How to Write Sales Letters That Sell by hiu10531

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									COVER LETTERS




                Pat Cross
 In Today’s Market, You Need a
     “Perfect Cover Letter”
         to Stand Out.

• Most cover letters are reviewed and
  rejected in as little as 5 seconds!
• Without a PERFECT Cover Letter your
  resume will never get the attention it
  deserves.
• Writing a cover letter that gets noticed
  means you'll land more interviews!
    All cover letters should:
Explain why you are sending a resume.
Tell specifically how you learned about the
 position or the organization
Convince the reader to look at your
 resume
Call attention to elements of your
 background
Reflect your attitude
Indicate what you will do to follow-up.
10 Tips for Readable Cover Letters
1. Make yourself stand out.
   Focus on your unique and
   exceptional qualities. Be
   strategic, persuasive, and
   concise.
2. Target the right person.
    Call the company and find out the name
    and title of the person who does the
    hiring for the job. Ask for the correct
    spelling of his or her name.
 Tips for Readable Cover Letters
3. Stay simple.
          Keep your cover letter brief. Never
          send a letter that is more than a
          page in length.

4. Make it shine.
   The look of your cover letter can be just
   as important as what's written on it.
   Break your text into digestible morsels
   with lots of white space.
 Tips for Readable Cover Letters

5. Be an attention getter
   Keep in mind that you have only about one to
   two seconds to get your initial point across
   before the reader moves on to the next letter.

6. Sell yourself.
    Don't expect to wow a prospective employer
    with a lengthy checklist of past titles and
    accomplishments. Instead, focus on how you
    can benefit their company.
 Tips for Readable Cover Letters
7. Have someone else proofread.
    Never underestimate the negative effect of bad
    writing. Misspelled words and incorrect
    grammar will IMMEDIATELY eliminate you
    from most positions.

8. Avoid exaggeration.
    Avoid saying anything that can damage your
    credibility. And remember never to speak
    poorly of former employers or coworkers.
 Tips for Readable Cover Letters
9. Close encounters.
          Don't depend on the employer to take
          action. Request an interview and tell
          the employer when you will follow up to
          arrange it.

10. Don't forget the follow-up.
    You'll greatly increase your chances of getting
    an interview if you call the employer directly
    after writing, rather than just sitting back and
    waiting for a call.
              So WHAT?

• For each sentence you write, ask yourself,
  "So what?
  What does this information mean to my
  reader?

• Getting in the habit of asking yourself "So
  what?" boosts the power of your job letters
  by 100 percent.
                  Exercises

• I saved the company a fortune when I instituted
  a new system for scheduling.

Or

• I saved the company more than one million
  dollars in production when I instituted a new
  system for production scheduling.
              Exercises

• I believe my background provides me with
  unique qualifications .

OR

• My background provides me with unique
  qualifications
               Exercises

• I received many awards for highest sales
  in the store.

OR

• I earned many awards for highest sales in
  the store.
                  Exercises
• Although I have not had the opportunity to gain a
  wide variety of experience in finance, I have
  gained general experience in my field through
  internships and stock-trading simulations.

OR

• I have gained general experience in my field
  through internships and stock-trading
  simulations.
                  Exercises

• I would like to emphasize that I am looking for
  experience in the "real world" of marketing this
  summer. As a result, I would greatly appreciate
  any position that you could offer.

OR

• I would like to emphasize that because I am
  looking for experience in the "real world" of
  marketing this summer I would greatly like to
  make a contribution in an internship position in
  your marketing research department
                  Exercises
• Although I have not worked with Lotus
  spreadsheets, I am a fast and willing learner.

Or

• As for your requirement for spreadsheet
  experience, I've worked with Excel, a program
  even more advanced than Lotus. Thus, I have
  no doubt I can quickly get up to speed on Lotus.
               Exercises

• I was an accounting assistant in my most
  recent internship.

Or

• I served as an accounting assistant in my
  most recent internship.
               Exercises
What makes me different from other
 applicants?

• I am a skilled problem-solver with proven
  leadership qualities.
OR
  I have good problem solving skills from
  working with the public a lot.
                  Exercises
What makes me different from other applicants?

• I have a special talent for establishing excellent
  rapport with clients, fellow employees, and
  students.

OR

• I work well with others.
                Exercises
What makes me different from other
 applicants?

• I enjoy working with deadlines.
OR
• I work well under pressure with strong
  attention paid to detail while meeting strict
  deadlines.
               Exercises

• I did consumer surveys with a marketing
  research firm.

OR

• I conducted consumer surveys with a
  marketing research firm.
     Cover Letter Anatomy

• Contact information
 Address, telephone number, e-mail
 address, ALWAYS put your email address
 on a separate line from your other
 information.

• Date line and inside address
• Salutation
    Dear -------
      Cover Letter Anatomy

• Introduction
  The most important rule is to engage the
  reader's interest.

• Body
  Provides essential information that the
  employer should know about you.
      Cover Letter Anatomy

• Conclusion
  stimulate action on your behalf.

• Closing, signature, and enclosure line
  It's the handshake before parting.

								
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