THE NATIONAL “DIG SAFELY” CAMPAIGN Herb Wilhite Cycla Corporation Dig Safely Team Support TAG LINES ARRIVE ALIVE! TAG LINES ONLY “YOU” CAN PREVENT FOREST FIRES! TAG LINES BUCKLE UP! TAG LINES Dig Safely. TM Dig Safely Team (formerly Damage Prevention Quality Action Team) Formed in October 1996 -- Partly in Response to Edison, NJ Gas Line Accident Joint Gov’t/Industry Quality Action Team Gas & Liquid Pipelines Large & Small Gas Distribution Systems State & Federal Regulators Professional Excavators One-Call System Operators Insurance Industry Telecommunications Industry Original Mission Statement To Recommend to OPS How to Best Utilize Available Resources to Educate the Public on the Prevention of Damages to All Underground Facilities. A Successful Program Will Result In: Enhanced Levels of Safety to the Public Reduction of Environmental Damage Improved Service Reliability ! Original Mission Has Been Accomplished ! Issues Considered by Dig Safely Team What Campaigns were Effective Who were the Target Audiences What were the Campaign Messages How Should a Campaign be Conducted Who Should Conduct the Campaign Can a Campaign’s Effectiveness be Measured How Did We Get Here? Considered the Issues and Developed Dig Safely -- (Supported by Professional Ad Agency) Performed Nationwide and Regional Surveys on Public Awareness to Bench Mark Results Proved Dig Safely’s Effectiveness via Three-State Pilot Campaign Worked Hard to Get Dig Safely Endorsed and Implemented as The National Damage Prevention Education Campaign Continuing to Promote Dig Safely Identified Audiences Categorized Into 4 Basic Groups 80% Professional Excavators Public Works/Highway Employees Facility Owners 20% General Public Established Baselines Nationwide Survey (1997) Focused on Awareness of Underground Facilities and Damage Prevention Results Available to Public on Web Regional Surveys in Support of Pilot Campaign Pre & Post-Campaign Surveys (1998) Results Available to Public on Web Survey Findings High Awareness of & Confidence in One-Call -- Indicates Successful Promotion of One-Call Over Past 25-30 Years General Public is Aware of Underground Facilities, But Not Too Concerned About Safety Professional Excavators Are Concerned About Safety & Reported High Usage of One-call PW/Highway Employees Rely on One-Call to the Exclusion of Supplementary Damage Prevention Measures Survey Findings Professional Excavators of All Types Consider High-content Materials More Effective Than More Generic Media Facility Locate Accuracy & Timeliness Are Critical to One-call System Effectiveness Survey Findings - Implications Education Initiatives Should: Maintain Existing Levels of One-call Awareness Educate on What the One-Call “System” Offers Educate All Stakeholders on the Need for Supplemental Damage Prevention Measures Additional Efforts Should Be Made to Look at Other Aspects of Digging Practices and System Efficacy Issues; hence -- the Common Ground Study and Formation of the Common Ground Alliance Dig Safely Pilot Campaign Area - GA, TN, & VA Contiguous geographically Different sizes of one-call centers Year-round excavation climate Different types of damage prevention laws mandatory membership w/enforcement (VA) mandatory membership w/o enforcement (GA) voluntary membership except for gas w/o (TN) enforcement -- (has since changed) Dig Safely Pilot Campaign Post-Pilot Survey Findings: Use of Damage Prevention Measures Beyond the One-call Increased Awareness & Use of One-Call Systems Increased -- Gauged by One-Call Center Call Volumes Damages Reported by Professional Excavators Decreased Outside Force Damages Reported by Facility Owners Decreased 3rd Party Damages/Gas Decreased * Tennessee - 17.8% Decrease (4 Natural Gas Companies) Georgia - 4.2% Decrease (1 Natural Gas Company) Virginia - 8.2% Decrease (All Natural Gas Companies) * As reported by the state one-call centers IT’S MORE THAN “CALL BEFORE YOU DIG” The Dig Safely Message Call Before You Dig Wait the Required Amount of Time Respect the Marks Dig with Care New Mission Statement - 2000 The Mission of the Dig Safely Team is to promote Dig Safely as the nationally recognized campaign to enhance safety, environmental protection, and service reliability by reducing underground facility damage. Dig Safely -- Evolution Call Before You Dig Await the Required Amount of Time Respect the Marks Excavate (Dig) with Care Safety is Everyone's Responsibility Some of the Many Organizations Officially Endorsing Dig Safely. U. S. DOT, Office of Pipeline Safety (OPS) Southeastern One Call Systems (SOCS) National Telecommunications Damage Prevention Council (NTDPC) One Call Systems International (OCSI) National Utility Contractors Association (NUCA) Organizations Officially Endorsing Dig Safely. National Association of Regulatory Utility Commissioners (NARUC) American Petroleum Institute (API) Association of Oil Pipe Lines (AOPL) American Gas Association (AGA) Additional Organizations Adopting or Supporting Dig Safely. Texas RR Commission WorldCom Phillips Pipe Line Company Southwestern Bell Equilon Pipeline Company Sprint Greater Columbus (Ohio) Underground Focus Damage Prevention Council* Magazine AT&T BellSouth Many Others Pacific Bell Level 3 Communications Qwest (U. S. West) * Members represent gas, electric, communication, and one-call industries, and municipalities. One-Call Systems Adopting or Supporting Dig Safely. Alabama One-Call North Carolina One-Call ARKUPS (Arkansas) OUPS (Ohio) Blue Stakes (Utah) Oregon UNC Colorado UNCC Pennsylvania One Call Utilities Protection Center of Tennessee One-Call Georgia TESS & Texas One-Call Sunshine State One-Call (FL) Louisiana One-Call Washington UNC Miss Dig (Michigan) West Virginia One-Call New York City One-Call New Jersey One-Call UFPO (New York) One-Call Systems Adopting or Supporting Dig Safely. Diggers Hotline /Wisconsin Oklahoma One-Call USA/South (California) Missouri One-Call USA/North (California) Dig Line - Idaho Gopher State One-Call (Minnesota) Web Sites http://www.digsafely.com http://ops.dot.gov/damage.htm http://www.cycla.com/opsiswc The Gift That Keeps On Giving Dig Safely Implementation Manual Over $350K of Creative Effort Manual and Graphics Available Free Distributed to Hundreds of Organizations and Individuals To-Date Use of Dig Safely Results In: Increased Awareness Greater Safety Fewer Hits = Fewer Losses and Repair $’s Customizing the Campaign Note: The original dig safely graphics/artwork files were produced in Macintosh format for Professional print shop use. Direct conversion JPEG files for use on PC-based software applications are also available free of charge and may be downloaded from the Dig Safely Web-site. Poster Bill Stuffer Print Ads Letterhead Use For: Company Correspondence Any Correspondence About Your Campaign News Releases Brochure State Law Card Coming Soon to Your VCR . . . The New Dig Safely Video has been created and is available -- Contact your One Call Center Active Participation: Safely Team Members Dig AGC Safety Representative NUCA Safety Representative Questions? Another Way to Promote Dig Safely -- ENFORCEMENT Tennessee’s Underground Damage Prevention Law Training Program Produced and Implemented by: Tennessee Regulatory Authority Tennessee’s Underground Damage Prevention Law Tennessee Regulatory Authority: Glynn Blanton, Chief, Gas Pipeline Safety Division Jon Wike, Counsel Vicky Nelson, Administrative Assistant Tom Woosley, Trainer/Engineer Tennessee’s Underground Damage Prevention Law Purpose of Program: •To increase awareness of the safe and legal procedures for excavating in the State of Tennessee. •Help to promote a higher level of public safety, protection of underground utilities and the services they provide, and... ...to prevent this Tennessee’s Underground Damage Prevention Law Chattanooga Gas Company - Outside Force Damage, March 24, 1998 National Campaign on Damage Prevention •Call before you dig. •Wait the required time. •Respect the marks. •Dig with care. Reportable Communication Cable Outages July 1998 to June 1999 FCC data on communication outages provided by Facilities Solutions Team 33% 48% 12% 7% Digging Error Inaccurate Locate No Locate Performed No or Inadequate Notification Natural Gas Distribution Pipeline Incident Summary, Jan. 1 to Dec. 31 1999 Office of Pipeline Safety annual reports filed by all natural gas pipeline operators 57% 6% 3% 7% 5% 22% Accidental/Operator Caused Construction/Operating Error Corrosion Damage by Outside Force No Data Other Cause Tennessee’s Underground Damage Prevention Law Section 65-31-101 through 65- 31-113 Revised effective July 1, 1999 Expected results: • Law enforcement officers will be able to take responsible action to prevent accidents and damage from occurring on underground facilities, when complaints are filed against unlawful excavating activities. Tennessee’s Underground Damage Prevention Law Section 65-31-112 Enforcement of Law: Local OR state law enforcement officer OR permitting agency inspector can issue citations. Enforcing officer may require excavator to cease work until compliance is achieved. Tennessee’s Underground Damage Prevention Law Section 65-31-112 Penalties for violation: • Failure to comply is a Class A Misdemeanor and subject to a fine not to exceed $2500 and/or a term of imprisonment not to exceed 48 hours. • Failure to appear in court if required for noncompliance is a Class B Misdemeanor punishable as provided in Tennessee Code Section 40-35-111. • Willful destruction or removal of utility location markers is classified as Vandalism. Tennessee’s Underground Damage Prevention Law Section 65-31-106 Main points of excavator compliance: • The Tennessee One-Call System Center and/or underground utility operators must be notified of intent of excavation or demolition by anyone who engages in any type of excavation. Notification must be at least three (3), but no more than ten (10), calendar days prior to excavation. The call and locate services are free. • Once issued, locate tickets remain in force for fifteen (15) calendar days. • For excavations longer than fifteen (15) calendar days, tickets must be renewed three (3) working days prior to the expiration of time on the fifteen calendar days. Tennessee’s Underground Damage Prevention Law Section 65-31-108 Main points of excavator compliance: • If, upon arrival at an excavation site, excavator observes the presence of unmarked utilities in the area of proposed excavation, the excavator must make additional notification to the One-Call System. The excavator may then proceed, exercising reasonable care to avoid damage to the utility. • Excavator must exercise reasonable care to avoid damage within the approximately four-feet wide safety zone around the location markers. Tennessee’s Underground Damage Prevention Law Sections 65-31- 107 & 108 Exceptions to normal compliance: • Impending emergency situations where circumstances are potentially hazardous to life, health, property, environment, or if non-repair or restoration of service would likely develop into an emergency situation within seventy-two (72) hours. • Emergency situations with an imminent danger to life, health, or property before the standard procedures can be fully complied with. Tennessee’s Underground Damage Prevention Law Useful Information Contact Information: • Tennessee One-Call System 800-351-1111 OR (615) 366-1987 • Dig Safely National Referral Center 888-258-0808 Calls and services are toll-free from anywhere in the United States 24 hours a day, 7 days a week. Initial Request Initial Request Update Request Update Request Remember ! •Call before you dig. •Wait the required time. •Respect the marks. •Dig with care. Tennessee’s Underground Damage Prevention Law Please hold your questions!! Until after the videos. Thank you! Dig Safely - A Shared Responsibility Where are we going? Campaign Evolution -- Example, Survey Finding: “Facility Locate Accuracy & Timeliness Are Critical to One-call System Effectiveness” Continued Promotion of Dig Safely Through Education and Encouragement of Implementation Common Ground Alliance & Dig Safely -- A Natural Evolution Bringing a Strong Educational Tool Under the CGA Umbrella of Damage Prevention Dig Safely and the CGA, Together, Will Make a Difference in Damage Prevention! COMMON GROUND STUDY Best Practices for Preventing Damage to Underground Facilities A Landmark Study by and for the Damage Prevention Community Sponsored by the US Department of Transportation’s Research and Special Projects Administration, Office of Pipeline Safety SHARED RESPONSIBILITY SHARING SOLUTIONS The Problem: Damage to underground facilities The Need: Continuous improvement in safety & service reliability The Obstacle: Fragmented information and lack of collaboration & cooperation The Goal: To reduce hits and near misses SHARING SOLUTIONS The Common Ground Study A landmark initiative A year-long collaboration of industry experts A comprehensive view of damage prevention A detailed compilation of today’s best practices A springboard for tomorrow’s directions COMMON GROUND BACKGROUND Congressional mandate: Transportation Equity Act for the 21st Century OPS directed to undertake a study to identify best practices for damage prevention Common Ground Report delivered to Secretary of Transportation on June 30, 1999 METHOD Engage the full spectrum of the damage prevention community More than 160 experts participating from industry and government Consider all aspects of damage prevention Each of 9 study teams focused on a specific dimension Identify, document, and agree on “Best Practices” All decisions made by consensus A FULL SPECTRUM OF PARTICIPATION Industry Professions/Associations •Oil & Gas •Excavators Transmission & Distribution •Locators •Telecommunications •Design Engineers •Railroads •One-Call Centers •Utilities •Regulators Electric, Water, Sewer •Cable TV •One-Call Systems Government •Federal •State •Local ALL ASPECTS OF DAMAGE PREVENTION A Continuum of Care Planning and Design Compliance One-Call Public Awareness and Locating and Marking Education Excavation Reporting and Evaluation Mapping Emerging Technologies FINDINGS AND RESULTS Over 130 Best Practices identified Organized by activity Fully documented and referenced Written in “plain” English, reduced techno-speak Available in hard copy or online in a variety of electronic formats on the Web ops.dot.gov, www.commongroundalliance.com PLANNING AND DESIGN BEST PRACTICES Identified for Three Phases: Planning Design Bid/Construction Planning & Design ONE-CALL BEST PRACTICES Identified in Four Categories: Members and participation Operations and procedures Systems and equipment Performance One-Call LOCATING AND MARKING BEST PRACTICES Identified in Terms of: Facility records and locate documentation Marking practices and communications Training and personnel requirements Locating & Marking EXCAVATION BEST PRACTICES Identified in Four Categories: Project preparation On-Site preparation/Ground-breaking Ongoing excavation Project completion Excavation MAPPING BEST PRACTICES Identified Mapping Issues Involving: One-Call Centers Locators Facility Owners Project Owners Excavators Mapping COMPLIANCE BEST PRACTICES Identified in Three Areas: Education and incentives to prevent violations Structured, impartial, equitable processes for dealing with alleged violations and assessing penalties Recovery of damages Compliance PUBLIC AWARENESS AND EDUCATION BEST PRACTICES Identified in Nine Categories: Use of a marketing plan Target audiences and needs Use of structured education programs Target mailings Use of paid advertising Use of free media Use of giveaways Establishing strategic relationships Measuring success Public Awareness & Education REPORTING & EVALUATION BEST PRACTICES Identified in Terms of: Reporting Damage Prevention Information Who reports and what is reported? How is information gathered, and by whom? Evaluating the Reported Information Who evaluates the data? What factors should be considered? Reporting & Evaluation LOOKING AHEAD: EMERGING TECHNOLOGIES OPPORTUNITIES IDENTIFIED Technology Opportunities Cited for: Planning & Design One-Call Centers Locating & Marking Excavation Mapping Compliance Public Education Reporting & Evaluation Emerging Technologies LESSONS LEARNED AND PATH FORWARD COMMUNICATION IS THE KEY Free-flowing communication allows all stakeholders to focus on their common goal: Safety and Damage Prevention COOPERATION IS ESSENTIAL -- AND IT WORKS Everyone involved with excavation can agree on the best way to excavate around underground facilities to achieve: Safe working conditions for employees Protection of underground facility integrity Effective documentation & notification procedures Everyone has a Stake in Damage Prevention Engage all stakeholders in damage prevention programs Encourage all stakeholders to report damage- related information Encourage all stakeholders to provide feedback Build public and industry awareness of the importance of damage prevention Advancing the State of the Art: Continuous Improvement Use additional tools to evaluate the effectiveness of states’ damage prevention programs Optimize efficiency by integrating data into a central database Seek, embrace, and integrate advancing technology as it relates to damage prevention CONTINOUS IMPROVEMENT Common Ground: Where it Starts Recognizing and implementing today’s best practices in damage prevention Looking ahead to tomorrow’s challenge for continuous improvement TOOLS FOR TODAY Real-world foundation Learn from the experts Guidance and ideas for: facility owners locators excavators one-call professionals property owners others TOOLS FOR TODAY Common Ground Study: Available online Printed copies Opportunities for follow-up A CONCEPT FOR TOMORROW Damage Prevention: A Shared Responsibility Common Ground Alliance: Sharing Solutions Common Ground Alliance Subsequent to the Common Ground Study, OPS sponsored the Damage Prevention Path Forward initiative. This lead to the development of the nonprofit organization recognized as the Common Ground Alliance (CGA). The CGA will focus and support industry efforts to continue the implementation and development of the Damage Prevention Best Practices. COMMON GROUND ALLIANCE Seats on the Board of Directors •Electric •Oil •Engineer/Design •Private Water (not filled) •Equipment Manufacturing •Public Works •Excavator •Railroad •Gas •Road Builders •Insurance •State Regulator •Locator •Telecommunications •One-Call COMMON GROUND ALLIANCE Working Committees Being Formed, Populated by Membership Best Practices Research & Development Educational Programs (includes Dig Safely.) Data Reporting & Evaluation Marketing, Membership, & Communications COMMON GROUND ALLIANCE Join Today! Membership and participation are key to the success of the Common Ground Alliance. Everyone who cares about underground damage prevention should join. Through the CGA, all damage prevention stakeholders will reap the benefits of building on the Best Practices identified by America's damage prevention professionals in the Common Ground Study. Stakeholder membership in the CGA is essential. COMMON GROUND ALLIANCE Join Today! Join online at http://www.commongroundalliance.com or Ask for a membership form to complete and mail Common Ground Alliance P. O. Box 6874 Oak Ridge, TN 37831-3577 IT’S MORE THAN “CALL BEFORE YOU DIG” Dig Safely and the CGA, Together, Will Make a Difference in Damage Prevention!