CONSULT
P.O. Box 3158 2601 DD Delft The Netherlands Tel.: +31.15.2159604 Fax: +31.15.2143215 info@eurasiaconsult.nl www.eurasiaconsult.nl
Novel foods from China
A country so large, with such a large variety of cuisines, is bound to be a source of novel foods. Food ingredients R&D activity in China seems so far to concentrate on bringing the quality of domestic products to international level, to lower the need for imports. A worthy example is the development of China’s first dairy culture by the Dairy Biotechnology and Engineering Institute of the Inner Mongolia Agricultural University. Fermented dairy beverages (like Yakult) are popular in China and the cultures are so far mainly imported. Chinese are inventive, and have a propensity to launch a novel product much earlier than a Western manufacturer would dare to. Chinese companies place new products in the market and observe the reaction of the consumers. This is probably a much cheaper type of market research than one assigned to a professional market research company. This can lead to peculiar products like ‘sober up yoghurt’ that we saw reported once in the Chinese press. However, we have never found it on the shelves of a supermarket. A regulation for novel food ingredients has been in force since December 1, 2007. The regulation broadly categorizes these into four groups. The first category is for animals, plants, microorganisms, the second is for seldom-used ingredients aside from animals, plants, microorganisms, while the third covers newly discovered microorganisms applied during food processing. The fourth category covers food ingredients whose structure has been modified by new techniques. In this document, we are presenting a few examples of novel foods from our database. Some of the recipes are suggested by researchers of Chinese R&D organizations, others are taken from published handbooks, while some have been posted at Chinese BBS like websites dedicated to the food industry.
Glycemic index lowering biscuits: Ingredient Wheat flour Buckwheat flour Pumpkin powder HFCS Xylitol Gluten powder Sodium carbonate volume(kg) 30 15 20 8 5 1.5 0.5 Ingredient Salt Egg Skim milk powder Vegetable oil Rice meal Ammonium bicarbonate volume(kg) 1.5 2 3 6 7 0.5
Artificial thousand year eggs. The ingredients for the yolk are (unit: gram): Glucono-d-lactone Sodium alginate 0.3 sesame oil 50 Zinc sulphate Gelatine 10 Sodium benzoate Lysine 0.2 Water Milk powder 20 CMC MSG, salt, tartrazine: appropriate quantities. 1 1 3 2000 5
Functional pumpkin candy pumpkin bitter gourd liquid maltitol gelatin chromium yeast citric acid 15 kg 8 kg 20 kg 0.9 kg 80 gr 60 gr
Tonic for children Ingredient Wolfberries Red dates Jobstears kernels Longan Hawthorn Honey Oligoxylose Taurine Calcium lactate Ferrous lactate Zinc gluconate Citric acid dose (kg) 5 5 3 2 4 6 0.15 0.2 3 0.16 0.18 0.21
Chrysanthemum Honeysuckle ice cream Ingredient Whole milk powder Crystal sugar Margarine Glutinous rice meal Gelatin CMC Sucrose ester Monoglycerine Chrysanthemum extract Honeysuckle extract Dosage (%) 7 13 10 3 0.3 0.3 0.05 0.1 15 5
Eurasia Consult has been active in this market since 1985. We have an extensive database of Chinese industrial food recipes like this. This database is a mine of information for assessing the potential of your ingredients in the Chinese market, and crafting a successful strategy in that region. Contact us for a tailor made solution.