or
job search. The professional details you share in your profile will help to build commonalities within your
network. All of the following items would be relevant, especially when connecting with alumni in the
Bronco2Bronco LinkedIn group.
Major / Minor Leadership and Team Activities / Organizations
Internships /Work Experiences Volunteer & Community Service Roles
Class Projects Computer Skills / Technology
Professional Headline – Underneath your name will be a short headline. These words will define
you on LinkedIn. This can be a short job title or a brief summary of your professional identity.
Career Services recommends a short phrase that highlights your career objectives and/or your skills,
interests and experiences. Examples:
Designer, writer, photographer
Economics student at Hastings College
Junior in English seeking a summer internship
Recent grad with experience in marketing, web design, and event planning
Photo – Your photo will be the first image alumni and other Make sure that your profile
network contacts have of you. The photo needs to be
representative of how you would look as a professional. Career clearly details what you have
Services recommends wearing professional dress and avoiding accomplished and what you want
candid photos that require you to crop someone out of the to do in the future.
Summary – The summary should outline key skills or competencies that are relevant to career fields
that interest you. This might include professional interests, personal strengths and
accomplishments, collegiate activities, community service, leadership, or relevant experiences.
Strong background in writing and editing; including experience as an editor of Spectrum
literary magazine, a reporter for HC WorldNews, and an intern for the Hastings Tribune
newspaper. Capable writer and producer; effective at developing content for print,
audio, video and social media. Demonstrated leader and cooperator; active in student
government, FCA, and community service with an interest in a career in non-profit
administration, advertising and public relations.
Specialties – Include key words so that contacts will be able to find you. These can be skills,
languages, or technologies. The following example is from the ’09 LinkedIn Grad Guide.
Proficient in Outlook, Excel, Word, PowerPoint, Adobe Photoshop, Adobe InDesign,
LexisNexis, iNews, digital photography, Internet, and Web 2.0 marketing and communication,
blogging, event planning, and Facebook.
HC GUIDE TO LINKEDIN
Education – Include major(s), minor(s), and emphases. Highlight academic honors, relevant courses
and academic projects. Be sure to include activities and information that will help you connect to
alumni that had similar campus involvements and interests.
Experience - Relevant experience is not always paid experience. You may want to include
employment, internships, volunteer experiences and activities where relevant.
It is possible to upload your resume into LinkedIn to complete the experience section. If you
upload your resume you will want to remove your contact information from the resume. This is for
your personal safety. Only have your email address available on LinkedIn.
Profile - be sure to include:
Headline ~ Keywords ~ Photo ~ Contact Method ~ Contact Interests
Profile - do not include:
Contact information you’re not comfortable having your contacts see
“Anything that strays from the truth”
(From How to Get Started with LinkedIn by Jake Swearingen on BNET.com)
Find Linked Grad Guide to building a professional profile at
http://careerservices.linkedin.com/Build-A-Professional-Profile.pdfNew Grad / Student Guide.
Step 2 – Joining LinkedIn Groups
By joining groups, you will be able to interact with individuals in those groups who have similar
interests, attended similar colleges, or have similar career and industry interests. Joining groups is a
quick way to connect to a number of people to build connections. By joining a group, you have
access to profiles of members of the group, job listings posted by group members, and group
Search for “Groups” in the upper right hand corner. Change the drop down from “People” to
Start by joining groups related to Hastings College; including the Hastings College Alumni Group
and Bronco2Bronco subgroup. Note that you will not be eligible to join the Bronco2Bronco
subgroup until you have reviewed the HC Networking Guide and the Networking with HC Alumni
presentation and signed the Bronco2Bronco Networking Contract.
Connect with others that share common interests; do a keyword search for groups related to:
- An industry or career field (both student and professional groups)
- Student organizations, honor societies and professional organizations
- Other interests and recreation
- Location (young professional groups in locations of interest)
Once you are a member of a group, participate in discussions, review and comment on
articles, and ask questions to raise your professional profile. (See the HC Networking Guide
and Alumni Networking PowerPoint for information on questioning.)
HC GUIDE TO LINKEDIN
Step 3 – Connecting with People You Already Know That Use LinkedIn
You may want to connect with faculty, college and high school classmates, supervisors and
coworkers from past and present jobs and internships, people from your hometown, parents’
friends, relatives, teammates, and members of organizations to which you belong.
Search for People in the upper right hand corner. You may search for people by name or
identify people by geographic location; for example “Hastings College Denver.” Be sure to
review the person’s profile before asking someone to add you to their network. Once
connected to someone through a group or another contact you have these options:
- Send InMail. LinkedIn is for professional networking. Do not send mail to request an internship
or a job. Ask for helpful information. Consider your goals and what information the person
might be able to provide that would be helpful. See the HC Networking Guide for approaches
and sample correspondence.
- Get introduced through a connection.
- Add the person to your network. As with Facebook, the person will need to accept your
invitation. LinkedIn suggests that you, “only invite those that you know and trust.” If you receive
a request to connect with someone, use this standard to decide whether to connect with them.
Deny a connection request by hitting “Archive.” You do not need to reject them.
Step 4 – Network Using LinkedIn
Make an appointment with HC Career Services. Phone 461-7400 to schedule a time. Career
Services will go over the HC Networking Guide, the Networking with HC Alumni PowerPoint and the
Bronco2Bronco Networking Contract. Orientation is required before joining Bronco2Bronco.
Career Services will help you to learn how to use LinkedIn during this appointment, but don’t expect
the one appointment to make you 100% proficient in using LinkedIn or networking. As with any skill
you will/may need continued coaching to network effectively. Career Services will expect you to have
questions and welcomes future coaching sessions by telephone, email, or office appointment.
Step 5 – Maintain Professionalism
Effective networking is all about building professional relationships. Consider the following activities
(from How to Get Started with LinkedIn by Jake Swearington published on BNET.com) as actions that
you should NEVER do when using LinkedIn or other social networks.
1. Never leave negative feedback.
2. Never lie or misrepresent where you’ve worked or what you have done. Be honest.
3. Never spam your network or a group.
4. Never gossip.
5. Never oversell yourself.
Additional Resources - Networking and LinkedIn
LinkedIn Grad Guide Series Sample Networking Correspondence
Networking with Alumni Presentation LinkedIn Grad Guide to Professional Networking
HC Networking Guide LinkedIn Guide to Conducting Employer Research