Get-Your-Geek-On by shuifanglj

VIEWS: 23 PAGES: 12

									     V.
NO        6
 4-
    ARE YOU GEEK ENOUGH?
                                                                            Kick-off
                                                                            kEYNOTE SPEAkER

        Geekend 2010 Conference | Nov. 4-6
      Coastal Georgia Center | Savannah, GA

What is geekend?

Geekend is the annual gathering of the geek tribe in Savannah,
Georgia. Geekend is what you might call an interactive conference
with some truly awesome parties. It’s the kind of event that you’ll be
texting, Tweeting and Facebooking about, making all your friends back                                 SCOTT STRATTEN
home super jealous. Geekend is a mashup, a meetup and a Tweet-up
all mixed together in a delicious Lowcountry boil of innovative ideas.
                                                                                      Although Scott Stratten is frequently asked to
It’s networking, Savannah style. It’s a veritable supermarket of fresh                speak due to his success in viral marketing (65
ideas. To sum Geekend up in one word is really quite impossible, but                  million video views) and social media (one of
we tend to use this one: Fun.                                                         the top-ranked influencers on Twitter), he’s most
                                                                                      proud of being a geek. Online since ’94, Scott still
WhO YOU CaLLing a geek?                                                               remembers his Angelfire URL and his IRC handle.
                                                                                      The ICQ flower still holds a place in his heart and
                                                                                      he still giggles at people with AOL email addresses.
You. Why? Because geeks are cool. But you know that right? Geeks                      He’s still debating releasing a PDF of his book as a
are awesome. Geeks make the modern world go 'round. Geeks have                        torrent, just for the street cred.
intense passion for everything they do. Geeks don’t mess around.
Geeks have gusto. Geeks get it done. Geeks come from every walk of
life to work and play in every discipline. This November the geeks of
the world will unite in Savannah, Georgia.

So unleash your inner geek and get your geek on!                                        UnMarketing: engageMent 2.0
                                                                                      Sales, marketing and customer service have
RegistRatiOn and Badge PiCk-UP 12 PM                                                  changed incredibly over the past few years, and
                                                                                      engagement is king. It’s not if your customers
You can pick up your badges in the lobby. Be sure to keep your Geekend                are talking online, it’s how often and where. This
badges on you at all times, as there will be checkpoints throughout the
Coastal Georgia Center. Also, flash your badge for entry to complimentary             session walks the audience through the landscape
coffee and lunches, and for evening afterparties!                                     of online engagement, both today and what’s
                                                                                      coming tomorrow. The audience will have a much
                                                                                      clearer picture of what tools will suit their needs
                                                                                      and which ones to ignore.

                                                                                      Room 100, Thursday 7:00–8:00 PM
                                                                     JPEGS - THERE ARE
                                                                                                                                                thursday session
KEYNOTE                                                              KNOCKED OUT
SPEAkERS                                                             PHOTOSHOP FILES
                                                                                                                                                                          Day 1
   Oscar Gerardo joined NBC.com during NBC’s Fall                                                                                                                           NOV. 4
   Launch in 2006. His first project was migrating and                                                                             A CENTER
                                                                                                                    COASTAL GEORGI 4-6
                                                                                                                          NOVEMBER




   re-architecting NBC.com’s datacenter in house.
   NBC brought him on full-time as an architect for                                                                                           RECEPTION
   product development. Later, after NBC’s technical                                                                                          6:00 – 7:00 pm
   reorganization, he assumed his duties as chief
   architect for NBC.com. In this role, Oscar oversees all
   product engineering and technical support as it relates                                        NOAH EVERETT
   to NBC.com, which is currently a 24/7 operation with
                                                                                                                                               Remember band camp? 85 of your closest friends will be
                                                             The idea for Twitpic was simple: Create a way to                                  waiting for you. They are going to kick your brass!
   over 40 engineers and system administrators in six
                                                             share photos on Twitter. What began as a side                                     Don’t be late...
   cities worldwide.
                                                             project in February 2008 quickly became a trial-
                                                             by-fire lesson in scaling under the pressure of
                                                             unexpected and massive growth. As a one-man
                                                             show, Noah Everett single-handedly grew the site
                                                             from inception to a service now used by over 12
                                                             million people, including celebrities, politicians                                      KICK-OFF KEyNOTE SpEAKER
                                                             and his mom. Born in the South and raised in
                                                             Oklahoma, he was too young to get into college
                                                                                                                                                     SCOTT STRATTEN
                                                             when he finished high school at age 15. Instead,
                                                             he spent 15 hours a day online, teaching himself
                                                                                                                                                     7:00–8:00 pm
                                                             the mechanics of the Internet and laying the
                                                             groundwork for his later calling as a web developer.                                  UnMarketing: engageMent 2.0
                                                             He recently relocated to Charleston, SC, where
                                                             he continues to grow Twitpic while Tweeting about
                                                             subsisting on Frosted Mini-Wheats.




                                                                                                                                                                          THURSDAy N
                                                                                                                                                                                             IGHT
                                                               the Weekend Project called tWitPic
                                                             What started as a weekend project turned into                                             AFTERPARTY
                                                             a service used by millions of people all over the                                          8:15 pm – UNTIL…
     OSCAR GERARDO                                           world and its name used in pop-culture phrases.
                                                             The story of Twitpic shows you that the idea you
                                                                                                                                                   The Distillery, 416 West Liberty Street, Savannah
   netWorking the netWork                                    least expect to succeed sometimes can be the one
NBC.com Chief Architect Oscar Gerardo will explore           that blows away all your expectations. This talk
                                                                                                                                                                      With over 100 craft beers to
the history of social networking features at NBC.com.        will tell of the obstacles encountered when trying                                                       choose from we guarantee to
From MyNBC to Dunder Mifflin Infinity and Fan It,            to run and scale a rapidly growing company and                                                           quench your thirst and not break
                                                                                                                                                                      your wallet when you ask for the
NBC.com has implemented social networking features           encourage you to step out and pursue—regardless
                                                                                                                                                                      Geekend drink special ($3 beers
into show sites allowing users to interact closely with      of the risks—your passion and your dream.                                                                and cocktails to be specific). Join
their favorite shows and be rewarded for their active                                                                                                                 your fellow geeks as we jam to
                                                             Room 100, Saturday 5:30–6:30 PM                                                                          live music by Lucas Shelton and
participation. He’ll share how these features can                                                                                                                     kick Geekend off right.
quickly be delivered using a three-tier architecture that
allows scalability and growth.

Room 100, Friday 5:30–6:30 PM
                                                                                                                                                           friday session
                                                       day 2                             11 – 11:45 am                                                                DEVELOPERS            CREATIVE         BUSINESS

                                                           NOV. 5
              A CENTER

                                                                                         4   it’s all social: hoW to sUcceed in                        1:30 – 2:15 pm
                                     COmpLImENTARy
COASTAL GEORGI 4-6
     NOVEMBER




                                                                                             today’s connected World
                                     CO FF EE | 9– 10 AM                                 Phil Peterman, Paula Deen Enterprises.                        7   looking Behind to look ahead:
                                                                                         Room 115                                                          gaMing and the WeB
                              coffee and conversation                                    Moving beyond your own site into the wild west of the         Chris Moore, Cloudspace. Room 111
                          Join fellow Geekenders for some morning java before            social web can be an intimidating experience. We’ll           We’ll be taking a look at the parallels between web
                          embarking on the full day of session goodness.                 talk about how to take those first steps, ways to measure     games and more traditional video games. Since their
                                                                                         success and some of the basic dos and don’ts of social        introduction, video games and the technology that drives
                                                                                         media. We’ll discuss how to define your metrics for           them have evolved at breakneck speeds. So too has the
                         10 – 10:45 am                                                   success, how to measure the KPI and ways to integrate the
                                                                                         social graph into your own sites.
                                                                                                                                                       web and its technology. Chris will discuss how the new
                                                                                                                                                       advances in HTML5 are another step in this evolution while
                                                                                                                                                       also looking back at the history of how we got here.
                         1    is aPPle More “oPen” than
                              google and Why yoU shoUld care?                            5   confessions froM social
                                                                                             Media event organizers                                    8   the Wiitles: rePUrPosing for art
                         David Malouf, Savannah College of Art and
                         Design (moderator), Scott Cudney, Savannah                      Cheryl Lawson, Party Aficionado, Eric
                                                                                                                                                       Keith Huff (on stage for demo), Nick
                         Networks, LLC, Kevin Lawver, Music                              Lukazewski, Echelon Design, Denise
                                                                                                                                                       Kneece, Karyn Lu (on stage for demo),
                         Intelligence Solutions. Room 111                                Quashie, Events By Canvas (moderator).
                                                                                                                                                       Ryan Peoples, Wilson Sheldon. Room 100
                                                                                         Room 111
                         Using the examples of Apple and Google, this panel will                                                                       The Wiitles are the world’s only all Wii-remote rock
                         explore the qualities of a system that make it open. Then       With the growing population of Tweetups, meetups and
                                                                                                                                                       band. Using the advanced technologies found in
                         the panelists will outline opportunities and issues within      blogger conferences, social media gurus are becoming
                                                                                                                                                       the Nintendo Wii-remote, The Wiitles manipulate
                         these systems that attendees can apply to their own contexts.   overnight DIY event organizers. Sounds okay by us, the
                                                                                                                                                       sound in all kinds of ways to make their unique brand
                         (Note: Please steal this panel, share widely, attribute back    professional event organizers, but besides having the
                                                                                                                                                       of music. This session will explore why The Wiitles
                         to us, contribute your own ideas and send them back             chutzpah to pull one off what other tools are required? In
                                                                                                                                                       formed, and their place in the repurposing movement.
                         our way.)                                                       this session we’ll explore the needed technology tools—       The group will also offer up some demos and a brief
                                                                                         some new, some old and some you never thought were            performance.
                                                                                         needed for such an event. We’ll present a few case studies,
                         2    a head in the cloUds: letting                              discuss artistic approaches and confess our own pitfalls in
                              theM helP yoU helP yoUrself                                being successful social media event organizers.               9   do yoU have a PoWer adaPter
                         Zachary Dominitz, Change.org. Room 115                                                                                            i can BorroW?
                         While the tools and the mediums have changed, much
                                                                                         6   shoWering oPtional:                                       Howard Rappaport, BoxTone Inc.
                         of the challenge has not: The need to motivate, excite,             tiPs for reMote eMPloyees                                 Room 115
                         engage and inspire. As we look ahead toward evolution—of
                                                                                         Jayna Wallace, Blockbuster Inc. Room 100                      From mobile’s potential to kill stationary television
                         ourselves and our technology—how do we capitalize on
                         opportunity and an ever-changing toolset to forward our         Gone are the days when physically being in the office         to a phone interface changing the way we think and
                         agendas? Using lessons from video, journalism, philosophy,      is required to get your work done. As companies               how a bad movie from 1995 introduced the very
                         restaurants, relationships, failure, politics and online        look towards workshifting (or telecommuting, for you          first smartphone, we’ll look at the evolution of mobile
                         pornography, this interactive forum will explore the use of     old-skoolers) to reduce costs and recruit top talent,         technology, how it changes the way we live and how it
                         technology in building human movements online and off.          opportunities for “digital nomads” are more widely            can entice you to totally change your career.
                                                                                         available than ever. And while it’s not all fun and games,
                          3   sUPPort + social = Marketing                               once you leave the office, you’ll never want to go back.
                                                                                         Ever. Learn the tips and tricks from someone who’s
                         Brad Smith, Yahoo!. Room 100                                    spent the last five years working for geographically
                                                                                         diverse companies, spanning time zones and continents.
                         We live in a world dominated by social networks. As             “Telecommuting” is so 2002. “Remote Employees” are the
                         the ability to consume, react and share becomes the             new black.
                         predominant way our customers interact with each other
                         on the web, personal value chains now subsume enterprise
                                                                                                                        COmpLImE
                         value chains. Support issues are now being submitted                                                           NTARy
                         and serviced via social channels and the classic B2B/B2C
                         support channels are being ignored or rejected by this new
                         class of customer. Yahoo! Customer Advocacy is tackling this
                         challenge head on with our Social 911, 511/411 support
                         services, servicing our customers on or off our networks.
                                                                                                    LUNCH BREAK
                                                                                         Lunch provided and served at the Coastal Georgia Center.
                                                                                                                                              friday session


                                                                   3:30 – 4:15 pm
                                                                   13   choosing a cMs: drUPal,
                                                                        exPressionengine & WordPress
2:30 – 3:15 pm                                                     Michael Edenfield, Savannah College of
                                                                   Art and Design (moderator), Philip Joyner,
 10   teenagers: We get it
                                                                   Paragon Design Group, Erik Reagan, Focus
                                                                   Lab, LLC. Room 100                                                 RECEPTION
 Parth Dhebar, Simple-Reviews.com.                                 A panel of web developers experienced in Drupal,                   4:30 – 5:30 pm
 Room 115                                                          ExpressionEngine and WordPress explore the ins and outs
                                                                   of each of these popular software packages, their growing          Friday night reception featuring The Wiitles
 Teenagers are “day dreamers,” dreaming up opportunities
                                                                   communities and what you should know before making a
 by the minute. Every challenge is an opportunity for us and
                                                                   commitment of time and money. This panel aims to help you
 every opportunity is a vehicle to change the world. We
                                                                   decide which CMS is best for your business or project.
 think outside of the box. We manage complex schedules:
 Education, personal, family, everything! Our passion for
 success grows by the minute. See an opportunity and               14   the War on stUPid needs yoU!                                                KEyNOTE SpEAKER
 immediately Think Big. Get a sneak-peak of the brand new
 Simple-Reviews.com, founded and managed by yours truly.           Andrew Davies, Paragon Design Group,                                             OSCAR GERARDO
 Find out about the strategies that allow us to be unique. Learn   Patrick Rodgers, Connect Savannah.
 the basics on how a teenager spots opportunities. Join in and     Room 115                                                                          5:30 – 6:30 pm
 start being the change managers for tomorrow.                     In a world where attention spans are measured in
                                                                   milliseconds and access to data is limitless, society’s lost the
                                                                   ability to think deeply, or for longer than an episode of                      netWorking the netWork
11    the Birds & the Bees:                                        The Big Bang Theory. While a band of intrepid creatives is
      engineers and Project Managers                               rising up to combat the stupidification of our world, the forces
                                                                   of dumb are strong. The time is now to draw your mouse,
 Tim Rosenblatt, Cloudspace. Room 111                              pencil or Sharpie and declare, “This is smart-a!” We’ll meet
 To build great products, project managers and engineers           heroes already on the frontlines of the War on Stupid and
                                                                   show how designers, animators, comic artists and others are                                             FRIDAy NIGH
 need to work together. Most project managers haven’t
                                                                   uniquely equipped for this conflict.
                                                                                                                                                                                             T
 built many systems from the ground up, and most engineers
 haven’t seen projects where they’re not eyeball-deep in the
 code every day. In “The Birds & The Bees,” Tim will talk about
                                                                                                                                                        AFTERPARTY
 his experiences on both sides of the fence and what each          15   tradeMark laW and Branding:                                                     7 pm – UNTIL…
 group can do to make everyone’s life easier.                           together they’ve got yoUr Back
                                                                   Nathan Belzer, Belzer PC, Cari Clark Phelps,                                 Blowin’ Smoke BBQ, 514 mLK Jr. Blvd., Savannah
                                                                   Clark Creative, Erika Snayd, Rethink Design
                                                                                                                                                              Join us at this top Savannah BBQ
12    Mirror, Mirror:                                              Studio, Kate Strain, Belzer PC (moderator).
                                                                                                                                                              joint as one of the region’s top bands
      the social Media reality check                               Room 111                                                                                   performs, Evan Barber and The Dead
 Margaret Francis, Lithium. Room 100                               This panel discussion will show you the importance of                                      Gamblers. Geekend specials include
                                                                   trademark law and branding in the global marketplace                                       $2 Tallboys (PBR, Bud, Miller Light)
 Social media can provide an inspiring (and sometimes              and Internet age. As the audience will bring a wealth of                                   and $3 draft beers and wine.
 painful) picture of real world consumer perceptions. Did the      experience to the discussion, your participation, specific
 customers you targeted in your last campaign really hear          questions and war stories are welcomed. Not only should
 your marketing messages? Did they understand them? Are
                                                                   you walk away with immensely helpful advice for your clients,
 your competitors really who you think they are? And why do
 customers love (or hate) your product anyway? Learn how to        but also best practices and advice for your own brand.
 use free and paid social media intelligence tools that provide
 real time social media intelligence to calibrate marketing
 programs and improve customer connections.
                              day 3                                      11 – 11:45 am                                                 saturday session
                                 NOV. 6                                    19   Using the desktoP dataBase to
                                                                                                                                                        DEVELOPERS            CREATIVE          BUSINESS

                                                                                siMPlify yoUr creative life
            COmpLImENTARy
            CO FF EE | 9– 10 am                                           David Lerch, Washington Square Works.                                 1:30 – 2:15 pm
                                                                          Room 115

  coffee and conversation loBBy
                                                                          Store. Retrieve. Report. Publish. Integrate. The modern desktop        22   yoUr aPPs…no,
                                                                          has grown to become a powerful means for simplifying your                   noW they are Mine!
  Join fellow Geekenders for some morning java before embarking           working life. Hyper-efficient at storing and retrieving data of all
  on the full day of session goodness.                                    kinds while easy to program, the desktop database now easily          David Zendzian, ZZ Servers, LLC. Room
                                                                          integrates the web and other office systems. In this session,         115
                                                                          we will show the powerful yet simple methods for storing,             When you are sitting in that café with friends designing
10 – 10:45         am                                                     manipulating and retrieving data. Learn to create workflows
                                                                          that integrate your database with Adobe Creative Suite and
                                                                                                                                                the next killer application on your napkin, security is
                                                                                                                                                usually not one of the topics that gets drawn on your
                                                                          Microsoft Office. Then share content using custom batch emails        design. But it should be. It doesn’t matter if you’re
 16   Beyond left & right:                                                or publish to the web and social network sites.                       designing for Web 2.0, iPad, Android, Facebook or
      What kind of Policy geek are yoU?                                                                                                         even traditional desktop clients. Security needs to
 Daniel Castro, Information Technology and                                 20   charting the Marketing                                          be built into the functionality of the application and
 Innovation Foundation. Room 100                                                landscaPe of iMaginary Worlds                                   controlled throughout the entire development lifecycle.
                                                                                                                                                This talk will touch on the most common security
 Every year Congress, the administration and various regulatory                                                                                 problems and ways to incorporate security from the
                                                                          Rob Walker, Author (moderator), Rebecca
 agencies make decisions that can have a serious impact on                Cullers, Freelance Writer, Justin Kirkwood,                           napkin to the server.
 developers across the nation, and this year is no exception.             Not A Real Thing, Gladys Santiago, The
 Whether it’s legislation before Congress that will influence data        Nielsen Company, Pete Hottelet, Omni
 handling practices of organizations across the nation or the Obama       Consumer Products. Room 100                                            23   yoUr social
 administration’s decision to embrace Drupal for WhiteHouse.gov,                                                                                      Media soUndtrack
 the actions taken in Washington impact geeks everywhere. This            This panel will explore the marketing appeal of fictional brands.
 session will dig into the latest policy from Washington affecting the    More specifically, the presentation will address how imaginary        Ivan Reyes, Chirbit. Room 111
 Internet and social media, explain who’s who in digital politics and     brands allow audiences to participate with fictional worlds.
 leave plenty of time for discussion and debate.                          Examplesofproductdisplacementswillbeshownwhilepanelists               What is the soundtrack of your social media presence?
                                                                          explain how parody and satire are used to make brands seem            Whether you are a musician, audiophile, poet,
                                                                          more appealing to a discerning and media-savvy audience.              podcaster, sound designer, journalist or geek, this
 17   What instrUction ManUal?                                            As fictional products, such as HBO’s True Blood beverage,             session is designed to explore the unique role that
                                                                                                                                                audio plays in enhancing your brand. Want to spice up
      interactive Process and edUcation                                   successfully cross over into the real world, it’s possible that the
                                                                                                                                                your online presence with sound? We will explore the
                                                                          brands that engage viewers the most haven’t yet been created.
 Brad Berkner, Elon University. Room 111                                                                                                        current landscape of tools you can use to create and
                                                                                                                                                distribute your social media soundtrack.
 Often, instruction manuals are cumbersome and illegible.
 Interactive media can be just the same. Ideas grow and transform,        21    joB search and recrUiting
 becoming more complex by the minute. The pace of interactive                   Within social Media                                              24   hoW to do stUff and
 media and new media growth demands streamlined techniques and
 ideas. Knowing how to ask the right questions can be the perfect
                                                                         Hal Thomas, BFG Communications                                               Be haPPy
                                                                         (moderator), Katrina Kibben, Monster.com,
 guide to the production process. The ability to clearly convey          Garrick Throckmorton, Memorial University                              Roy Christopher, Writer and Editor.
 messages through design and break down the nuts and bolts of            Medical Center. Room 111                                               Room 100
 interactivity is a valued commodity in these rapidly changing times.
                                                                         We live in a time of unprecedented connectedness and sharing.          If you need help finding your way from a rut to a
                                                                         YouTube, Facebook and Twitter have become an integral part             groove or just a reminder of why you work so hard,
                                                                         of the everyday lives of millions of people. Social media is           this is the talk for you. Stoked and stocked with
 18   cyBersPace, citizenshiP and solidarity:                            providing both job seekers and recruiters with new and exciting        aphorisms, case studies and borrowed quotations,
      can We Be cUrioUs together?                                        opportunities for finding jobs and qualified candidates. It also       it’s a litany of tactics for getting things done, staying
 Tom Kohler, Chatham-Savannah Citizen Advocacy.                          creates potential snares for the uninitiated. We’ll explore how        on track, focusing, following through, having fun and
 Room 115                                                                companies are using social media for recruiting, the pros and          pursuing happiness. It’s one part How-To, one part
                                                                         cons of using social media to screen candidates and how social         geek motivation and one part flat-out fun. Don’t come in
 We will be looking at patterns. Patterns that keep people separate      media can aid in your professional advancement.                        looking for a sermon because I’ll be talking to myself as
 and patterns that bring people together. This will not be a session                                                                            much as I’ll be talking to you.
 about technology and social networking. We may talk about these
 things, but this is a session that will explore the long deep story                                            COmpLIm
 of creating and defending differences that diminish the humanity                                                              ENTARy
 of each of us. It will be a session that explores deep patterns of
 differentness and highlights our work in Savannah to question,
 challenge and change these deep patterns of difference through
 personal action. We hope for a mixture of presentation and
                                                                                       LUNCH BREAK
 discussion, with a beer afterwards.                                      Lunch provided and served at the Coastal Georgia Center.
                                                                                                                                       saturday session
                                                                    3:30 – 4:15 pm
2:30 – 3:15 pm                                                       28   testing the WeB
                                                                                                                                                                        NETWORKIN
 25   MoBile aPPlication develoPMent                                Jesse Newland, Rails Machine. Room 115                                                                                 G
      for the WeB develoPer                                         As more and more businesses use websites and web                        RECEPTION
                                                                    applications at the core of their business, the uptime,
Craig Johnston, Sudjam. Room 100                                    performance and reliability of these websites becomes more              4:30 – 5:30 pm
Craig Johnston will take you on a tour of platform-neutral          and more critical. This session will cover strategies, tools and
mobile application development with HTML, CSS and                   techniques for testing (not just that your site is up but that     Take this opportunity to enjoy some last minute
JavaScript, using code examples and lessons learned from            it’s delivering the full business value it was designed for).      networking before hearing from Twitpic’s Noah Everett.
Geekend’s own mobile app, Nine Inch Nails and nbc.com.              Through the use of simple user scenarios, we’ll demonstrate
The session includes implementations of HTML5, CSS3                 testing the functionality of some well-known sites, and also       Lobby
and Javascript technologies wrapped in native                       talk about how these testing scenarios can be used to specify
applications. This session is geared toward web developers          the future behavior of an in-development website.
and designers starting out in mobile development, focusing
on iPhone, iPad and Android devices.
                                                                     29   geekery and innovation:
                                                                          is this for fUn or for Money?
 26   When ooh Meets aPi                                                                                                                         KEyNOTE SpEAKER
                                                                    Stephen Fleming, Georgia Tech. Room 100
Mimi Chan, CBS Outdoor Canada.                                                                                                                   NOAH EVERETT
                                                                    It’s simple to make a living with your geekery. Just raise a
Room 115
                                                                    bunch of venture capital, hire some smart hackers and wait                   5:30 – 6:30 pm
A unique perspective on how techno trends bring sexy back to        for the money to roll in. Right? Maybe not. An experienced
theworld’soldestmedium.TheOut-Of-Home(OOH)medium,                   venture capitalist, entrepreneur, angel investor and now
such as billboards and transit ads, provides an ideal shout-out     Georgia Tech innovation leader talks about the paths to
platform for interaction with social media. All you need is an      make money and which, if any, you should consider.                    the Weekend Project called tWitPic
awesome outdoor campaign to capture the attention of your
audience and through smartphones, mobile apps and God
knows what else the geeks will invent tomorrow, it will be seen      30   the neW hUMan: technology,
around the world by millions. In this presentation, we will look
at examples of such awesome campaigns. They will rock your world.         social innovation and
                                                                          intentional evolUtion                                                                      SATURDAy N
                                                                                                                                                                                         IGHT
 27   streaM on: content,                                           Scott Smith, Changeist, Frank Spencer,
                                                                    KedgeForward. Room 111
                                                                                                                                                  AFTERPARTY
      soUrces and sUrvival
                                                                    More than just an exploration into the social technology
                                                                                                                                                  9 pm – UNTIL…
Jack DeYoung, Grooveshark, Aaron Ford,                              that is launching us into an entirely new way of living—from
Grooveshark. Room 111                                               the way we learn and are educated to the way we run our                SEED Eco Lounge, 39 montgomery Street, Savannah
In this session, we will explore how, as a society, we can          businesses and how we communicate as a species—this
achieve total music ubiquity and access. There are various and      session uncovers the evolutionary impact that new media,
                                                                    tech and social innovation are creating as we head toward                                If last year’s closing night afterparty
many moving parts such as the breadth of content, the source
                                                                    a future of increased complexity, resiliency and human                                   is any indication, this is one party
of the content and how to make the economics work in a less
                                                                    transformation. Technology is thrusting us into a new stage                              not to be missed. SEED knows how
than friendly environment. We will also provide an inside
                                                                    of development in which we purposefully participate in                                   to throw a party, so expect some
look into the minds and mindsets that allow Grooveshark to
                                                                    both direction and outcome: Intentional Evolution. We will                               top DJ action and unexpected
continuously stay on the bleeding edge of how music fans
                                                                    discuss present social media and technology, the effects they                            entertainment carrying over into
choose to engage with content.
                                                                    are having on human life, the emerging future of techno-                                 Montgomery Street, brought to you
                                                                    ethnography and our responsibility to actively design our                                by the Education and Technology
                                                                    evolution from a long-term perspective.                                                  Terabyte Sponsor: Georgia
                                                                                                                                                             Tech Savannah, ATDC and the
                                                                                                                                                             FutureMedia Fest.
                                                                                             Following                     Share



                                                                                           Speakers




    Daytime presenters



                    Nathan Belzer                                Brad Berkner                                Daniel Castro                                   Roy Christopher
                    Attorney & Founder,                          Coordinator of                              Senior Analyst,                                 Writer and Editor
                    Belzer PC                                    Interactive Media,                          Information Technology
                                                                 Elon University                             and Innovation Foundation
                    Session 15                                   Session 17                                  Session 16                                      Session 24
                    Friday at 3:30 PM                            Saturday at 10:00 AM                        Saturday at 10:00 AM                            Saturday at 1:30 PM




Cari Clark Phelps                             Scott Cudney                               Rebecca Cullers                                 Andrew Davies
President/Creative                            Founder, Savannah                          Freelance Writer                                Lead Creative Juicer,
Director,                                     Networks LLC                                                                               Paragon Design Group
Clark Creative
Session 15                                    Session 1                                  Session 20                                      Session 14
Friday at 3:30 PM                             Friday at 10:00 AM                         Saturday at 11:00 AM                            Friday at 3:30 PM




                    Jack DeYoung                                 Parth Dhebar                                Zachary Dominitz                                Michael Edenfield
                    EVP of Label Relations,                      Founder,                                    Business Development                            Web Developer,
                    Grooveshark                                  Simple-Reviews.com                          Director, Call2Action                           Savannah College
                                                                                                                                                             of Art and Design
                    Session 27                                   Session 10                                  Session 2                                       Session 13
                    Saturday at 2:30 PM                          Friday at 2:30 PM                           Friday at 10:00 AM                              Friday at 3:30 PM




Stephen Fleming                               Aaron Ford                                 Margaret Francis                                Pete Hottelet
Vice President & Exec Dir,                    VP, Music Industry                         VP Product, Lithium                             Founder, Omni
Enterprise Innovation                         Relations and Business                                                                     Consumer Products
Institute, Georgia Tech                       Development, Grooveshark
Session 29                                    Session 27                                 Session 12                                      Session 20
Saturday at 3:30 PM                           Saturday 2:30 PM                           Friday at 2:30 PM                               Saturday at 11:00 AM




                    Craig Johnston                               Philip Joyner                               Katrina Kibben                                  Justin Kirkwood
                    VP of Engineering,                           Partner and Technical                       Social Media Ninja,                             Blogger,
                    Sudjam                                       Director, Paragon                           Monster.com                                     Not A Real Thing
                                                                 Design Group
                    Session 25                                   Session 13                                  Session 21                                      Session 20
                    Saturday at 2:30 PM                          Friday at 3:30 PM                           Saturday at 11:00 AM                            Saturday at 11:00 AM




Tom Kohler                                    Cheryl Lawson                              Kevin Lawver                                    David Lerch
Coordinator & Exec Dir,                       Founder, Party                             Chief Architect,                                Owner, Washington
Chatham-Savannah                              Aficionado                                 Music Intelligence                              Square Works
Citizen Advocacy                                                                         Solutions
Session 18                                    Session 5                                  Session 1                                       Session 19
Saturday at 10:00 AM                          Friday at 11:00 AM                         Friday at 10:00 AM                              Saturday at 11:00 AM
Home              Profile              Account
                                                                                           48
                                                                                           Listed


                                                                                                                                                                   Favorites



 Eric Lukazewski                                 David Malouf                                       Chris Moore                                 Jesse Newland
 Marketing Director,                             Professor,                                         Engineer, Cloudspace                        VP of Research &
 Echelon Design                                  Savannah College                                                                               Development,
                                                 of Art and Design                                                                              Rails Machine
 Session 5                                       Session 1                                          Session 7                                   Session 28
 Friday at 11:00 AM                              Friday at 10:00 AM                                 Friday at 1:30 PM                           Saturday at 3:30 PM




                  Phil Peterman                                      Denise Quashie                                     Howard Rappaport                        Erik Reagan
                  Information Architect,                             Managing Partner,                                  Mobile Geekologist,                     Co-Owner,
                  Paula Deen Enterprises                             Events By Canvas                                   BoxTone Inc.                            Focus Lab, LLC

                  Session 4                                          Session 5                                          Session 9                               Session 13
                  Friday at 11:00 AM                                 Friday at 11:00 AM                                 Friday at 1:30 PM                       Friday at 3:30 PM




 Ivan Reyes                                      Patrick Rodgers                                    Tim Rosenblatt                              Gladys Santiago
 Founder, Chirbit                                Community Editor,                                  Engineer, Cloudspace                        Media Analyst,
                                                 Connect Savannah                                                                               The Nielsen Company

 Session 23                                      Session 14                                         Session 11                                  Session 20
 Saturday at 1:30 PM                             Friday at 3:30 PM                                  Friday at 2:30 PM                           Saturday at 11:00 AM




                  Brad Smith                                         Scott Smith                                        Erika Snayd                             Frank Spencer
                  VP Global Support                                  Founder, Changeist                                 Owner, Rethink                          Founder,
                  Experience, Yahoo!                                                                                    Design Studio                           KedgeForward

                  Session 3                                          Session 30                                         Session 15                              Session 30
                  Friday at 10:00 AM                                 Saturday at 3:30 PM                                Friday at 3:30 PM                       Saturday at 3:30 PM




 Mimi Chan                                       Kate Strain                                        Hal Thomas                                  Garrick Throckmorton
 National Creative                               Attorney, Belzer PC                                Content Manager,                            HR Business Consultant,
 Director, CBS Outdoor                                                                              BFG Communications                          Memorial University
 Canada                                                                                                                                         Medical Center
 Session 26                                      Session 15                                         Session 21                                  Session 21
 Saturday at 2:30 PM                             Friday at 3:30 PM                                  Saturday at 11:00 AM                        Saturday at 11:00 AM




                  Rob Walker                                         Jayna Wallace                                      The Wiitles                             David Zendzian
                  Author                                             Principal UX Designer,                             Musicians/Performance                   Founder,
                                                                     Blockbuster, Inc.                                  Artists                                 ZZ Servers, LLC

                  Session 20                                         Session 6                                          Session 8                               Session 22
                  Saturday at 11:00 AM                               Friday at 11:00 AM                                 Friday at 1:30 PM                       Saturday at 1:30 PM
 tix & travel                                                                                                                                                                TICKET
                                                                                                                                                                             INFORMATION
                                                                                                                                                                E ON LIN E AT
                                                                                                                                      TIC KE TS AR E AVAI LA BL           R IT E. CO M
                                                                                                                                                                             TB
                                                                                                                                      GE EK EN D 20 10 .E V EN
                                                                      EVENT LOCATION
                                                                       COASTAL GEORGIA CENTER
                                                                                                                                           Regular Bird Special                    $165
GETTING HERE                                                           305 Fahm Street
                                                                       Savannah, GA 31401                                                  VIP (Very Influential Philanthropist)   $500
                                                                                                                                           Student                                 $60
                                                                                            ARRIVING BY
  ARRIVING BY CAR                          ARRIVING BY AIR                                  TELEPORTATION
 Downtown Savannah is approximately        Delta, US Airways, Continental, United           Beam me up, Scotty.
 2.5 hours from Charleston; 4 hours        and American Airlines have flights in            If you honestly have access to this
 from Atlanta, Charlotte and Orlando;      and out of the Savannah/Hilton Head              technology you’d better bring it
 and 5 hours from Raleigh-Durham.          International Airport, with many                 along to share with everyone!
                                           non-stop flights available.                                                                register today
 Plug Geekend’s official Coastal Georgia
 Center location into your favorite map    Once you arrive at the Savannah airport,
                                                                                            PARKING
 service or trusty GPS device and you’re   you can choose from the multiple rental          The Coastal Georgia Center is a short
 ready to hit the road.                    car options available or simply hop in           walk from several hotels, but if you’re
                                           a cab to your hotel (downtown Savannah
                                           is quite walkable).
                                                                                            bringing your wheels there should be
                                                                                            plenty of parking available onsite.
                                                                                                                                           I’VE BOUGHT MY GEEKEND TICKET
                                                                                                                                           ON EVENTBRITE. NOW WHAT?
                                                                                                                                           The Geekend “ticket” is a badge that you will pick up
                                                                                                                                           at the registration area at Geekend (at the Coastal
                                                                                                                                           Georgia Center). You can print your Geekend
                                                                                                                                           confirmation page from Eventbrite and bring this

WHERE TO StaY                                                    VIP GEEKEND HOTELS
                                                                                                                                           with you to Geekend. We’ll have your name on
                                                                                                                                           our list and when you arrive we’ll present you with
                                                                                                                                           your official Geekend badge.

                                                                                                                                           Badge pick-up will begin on Thursday,
                                                                                                                                           November 4 at noon. Come by
INN AT ELLIS SQUARE ($109-$129)                                      912.236.4440 EXT 147     WWW.INNATELLISSQUARE.COM
                                                                                                                                           the Coastal Georgia Center and look
                                                                                                                                           for the Geekend signs and volunteers
THUNDERBIRD INN ($89)                                                912.232.2661             WWW.THETHUNDERBIRDINN.COM                    in the lobby.


THE PRESIDENTS' QUARTERS INN ($189-$199)                             800.233.1776             WWW.PRESIDENTSQUARTERS.COM

COURTYARD SAVANNAH DOWNTOWN ($119)                                   912.790.8287             CWP.MARRIOTT.COM/SAVDT/GEEKEND/

RESIDENCE INN SAVANNAH DOWNTOWN ($129)                               912.233.9996             CWP.MARRIOTT.COM/SAVDT/GEEKEND/         have questions?

                                                                                                                                           Shoot us an email info@geekend2010.com
                                                                                                                                           or give us a ring 912.335.7098
        inn at eLLis sQUaRe




                                MAP
    1
    2   thUndeRBiRd inn

    3   PResidents’ QUaRteRs

    4   COURtYaRd BY MaRRiOtt

    5   ResidenCe inn

    6   BLOWin’ sMOke BBQ

    7   seed eCO LOUnge

    8   the distiLLeRY




8
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