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					Apple Sues Samsung, Says Stop Copying Us -                                                                   4/21/11 1:15 PM

  April 18, 2011

  Apple Sues Samsung, Says Stop Copying
  SAN FRANCISCO/SEOUL (Reuters) - Apple Inc sued Samsung Electronics claiming the South
  Korean firm's Galaxy line of mobile phones and tablets "slavishly" copies the iPhone and iPad,
  according to court papers, a move analysts say is aimed at keeping its close rivals at bay.

  Apple is one participant in a web of litigation among phone makers and software firms over who
  owns the patents used in smartphones, as rivals aggressively rush into the smartphone and tablet
  market which the U.S. firm jumpstarted with iPhone and iPad.

  Nokia and Apple have sued each other in numerous courts and as recently as last month Nokia
  filed a complaint with the U.S. trade panel alleging that Apple infringes its patents in iPhones,
  iPads and other products.

  Samsung is one of the fastest growing smartphone makers and has emerged as Apple's strongest
  competitor in the booming tablet market with models in three sizes but it remains a distant
  second in the space.

  "If Apple fails to fend off Android, it will within a year or two find itself in a situation like
  Research in Motion, even if at a higher level (initially)," said Florian Mueller, a technology
  specialist and blogger on patent battles.

  "Apple has realised this already as its new lawsuit against Samsung shows, but given what's at
  stake, I think Apple would have to do much more than this. It would have to sue more Android
  device makers and over more patents."

  Samsung's Galaxy products use Google's Android operating system, which directly competes with
  Apple's mobile software. However, Apple's claims against Samsung focus on Galaxy's design
  features, such as the look of its screen icons, the lawsuit said.

  The lawsuit, filed on Friday, alleges Samsung violated Apple's patents and trademarks.        Page 1 of 3
Apple Sues Samsung, Says Stop Copying Us -                                                                   4/21/11 1:15 PM

  "This kind of blatant copying is wrong," Apple spokeswoman Kristin Huguet said in a statement.

  Apple is bringing 16 claims against Samsung, including unjust enrichment, trademark
  infringement and 10 patent claims.

  "...Samsung has made its Galaxy phones and computer tablet work and look like Apple's products
  through widespread patent and trade dress infringement... By this action, Apple seeks to put a
  stop to Samsung's illegal conduct and obtain compensation for the violations that have occurred
  thus far," Apple said in the court document.

  Samsung's shares closed up 0.9 percent after slipping to their lowest level in one month in a
  broader market down 0.7 percent.

  Samsung said it would respond to the legal action "through appropriate legal measures to protect
  our intellectual property."

  "Samsung's development of core technologies and strengthening our intellectual property
  portfolio are keys to our continued success," it said in a statement.

  Samsung faces the challenge of moving beyond being a hardware company, clever at copying
  ideas, to becoming more creative, better adept at software, at a time when consumer gadgets are
  getting smarter all the time.

  It has yet to come up with the kind of original, iconic, market-leading products that powered
  brands such as Apple's i-series or Sony Corp's Walkman. Nor has it taken the kind of initiatives in
  software that Google and Apple did to thwart Microsoft.


  Apple CEO Steve Jobs has criticised Samsung and other rivals in presentations of new products or
  technology debates. Analysts say Samsung's response to this has been muted, partly because
  Apple was Samsung's second-biggest customer last year after Sony.

  Apple brought in around 6.2 trillion won (3.5 billion pounds) of sales to Samsung in 2010 mainly
  by purchasing semiconductors, according to Samsung's annual report.

  John Jackson, an analyst with CCS Insight, said Samsung is essentially Apple's only real tablet
  competitor at this stage. "It's clear that they do not intend to let Apple run away with the        Page 2 of 3
Apple Sues Samsung, Says Stop Copying Us -                                                                   4/21/11 1:15 PM

  category," Jackson said.

  "This is more like a symbolic move by Apple that it is quite serious about rivals advancing and it
  is trying to hold back its close competitors," said John Park, an analyst at Daishin Securities in

  "Samsung is unlikely to respond aggressively given that Apple is its core client in the component
  business," Park said.

  To better compete with Apple, Samsung redesigned within weeks its new 10.1-inch tablet, first
  introduced in February, to make it the thinnest in the category after Apple set the trend with its
  iPad 2.

  The global smartphone market is expected to grow 58 percent this year and Android is set
  account for 39 percent of the market, while the tablet market is likely to quadruple to 70 million
  units, according to research firm Gartner.

  Apple's iPad will still dominate, controlling more than half of the tablet market for the next three
  years, but its share is seen gradually declining to 47 percent in 2015 from 69 percent this year,
  giving way to Android devices.

  The case in U.S. District Court, Northern District of California is Apple Inc. v. Samsung
  Electronics Co. Ltd. et al, 11-1846.

  (Additional reporting by Tarmo Virki in HELSINKI and Miyoung Kim in SEOUL; Editing by
  Anshuman DAga)        Page 3 of 3

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