Blue Ocean Strategy - Wii Documentary Study

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					  Blue Ocean Strategy: Use by
Nintendo in the Red Ocean Video
         Game Industry




Daniel Fischbach
13 February 2007
                   Purpose

In my documentary study, I
plan to give the audience a
clear view of the Blue Ocean
strategy form of marketing,
compare it to other forms of
marketing, and discuss how
Nintendo is using it to its
advantage.
                               Variable Model
  Brief history of the game
           company

Brief information about the
        game console               Did this marketing strategy
                                             work?
 Overview of the marketing
  strategy for the company
                                   Where else is the company
    Comparison to other              using this strategy?
   companies’ marketing
        strategies
                                  Why is this strategy important
                                   to the gaming industry as a
Interviews – “Experts” (NJIT
                                             whole?
        contacts, etc.)

   Interviews – Bloggers’
     Opinions via Email

Interviews – NJIT Students
        (Opinions)
 Brief history of Nintendo
 Information about the new Wii console
 The above two will talk about
Nintendo’s new marketing
strategy, as well as compare it
to the strategy they have used
in the past and the strategy
their rivals are using right now
 Interviews
   Business experts from NJIT School of
         Management (face to face)
   Bloggers (email)
   Users (face to face)
              Collecting Information
 Interviews (face to face, telephone, email, etc.)
 NJIT electronic library
 Web
                  Presentation
 Website
   Text (including interviews)
   Audio of interviews
   Photos
   Flash video
                    Value
 Knowledge
   Marketing techniques
   Nintendo
   Changes in the video
  game
    Industry
   Gaming as something
  simple

				
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posted:6/22/2011
language:English
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