professional fundraising by ps94506



The Boston university Certificate in

professional fundraising
                                            The 12-week, online curriculum for the Boston university Certificate in professional
                                            fundraising is delivered by experienced, successful development professionals and
                                            consists of the following modules:

                                            Foundations oF FundRaising                         students will also be given hands-on training
                                                                                               in aspects of pg Calc’s powerful planned
                                            students will explore the history, philosophy,
                                                                                               giving tool, planned giving Manager, the
                                            and ethics of development and its relationship
                                                                                               field standard in calculation and proposal
                                            to other organization units, such as financial,
                                                                                               management software.
                                            external relations, legal, and administrative
                                            departments. students will learn the value of      Corporate and Foundation Fundraising
                                            goal setting, priorities, timelines, leadership,   Topics covered in this component of the
                                            and the creation of strategic and operational      program include: structuring an institutional
Boston University Center for                plans based on organizational vision.              support program, grant writing, staffing,
Professional Education’s 12-week,           annual giving                                      networking, research, sponsorships, corporate
                                                                                               affiliate programs, gifts-in-kind/intellectual,
Online Certificate in Professional          This component of the program covers the role
                                                                                               and property.
Fundraising is designed to provide you      of annual giving, direct mail, and telemarketing
with updated knowledge for today’s
                                            campaigns, as well as internet campaigns, gift     internet Fundraising
                                            clubs, matching gifts, membership campaigns,       social networking, micro-targeting (the
burgeoning and increasingly                 passive appeals, corporate affiliate programs,     customizing of websites for a targeted
specialized philanthropic environment.      reporting, and evaluation.                         population), and new online engagement tools
Current fundraising professionals,          Capital Campaign                                   with solicitation functions have all changed
                                                                                               the face of fundraising. in this component,
volunteer leaders, and those seeking        Topics covered in this component include:
                                                                                               students will explore how to harness the web
                                            setting goals and priorities, creating
one of these rewarding positions will                                                          to enhance and boost current development
                                            timelines, leading volunteers, staffing,
gain a solid foundation in the principles                                                      efforts. Various web-based strategies for
                                            marketing, creating a case statement, donor
                                                                                               fundraising are investigated: what they are,
and practices of fundraising for large      constituencies, gift pyramids, capital gift
                                                                                               how they can help your organization, and
and small organizations. Experienced        vehicles, and restricted and unrestricted gifts.
                                                                                               how these strategies are best implemented.
professionals seeking career                individual Major and Leadership gifts
                                                                                               support services and Volunteer
advancement will gain new                   Topics covered in this component include: the      Leadership
perspectives and knowledge; career          continuum of giving, determining the prospect
                                                                                               prospect research, gift processing, and
                                            pools, prospect rating, prospect strategy
changers will develop the necessary                                                            stewardship all play a key role in fundraising.
                                            development, cultivation and marketing,
skills for success. Students will benefit                                                      information management and communications
                                            making the ask, closing, acknowledgement,
                                                                                               also contribute to an effective development
from an online curriculum designed          recognition, continuing stewardship, managing
                                                                                               organization. These topics are explored in this
and taught by senior philanthropy           a major gifts staff, reporting, and evaluation.
                                                                                               component, along with effective volunteer
officers with distinguished careers in      Planned and Estate gifts                           leadership, the lifeblood of non-profit
                                            in this component, students will investigate:      organizations. internal and external leadership,
                                            structuring a planned giving program; planned      boards of directors, special events, and
The online Certificate in Professional      giving timelines; identifying planned giving       volunteer leadership challenges are explored.
Fundraising also serves as excellent        prospects; gift vehicles such as annuities,
preparation for the Certified               trust, and bequests; assets used in planned
                                            gifts; and marketing strategies and materials.
Fundraising Executive (CFRE) Exam.

Boston University Metropolitan College
Center for Professional Education
The Boston university Certificate in                 PROFESSIONAL FuNdRAISINg

     roger broome, program Director anD leaD instructor

     over the course of a career spanning from the late 1960s, roger Broome has served in senior-level development positions at leading
     educational and cultural organizations in new York and new england. He began at the Juilliard school of Music, where he developed its first
     annual giving program. as director of corporate development at lincoln Center for the performing arts, he originated a combined corporate
     appeal, bringing together the fundraising programs of the center’s seven arts constituents for the first time. as director of development
     and public relations at the new england Conservatory of Music, Broome organized and directed its first multi-million dollar campaign for
     operating and endowment funds. He also ran the development program for a Better Chance, inc., a national scholarship organization.
     from 1980 to 1993, Broome was director and vice president for development at Tufts university, where he guided the university through
     two major capital campaigns, raising over $450 million and helping to establish a new Veterinary school, a school of nutrition, a school
     of graduate Biomedical education, and the Tufts european Center in Talloires, france. for over ten years, Broome has served as a
     consultant to Boston university, contributing to a variety of successful capital campaigns.
     as founder and president of consulting firm Broome and lawson, inc., Broome has provided senior development counsel in the areas of
     strategic planning, capital campaigns, principal gifts, and international fundraising for a wide range of educational, cultural, medical, and
     international programs.

EaRn a CERtiFiCatE in                                        study onLinE
                                                                                                                      “Thanks to this course I have
PRoFEssionaL FundRaising in                                  The Boston university Certificate in
Just 12 WEEKs.                                                                                                        a new job and title: Major
                                                             professional fundraising is offered in
Learn the key components of a                                an online format to accommodate the                      Gifts Officer at Worcester
comprehensive development program:                           various schedules and learning styles of                 Academy. I consider this
                                                             our students. This proven curriculum is
• Strategic planning                                                                                                  course one of the best
                                                             led by faculty with distinguished experience
• Internet fundraising                                       and expertise. students who prefer to study              investments I have made
• Annual giving                                              at the time and location of their choosing               in my career.” — Kim Stone
• The capital campaign                                       will benefit from the flexibility of the online
                                                             program, which delivers input and guidance
• Major and leadership gifts
                                                             from instructors in an interactive, multimedia        mastery of six core areas related to successful,
• Planned and estate giving                                  environment. over the course of the twelve-           on-the-job fundraising practices: Current and
• Corporate and foundation fundraising                       week online program, students can expect              prospective donor research; securing the gift;
• Volunteer leadership management                            to spend 7–10 hours a week completing                 relationship Building; Volunteer involvement;
                                                             their coursework.                                     Management; and accountability. The
• Prospect research                                                                                                Certificate in professional fundraising serves
• Special events                                             about thE CERtiFiEd                                   as excellent preparation for the Cfre
• Stewardship                                                FundRaising ExECutiVE                                 examination; to learn more about the Cfre
                                                             ExaM (CFRE)                                           certification, visit
Who Can bEnEFit FRoM                                         Boston university’s professional fundraising
thE onLinE CERtiFiCatE in                                                                                          tuition REiMbuRsEMEnt
                                                             program is now approved by the Cfre to
PRoFEssionaL FundRaising?                                    award continuing education credits. full              Many companies offer tuition reimbursement
• Current fundraising and development                        participation in the program entitles you to 36       for continuing education courses, particularly
  professionals                                              (72 for the on-campus program) points in              if they lead to a specific designation.
• Alumni relations personnel                                 Category 1.B—education of the Cfre
                                                             international application for initial certification   LEaRn MoRE
• Career changers                                            and/or recertification.                               phone: 1-866-633-9370 or 617-353-4497
• Volunteer leaders who seek a more                                                                                fax: 617-353-4494
                                                             The Certified fundraising executive (Cfre)
  complete understanding of the                                                                                    email:
                                                             designation is an internationally recognized
  development process
                                                             credential that attests to your knowledge,            For a complete schedule, visit
• Development staff in educational                           skill, and achievements as a fundraising    
  institutions, hospitals, arts organizations,               professional based on current and valid
  and other non-profit organizations                         practice-based standards. The exam tests

Boston University Metropolitan College
Center for Professional Education

an equal opportunity, affirmative action institution. 5/11

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