Fee Or Free by galleryiklan


									Fee Or Free

Your reasons for conducting a seminar will vary. Seminars may be used to
sell an idea, promote a company or introduce a product. Some seminars are
also used to recruit people. This can be a very rewarding and lucrative
business, capable of bringing in excellent revenues once you become an
established speaker. So should you charge a fee or should you offer your
seminar for free? Let's examine the options and how you can still benefit
from either one.

Decide On What You Want To Achieve.

You never try to organize a seminar without any idea what type of results
you expect out of it. Then and only then can you decide whether to charge
a fee or offer the seminar for free. The money part of conducting a
seminar should also be part of your strategy. If you study seasoned
seminar speakers closely, you'll see that they don't charge nothing for
no reason. Unless they're doing it for charity, they are sure to get
something from it. And if they do charge a fee for their efforts, they
also do so based on a careful strategy.

Conducting Seminars For Free

There are several reasons why you might want to offer seminars without
charging the participants. If you have a product you want to introduce,
for example, a book, an e-book, a gadget, a new diet solution, etc., you
could conduct a free seminar and still get something in return.

A very efficient method of promoting your product is by conducting a
seminar that is related to the use of your product. If your product is a
book about jungle survival, for example, you can conduct a seminar about
the topic for free and then offer your book for sale afterwards. Once you
get your audience interested during the lecture, they will be forming a
beeline to your product display table or kiosk to learn more and make a
purchase. This is how you'll get paid. If you can get enough people to
buy your product, all the expenses related to your seminar will be

Conducting Seminars For A Fee

This is the route that many of the most successful speakers and
consultants have taken, to excellent results. Seminars can cost anywhere
from $50 to $1,000, depending on the length of the event, the speaker and
the topic. Seminars that offer hands-on sessions and workshops and those
that last for two or three days also cost more.

Should you decide to charge a fee for conducting a seminar, there are
several things you should consider. These are:

The Value Of The Topic

What will your audience get in exchange for their money? Is it valuable
or useful enough? Is it something that they can readily implement after
the seminar? Is it based on facts? Is it legal? Is the fee you charge
commensurate to what they will receive in return?

Coverage For All Expenses

It costs money to conduct a seminar. You or your sponsors have to pay for
the venue and other facilities, the speakers if you do hire them, the
extra manpower such as seminar assistants and staff, cost of
advertisement, handouts and giveaways, etc. If you or your speakers have
to travel to the venue, that expense should be covered by seminar fees as

The Expertise Of The Speaker

Whether you hire the speaker or conduct the seminar on your own, your fee
(or the lack of it) will depend on the expertise you will be offering. If
the speaker is an SME (Subject Matter Expert), for example, you'll have
more reason to charge a higher fee.

How Much Should You Charge?

That question could probably be re-phrased as: How much would you want to
earn as a professional seminar speaker? It's really up to you and the
goals you want to achieve. Whether you organize a seminar for free or for
a fee, that will depend on the seriousness of your approach and on how
much effort you want to put into it.

If you're just starting out, expect to be charging low rates. In fact,
you might want to give your first few seminars for free, just to gain
experience and recognizability. Once you begin experiencing success, you
can start charging a fee. Depending on the industry you choose,
conducting seminars can be a good source of income, with professional
speakers earning anywhere from six-figure to seven-figure incomes.

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