AOA survey takes stock of Americans' average 'Eye-Q' by mmcsx

VIEWS: 110 PAGES: 28

									Volume 46                                                              October 8, 2007                                                                          No. 5




   Optometry’s Charity                                             AOA survey takes stock of
   supports wide range                                             Americans’ average ‘Eye-Q’
                                                                           he second annual AOA
   of optometric projects
                ith charitable giving rapidly increasing in the
                                                                   T       American Eye-Q™
                                                                           survey shows
                                                                   Americans are concerned
                                                                                                                            At a glance:
                                                                                                                                        79 percent of CL

   W            United States, a unique new charitable founda-
                tion is ensuring that primary eye and vision
   care have a proper place on the nation’s philanthropic
                                                                   about their vision, but clearly
                                                                   need more accurate, expert
                                                                   information when it comes to
                                                                                                                                        wearers admit to
                                                                                                                                        practicing poor
                                                                                                                                        contact lens hygiene
   agenda.                                                         their eyes and visual health.                                        on a regular basis.
         Optometry’s Charity — The AOA Foundation (for-                 The survey identifies
   merly the American Optometric Association Foundation            American’s attitudes and
   for Science, Education, and Charity) supports the advance-      behaviors regarding eye care
   ment of virtually every aspect of primary eye and vision        and related issues and is          the survey, though some new             The AOA Optometric
   care from research to care for the underserved.                 designed to assist the AOA in      areas were included this year.    Clinical Practice Guidelines
         “The foundation’s mission is to advance the eye           educating the public about the     As was the case in 2006, loss     suggest that children should
   health and general well-being of the public through scien-      importance of regular, com-        of vision stands as a major       receive their first comprehen-
   tific, educational, charitable, and public service activities   prehensive eye exams for           concern among nearly half         sive eye exam at 6 months.
   of the profession of optometry,” foundation President           overall health and well-being.     (47 percent) of Americans.              However, only one in 10
   Irving Bennett, O.D., said.                                          As part of the launch of      However, non-users (those         people (11 percent) think
         “Optometry’s Charity — The AOA Foundation can             the AOA American Eye-Q™            who do not use a form of          children should receive an eye
   help ensure that an appropriate share of the nation’s chari-    survey findings, the AOA will      vision correction) do not visit   exam within the first year of
   table giving will be allocated directly to care and research    conduct a satellite media tour     their eye doctors as often as     life.
   to preserve the sense that Americans value most,” accord-       on Oct. 18 with Hilary             they should.                            Only 56 percent of
   ing to Dr. Bennett.                                             Hawthorne, O.D., to increase            A surprising 35 percent      Americans believe that behav-
         “It represents a convenient ‘one-stop’ giving opportu-    awareness of what Americans        of non-users last visited an      ioral problems are a sign that
   nity for those who wish to ensure the future development        need to know about taking          eye doctor five or more years     a child’s vision may be
   of the profession of optometry and make sure that high-         care of their vision.              ago, followed by 11 percent       impaired.
   quality primary eye and vision care are already available            The survey was conduct-       getting an eye exam every               In many instances,
   to all who need it,” Dr. Bennett said.                          ed by Opinion Research, and        three or four years.              women tend to be slightly
         Entities and programs currently supported by the          overseen by Hill & Knowlton             But, even more startling,    more knowledgeable about
   foundation are:                                                 as part of the AOA’s               22 percent of non-users have      eye care than men.
         Endowment Fund Program                                    Optometry Awareness and            never had their eyes checked            Women recognize that
         InfantSEE®                                                Public Affairs campaign.           by an eye doctor or specialist.   macular degeneration (28 per-
         International Library, Archives and Museum of                  The results of the 2007       Fifty-three percent of all        cent vs. 20 percent) is the
   Optometry (ILAMO)                                               survey of 1,000 Americans          respondents indicated they        leading cause of blindness in
                                                                   were fairly consistent with        had seen an eye doctor or spe-
                                           See Charity, page 12                                                                                  See Survey, page 10
                                                                   those gathered the first year of   cialist within the past year.


                      President’s Column                                      Eye on Washington                                         Public Health
                      Setting priorities                                      FTC warns CL prescribers                                  InfantSEE® program finds
                                                                               to provide patients                                      baby has undetected
                                                                               with prescriptions                                       extreme myopia
                                                 3                                                     7                                                        13
                                                                              PRESIDENT’S COLUMN


243 N. Lindbergh Blvd.
 St. Louis MO 63141
   (800) 365-2219                         Setting priorities
     www.aoa.org
                                                    ecently, I received the    inclusion of public health as          Certification Project Team to

        AOA Board
 Kevin L. Alexander, O.D., Ph.D.
              PRESIDENT
                                          R         following question
                                                    from the “Ask Your
                                          AOA” mailbox on our Web
                                                                               one of the four pillars of the
                                                                               AOA Strategic Plan—joining
                                                                               advocacy, membership and
                                                                                                                      develop a prototype board cer-
                                                                                                                      tification process that could be
                                                                                                                      evaluated by the profession.
                                          site: What are the top five con-     affiliate relations.                         The AOA Board of
       Peter H. Kehoe, O.D.               cerns the AOA feels it needs to            Further, as president-elect,     Trustees endorsed this project
           PRESIDENT-ELECT
                                          spend its resources addressing       I challenged the board to iden-        team in January 2007, and this
    Randolph E. Brooks, O.D.
                                          in the next two years?               tify “four things” they would          was presented at the Spring           Dr. Alexander
            VICE PRESIDENT
                                                To best address this excel-    like to accomplish in the year         Planning Meeting along with
         Joe E. Ellis, O.D.
         SECRETARY-TREASURER
                                          lent question, a little back-        ahead.                                 the other four goals.                 multiple fronts.
   C. Thomas Crooks, III, O.D.
                                          ground about AOA planning                  Through an extensive                   Although the above goals             Just one example: We are
      IMMEDIATE PAST PRESIDENT            may be helpful.                      process of elimination we              represent the “five top” goals        working to include
               TRUSTEES
                                                Each year, shortly after       identified four top concerns           for the upcoming year and             optometrists in third-party
     Dori M. Carlson, O.D.                Optometry’s MeetingTM, the           for 2007-2008. Those con-              beyond, these goals are not by        plans and expand patient
    David A. Cockrell, O.D.               Board of Trustees meets for          cerns are:                             any means the only things the         access to quality optometric
Ronald L. Hopping, O.D., M.P.H.
    Steven A. Loomis, O.D.                the President-elect Planning               Continue to enhance the          AOA is “spending its                  care. At the beginning of
   Mitchell T. Munson, O.D.               Meeting. This meeting is             federal advocacy program,              resources addressing in the           2008, more than 45 million
      Andrea Thau, O.D.
                                          crafted by the president-elect             Meet InfantSEE® goals            next two years.”                      people will have access to
                                          to prepare for the upcoming          set for 2006-2008,                           There are scores of pro-        optometric care as a result of
                                          year in which he or she will be            Increase membership to           grams and projects that AOA           the AOA’s work.
 AOA News Staff                           the president.                       24,000 active, practicing ODs          is undertaking at any time to
                                                In recent years, at this       with pilot membership pro-             advance the profession on
www.aoanews.org
                                          meeting, the AOA Board of            grams and
             Bob Foster
          EDITOR - IN - CHIEF
      RAF OSTER @AOA. ORG
                                          Trustees has addressed the
                                          AOA Strategic Plan either by a
                                                                                     Develop the AOA as an
                                                                               information source and                 Eye disease management
            Bob Pieper
           SENIOR EDITOR
                                          complete revision or simply
                                          updating sections of the plan.
                                                                               improve the Web site.
                                                                                     We were fortunate this           campaign to debut for
      RFP IEPER @AOA. ORG

          Tracy Overton
         ASSOCIATE EDITOR
                                          In addition, the president-elect
                                          leads the board to specific
                                                                               year to hold the President-elect
                                                                               Planning Meeting immediately           November diabetes month
                                          goals for the upcoming year as       after the conclusion of the                      new campaign                includes the following:
     TLO VERTON @AOA. ORG

     Stephen M. Wasserman
DIRECTOR, COMMUNICATIONS GROUP
   SMWASSERMAN@AOA.ORG
                                          they flow from the strategic
                                          plan.
                                                The next official planning
                                                                               Optometry 2020 Summits
                                                                               where the profession identified
                                                                               57 “Preferred Futures.” This
                                                                                                                      A         focused around
                                                                                                                                patient information on
                                                                                                                      glaucoma, macular degenera-
                                                                                                                                                                 Printed folder with brief
                                                                                                                                                            explanations of each disease
                                                                                                                                                            state, retinal images of both a
                                          meeting following the                was an exciting platform from          tion, and diabetic retinopathy        healthy eye and eyes affected
                                          President-elect Planning             which to launch new ideas for          will debut in time for National       by eye disease, and a diagram
        Advertising                       Meeting is the Spring Planning       the AOA.                               Diabetes Month in November.           of the eye
       Display Advertising
                                          Meeting where the new com-                 In addition, the AOA met               The Eye Disease                      Patient information avail-
           Aileen Rivera                  mittees meet to lay out their        at the Academy meeting in              Management Campaign is                able in two forms—handouts
 Advertising Sales Representative
              Elsevier
                                          plans for the upcoming year          December with the presidents           made possible by a generous           in padded quantities of 50 and
     360 Park Avenue South                with the direction of the Board      of the AAO, ARBO, ASCO                 grant from Optos®—the                 laminated cards for in-office
  New York, NY 10010-1710                 of Trustees. Between the             and NBEO where the issue of            optomap Retinal Exam.                 use—for glaucoma, macular
         (212) 633-3721
      Fax: (212) 633-3820                 President-elect Planning             board certification and contin-        Members can use the various           degeneration and diabetic
  E-Mail: A.RIVERA@ELSEVIER.COM           Meeting and the Spring               ued competence arose as it             materials included in the kit to      retinopathy.
                                          Planning Meeting the board           was identified in the summits          facilitate the conversations               Vision simulator cards
      Classified Advertising
          Keida Spurlock
                                          continues to discuss and refine      as a topic the profession              with patients that take place at           Laminated card with
 Advertising Sales Representative         the goals identified in the          should pursue.                         the point of diagnosis of age-        patient testimonials about the
              Elsevier                    President-elect Planning                   At the Academy meeting,          related eye diseases.                 importance of regular eye
     360 Park Avenue South
   New York, NY 10010-1710                Meeting.                             those organizations, along                   The Eye Disease                 exams
         (212) 633-3986                         This past year, the AOA        with the AOSA, agreed to               Management kit is available to             To obtain a copy, e-mail
      Fax: (212) 633-3820
 E-MAIL: K.SPURLOCK@ELSEVIER.COM          Board of Trustees finalized the      form the Joint Board                   members free-of-charge and            publicrelations@aoa.org.


 Change of address: Notify pub-                               American Optometric Association News (ISSN: 0094-9620) is published 18 times per year by Elsevier Inc.,
 lisher at least six weeks in advance,
 including both mailing label from the          360 Park Avenue South, New York, NY 10010. Months of issue are once monthly in January, June, July, August, November, and December
 most recent issue and the new                                               and twice monthly in February, March, April, May, September and October.
 address with proper ZIP code. Accep-                                           Business Office: 11830 Westline Industrial Drive, St. Louis, MO 63146.
 tance for advertising for publications
 does not constitute approval or                                                    Editorial Office: 243 N. Lindbergh Blvd., St. Louis, MO 63141.
 endorsement by the NEWS or the                                        Accounting and Circulation Offices: 6277 Sea Harbor Drive, Orlando, FL 32887-4800.
 AOA. All advertising is subject to                                                 Domestic subscriptions: $97. International subscriptions: $126.
 review for acceptability by the AOA
 Communications Group. Acceptance                                      Customer service: 800-654-2452 (US and Canada) or 407-363-9661 (other countries).
 and/or publication of editorial mate-                                       Periodicals postage paid at New York, NY and at additional mailing offices.
 rial in the NEWS does not constitute                                     POSTMASTER: Send address changes to American Optometric Association News,
 approval or endorsement by the
 NEWS, or the AOA.                                                       Elsevier Periodicals Department, 6277 Sea Harbor Drive, Orlando, FL 32887-4800.




                                                                                                                                                               October 8, 2007                3
                                                                                          LETTERS
    Kaufman, past AOA
    officer, remembered
                                                                Speak up for                              Permit prescribers to          Champions Tour.
                                                                contact lens                        select their preferred method              We are pleased to report
                                                                patient safety                      or methods of prescription           that Dr. Morgan’s “replace-
                                                                                                    verification communication           ment” is in the wings. John
                                                                     The Fairness to Contact        from: fax, e-mail, or tele-          Mallinger, son of Joe
                                                                Lens Consumers Act                  phone.                               Mallinger, O.D., of California
                                                                (FCLCA) became effective in               Increase penalties for         and brother of Jennifer
                                                                February of 2004. The act           improperly filling prescrip-         Mallinger, O.D., of Las Vegas,
                                                                requires unconditional release      tions from $11,000 per viola-        is beginning to make golf his-
                                                                of contact lens prescriptions at    tion to $100,000 per violation.      tory.
                                                                final lens fit, as well as timely         In recent years, the                 At the very recent BMW
                                                                verification of replacement         Internet contact lens sales          Golf Tournament, the third leg
    LeRoy Kaufman, O.D., and Dawn                               lens Rx for the life of the pre-    industry has spent millions of       of the prestigious FedEx Cup,
    Kaufman, O.D., at the South Dakota                          scription.                          dollars to lobby members of          John shot a terrific 5 under par
    Optometric Society Spring Convention this                        As required by the             Congress and state legislators       for the four days of profes-
    year, where they were jointly honored                       FCLCA, the Federal Trade            in an effort to expand loop-         sional golf. John is 44th in
    with the society’s Distinguished Service                    Commission (FTC) issued to          holes in the FCLCA and its           earnings in his rookie year.
    Award.                                                      Congress a report on the            prescription verification safe-            This entitles him to his
          Dawn Kaufman, O.D., whose long history of serv-       strength of competition in the      guards.                              PGA card for the 2008 PGA
    ice to the profession of optometry included serving as      sale of prescription contact              Fortunately, the AOA has       Tour.
    AOA secretary-treasurer, died of cancer Sept. 9.            lenses. The FTC reported            taken on this out-of-control               His father reports he con-
          Her many accomplishments include serving as the       there was vibrant competition       industry, fought hard to keep        tinues to receive many e-mails
    first woman president of the South Dakota Optometric        benefiting consumers.               our patients safe, and even          and voice mails from mem-
    Society (SDOS), first woman president of the North               What the FTC report did        helped defeat 1-800-Contacts-        bers of the “AOA John
    Central States Optometric Council and election to the       not address were some glaring       backed legislation during a          Mallinger Golf Fan Club.” He
    AOA Board twice, as well as election as secretary-treas-    deficiencies in the FCLCA           past-midnight vote on the            answers as many as time per-
    urer.                                                       which could potentially put         floor of the U.S. House of           mits, detailing all the “behind
          With her husband, LeRoy Kaufman, O.D., she was        contact lens wearers at risk.       Representatives last                 the scenes” stories he knows
    honored at the South Dakota Optometric Society’s                 The deficiencies in the        December.                            from walking with his son
    Spring Convention this year.                                Act relate to prescriber com-             Every OD who fits and          during tournaments and dining
          Angela Hase, O.D., now past president of SDOS,        plaints of improper filling and     manages contact lens patients        with all the PGA players and
    recognized the Kaufmans for distinguished service with      overfilling of contact lens pre-    is affected by the deficiencies      their families during the PGA
    these words:                                                scriptions. These practices are     in the FCLCA. Every patient          events in the PGA players /
          “The Distinguished Service Award recognizes an        a result of open-ended pre-         whose lenses are improperly          family dining room.
    individual that has demonstrated a lifetime of service to   scription verification rules that   filled or overfilled is potential-         John turned pro in 2002,
    the profession of optometry. We have two individuals        leave insufficient time and         ly put at risk.                      shortly after graduating from
    who have continuously contributed throughout their life-    provide no mechanism to                   Now, for the Federal gov-      Long Beach State with a
    time to benefit the profession of optometry and the pub-    pause selling of replacement        ernment to crack down and            degree in Business
    lic’s visual needs. Leroy and Dawn have continually         lenses when substantive ques-       put a stop to prescription veri-     Administration. He racked up
    shown dedication, determination and leadership. These       tions regarding the prescrip-       fication abuses by unscrupu-         three third-place finishes so far
    two individuals have helped pave the way for so many        tion arise.                         lous sellers, we need to edu-        in 2007, his first on PGA tour.
    of us. Optometry and SDOS have grown because of                  In an attempt to correct       cate our congressmen and                   He had previously distin-
    their involvement.”                                         the deficiencies in the act, and    senators, build support for HR       guished himself on the
          Dr. Kaufman is survived by her husband and sons       to protect the eye health of        2012, and do our part to make        Nationwide Tour and in other
    Erik and David. Memorials may be sent to the                contact lens wearers, HR            it a top priority for Congress.      events. His accomplishments
    American Cancer Society on her behalf.                      2012, the Contact Lens                                                   to date indicate that we shall
                                                                Consumers Protection Act            Paul Klein, O.D.                     be hearing a lot about this
                                                                was introduced by                   Chair-elect                          skilled 27-year-old.
     Associate Director, Public Health,                         Representatives Mike Ross           AOA Contact Lens and                       Father Joe Mallinger,
                                                                (D-AR), Ed Whitfield (R-            Cornea Section                       O.D., and sister Jennifer
            Clinical Care Group                                 KY), Tom Allen (D-ME), and          Ft. Lauderdale, FL                   Mallinger, O.D., are both
                                                                John Boozman (R-AR).                                                     graduates of Southern
                                                                     Provisions of the Contact      Stellar season                       California College of
                                                                Lens Consumers Protection                                                Optometry (another Mallinger
                                                                Act include:                        Editor:                              – Joe’s niece, Leah Mallinger,
                                                                     Establishment of a toll-            For years, optometrists         will earn her OD degree from
                                                                free telephone service and an       have watched with pride and          SCCO next year). Joe is now
                                                                e-mail service to allow pre-        pleasure the golf achievements       President / CEO of the Vision
                                                                scribers to communicate ques-       of Gil Morgan, O.D., who             West Buying Group.
                                                                tions. This will pause lens dis-    graduated from the Southern
                                                                pensing and extend the eight-       College of Optometry in the          Irving Bennett, O.D.
                                                                hour verification response          early 1970s. Gil is still going      Beaver Falls, PA
                                                                time in cases where there is a      strong and is a regular winner
                                                                health risk issue.                  (or near-winner) on the



4         AOA NEWS
                                   EYE ON WASHINGTON



Lawmakers seek to delay Medicaid Rx requirement
          s AOA News went to       attached to the U.S. Troop

A         press, lawmakers in
          both the House and
Senate were in the process of
                                   Readiness, Veterans’ Care,
                                   Katrina Recovery, and Iraq
                                   Accountability Appropriations
                                                                       Improved AOA alter-proof pads
finalizing AOA-backed legis-       Act. State Medicare directors       designed to meet Medicaid rules
lation that would provide          were informed of the new
more time for Medicaid pre-        requirement in an August let-            Improved AOA Alter-Proof Prescription Forms, now available through the AOA Order
scribers and pharmacists to        ter from the CMS (see AOA           Department, are specifically designed to meet recently announced Medicaid tamper resist-
comply with a provision            News, Sept. 17).                    ance requirements, according to Department Manager Kevin Doyle.
requiring all Medicaid pre-              The AOA Washington                 New federal standards call for Medicaid pharmaceutical prescriptions to be issued on
scriptions be written on tamp-     Office team, along with the         pads incorporating industry-recognized features to prevent:
er-resistant paper to avoid        leadership and staff of state            Unauthorized copying,
fraud.                             optometric associations, the             Erasure or modification, and
      Originally enacted as        pharmacy community and                   Counterfeiting.
part of the Emergency              other health care provider               Under a federal directive issued last month, state Medicaid programs were to require
Supplemental Appropriations        groups, led the effort in com-      prescription forms meeting at least one of those requirements by Oct. 1, 2007, (see related
bill (Pub. L. No. 110-28), the     municating to members of            article) and all three requirements by Oct. 1, 2008. The Oct. 1 deadline would be post-
provision would have               Congress the need for a delay       poned to April 1, 2008, under legislation passed by Congress last month.
required prescribers to use        in implementing these tamp-              The newly improved version of the alter-proof form is printed on a special paper stock
tamper-resistant paper for         er-resistant prescription pads.     developed to prevent authorized reproduction of either completed or blank forms.
Medicaid patients starting               In particular, the AOA             Although not visible on the form itself, the words “Rx invalid” appears on any photo-
Oct. 1.                            would like to recognize the         copies made of the form.
      On Sept. 25, the Senate      leadership of the Ohio delega-           Suppliers say the new paper stock is probably the best product readily available for
unanimously passed legisla-        tion as they played an integral     the production of prescription pads meeting the new tamper-resistant requirements. The
tion (S. 2085), the proposed       role in successfully and expe-      stock is being widely utilized by hospitals to comply with the regulation.
Patient and Pharmacy               ditiously securing this delay            Alter-proof forms also incorporate industry-recognized features to prevent the erasure or
Protection Act, that would         prior to the Oct. 1 deadline.       modification of prescriptions.
delay implementation of the              Along with 48 state and            Because the paper stock deters duplication of the form, it effectively deters counterfeit-
provision requiring use of         national health care-related        ing.
tamper-resistant pads for six      organizations, the AOA                   This requirement does not apply to e-prescriptions transmitted to the pharmacy, prescrip-
months.                            signed a Sept. 17 letter to key     tions faxed to the pharmacy, or prescriptions communicated to the pharmacy by telephone
      Separately, the House        congressional leaders, asking       by the prescribing doctor, including ODs. The requirement does not apply to refills of writ-
approved a measure, H.R.           that the requirement be post-       ten prescriptions presented at a pharmacy before Oct. 1, 2007.
3668, a bill to extend certain     poned one year.                          This requirement only applies to prescriptions reimbursed by Medicaid; it does not
health care programs set to              In the letter, it was noted   apply when a managed care entity pays for the prescription. States will be able to exceed
expire on Oct. 1. It included a    that: “States are reporting that    the baseline standard in their definitions of a tamper-resistant prescription pad. States also
provision that would also pro-     uniform compliance with the         have the latitude to make their own determinations whether to allow pharmacists to accept
vide a six-month delay in the      new requirement by the Oct. l       an out-of-state prescription that meets the tamper-resistant requirements of another state.
implementation date for use        (2007) deadline is not possi-            States may elect to purchase compliant prescription pads for Medicaid prescriptions
for these particular prescrip-     ble due in large part to the        and provide them to doctors at no cost or at a discounted rate.
tion pads for Medicaid             extremely tight timeframe of             Optometrists should check with their state Medicaid agencies to determine the exact
patients.                          the legislation. The guidance       specification for prescription pads before they purchase pads from any source the office
      To enact the extensions,     states needed to administer         advises. Contact information for state health departments, who administer the Medicaid
President Bush would have to       this new initiative was just        program, is available at http://www.cms.hhs.gov/apps/contacts/.
sign the legislation before the    issued on Aug. 17, which
Oct. 1 deadline.                   gives states roughly six weeks
      The AOA has learned          to notify providers, pharma-        Ordering information
that the U.S. Centers for          cies, and recipients.”
Medicare and Medicaid                    The AOA will continue               Improved AOA Alter-Proof Prescription Forms (5 1/2” x 4 1/4” sheets, 100 per pack-
Services (CMS) still planned       to monitor and provide              age) are printed in black ink with a blue AOA logo and can be personalized with up to
to require all non-electronic      updates on the progress of          six lines of type.
Medicaid outpatient drug pre-      this and other critical legisla-          Practitioners wishing to ensure they meet the Medicaid requirements should specify
scriptions be written on tamp-     tion on the AOA Web site,           “Improved AOA Alter-Proof Prescription Forms” when ordering. In addition to the improved
er-resistant pads effective Oct.   and it will be covered in           tamper-resistant version, AOA prescription pads will also remain available in single sheet
1, 2007. The new legislation       upcoming editions of AOA e-         and NCR 2-part forms. AOA members receive a discount on all AOA Order Department
passed by Congress, however,       newsletters and AOA News.           products.
would postpone the deadline        Also, the AOA Order                       The prescription pads can be ordered through the AOA Order Department by calling
to April 1, 2008.                  Department now carries tamp-        (800) 262-2210.
      This requirement was         er-resistant prescription
authorized earlier this year       forms. The forms are avail-
under a provision (Section         able for purchase from the
7002 (b) of PL. 110-28)            AOA at (800) 262-2210.


                                                                                                                                            October 8, 2007              5
                                     EYE ON WASHINGTON




    CMS launching public health care
                                                                                                                  The Performance
    quality measurement system                                                                                   Measurement and
                                                                                                                  Reporting System
            he U.S. Centers for      prompts major changes in the        announcement, administra-          potentially offers optometry,
    T       Medicare and
            Medicaid Services
    (CMS) formally announced
                                     planned program.
                                          Quality and price data
                                     will be made available on a
                                                                         tors have discussed issuing
                                                                         “provider report cards” to
                                                                         both providers and patients
                                                                                                             as a profession, and each
                                                                                                           optometrist, as an individual,
    plans for a Performance          Web site and through various        and competitive rankings of
    Measurement and Reporting        other means, the CMS said.          providers based on outcomes       the opportunity to objectively
    System (PMRS) through
    which Medicare beneficiaries
                                          In addition, the PMRS
                                     will facilitate a number of
                                                                         data.
                                                                              The health care quality
                                                                                                            demonstrate the high quality
    could obtain and compare         other ongoing projects to           and cost data available                of cost-effective care
    quality and cost data for
    health care providers.
                                     improve health care, the CMS
                                     said.
                                                                         through the PMRS will be
                                                                         particularly valuable to the
                                                                                                                    ODs provide.
         The PMRS will serve as           Among them: pay-for-           government’s planned net-
    a master system of records       performance programs such           work of federal-chartered
    that could provide “trans-       as Medicare’s new Physician         “value exchanges,” now
    parency” in health care data     Quality Reporting Initiative        being organized across the
    on a broad scale, enabling       (PQRI) and development of a         country, the CMS noted.           NPI Update
    Medicare beneficiaries to        national network of local                Through those
    make better-informed choices     health care purchasing              exchanges, purchasers and         One (and only one)
    when selecting a source of       exchanges.                          providers of health care will
    care, according to the CMS’s          The PMRS is an example         be able to establish reim-        NPI per practitioner
    announcement in the Sept. 12     of an overall move toward           bursement rates based on the            Every health care provider should have a National
    edition of the Federal           quality reporting “value-ori-       quality and cost-effectiveness    Provider Identifier number – but only one, the U.S.
    Register.                        ented health care” in the U.S.      of care offered by various        Centers for Medicare and Medicaid Services (CMS)
         This has the potential to   health system.                      providers, federal administra-    emphasized.
    be a very important develop-          The federal government’s       tors said.                              Despite repeated advisories from the CMS to the
    ment for health care providers   Value-Driven Health Care                 The CMS plans to pro-        contrary, some health plans reportedly are still asking
    – including optometrists –       Initiative is an effort to reform   vide quality and cost data        health care providers to register for and use more than
    and eye and vision care          the U.S. health care system         from a variety of health plans    one NPI, according to the AOA Washington office.
    patients, according to the       through the coordinated use         — Medicare fee-for-service,             For example, some plans reportedly are asking prac-
    AOA Washington, DC, office.      of interoperable health infor-      Medicare Advantage,               titioners to use different NPIs when they provide care for
         It potentially offers       mation technology (HIT);            Medicaid and private insur-       patients and when they dispense durable medical equip-
    optometry, as a profession,      health care price and quality       ance companies (both by plan      ment such as eyeglasses.
    and each optometrist, as an      information; and incentives         and aggregate), the agency              “A health care provider who is an individual (includ-
    individual, the opportunity to   for high-quality and cost-effi-     noted in last month’s             ing a health care provider who is a sole proprietor) is eli-
    objectively demonstrate the      cient health care.                  announcement.                     gible for only one NPI. The health plan may continue to
    high quality of cost-effective        Health care quality meas-           The CMS has also             enroll the health care provider who is an individual as
    care ODs provide.                urement programs, such as           launched the Better Quality       two different types of providers, but this individual will
         However, there are con-     the planned PMRS, rate              Information to Improve Care       have only one (the same) NPI associated with both of
    cerns associated with any        health care providers based on      for Medicare Beneficiaries        those enrollments,” the CMS clarified in a recent advisory.
    such system. The AOA             factors such as adherence to        (BQI) Project to develop a
    Advocacy Group is actively       recognized quality of care          model for data aggregation,       NPI data instructions
    working with federal agencies    standards or patient outcome        quality measurement, and
                                                                                                                 The final module in a four-part NPI Training Package
    and advisory boards that are     data. They rate provider cost       public reporting, the
                                                                                                           is now available. NPI Training Package Module 4, Data
    shaping the new quality          efficiency by analyzing insur-      announcement noted.
                                                                                                           Dissemination, describes the policy by which the CMS
    reporting system to ensure       ance claims records.                     The PMRS is being
                                                                                                           will make available information on health care providers
    that optometrists are assessed        Among other functions,         developed by the Quality
                                                                                                           who have received NPIs through a new NPI Registry (see
    fairly and equitably. The AOA    the PMRS will be used to            Measurement and Health
                                                                                                           AOA News, Sept. 17).
    will be developing education-    make records of the Medicare        Assessment Group in the
                                                                                                                 The module also outlines the data the CMS is disclos-
    al materials to make sure        PQRI program publicly avail-        CMS’s Office of Clinical
                                                                                                           ing. The module is available on the CMS Web site at
    AOA members understand           able. Under the PQRI,               Standards and Quality.
                                                                                                           www.cms.hhs.gov/NationalProvIdentStand/Downloads/
    this new system.                 providers can earn bonuses               Additional information
                                                                                                           NPI_Module4_Data_Dissemination.pdf.
         The CMS did not specify     for appropriately taking des-       on the PMRS will appear in
                                                                                                                 The CMS also announced that downloadable files,
    when the new service might       ignated steps to help ensure        the Practice Strategies section
                                                                                                           which can be used to obtain information in the NPI reg-
    become available but indicat-    quality care.                       of a future edition of
                                                                                                           istry, are now available online at
    ed development of the system          In addition to the type of     Optometry: Journal of the
                                                                                                           http://nppesdata.cms.hhs.gov/cms_NPI_files.html.
    would begin on Oct. 15,          Web site listing specifically       American Optometric
                                                                                                                 To view the registry, visit https://nppes.cms.hhs.gov/
    unless public comment            mentioned in the CMS                Association.
                                                                                                           NPPES/NPIRegistryHome.do.



6            AOA NEWS
                                  EYE ON WASHINGTON




FTC warns CL prescribers to provide patients with prescriptions
        he Federal Trade           pay additional fees to receive      patients following an exam          the patient doesn’t ask for it.     from all patients, including

T       Commission (FTC)
        sent warning letters to
10 contact lens prescribers
                                   their prescriptions.
                                        The letters include guid-
                                   ance for the prescribers on
                                                                       and fitting.
                                                                             The act also requires sell-
                                                                       ers of contact lenses to verify
                                                                                                                provide or verify the con-
                                                                                                           tact lens prescription to any-
                                                                                                           one who is designated to act
                                                                                                                                               those whose eye exams reveal
                                                                                                                                               no need for glasses, contact
                                                                                                                                               lenses, or other corrective eye
for allegedly failing to           their obligations under the         contact lens prescriptions          on behalf of the patient,           care products. Proof of valid
release prescription informa-      Contact Lens Rule, directing        with prescribers.                   including contact lens sellers.     insurance coverage counts as
tion to their patients, requir-    them to The Contact Lens                  In July 2004, the FTC              In any response to a veri-     payment for purposes of this
ing their patients to purchase     Rule: A Guide for                   issued the Contact Lens Rule        fication request, prescribers       requirement.
contact lenses from them, or       Prescribers and Sellers, and        to implement the act.               must correct any inaccuracy              Prescribers cannot dis-
imposing additional fees on        Complying With the Contact                The FTC’s Ophthalmic          in the prescription, inform the     claim liability or responsibili-
their patients before releas-      Lens Rule. (Online at               Practice Rules govern the pro-      seller if it is expired and spec-   ty for the accuracy of an eye
ing the prescriptions.             http://www.ftc.gov/                 vision of spectacle lens pre-       ify the reason if it is invalid.    examination.
     The letters were sent on      bcp/conline/pubs/buspubs/           scriptions to patients.                  Prescribers cannot                  “Doctors of optometry
Aug. 15 in response to con-        contact.shtm)                             The AOA Office of             require patients to:                are dedicated to the health
sumer complaints filed with             Consumers can learn            Counsel noted that                       buy contact lenses or any      and well-being of patients,
the FTC.                           about their rights under fed-       optometrists must provide           ophthalmic goods                    and it is our job to ensure that
     Under the Contact Lens        eral law in The Eyes Have It        both contact lens and specta-            pay additional fees or         our patients have access to
Rule, contact lens prescribers     - Get Your Prescription.            cle lens prescriptions to                sign a waiver or release       affordable, quality health
must provide their patients        (Online at http://www.ftc.gov/      patients whether or not a copy      in exchange for a copy of the       care,” said Kevin Alexander,
with copies of their contact       bcp/conline/pubs/alerts/            is requested.                       prescription.                       O.D., Ph.D., AOA president.
lens prescriptions and verify      contactalrt.shtm.)                        According to the FTC,              In very limited cases,         “The AOA certainly supports
the prescriptions to any con-           In 2003, Congress enact-       prescribers must:                   prescribers may require a           the Federal Trade
tact lens seller chosen by the     ed the Fairness to Contact                give a copy of the contact    patient to pay for the eye          Commission’s enforcement of
patient.                           Lens Consumers Act                  lens prescription to the patient    exam, fitting and evaluation        the Fairness to Contact Lens
     Prescribers cannot            (FCLCA), which requires             at the end of the contact lens      before giving the patient a         Consumers Act and encour-
require patients to purchase       prescribers of contact lenses       fitting or a copy of the specta-    copy of the prescription, but       ages its members to serve
contact lenses from the pre-       to automatically release con-       cle lens prescription at the        only if the prescriber also         patients under the guidelines
scribers or require patients to    tact lens prescriptions to          end of the eye exam– even if        requires immediate payment          of this law.”




  AOA takes FCLCA fight to FTC and Congress
       In the early morning hours of Dec. 8, 2006, an important victory for               responsible for enforcing the FCLCA.
  optometry was realized as Congress voted down a special interest contact                     Based on these complaints, the FTC has issued specific warnings to
  lens sales and distribution provision aimed at the Fairness to Contact Lens             Internet sellers, including 1-800 Contacts.
  Consumers Act (FCLCA).                                                                       In addition, the AOA is working with concerned members of Congress,
       Despite a two-year, $2.2 million anti-optometry lobbying campaign                  including Reps. Mike Ross (D-AR) and Ed Whitfield (R-KY) to pass HR
  undertaken by 1-800 Contacts Inc., AOA worked with other eye care                       2012, the Contact Lens Consumer Health Protection Act, a bill aimed at
  providers and pro-optometry members of Congress to prevent unscrupulous                 cracking down on unscrupulous Internet sellers. It’s important for ODs to edu-
  Internet contact lens sellers from putting patients at increased and unneces-           cate their representatives in Congress about this issue and to urge them to
  sary risk.                                                                              co-sponsor HR 2012.
       However, new concerns over patient safety are on the rise as Internet                   The FTC has also made it clear that it intends to continue to monitor
  contact lens sellers’ prescription verification practices are failing to fully com-     prescriber compliance with the law as well.
  ply with mandates established through the FCLCA.                                             Under the Contact Lens Rule, contact lens prescribers must provide their
       Optometrists, ophthalmologists and patients have all expressed                     patients with a copy of their contact lens prescriptions and verify the pre-
  renewed concern over deficient prescription verification practices being                scriptions to any contact lens seller chosen by the patient. (See story,
  used by the Internet contact lens sales industry.                                       above.)
       According to ODs around the country, Internet contact lens sellers are                  Prescribers cannot require a patient to purchase contact lenses from the
  continuing to:                                                                          prescriber nor require the patient to pay an additional fee to receive his or
       use inaudible or unconnected automated telephone “robo-calls” as a                 her prescription.
  mechanism for verifying prescriptions,                                                       Prescribers’ obligations under the rule are detailed in the AOA FCLCA
       sell contact lenses without verification of a prescription,                        Compliance Guide and outlined in an FTC brochure, The Contact Lens
       overfill contact lens prescriptions, and                                           Rule: A Guide for Prescribers and Sellers, and Complying With the Contact
       leave providers unable to communicate patient verification information             Lens Rule.
  to sellers.                                                                                  The AOA will continue to work with the FTC and members of Congress
       Internet sellers’ non-compliance with the FCLCA’s patient protections              to ensure that patient safety remains a top priority.
  puts patients at risk. That’s why the AOA Washington Office team reports                     ODs who are aware of FCLCA violations by Internet contact lens sellers
  complaints it receives from ODs and patients across the country directly to             are urged to contact Alicia Kerry Jones of the AOA Washington Office at
  the headquarters of the U.S. Federal Trade Commission (FTC), the agency                 (800) 365-2219, ext.1373 or akjones@aoa.org.




                                                                                                                                                 October 8, 2007                  7
                                      EYE ON WASHINGTON




    AOA backs military eye trauma bill
             andmark legislation                                                                                                             very best care that we can

    L        that would aid injured
             combat troops and
    veterans is being supported
                                         Half of those treated at Walter Reed Army
                                       Medical Center and diagnosed with Traumatic
                                        Brain Injury also experience vision damage.
                                                                                                                                             give them,” added Dr.
                                                                                                                                             Zampieri.
                                                                                                                                                A bipartisan group of
    by the AOA.                                                                                                                              members have already signed
          Introduced in the U.S.       More than 70 percent of wounded military per-                                                         on to Rep. Boozman’s bill,
    House of Representatives, the                                                                                                            including: Reps. Randy
    bill is designed to improve       sonnel and veterans with brain injuries at the VA                                                      Forbes (R-VA), Vic Snyder
    the care of American military      Polytrauma Rehabilitation Center in Palo Alto,                                                        (D-AR), Loretta Sanchez (D-
    personnel affected by combat                                                                                                             CA), Frank LoBiondo (R-
    eye trauma and aid those suf-              CA, reported vision problems.                                                                 NJ), Collin Peterson (D-MN),
    fering vision damage associ-                                                                                                             Shelley Berkley (D-NV),
    ated with Traumatic Brain         making serious eye wounds         ing on active duty.               injuries due to persistent         Robert Berry (D-AR), Gus
    Injury (TBI).                     one of the most common                 The registry will include    problems in identifying the        Bilirakis (R-FL), Robert
       Rep. John Boozman, O.D.,       types of injury experienced in    input from optometrists and       numbers of military members        Brady (D-PA), Bob Filner (D-
    (R-AR), an optometrist and        current U.S. conflicts.           ophthalmologists from both        suffering eye injuries as they     CA), Barton Gordon (D-TN),
    member of the House                  H.R. 3558, the Military        the Department of Defense         return from Iraq and               John Hall (D-NY), Robin
    Veterans Affairs Committee,       Eye Trauma Treatment Act of       (DOD) and the Department of       Afghanistan.                       Hayes (R-NC), James
    introduced the Military Eye       2007, would create a Center       Veterans Affairs (VA).               The AOA has also part-          McGovern (D-MA), Jeff
    Trauma Treatment Act to           of Excellence within the             The Military Eye Trauma        nered with the Blinded             Miller (R-FL), Heather
                                                                        Treatment Act also requires a     Veterans Association (BVA)         Wilson (R-NM) and Delegate
                                                                        joint DOD-VA program for          in highlighting the serious-       Eleanor Holmes Norton (D-
                                                                        service members and veterans      ness of combat eye trauma          DC).
                                                                        affected by visual dysfunction    and vision problems associat-         Companion legislation has
                                                                        related to Traumatic Brain        ed with TBI.                       also been introduced in the
                                                                        Injury.                                “If Congress approves         Senate by Sens. John Kerry
                                                                             “TBI has become the          this legislation, it will be one   (D-MA), Chuck Hagel (R-
                                                                        hallmark injury of our current    of the greatest advances in        NE), Barack Obama (D-IL)
                                                                        conflicts. The treatment of       military eye care in over 60       and Pete Domenici (R-NM).
                                                                        TBI, and the vision issues        years,” said Tom Zampieri,            “This is important legisla-
                                                                        deriving from it, is important    Ph.D., director of Govern-         tion which goes beyond party
                                                                        work that the Department of       ment Relations at the BVA.         labels and gets to the heart of
                                                                        Defense and the VA should              Currently, eye and vision     the debt we owe our men and
                                                                        work together and provide         care services for service          women who wear, and who
    Rep. John Boozman, O.D., and AOA Trustee Dori                       leadership on,” added Rep.        members and veterans is            have worn, the uniform,” said
    Carlson, O.D., at the AOA Congressional                             Boozman. “Coordination            lacking because a framework        Rep. Boozman. “I am particu-
    Conference last year.                                               between the two is vital to       to ensure continuity of care       larly proud of the veterans’
                                                                        ensuring effective treatment      simply does not exist.             organizations and eye care
    address the increasing num-       Department of Defense             for our injured troops and vet-        “These selfless               professionals who have come
    ber of eye-related injuries       specifically devoted to the       erans; this is why the bill       Americans have sacrificed          together to support this legis-
    among troops serving in Iraq      prevention, diagnosis, mitiga-    requires the sharing of infor-    their vision for the good of       lation which addresses a time-
    and Afghanistan and develop       tion, treatment and rehabilita-   mation.”                          our country; they deserve the      ly concern.”
    a permanent framework to aid      tion of military eye injuries.       “The American Optometric
    injured troops and veterans
    with combat-related vision
                                            “This is important legis-
                                      lation for the care of our
                                                                        Association stands shoulder-
                                                                        to-shoulder with
                                                                                                            “This is important legislation
    damage.                           wounded service members           Representative Boozman in            for the care of our wounded
       Statistics have shown that
    over half of those treated at
                                      suffering from eye trauma on
                                      active duty. Serious eye
                                                                        his steadfast dedication to
                                                                        improving the care that
                                                                                                           service members suffering from
    Walter Reed Army Medical          wounds are among the most         America’s service members             eye trauma on active duty.
    Center and diagnosed with
    TBI also experience vision
                                      common injuries incurred by
                                      our troops in our current con-
                                                                        receive. The AOA fully sup-
                                                                        ports the Military Eye Trauma
                                                                                                           Serious eye wounds are among
    damage, while upward of 70        flicts,” said Rep. Boozman.       Treatment Act and is confi-           the most common injuries
    percent with brain injuries at       The primary responsibility     dent that this legislation will
    the VA Polytrauma                 of the Center of Excellence       ensure our military personnel
                                                                                                            incurred by our troops in our
    Rehabilitation Center in Palo     would be the development of       receive the level of care they             current conflicts.”
    Alto, CA, reported vision         a “Military Eye Injury            deserve,” said AOA President
    problems as well.                 Registry,” containing up-to-      Kevin L. Alexander, O.D.,
         Between October 2001         date information on the diag-     Ph.D.
    and June 2006, more than          nosis, treatment and follow-           The AOA has made it a
    1,000 troops with combat eye      up for each serious eye injury    priority to encourage
    trauma were evacuated from        received by any member of         Congress to create a central
    overseas military operations,     the armed forces while serv-      registry for military eye


8             AOA NEWS
                                   GLANCE AT THE STATES




AOA names K.I.D.S. grants                                                                          Alaskan ODs gain
first-round winning projects                                                                       hard-fought privileges
        he AOA announced         health risks that can be pre-     Optometric Society—Youth
                                                                                                   for nearly all orals
T       the winners for the
        first round of the
Keeping Injuries Down in
                                 vented through the use of
                                 proper protective sports eye-
                                 wear worn by children ages
                                                                   Eye Protection for Sports
                                                                   (YEPPS): This project
                                                                   includes a children’s poster
                                                                                                         Alaska Gov. Sarah Palin (R) signed the states’ oral pre-
                                                                                                   scriptive authority bill into law on Sept. 7.
                                                                                                         The law grants prescriptive authority to optometrists for
Sports (K.I.D.S.) State          10 and older who participate      contest covering 14 schools     all oral drugs, excluding Schedule I and II narcotics. It also
Association Grant program.       in sports programs.               in northern Virginia and in     allows, after the optometrist takes the required course,
      Each grant is worth up          Educational materials,       the Shenandoah Valley.          injectables, except those into the globe of the eye or deriv-
to a maximum of $10,000          promotional giveaways and              The winning posters will   atives of clostridium botulinum (Botox).
with a total of $50,000 being    educational presentations to      become the backdrop for a             The law passed after more than 10 years of grassroots
awarded for the first round.     sports program groups will        PowerPoint presentation at      campaigning, fundraising and testifying for committees, said
     The grants are sponsored    be distributed throughout         the schools.                    Michael Bennett, O.D., Alaska Optometric Association
by Liberty Sport and provide     schools, medical offices and           The goal of YEPPS is to    (AKOA) president and legislative committee chair.
funding assistance for proj-     health care centers in Maine.     educate students about the            “We have no restrictions on orals other than Schedule
ects that support public edu-         Oklahoma Association         use of safety eyewear in        I or II narcotics and a four-day limitation on narcotics,” said
cation and awareness of the      of Optometric Physicians—         activities with potential for   Dr. Bennett. “There were some claims that we were seeking
prevention of sports-related     Focus on K.I.D.S.: The proj-      ocular injuries.                to become cosmetic folks, so we specifically put the prohi-
eye injuries through the use     ect aims to reduce the num-            The second round of the    bitions on botulinum injections.”
of appropriate personal pro-     ber of sports-related eye         K.I.D.S. State Association            “The passage of this legislation is the culmination of
tective eyewear.                 injuries in Oklahoma by           Grant program will have a       years of hard work and grassroots efforts,” said Tracy
     The following seven         encouraging coaches and           total of $50,000 available.     Oman, executive director of the AKOA. “This new law is
state association grant appli-   parents to integrate the use of        Each grant will be worth   especially important in a state like ours where optometrists
cants were funded:               protective eyewear in school      up to a maximum of              are often the only eye care physicians available in rural
     Armed Forces                sports programs.                  $10,000.                        areas. It is truly the patients throughout Alaska who will
Optometric Society—                   The project will include                                     benefit from the top-notch eye care and strengthened treat-
Operation See Victory:           the distribution of a DVD,                                        ment authority optometrists are now allowed to provide.”
Awareness packets will be        PowerPoint presentation,
produced and distributed by      coach kit, educational materi-
up to 300 participating          als and radio public service
AFOS member providers            announcements.
who will then coordinate              Oregon Optometric
with their local federal serv-   Physicians Association—
ice community contacts for       Eye on the Ball: The project
targeted presentation.           encompasses bi-fold
     Arkansas Optometric         brochures and press releases
Association—Let’s Play           targeted at parents and
Ball! Safely: The project        coaches, informing them of
will provide school nurses       the potential of eye injury to
with education booklets to       children during participation
use as guides for eye safety.    in sports and the importance
     The booklets will con-      of eye protection.
tain information about how            Rhode Island
to recognize different eye       Optometric Association—
injuries, appropriate respons-   Sports Eyes Need Defense
es, eye injury prevention,       (S.E.N.D.): The project aims
types of eye protection, and     to cultivate a group of “visit-
resources for providing treat-   ing optometrists” to speak to
ment and/or protection.          target audiences to raise
     This information with be    awareness regarding the cor-
supplemented by volunteer        relation between unprotected
eye care professionals who       eyes and the frequency of
will incorporate eye safety      injuries in sports.
into presentations made to            The program also
school nurses.                   includes educational bags, a
     Maine Optometric            PowerPoint presentation,
Association—K.I.D.S. for         lifestyle questionnaire and
ME: The project aims to          public advertising.
educate school sports admin-          Northern Virginia
istrators, parents, coaches      Optometric Society/
and children about the eye       Shenandoah Valley


                                                                                                                                      October 8, 2007                9
 Survey looks at eyes from all angles
 Following are some of the questions,     Clear natural vision 38%                 Which of the following would you         Which of the following do you do        About how often do you take breaks
 and responses to, the 2007 AOA           No need for glasses/CLs 36%              say is the leading cause of blindness    on a regular basis?                     from working with your computer to
 American Eye-QTM Survey.                 Natural appearance 6%                    in the United States?                    Clean/sanitize contacts 92%             rest your eyes?
                                          Sports/activities    6%                  Glaucoma 24%                             Shower in your contacts 58%             Every 10 minutes     12%
 When was the last time that you          Career opportunities 3%                  Macular degeneration 24%                 Wear longer than suggested 46%          Every 20 minutes     17%
 used the services of an eye doctor                                                Cataracts 21%                            Swim in your contacts 39%               Every half hour      24%
 or eye care specialist?                  Which of the following do you            Accident 9%                              Sleep in your contacts 19%              Every hour           18%
 Within the past year 53%                 believe is the biggest risk or draw-     Poor diet 9%                                                                     Every few hours      16%
 Within past two years18%                 back to getting LASIK?                                                            How often do you replace your con-      Never                10%
 Within three/four years 8%               Surgical complications        29%        Do you agree or disagree with the        tact lens case?                         Don’t know           5%
 Five or more years ago 14%               Vision deterioration back to             statement: “Glaucoma is preventable      Every 1 to 3 months 32%
 Never 7%                                 pre-surgery level             12%        with proper eye care”? Agree 67%         Every 4 to 6 months 17%                 How early do you think a child
                                          Procedure may be painful        4%       Disagree18% Don’t know 16%               Every 7 to 12 months 16%                should first receive a comprehensive
 Which of the following do you            Desired vision not met         11%                                                Less than once a year 17%               eye exam?
 worry most about losing?                 Infection/inflammation         12%       Which of the following conditions        Never                 17%               Within the first year of age 11%
 Ability to see 47%                       Cost                            22%      do you think can be detected             Don’t know            2%                Between 1 and 2 years        21%
 Your memory 28%                                                                   through a comprehensive eye                                                      Between 3 and 4 years        28%
 Ability to walk 11%                      Would you be more willing to have        exam?                                    If you could change your eye color      Age 5 or older               36%
 Ability to hear 6%                       a vision correction procedure, such      Diabetes 64%                             with colored lenses, what color
 Your hair 4%                             as LASIK, if it did not require you to   Hypertension 51%                         would you choose?                       Where do you usually take your
                                          have a surgical procedure?               Brain tumor 49%                          Blue                  21%               child(ren) to receive their eye exam?
 Which of the following do you            Yes 64% No 36%                           Cardiovascular disease 37%               Green                 16%               Eye doctor/specialist 55%
 believe is the biggest benefit to get-                                            Cancer 41%                               Brown                 8%                Pediatrician               18%
 ting LASIK?                                                                       Multiple sclerosis 22%                   Hazel                 5%                Family doctor               8%
                                                                                   None of the above14%                     Grey                  2%                School                      5%
                                                                                                                            Purple                1%                A clinic                    5%
                                                                                   How often do you think people with       Turquoise             1%                Other                       1%
                                          poor contact lens hygiene on
 Survey,                                  a regular basis, including
                                                                                   diabetes should receive an eye
                                                                                   exam?
                                                                                                                            Would not change 39%                    Not taken for eye exam 6%
                                                                                                                                                                    Don’t know                  2%
 from page 1                              showering, swimming and                  Two or more times a year 48%             Which of the following statements
                                          sleeping in contact lenses as            Once a year 41%                          best describes the main reason you      On a yearly basis, which of the fol-
 the United States and that               well as wearing lenses longer            Every two years 6%                       would choose that color?                lowing doctors do you take your
                                                                                   Less than every two years 2%             Just like the color    60%              child(ren) to for a general check up?
 diabetes (68 percent vs. 61              than the suggested timeframe.                                                                                             Pediatrician            84%
                                                                                                                            More attractive        15%
 percent) and brain tumors (53                 Only one-third (32 per-             Which of the following behaviors is      More dramatic          10%              Dentist                 82%
 percent vs. 44 percent) can be           cent) of contact lens wearers            bad for your eyes?                       More likely to be noticed       6%      Eye doctor/specialist 56%
 detected through a compre-               change their lens cases every            Reading under dim lights 83%             More makeup options             2%      Allergist               18%
                                                                                   Sitting too close to TV 78%                                                      Podiatrist              11%
 hensive eye exam.                        one to three months; one in              Smoking cigarettes 69%                                                           None of the above 3%
                                                                                                                            How often do you replace your
      Overall, most Americans             six (17 percent) say they                Rubbing eyes 61%                         mascara?
 have a rudimentary under-                never change their lens cases.           Drinking alcohol 54%                     Within the first 3 months 55%           Do you purchase sunglasses for your
 standing of the relationship                  Seventy-eight percent of            Drinking caffeine 27%                    Every 4 to 6 months 27%                 child(ren)?
                                                                                   Crying 8%                                Every 7 to 12 months 8%                 Yes 61% No 38%
 between healthy eyes and a               Americans do not have their
                                                                                                                            Less than once a year 6%
 healthy body.                            computer monitors positioned             Which of the following foods are         Don’t know             4%               When you purchase sunglasses for
      Sixty-four percent know             at the correct height, below             good for your eye health?                                                        your children, do you usually check
 that diabetes can be detected            eye level, as the AOA recom-             Carrots   93% Broccoli 76%               Which of the following items do you     for UV protection?
                                                                                   Spinach 74% Apples 64%                   believe best helps to reduce under      Yes 77% No 22%
 through comprehensive eye                mends.
                                                                                                                            eye puffiness?
 exams, and 51 percent know                    They are also not taking            Which of the following do you think      A cold compress        34%              How worried are you that your chil-
 that hypertension can be                 the recommended number of                is a sign that a child’s vision may be   Cucumber slices        18%              dren may damage their eyes due to
 detected through comprehen-              breaks to relieve eye strain.            impaired?                                Moist tea bags         13%              prolonged use of computers/
                                                                                   Sitting too close to the TV or holding   A warm compress        11%              portable electronic devices?
 sive eye exams.                          Only about 29 percent rest
                                                                                   a book too close        92%              Eye cream or lotion 10%                 Extremely worried     6%
      Forty-one percent recog-            their eyes at least once every           Behavioral problems 56%                  None of the above 4%                    Very worried          10%
 nize that a person with dia-             20 minutes.                              Lower classroom marks 79%                Don’t know             10%              Somewhat worried 35%
 betes should have an eye                      Two-thirds (67 percent)             Headaches 94%                                                                    Not very worried      32%
 exam at least once a year.               of Americans believe that                Squinting their eyes while reading       Do you believe women may experi-        Not at all worried    17%
                                                                                   or watching TV 95%                       ence any of the following visual con-
      However, fewer than half            glaucoma is preventable with             Turning/tilting their head to            ditions during pregnancy?               If you could change one thing about
 realize that brain tumors (49            proper eye care.                         see better 82%                           Puffy eyelids          70%              your eyes, what would it be?
 percent), cardiovascular dis-                 It is still a considerable          Using a finger to follow along while     Blurred vision/vision changes 63%       Vision               46%
 ease (37 percent), cancer (41            misconception that reading               reading 43%                              Dry eyes               62%              Color                8%
                                                                                                                            Change in lens prescription 45%         Get rid of wrinkles  5%
 percent) and multiple sclero-            under dim lights (83 percent)            Which of the following would you                                                 Size                 2%
                                                                                                                            None of the above 15%
 sis (22 percent) can be detect-          and sitting too close to the             say is most important to you when                                                Longer lashes        2%
 ed through comprehensive                 television (78 percent) are the          purchasing sunglasses?                   Which of the following would you        Nothing              24%
 eye exams.                               main behaviors that are bad              UV protection 60%                        say you frequently work with . . .?
                                                                                   Price 12%                                A computer 65%                          There is a saying that blondes have
      Americans need more                 for the eyes, when in fact the
                                                                                   Style 16%                                Handheld device (i.e. PDA)17%           more fun. So, what eye color sug-
 accurate education in some               bad behaviors are: smoking               Safety 10%                               None of the above 32%                   gests the most fun to you?
 areas, including contact lens            cigarettes (68 percent), rub-                                                                                             Blue                   44%
 care and hygiene, which was              bing the eyes (61 percent),              Do you wear eyeglasses, contact          Is your computer monitor positioned     Green                  18%
                                                                                   lenses or both eyeglasses and con-       at eye level, below eye level or        Brown                  18%
 a new area on the survey this            drinking alcohol (50 percent)
                                                                                   tact lenses?                             above eye level?                        Hazel                  8%
 year.                                    and drinking caffeine (22 per-           Eyeglasses only       77%                At eye level          70%               Grey                   1%
      Among respondents who               cent).                                   Contact lenses only 5%                   Below eye level       22%
 wear contact lenses, 79 per-                  For more information,               Both                  18%                Above eye level       7%                Do you believe in love at first sight?
                                                                                                                            Don’t know            1%                Yes 47% No 50%
 cent admitted to practicing              visit www.aoa.org.



10           AOA NEWS
 Charity,
 from page 1
                                                                                                         New name reflects
      Optometry’s Fund for           ed by donations and grants      reached a record $295 billion
 Disaster Relief                     from corporations and indi-     in 2006, according to esti-         Optometry’s Charity
      VISION USA                     viduals.                        mates in the 2007 Giving
      Over time, the founda-               The foundation’s board    USA report compiled by the               The AOA’s charitable foundation introduced its new
 tion board plans to support         of directors represents vari-   Center on Philanthropy at           name as of Sept. 10, 2007: Optometry’s Charity — The
 additional charitable pro-          ous stakeholders in the opto-   Indiana University.                 AOA Foundation.
 grams championed by the             metric community who are              “Americans are becom-              The foundation’s board determined the previous title,
 AOA.                                committed to the founda-        ing more philanthropically          the American Optometric Association Foundation for
      “It represents the first       tion’s mission and success.     aware,” investor Warren             Science, Education and Charity, was too unwieldy.
 time an umbrella organization             Donations are being       Buffet recently told the                 In addition, the AOA Optometric Disaster Relief
 has been established to ensure      accepted for the general fund   Bloomberg News Service.             Program was also renamed Optometry’s Fund for Disaster
 funding for a range of opto-        or may be designated for any          Similarly, the number of      Relief, and the Book of Memory was renamed the “Book
 metric charitable endeavors,”       one or combination of the       charitable organizations in the     of Memory and Tribute.”
 Dr. Bennett said.                   five entities.                  nation is growing rapidly. The           The latter name now reflects the many donations to
      Established in July 2006,            America is experiencing   U.S. Internal Revenue Service       the program that also honor achievements and accom-
 Optometry’s Charity — The           an “explosion in giving,”       now recognizes nearly 2 mil-        plishments.
 AOA Foundation is a                 according to the philanthrop-   lion 501(c)(3) and other tax-            Optometry’s Charity encompasses five major entities:
 501(c)(3) charitable non-prof-      ic trade publication            exempt organizations, accord-       InfantSEE®, VISION USA, the International Library,
 it organization subsidized in       Chronicle of Philanthropy.      ing to the National Center for      Archives & Museum of Optometry (ILAMO), the
 part by the AOA and support-              U.S. charitable giving    Charitable Statistics. Many         Endowment Fund, and Optometry’s Fund for Disaster
                                                                     of those have been estab-           Relief.
                                                                     lished over the past 10 years.           All donations or contributions to Optometry’s Charity,
                                                                     However, that means the             a 501(c) (3) organization, are fully deductible.
                                                                                                              The Optometry’s Charity Board of Directors includes
     Memorials raise                                                 competition for those charita-
                                                                     ble contributions is also           Irving Bennett, O.D.; Paul Berman, O.D.; Richard L.
                                                                                                         Hopping, O.D., MPH; Dori Carlson, O.D.; David
     $1,500 for foundation                                           becoming greater, according
                                                                     to Dr. Bennett.                     Cockrell, O.D.; and industry representatives Jacques Stoerr
                                                                           Optometry’s Charity is        and Ben Lynch.
           Administrators for Optometry’s Charity — The AOA          positioned to solicit and
     Foundation report nearly $1,500 in memorial donations           accept “mega-donations”
     have been received in honor of past Pennsylvania                from major charitable founda-     observed a similar notice for      Bennett said.
     Optometric Association (POA) President Ray L. Kinch,            tions and corporations, Dr.       a prominent ophthalmologist             Fifty percent of all chari-
     O.D.                                                            Bennett said.                     suggesting that memorials be       table donations are made
           The contributions marked the first time that donations          However, the AOA foun-      made to the American               between Thanksgiving and
     “in lieu of flowers” have been requested for the new foun-      dation is activity soliciting a   Academy of Ophthalmology.          New Year’s Day, according to
     dation.                                                         wide range of sizes and types     This type of thing may not be      Charity Navigator, a widely
           The AOA Board of Trustees established Optometry’s         of contributions. Like most       uncommon.”                         cited charity evaluator.
     Charity — The AOA Foundation to provide ongoing sup-            charitable causes, the bulk of         Such contributions are             A detailed article on the
     port for the AOA Endowment Fund Program, InfantSEE®,            its funding will probably         recorded in the AOA Book of        tax deductibility of charitable
     the International Library, Archives and Museum of               come from a number of             Memory and Tribute in the          contributions, such as those
     Optometry (ILAMO), Optometry’s Fund for Disaster Relief,        small- to medium-sized con-       AOA’s St. Louis headquarters.      made to Optometry’s Charity
     and VISION USA.                                                 tributions, according to Dr.           Like many charitable          — The AOA Foundation,
           Best remembered for career-long involvement with the      Bennett.                          organizations, Optometry’s         will appear in the Practice
     POA and the Central Pennsylvania Optometric Society,                  About 65 percent of         Charity — The AOA                  Strategies section of the
     Dr. Kinch served as POA president, as interim executive         households with incomes           Foundation, will probably          December issue of
     director, and as an interim administrator.                      below $100,000 now give to        receive a sizable portion of its   Optometry: Journal of the
           A six-decade AOA member, Dr. Kinch was instrumen-         charity, according to the         contributions during the final     American Optometric
     tal in the development of the AOA Keyperson Network,            Giving USA report.                quarter of the year, Dr.           Association.
     chaired the first AOA National Keyperson Conference in                Memorial donations, an
     1969, and served on a number of AOA committees.                 increasingly important source
           He was involved in the development and operation          of funding for charities of all
     of the nonprofit Optometric Centers of Pennsylvania to          types, have already been
     meet the needs of underserved populations in the central        received by the foundation.
                                                                                                              Contributions should be
     part of the state.                                                    “The family of one AOA
           Dr. Kinch was a 1951 graduate of the Pennsylvania         life member recently request-
                                                                                                                   sent to Optometry’s
     College of Optometry who practiced in Hershey, PA, for          ed that ‘in lieu of flowers,’
     41 years.                                                       donations be made to the
                                                                                                                   Charity — The AOA
           Optometry’s Charity administrators say “in memorial”      AOA foundation. It was the
     contributions could become an important source of sup-          first time that has happened.
                                                                                                               Foundation, 243 North
     port for the fledgling foundation, as they have become for      Unaware of the request, we
     many other charitable organizations.                            were surprised to suddenly
                                                                                                            Lindbergh Blvd., St. Louis,
           Such contributions are being recorded in the AOA          receive $1,100 in donations in
     Book of Memory and Tribute at the AOA’s St. Louis head-         honor of the optometrist,” Dr.
                                                                                                                            MO 63141.
     quarters.                                                       Bennett said. “I recently



12          AOA NEWS
                                 PUBLIC HEALTH




  Mom remembers InfantSEE® program from prenatal visit,
  finds baby has extreme myopia that was undetected
       InfantSEE® leaders often advise providers to inform all their patients      -1.50 X90 O.S.
  about the program. Louisiana InfantSEE® Chair Jerry Gerdes, O.D., took his            Dr. Gerdes dilated Jasmine and found no pathology.
  own advice when he told one pregnant mom about the no-cost infant eye                 “We’re going to keep a close eye on her,” said Dr. Gerdes. “It’s hard
  assessments last year.                                                           to predict. In the first year of life, you develop crucial motor skills and walk-
       The mother remembered the InfantSEE® program when her daughter              ing. I just can’t predict the effects.”
  Jasmine was 16 months old, and though she did not technically qualify for             Jasmine will be fitted with spectacles, which were ordered, and will
  the program, Dr. Gerdes suggested she bring the infant in anyway.                have a follow-up examination in three months.
       Jasmine had some problems walking, but her mother did not suspect a              “Her life will significantly be impacted due to InfantSEE®,” said Dr.
  vision problem. The pediatrician told her everything was fine.                   Gerdes. “Do not underestimate the power of telling your expectant mothers
       “I didn’t think there would be a problem until we gave her some toys that   or mothers with babies. It works.”
  I had sitting next to the exam chair, and she held them two inches in front of        Dr. Gerdes provides four to five InfantSEE® assessments each month
  her face,” said Dr. Gerdes. “And then with the Lea grating paddles, even the     and actively promotes the program in Louisiana.
  biggest ones, I didn’t get a response.”                                               For more information about the InfantSEE® program, or to sign up as
       Jasmine had no reflex on retinoscopy.                                       an InfantSEE® provider, e-mail infantsee@aoa.org, call (800) 365-2219,
       Mohindra retinoscopy revealed -11.00 -1.25 X90 O.D. and -12.00              ext. 4286, or visit www.aoa.org.



Diabetes form facilitates comanagement
        he AOA updated its            The program was funded

T       Diabetic Eye
        Examination Report
form with the help of Ohio
                                 from grants from the AOA
                                 Healthy Eyes Healthy
                                 People™ program and the
Optometric Association mem-      National Eye Institute’s
bers who participated in a       Healthy Vision 2010
pilot program.                   Community Awards Program.
     The program evaluated            Details of the pilot pro-
the forms used for               gram and the report revision
optometrists to communicate      will be featured in an article
with their diabetic patients’    in the November issue of
comanaging physicians and        Optometry: Journal of the
created a revised reporting      American Optometric
form that could be imple-        Association.
mented into clinical practice.        The revised Diabetic Eye
     The pilot program was       Examination Report form is
developed and field-tested by    at http://www.aoa.org/
Kelly Nichols, O.D., Ph.D.,      x8533.xml.
MPH, and Sylvia Jones, O.D.,          A triplicate version (one
of The Ohio State University     copy each for the patient,
College of Optometry and         comanaging physician, and
was based on survey respons-     the optometrist) is available
es from 51 optometrists and      through the AOA Order
75 comanaging physicians for     Department. To order, call
the design of the new report-    (800) 262-2210 or fax (314)
ing form.                        991-4101.



                LETTERS

          Send letters to: Editor, AOA News
               243 N. Lindbergh Blvd.,
                      St. Louis MO
                         63141
                   RAFoster@aoa.org.
         AOA News reserves the right to edit
           letters submitted for publication.


                                                                                                                                           October 8, 2007             13
     ODs asked to join in World Sight Day Oct. 11
          ptometry Giving                                                                                                               staff and optometric students

 O        Sight is asking all
          optometrists to join
 the World Sight Day             blind or vision impaired sim-    is the only global initiative that   students will also support the
                                                                                                                                        can participate in the World
                                                                                                                                        Sight Day Challenge in a
                                                                                                                                        number of ways:
 Challenge and help support      ply because they do not have a   specifically targets the preven-     campaign by signing up for a     1. Optometrists can sign up
 “Our Vision for Children” by    pair of glasses. World Sight     tion of blindness and impaired       single or regular monthly        for regular donations of $25,
 giving sight to the estimated   Day is Oct. 11.                  vision due to refractive error,      donation of as little as $5.     $50 or $100 per month.
 13 million children who are          The organization, which     hopes that staff, patients and            Optometrists, practice      2. Practices can donate all
                                                                                                                                        exam fees on World Sight Day
                                                                                                                                        to Optometry Giving Sight.
                                                                                                                                        3. Optometrists can ask all
                                                                                                                                        patients to add $5 to their
                                                                                                                                        invoices throughout October.
                                                                                                                                        4. Staff and students can
                                                                                                                                        sign up for a regular donation
                                                                                                                                        of $5 per month.
                                                                                                                                              According to Professor
                                                                                                                                        Brien Holden, CEO of
                                                                                                                                        Optometry Giving Sight, it
                                                                                                                                        costs just $5 to provide an eye
                                                                                                                                        exam, a pair of glasses and
                                                                                                                                        residual training for staff in
                                                                                                                                        countries that lack eye care
                                                                                                                                        services.
                                                                                                                                              This simple intervention
                                                                                                                                        can save someone from a life
                                                                                                                                        without sight—enabling chil-
                                                                                                                                        dren to learn, adults to work
                                                                                                                                        and the elderly to preserve
                                                                                                                                        their dignity and independ-
                                                                                                                                        ence.
                                                                                                                                              To register, visit the
                                                                                                                                        Optometry Giving Sight Web
                                                                                                                                        site, www.givingsight.org, or
                                                                                                                                        call (888) OGS-GIVE. Once
                                                                                                                                        registered, all practices will
                                                                                                                                        receive a World Sight Day
                                                                                                                                        Challenge Practice Kit. This
                                                                                                                                        kit includes materials to help
                                                                                                                                        promote the challenge in prac-
                                                                                                                                        tices and communities.
                                                                                                                                              World Sight Day is an
                                                                                                                                        initiative of VISION 2020:
                                                                                                                                        The Right to Sight and is sup-
                                                                                                                                        ported by the World Health
                                                                                                                                        Organization, the International
                                                                                                                                        Agency for the Prevention of
                                                                                                                                        Blindness, and more than 80
                                                                                                                                        non-government organizations
                                                                                                                                        who share the goal of elimi-
                                                                                                                                        nating avoidable blindness by
                                                                                                                                        the year 2020. The theme for
                                                                                                                                        2007 is VISION for Children.
                                                                                                                                              Optometry Giving Sight
                                                                                                                                        is a joint initiative of the
                                                                                                                                        World Optometry Foundation,
                                                                                                                                        the International Centre for
                                                                                                                                        Eyecare Education and the
                                                                                                                                        International Agency for the
                                                                                                                                        Prevention of Blindness.
                                                                                                                                        National industry sponsors
                                                                                                                                        include CIBA Vision, the
                                                                                                                                        Institute for Eye Research,
                                                                                                                                        Marchon, Vision Source, and
                                                                                                                                        Signet Armorlite.


14         AOA NEWS
                                                  ICO program reaches 1,000
                                                          he Illinois College of   otherwise would not receive,”     referred to the program from

                                                  T       Optometry’s (ICO)
                                                          Vision of Hope Health
                                                  Alliance (VOHHA) program
                                                                                   said Janis Winters, O.D.,
                                                                                   medical director of VOHHA.
                                                                                        The program has created
                                                                                                                     Federally Qualified Health
                                                                                                                     Centers had diabetes mellitus
                                                                                                                     or hypertension.
                                                  announced that it reached its    a model for health care deliv-         The majority of VOHHA
                                                  goal of serving 1,000 new        ery by building alliances         patients are ethnic minorities:
                                                  patients this year.              between optometrists, health      approximately half are black,
                                                       Since its inception in      care providers and social         one-third are Hispanic, and
                                                  2005, the VOHHA program          service agencies in the           the rest are Asian, American
                                                  has provided care for 1,802      Chicago area.                     Indian or white.
                                                  uninsured or low-income               These partnerships have           The patients are funneled
                                                  patients.                        helped advance the quality        into the eye clinic at ICO and
                                                       “We provide them the        and availability of care to       are seen by residents and stu-
                                                  eye care they need and likely    underserved and low-income        dents, precepted by faculty.
                                                                                   patients.                              “You can see the impact
Janis Winters, O.D.
                                                                                        “We talk to them about       we’re making on these peo-
                                                                                   getting a primary care            ple’s lives,” said Dr. Winters.

School visits by AOA leadership                                                    provider,” said Dr. Winters.
                                                                                   “We hope to re-engage them
                                                                                                                     “You see people who face so
                                                                                                                     many barriers, and we’re
                                                                                   in the medical system so in       reducing some of those barri-
                                                                                   the future they are more likely   ers through this program.”
                                                                                   to receive preventative eye            Funded by the Robert
                                                                                   care. Oftentimes those with-      Wood Johnson Foundation
                                                                                   out insurance don’t seek pre-     and local partners, VOHHA
                                                                                   ventative care.”                  works toward its goals of
                                                                                        Of those served, more        strengthening patient-provider
                                                                                   than 87 percent required cor-     communication and providing
                                                                                   rective eyewear, and approxi-     health education to patients in
                                                                                   mately half of the patients       order to prevent eye diseases.



                                                                                     IU announces search
                                                                                     for optometry dean
AOA President-elect Peter Kehoe, O.D., chats with University of Houston
American Optometric Student Association Trustee Kristyn Reed, Trustee-                    A search committee has been formed to seek a new
elect Eric Haselhorst and past Trustee Angelique Sawyer following an                 dean for the Indiana University School of Optometry, said
AOA visit and presentation at the University of Houston (UH) College of              Charles R. Bantz, chancellor of Indiana University-Purdue
Optometry Sept. 5. Also pictured are Sam Pierce, O.D., Trussville, AL,               University Indianapolis.
and Jody Tacker, O.D., Mexia, TX, of the AOA Student and New                              In announcing the committee, Bantz noted the
Graduate Committee. Drs. Kehoe, Pierce and Tacker updated UH stu-                    accomplishments of Gerald E. Lowther, O.D., Ph.D.,
dents and, at a separate event, their faculty on AOA activities.Ronald               dean and professor of optometry at the IU School of
                                                                                     Optometry. Dr. Lowther will retire as dean after 10 years
                                                                                     of service in that position. Among his accomplishments
                                                                                     are:
                                                                                          Research funding increased
                                                                                          Recruited six new high-caliber tenured research facul-
                                                                                     ty
                                                                                          IU School of Optometry is now known as a premier
                                                                                     research facility in Visual Optics
                                                                                          New $3 million clinical facility on Third Street
                                                                                     on Bloomington campus breaking ground this month
                                                                                          Increased outreach to underserved population of
                                                                                     Indiana with establishment of Rural Health program (pro-
                                                                                     vide services at four community-based health clinics in
                                                                                     southern Indiana)
Ronald Hopping, O.D., member of the AOA Board of Trustees, visits with                    Establishment of ECCO (Eye Care Community
students Jenni Sinclair (left) and Angie Jammer during Student Night                 Outreach program) in Indianapolis
sponsored by the Michigan Optometric Association at the Michigan                          Implementation of problem-based curriculum
College of Optometry Sept. 18. Dr. Hopping updated the students on                        99 percent graduation rate (2007)
AOA activities and talked with them about his practice in Clear Lake, a                   National Board of Examiners in Optometry scores
suburb of Houston. He also visited with MCO faculty at a breakfast                   dramatically increased
Sept. 19.                                                                                 O.D. applications increased
                                                                                     OAT scores of admitted O.D. students increased



                                                                                                                      October 8, 2007                  15
                Study to weigh role of
                antioxidants, fish oil
                in staving off AMD
                         he National Institutes   said Elias A. Zerhouni, M.D.,

                T        of Health (NIH) is
                         launching a nation-
                wide study to see if a modi-
                                                  director of the NIH.
                                                       Paul A. Sieving, M.D.,
                                                  Ph.D., director of the
                fied combination of vita-         National Eye Institute (NEI)
                mins, minerals, and fish oil      at NIH, said, “Nearly 2 mil-
                can further slow the progres-     lion Americans have vision
                sion of vision loss from age-     loss from advanced AMD,
                related macular degeneration      and another 7 million with
                (AMD), the leading cause of       AMD are at substantial risk
                vision loss in the United         for vision loss. In the
                States for people over 60.        AREDS study, we found a
                     This new study, called       combination of vitamins and
                the Age-Related Eye Disease       minerals that effectively
                Study 2 (AREDS2), will            slowed the progression of
                build upon results from the       AMD for some people.
                earlier AREDS.                         “Now, we will conduct
                     The original study           this more precisely targeted
                results were released five        study to see if the new com-
                years ago this month.             bination of nutrients can
                     The study found that         reduce AMD progression
                high-dose antioxidant vita-       even further. This study may
                mins and minerals (vitamins       help people at high risk for
                C and E, beta-carotene, zinc,     advanced AMD maintain
                and copper), taken by             useful vision for a longer
                mouth, reduced the risk of        time,” he added.
                progression to advanced                Emily Y. Chew, M.D.,
                AMD by 25 percent and the         study chair and deputy direc-
                risk of moderate vision loss      tor of the Division of
                by 19 percent.                    Epidemiology and Clinical
                     AREDS2 will refine the       Research at the NEI said,
                findings of the original study    “The AREDS2 study is seek-
                by adding lutein and zeaxan-      ing 4,000 people between 50
                thin (plant-derived yellow        and 85 years of age with
                pigments that accumulate in       AMD in both eyes or
                the macula, the small area        advanced AMD in one eye.
                responsible for central vision    They must be available for
                near the center of the retina)    yearly eye examinations for
                and the omega-3 fatty acids       at least five years. Until we
                DHA and EPA (derived              get the results from
                from fish and vegetable oils)     AREDS2, we encourage peo-
                to the study formulation.         ple with AMD to visit their
                     The main study objec-        eye care professional to see
                tive is to determine if these     if they need to take the
                nutrients will decrease a per-    AREDS vitamin and mineral
                son’s risk of progression to      formulation.”
                advanced AMD, which often              According to Dr. Chew,
                leads to vision loss.             this alone could save more
                     Previous observational       than 300,000 people from
                studies have suggested            vision loss over the next five
                these nutrients may protect       years.
                vision.                                For a list of study cen-
                     “Vision loss from AMD        ters, eligibility requirements,
                is an important public health     and other information, go to:
                issue. This study may help        http://www.nei.nih.gov/
                us find a better way to treat     AREDS2, or call (877)
                this devastating disease,”        AREDS-80 (877) 273-3780.




16   AOA NEWS
                               Industry Profile:
                               Transitions
                                    Transitions Optical is pleased, as a participant of
                               the AOA Ophthalmic Council, to have an opportunity
                               again this year to update you on the efforts of our
                               organization as we continue to strive to promote
                               healthy sight in every light. Not only is this goal the
                               tagline for our core product, Transitions® lenses, it is
                               reflective of our company mission.
                                    We look to achieve our mission – on one hand –
                               by offering a product solution in the form of
                                                                                             Younger Optics and Transitions Optical, Inc.
                               Transitions® lenses for everyday wear and the new
                                                                                             teamed up to create Drivewear® lenses
                               Activated by Transitions™ product lines for specialty
                                                                                             Activated by Transitions™, which are the first
                               wear. Transitions lenses change from clear indoors to
     Advanced Medical                                                                        polarized photochromic lenses to darken
                               sunglass-dark outdoors in proportion to the intensity of
     Optics                                                                                  behind the windshield of a car. Since their
                               ultraviolet (UV) light, offering the convenience of auto-
                                                                                             introduction, Drivewear lenses have been get-
     Alcon                     matic UV and glare protection to reduce eye strain and
                                                                                             ting rave reviews not only for driving, but for
                               fatigue while helping protect the long-term health of the
     Allergan                                                                                achieving ultimate vision in extreme, changing
                               eye. The new special-purpose lenses marketed as
                                                                                             light conditions.
     Bausch & Lomb             Activated by Transitions change from a tinted state
                                                                                                Shown is Kirk Wolfinger, a two-time Emmy
                               indoors to a darker state outdoors, allowing sunglass
     CIBA Vision Corporation                                                                 Award-winning director and co-founder of Lone
                               wearers to enjoy the benefits of photochromic technolo-
                                                                                             Wolf Documentary Group, who used Drivewear
     CooperVision              gy.
                                                                                             lenses for a recent trip to Antarctica to film a
                                    To help effectively promote healthy sight, however,
     Essilor of America                                                                      documentary, “Antarctica’s Icy Secrets,” to be
                               Transitions recognizes more must be done than offering
                                                                                             aired on Nova, a premiere science series on
     HOYA Vision Care          a quality product solution. The role of our partners who
                                                                                             PBS.
                               are on the frontlines delivering vision care is critical,
     Liberty Sport                                                                               In order to overcome the extreme lighting
                               and we are committed to providing them with the edu-
                                                                                             conditions of Antarctica and produce the best
     Luxottica Group           cation and tools they need to be most successful.
                                                                                             possible documentary, Wolfinger knew he
                                    Transitions Partners in Education™ is an integrated
     Marchon Eyewear                                                                         needed more than just regular sunglass lenses.
                               and comprehensive program that incorporates a wide
                                                                                             He turned to David Heward, O.D., of South
                               range of critical information, tools and ongoing initia-
     Optos                                                                                   Portland, ME, who has been his optometrist for
                               tives. Recognizing that kids and Hispanics are at-risk
     Signet Armorlite                                                                        more than 10 years. Dr. Heward recommended
                               groups who may require tailored approaches to deliver-
                                                                                             Drivewear lenses as a way to combat the
                               ing healthy sight solutions, Transitions Optical has
     TLC Vision Corporation                                                                  harsh lighting conditions of Antarctica.
                               recently introduced a number of education resources
                               focused on these populations.
     Transitions Optical

     Vision Service Plan
                                    Transitions recognizes that we are not alone in striv-   Company introduces
     VisionWeb
                               ing to support the cause of healthy sight and eliminat-
                               ing preventable blindness. At the end of 2006,
                                                                                             all-in-one UV meter
                               Transitions launched the Transitions® Healthy Sight for
     Vistakon, division of                                                                             ptiSource              Squicciarini, vice president
     Johnson & Johnson
     Vision Care
                               Life Fund to encourage people to establish healthy eye
                               habits now to optimize their vision and help preserve it
                               for the future. Through the Fund, Transitions has part-
                               nered with Prevent Blindness America to further educate
                                                                                             O         International
                                                                                                       announced the
                                                                                             development of a first-of-its-
                                                                                                                              of OptiSource.
                                                                                                                                   For hard-to-match tint
                                                                                                                              tasks, the MultiMeter offers
                               consumers about the importance of UV protection. The          kind, multifunctional digital    a precise visible light read-
                               fund also offers a number of community grants to sup-         ultraviolet (UV) meter.          ing to match tint densities.
                               port education and service efforts at a local level.               The single-unit                  The device’s compact
                                    Transitions also remains dedicated to reaching out       MultiMeter works as a UV         footprint is a fraction of the
                               to consumers, building a recognized brand and prim-           spectrophotometer, pho-          size of a shoe box, making it
                               ing patients for more meaningful discussions with their       tochromic lens demonstrator      convenient for countertop use.
                               eye care professionals. Transitions is committed to con-      and visible light meter.              The photochromic
                               tinued innovations in photochromic technology, market-             In just seconds, it can     demonstrator works with
                               ing and education that, along with support from the           activate Transitions® or any     both mounted and unmount-
                               industry, will enable eye care professionals to connect       brand photochromic lenses.       ed lenses, and the digital dis-
                               with consumers and engage patients in more meaning-                It can also measure UV      play instructions and four-
                               ful ways.                                                     transmittance of any lens        button operation make the
                                                                                             and visible light transmit-      unit simple to use.
                                                Industry Profile                             tance of colored lenses.              The MultiMeter costs
                                      is a regular feature in AOA News                            “The MultiMeter gives       about the same as a tradi-
                                          allowing participants of the                       any practice the ability to      tional UV meter, according
                                        Ophthalmic Council to express                        demonstrate how pho-             to OptiSource.
                                     themselves on issues and products                       tochromic lenses will look            For more information,
                                            they consider important                          when exposed to sunlight         visit www.1-800-
                                         to the members of the AOA.                          without having to walk out-      optisource.com or call (800)
                                                                                             side,” said Daryl                OptiSource (678-4768).


18           AOA NEWS
                                    INDUSTRY NEWS



Transitions educational tools, research paper directs focus on children
         hrough a series of new    course series includes a         dren.                             development – and a child’s        ing children.

T        course offerings,
         Transitions Optical,
Inc. is expanding its efforts to
                                   COPE-approved module for
                                   optometrists, an ABO-accred-
                                   ited component for opticians
                                                                          A brief Skills Workshop
                                                                    for Real Life course is also
                                                                    available for in-office use,
                                                                                                      eyes are more susceptible to
                                                                                                      certain risk factors that affect
                                                                                                      long-term ocular health,
                                                                                                                                               Recognizing that educa-
                                                                                                                                         tion is key to the successful
                                                                                                                                         implementation of Healthy
provide eye care professionals     and a clinical review paper.     providing a quick, practical      including impact and UV pro-       Sight Counseling, the courses
with the educational tools and          Each seminar will focus     overview of Healthy Sight         tection,” said Denis Fisk,         also encourage eye care pro-
resources needed to commu-         on the Healthy Sight             Counseling for kids.              global director of education,      fessionals to adopt an inte-
nicate the importance of           Counseling model of eye care           Healthy Sight               Transitions. “These courses        grated approach to Healthy
healthy sight to younger           and illustrate how the model     Counseling is an integrated       will encourage eye care pro-       Sight Counseling for the child
patients and their parents.        can serve as a foundation to     approach to eye care that pro-    fessionals to take that extra      – involving parents, pediatri-
     The Healthy Sight             address the unique vision care   motes customized vision cor-      step when making product           cians, teachers, athletic coach-
Counseling for Children            and vision wear needs of chil-   rection, maintenance and pre-     recommendations for children       es and anyone else connected
                                                                    ventive eye care, and             by focusing on the full range      to the child’s overall health
                                                                    increased professional and        of factors impacting a child’s     and safety.
                                                                    patient awareness of eye          healthy sight, and by taking             The courses complement
                                                                    health through education.         the time to educate parents on     a Transitions-sponsored
                                                                          The Healthy Sight           what is required to optimize       Healthy Sight Counseling and
                                                                    Counseling methodology can        healthy sight now and pre-         Children clinical review
                                                                    be applied to patients of all     serve it for the future.”          paper.
                                                                    ages, but certain aspects of            The courses focus on               The paper represents a
                                                                    healthy sight – such as the       providing both quality and         collaborative effort by a panel
  Silhouette unveiled its fall 2007 Spirited                        need for ultraviolet (UV) and     quantity of vision and encour-     of experts in vision and child
  Elegance Collection featuring exquisite arti-                     trauma protection, and even       age eye care professionals to      care, including an optometrist,
  san details. “The inspiration for these mod-                      self- and peer-acceptance –       consider lens enhancements –       an ophthalmologist, a pedi-
  els comes from the lively and dynamic                             are especially important for      such as impact-resistant lens-     atric ophthalmologist, a pedi-
  shape and color palettes of 1960s interior                        children.                         es, anti-reflective coatings,      atrician and an ophthalmic
  design,” said Silhouette designer Sonia                                 “Healthy vision is criti-   fixed-tint and photochromic        educator, and details several
  Serlenga. Shown is style 6628. For more                           cal to a child’s early educa-     lenses and polarized lenses –      of the topics covered in the
  information, visit www.silhouette.com.                            tional, functional and social     to address the individual          courses.
                                                                                                      needs of children.                       For more information
                                                                                                            The courses also high-       about the new Healthy Sight
Ophthonix to offer professional                                                                       light the importance of            Counseling for Children edu-
                                                                                                      screening children for ocular      cational offerings, or to order
business development grant program                                                                    disease and refractive error at
                                                                                                      an early age, stressing the
                                                                                                                                         a copy of the new clinical
                                                                                                                                         review paper, contact a
         phthonix, Inc.            sorship.”                        knowledge and develop new         need to consider various fac-      Transitions Optical Solutions

O        announced a new
         grant program to
accompany its designation as
                                        Ophthonix partnered
                                   with CPN to offer the
                                   “High Definition Meets High
                                                                    ideas about strategic, man-
                                                                    agement and optometric
                                                                    financial issues relating to
                                                                                                      tors – such as systemic med-
                                                                                                      ications and their impact on
                                                                                                      healthy sight – when examin-
                                                                                                                                         Team representative or call
                                                                                                                                         customer service at (800)
                                                                                                                                         848-1506.
a premier sponsor of               Performance” grant program,      their practices.
Cleinman Performance               which is designed to provide           These meetings are
Network (CPN), a division of       qualifying Ophthonix prac-       designed to provide
Cleinman Performance               tices with access to Cleinman    optometrists and owners of
Partners, which provides a         Performance Partners’ propri-    optometric practices with an
unique learning and develop-       etary business development       opportunity to learn from
ment experience for forward-       processes.                       management and technology
thinking and innovative                 “Ophthonix is commit-       leaders and to experience
optometrists.                      ted to supporting the            professionally facilitated
     “Cleinman Performance         Cleinman Performance             peer-to-peer knowledge shar-
Network is comprised of the        Network with professional        ing as a tool in helping them
leaders of many of the largest     education and business devel-    deal with challenges and
optometric practices, repre-       opment opportunities,” said      opportunities.
                                                                                                        Amy Sacks Eyewear is going “green” with
senting more than 2 percent        Stephen J. Osbaldeston, CEO            Ophthonix and CPN will
                                                                                                        its new bamboo eyewear collection
of the entire U.S. market,”        of Ophthonix. “Our compa-        hold three “High Definition
                                                                                                        designed by Ann Sacks. “I wanted to bring
said Alan Cleinman, CEO of         nies have had a strong part-     Meets High Performance”
                                                                                                        this sustainable material to my customers
Cleinman Performance               nership for several years now,   meetings in the fall.
                                                                                                        who seek a level of sophistication and
Partners. “The majority of         and we’re looking forward to           To apply for the grant,
                                                                                                        design that is beyond anything offered
our members use the iZon           continued success with the       contact Rosemary Chee of
                                                                                                        today in the reading glass category,” said
High Resolution Lenses tech-       ‘High Definition Meets High      Ophthonix at (858) 869-
                                                                                                        Sacks. The collection includes reading glass-
nology, and we are pleased         Performance’ grant program.”     2193.
                                                                                                        es, optical frames and sunglasses. Shown is
that Ophthonix has chosen to            As part of the CPN                For more information,
                                                                                                        style Masa. For more information, visit
continue to support our mis-       membership, facilitated          call (858) 869-2100 or visit
                                                                                                        www.amysacks.com.
sion with their premier spon-      groups meet to exchange          www.izonlens.com.



                                                                                                                                           October 8, 2007              19
                                          MEETINGS



 October                                  Rogers, AR Vicki Farmer
                                          501/661-7675
                                                                              OPTOMETRIC EXTENSION
                                                                              PROGRAM
                                                                                                                    Massachusetts, Janet Swartz
                                                                                                                    978/470-3500 or 877-825-2020
                                                                                                                                                          6TH ANNUAL HEALTHY EYES
                                                                                                                                                          HEALTHY PEOPLE™ (HEHP)
                                          aropt@swbell.net                    HEART OF AMERICA OPTOMETRIC           FAX: 978/470-4520                     CONFERENCE
 NEBRASKA OPTOMETRIC
                                          Vicki@arkansasoptometric.org        EXTENSION PROGRAM (OEP)               nepc@comcast.net                       Jan. 31 and Feb. 1, 2008,
 ASSOCIATION FALL
                                                                              November 10-11, 2007                  www.neconferences.com                 Hyatt Regency Hotel at Union
 CONVENTION
                                          TEXAS OPTOMETRIC                    Wyndham Garden Hotel, Overland                                              Station, St. Louis, Registration forms
 Oct. 19-21, 2007
                                          ASSOCIATION EYECON OF THE           Park, Kansas Jane Philbrook, O.D.     PCOS/WJOS                             and the preliminary program will be
 Holiday Inn, Kearney, NE
                                          SOUTHWEST Nov. 3-4, 2007            913-299-3548                          Dec. 2 Sunday Seminar                 mailed in November.
 Kathi Schildt
                                          Dallas, Texas, Brigitte Kelly                                             Holiday Inn, Philadelphia,            John C. Whitener, OD,
 402/474-7716
                                          512/707-2020 or                     CALIFORNIA OPTOMETRIC                 Pennsylvania, Dr. Mark Margolies      (800) 365-2219 X 4284
 noa@assocoffice.net
                                          512/826-2020                        ASSOCIATION                           215/946-1221                          JCWhitener-OD@aoa.org
                                          FAX: 512/326-8504                   MONTEREY SYMPOSIUM 2007               FAX: 856/783-6611
 NOVA SOUTHEASTERN
                                          toabrigitte@austin.rr.com           Nov. 16-18, 2007                      emelman@gmail.com                     MINNESOTA OPTOMETRIC
 UNIVERSITY COLLEGE OF
                                          www.texas.optometry.net             Monterey Conference Center and        www.camdeneye.com/about_us/           ASSOCIATION
 OPTOMETRY INTERDISCIPLINARY
                                                                              Monterey Marriott in Monterey, CA     continued_edu.htm                     ANNUAL MEETING
 MANAGEMENT OF THE DIABETES
                                          ARIZONA OPTOMETRIC                  800/877-5738, ext. 228                                                      January 31-February 2, 2008
 PATIENT, Oct. 20-21, 2007
                                          ASSOCIATION                         tamalon@coavision.org                                                       Hyatt Regency Minneapolis,
 Ft. Lauderdale, Florida
 Lorena Lizausaba 954/262-4224,
                                          2007 FALL CONGRESS                  www.montereysymposium.com             January                               Minneapolis, MN
                                          Sedona, Arizona                                                                                                 Jessica E. Miller
 oceaa@nsu.nova.edu
                                          Nov. 2-4, 2007                      2007 FLORIDA OPTOMETRIC               MISSOURI OPTOMETRIC                   952/841-1122
 http://optometry.nova.edu/ce/
                                          Hilton Sedona Resort                ASSOCIATION EYE SYMPOSIUM             ASSOCIATION                           FAX: 952/921-5801
 diabetes/index.html
                                          602-279-0055                        Nov. 17-18, 2007                      LEGISLATIVE CONFERENCE                Jessica@mneyedocs.org
                                          info@AZOA.org                       Sheraton Ft. Lauderdale, FL           January 6-7, 2008                     www.minnesotaoptometrists.org
 SUNY, COLLEGE OF OPTOMETRY
                                                                              Kellie Webb, Kellie@floridaeyes.org   Jefferson City, Missouri
 6TH ANNUAL ENVISION
                                          MASSACHUSETTS SOCIETY OF            800-399-2334                          Joyce Baker 573/635-6151
 NEW YORK Oct. 20-22, 2007
 Grand Hyatt, New York, NY
                                          OPTOMETRISTS CONTINUING
                                          EDUCATION Nov. 4, 2007
                                                                              www.floridaeyes.org                   info@moeyecare.org                    February
 Matthew Platarote 212/938-5830
                                          Best Western Hotel, Marlborough,    PENNSYLVANIA OPTOMETRIC               BRONSTEIN CONTACT LENS                HEART OF AMERICA CONTACT
 FAX: 212/938-5831
                                          Richard Lawless 508/875-7900        ASSOCIATION COMPREHENSIVE             SEMINAR ARIZONA OPTOMETRIC            LENS AND PRIMARY CARE
 mplatarote@sunyopt.edu
                                          FAX: 508/875-0010                   GLAUCOMA UPDATE & CLINICAL            ASSOCIATION January 11-13,            CONGRESS
 www.sunyopt.edu
                                          richie@massoptom.org                CARE AND CODING                       Chaparral Suites Hotel, Scottsdale,   February 15-17, 2008
                                          www.massoptom.org/events/           Nov. 18, 2007 Hershey Lodge and       602/279-0055                          Hyatt Regency Crown Center Hotel,
 AMERICAN ACADEMY OF
                                          default.asp                         Convention Center, Ilene Sauertieg                                          Kansas City, Missouri
 OPTOMETRY
                                                                              717/233-6455 Ilene@poaeyes.org        THE ULTIMATE PRACTICE MAN-            www.hoacls.org
 Oct. 24-27, 2007
                                          NEW ENGLAND PROFESSIONAL            www.poaeyes.org                       AGEMENT CONFERENCE IV:
 Tampa, FL
                                          CONFERENCES NATIONAL                                                      SUCCESS, NOT JUST SURVIVAL!           OREGON OPTOMETRIC
 www.aaopt.org
                                          GLAUCOMA SOCIETY REGIONAL           OPTOMETRIC EXTENSION                  January 11-13, 2008                   PHYSICIANS ASSOCIATION/
                                          MEETING Nov. 4, 2007                PROGRAM                               Hollywood Beach Marriott,             OPTOMETRIC PHYSICIANS OF
 INTERNATIONAL LIGHT
                                          Highlander Hotel, Manchester, NH    VT/STRABISMUS & AMBLYOPIA             Hollywood, FL Don Teig, O.D.,         WASHINGTON COLUMBIA
 ASSOCIATION 4TH ANNUAL
                                          Janet Swartz 978/470-3500 or        (OEP CLINICAL CURRICULUM)             203-438-5855                          OPTOMETRY CONFERENCE
 MEETING Oct. 24-28, 2007
                                          877/825-2020                        Nov. 29-Dec. 2, 2007                  doc7ct@snet.net                       Feb. 15-17, 2008
 London, England, Dr. Jennifer Breiling
                                          FAX: 978/470-4520                   Grand Rapids, Michigan                www.ultimateeventsllc.com             Vancouver Hilton, Vancouver,
 800/814-3369
                                          nepc@comcast.net                    Theresa Krejci, 800 447 0370                                                Washington Judy Balzer
 www.international-light-
                                          www.neconferences.com               www.babousa.org                       UNIVERSITY OF CALIFORNIA,             425/455-0874
 association.org
                                                                                                                    BERKELEY, SCHOOL OF                   FAX: 425/646-9646
                                          BRAIN VISION AND LEARNING           MAINE OPTOMETRIC                      OPTOMETRY 19TH ANNUAL                 opw@eyes.org
 IOWA OPTOMETRIC
                                          CONFERENCE                          ASSOCIATION DECEMBER                  BERKELEY PRACTICUM
 ASSOCIATION 2007
                                          UM-St. Louis College of Optometry   “ANNUAL” CONFERENCE                   January 12-14, 2008                   DELAWARE OPTOMETRIC
 EDUCATIONAL SEMINAR -
                                          Nov. 7 and Dec. 5, 2007             Nov. 30-Dec. 2, 2007, Hilton          DoubleTree Hotel, Berkeley Marina,    ASSOCIATION
 HAWKEYE Oct. 25-26, Marriott,
                                          314/516-5655                        Garden Inn, Freeport Hotel,           Nyla Marnay                           WINTER THAW CONTINUING
 Cedar Rapids, IA,
                                          www.umsl.edu/~conted/bvLC           Freeport, ME Joann Gagne              510/642-6547 or                       EDUCATION EVENT
 iaoptassn@aol.com
                                                                              207/626-9920                          800/827-2163                          February 16, 2008
                                          OPTOMETRIC EXTENSION                moa.office@maineeyedoctors.com        FAX: 510/642-0279                     Embassy Suites, Newark, Delaware
 NEW JERSEY SOCIETY OF
                                          PROGRAM                             www.maineeyedoctors.com               optoce@berkeley.edu                   Troy Raber, O.D.
 OPTOMETRIC PHYSICIANS
                                          VT/VISUAL DYSFUNCTIONS (OEP                                               www.optometry.berkeley.edu            302/346-1470
 THERAPY BY THE SEA
                                          CLINICAL CURRICULUM)                SOUTHERN CALIFORNIA COLLEGE                                                 traberod@aol.com
 Oct. 26-28, 2007
                                          Nov. 7-11, 2007 Phoenix, Arizona    OF OPTOMETRY GLAUCOMA                 GOLD COAST RETREAT
 Sheraton Hotel, Atlantic City
                                          Theresa Krejci 800 447 0370         CERTIFICATION PROGRAM                 January 19-20, 2008                   SUNY, College of Optometry
 Edna McKinney 609/323-4012
                                          www.babousa.org                     Nov. 30-Dec. 2, 2007                  Florida                               SkiVision 2008
 www.njsop.org
                                                                              Fullerton, California                                                       February 16-20, 2008
                                          WEST VIRGINIA OPTOMETRIC            Susan Atkinson, 714/449-7495          SUNY, COLLEGE OF OPTOMETRY            Snow Mass, CO, 800/868-4888
 OPTOMETRY ASSOCIATION OF
                                          ASSOCIATION ANNUAL                  satkinson@scco.edu, www.scco.edu      NEW YORK GLAUCOMA                     www.skivision.com
 LOUISIANA FALL GUMBO CE
                                          CONVENTION November 8-11,                                                 SYMPOSIUM
 Oct. 27, 2007
 Holiday Inn Convention Center,
 Alexandria, Dr. Jim Sandefur
                                          Charleston Marriott Hotel,
                                          Charleston, West Virginia           December                              January 20, 2008
                                                                                                                    LaGuardia Marriott, Queens, NY
                                                                                                                                                          MAINE OPTOMETRIC
                                                                                                                                                          ASSOCIATION
                                          Roger K. Price 304/345-4710                                               Matthew Platarote                     March “CE & SKI” Conference
 318/335-0675                                                                 MARYLAND OPTOMETRIC
                                          wvoa@wvoa.com, www.wvoa.com                                               212/938-5830                          February 29-March 1, 2008,
 FAX: 318/335-0677                                                            ASSOCIATION ANNUAL FALL               FAX: 212/938-5831                     Grand Summit Hotel - Sugarloaf,
 optla@bellsouth.net, www.optla.org                                           CONVENTION AND
                                          NORTH CAROLINA STATE                                                      mplatarote@sunyopt.edu                Carrabassett Valley, ME
                                          OPTOMETRIC SOCIETY                  CONTINUING EDUCATION                  www.sunyopt.edu
 OPTOMETRIC EXTENSION                                                                                                                                     Joann Gagne, 207/626-9920
                                          FALL EDUCATION CONGRESS             SEMINAR, Dec. 1-2, 2007
 PROGRAM 68TH ANNUAL MIDDLE                                                                                                                               moa.office@maineeyedoctors.com
                                          Nov. 9-11, 2007 Asheville, NC       Baltimore Hyatt Regency, Baltimore,
 ATLANTIC OPTOMETRIC                                                                                                                                      www.maineeyedoctors.com
                                          Roxanne Webb 252/237-6197           Maryland Kristen Shoemaker
 CONGRESS Oct. 27-28, 2007                                                    410/727-7800; 410/727-1801
                                          FAX: 252/237-9233
 Monroeville Radisson Hotel,                                                  FAX: 410/752-8295
 Monroeville, Pennsylvania
 Robert Weathers, O.D.
                                          Nceyes.org
                                                                              moa@assnhqtrs.com                       To submit an item for
                                          CONNECTICUT ASSOCIATION             www.marylandeyes.com
 513-661-8877
                                          OF OPTOMETRISTS
                                          2007 EDUCATIONAL                    NEW ENGLAND PROFESSIONAL
                                                                                                                      the meetings calendar,
 November                                 CONFERENCE Nov.10-11,               CONFERENCES NATIONAL
                                                                              CORNEA AND ANTERIOR                     send a note to
                                          Mystic Marriott Hotel & Spa
 ARKANSAS OPTOMETRIC                      Debra Toupence 860/529-1900         SEGMENT SOCIETY REGIONAL
 ASSOCIATION ARKANSAS FALL
 MEETING November 1-4, 2007
                                          dtoupence@cteyes.org
                                          www.cteyes.org
                                                                              MEETING Dec. 2, 2007
                                                                              Holiday Inn, Marlborough,               eventcalendar@aoa.org

20           AOA NEWS
                                      SHOWCASE




 SEDONA
                                                                                                                                               Association Executive Director

                                                                                                                              The Georgia Optometric Association (GOA) is seeking an
                                                                                                                              experienced Executive Director. The Search Committee of the
                                                                                                                              Morrow based Georgia Optometric Association is accepting
                                                                                                                              applications for the position of Executive Director. This position
                                                                                                                              serves as chief executive of the association which includes
        Arizona Optometric Association                                                                                        management of the administrative office and staff as well as



      2007 Fall Congress
                                                                                                                              facilitating board directives and policies.
                                                                                                                              Candidate must have the ability to manage multiple priorities
                                                                                                                              which include but are not limited to financial management,
                                                                                                                              membership relations and meetings, publications, legislative

         in Beautiful Sedona, Arizona                                                                                         and governmental affairs, association political action and
                                                                                                                              management of the Association’s Foundation. Applicants must
                Nov. 2-4, 2007,                                                                                               have excellent written and communication skills, general
                                                                                                                              knowledge of association law and be detail oriented.
             Hilton Sedona Resort                                                                                             Experience with a not-for-profit organization and/or health
                                                                                                                              related organization is desirable. Excellent benefits.

                            20 hours of CE                                                                                    Qualified applicants please forward your resume with salary
                                                                                                                              history and three letters of reference plus cover letter to:
                                                                                                                                                                    Bob McCullough, O.D., Chairperson
                  For more information                                                                                                                                      Search Committee
                                                                                                                                                                   1000 Corporate Center Drive, Suite 240
                   Call 602-279-0055                                                                                                                                       Morrow, GA 30260
                  email: info@AZOA.org
                                                                                                                                                  Applications accepted until October 31, 2007.



                 6WDWH 8QLYHUVLW\ RI 1HZ <RUN                                                                                                                              A
                                                                                                                                                                     ASSOCIATE DEAN FOR RESEARCH
                                                                                                   PACIFIC UNIVERSITY COLLEGE OF OPTOMETRY




                 6WDWH &ROOHJH RI 2SWRPHWU\                                                                                                                          We seek highly qualified applicants for a newly established
                                                                                                                                                                     position. The Associate Dean for Research (ADR) will lead
                                                                                                                                                                     the research activities of the College which are managed
     $%!. !.$ 6)#% 02%3)$%.4 /& !#!$%-)# !&&!)23                                                                                                                     within the Vision Performance Institute (VPI). Current research
                                                                                                                                                                     groups within the VPI include: sports vision, vision ergonomics,
     4HE 3TATE 5NIVERSITY OF .EW 9ORK 3TATE #OLLEGE OF /PTOMETRY INVITES NOMINATIONS AND                                                                             contact lenses, optics, and clinical. The ADR will grow the
     APPLICATIONS FOR THE POSITION OF $EAN AND 6ICE 0RESIDENT OF !CADEMIC !FFAIRS 4HIS                                                                               VPI by providing administrative and fiscal infrastructure,
     POSITION IS RESPONSIBLE FOR THE OVERALL ADMINISTRATION COORDINATION AND DEVELOPMENT OF                                                                          mentoring faculty and students, growing and teaching
     INSTRUCTIONAL POLICIES PROGRAMS PERSONNEL AND FACILITIES 4HE POSITION ALSO OVERSEES                                                                             graduate programs, and maintaining an active personal
     CURRICULUM IMPLEMENTATION RESEARCH ACTIVITIES FACULTY DEVELOPMENT OBJECTIVES AND                                                                                research program. A strong record in teaching, scholarship
     STRATEGIES COURSE AND PROGRAM ASSESSMENT BUDGET AND PLANNING                                                                                                    and research and the supervision of graduate students is
                                                                                                                                                                     required. A strong track record in attracting external research
     4HE SUCCESSFUL CANDIDATE MUST BE AN EFFECTIVE LEADER WORKING WELL WITH FACULTY STAFF AND
                                                                                                                                                                     grant support is expected. Applicants must have a record
     STUDENTS AND MUST BE AN EXCELLENT COMMUNICATOR CAPABLE OF INTEGRATING EXCITING AND
                                                                                                                                                                     of leadership and previous administrative experience. The
     INNOVATIVE CHANGES INTO THE CURRICULUM #ANDIDATES SHOULD HAVE SUBSTANTIAL EXPERIENCE
                                                                                                                                                                     successful applicant will likely hold qualifications at the PhD
                                                                                                                                             www.opt.pacificu.edu




     IN TEACHING RESEARCH SCHOLARSHIP AND ADMINISTRATION ! $OCTOR OF /PTOMETRY DEGREE IS
     EXPECTED 4HE $EAN AND 6ICE 0RESIDENT OF                                                                                                                         level in a field relevant to Vision Science and an OD degree
     !CADEMIC !FFAIRS WILL REPORT TO THE 0RESIDENT                                                                                                                   is desirable.
                                                        &OUNDED IN     IN .EW 9ORK #ITY THE
     OF THE #OLLEGE                                     35.9 3TATE #OLLEGE OF /PTOMETRY                                                                              Candidates should submit a letter of application, current
                                                       PROVIDES STATE OF THE ART EDUCATION IN                                                                        comprehensive curriculum vitae, and three references.
     4HE 3EARCH #OMMITTEE WILL START REVIEWING         THE THEORY AND CONTEMPORARY PRACTICE                                                                          Applications will be accepted until the position is filled.
     APPLICATION MATERIAL IMMEDIATELY WITH THE         OF OPTOMETRY 7ITH PRIMARY EMPHASIS
     EXPECTATION THAT THE FORMAL INTERVIEW PROCESS     PLACED ON THE EXCELLENCE OF ITS ACADEMIC                                                                      SUBMIT APPLICATION MATERIALS TO:
     WILL BEGIN BY $ECEMBER ST           !PPLICANTS    PROGRAMS AND FACULTY THE #OLLEGE ALSO                                                                         James Sheedy, OD, PhD
     SHOULD SUBMIT A LETTER OF INTEREST #6 AND THE     INCLUDES ONE OF THE COUNTRYgS LARGEST                                                                         Pacific University
                                                       OUTPATIENT EYE AND VISION CARE FACILITIES                                                                     College of Optometry
     NAMES AND COMPLETE CONTACT INFORMATION FOR
                                                       THE 5NIVERSITY /PTOMETRIC #ENTER
     THREE REFERENCES #ONFIDENTIAL INQUIRIES                                                                                                                         2043 College Way
     NOMINATIONS AND APPLICATION MATERIALS             )N ADDITION TO ITS PROFESSIONAL PROGRAM                                                                       Forest Grove, OR 97116
     SHOULD BE DIRECTED TO                             THE #OLLEGE OFFERS GRADUATE RESEARCH                                                                          jsheedy@pacificu.edu
                                                       DEGREES IN 6ISION 3CIENCE -3 0H$
     -S %LAINE 7ELLS -! -,3 !()0                       AND POST GRADUATE CLINICAL RESIDENCY
                                                                                                                                                                     www.opt.pacificu.edu
     #HAIR 3EARCH #OMMITTEE                            PROGRAMS 4HE #OLLEGE ALSO HAS AN                                                                              All employment offers are contingent upon the candidate’s
     35.9 #OLLEGE OF /PTOMETRY                         INTERNATIONAL REPUTATION FOR EXCELLENCE
                                                                                                                                                                     satisfactory completion of a pre-employment background check.
       7EST ND 3TREET                                  IN INNOVATIVE VISION SCIENCE RESEARCH
                                                                                                                                                                     Pacific University is an equal opportunity employer.
     .EW 9ORK .9                                       4HE 3TATE 5NIVERSITY OF .EW 9ORK 3TATE                                                                        A competitive recruitment and selection process is being conducted
     EWELLS SUNYOPT EDU                                                                              Equal
                                                       #OLLEGE OF /PTOMETRY IS AN !FFIRMATIVE                                                                        for this job opportunity: if a U.S. worker is not selected pursuant to
     WWW SUNYOPT EDU                                                                               Opportunity
                                                       !CTION %QUAL /PPORTUNITY %MPLOYER                                                                             this process, an application for alien employment certification may
                                                                                                    Employer                                                         be filled on behalf of an alien to fill the job opportunity.




22        AOA NEWS
                                  SHOWCASE




LasikPlus, one of the first providers to perform laser correction surgery in                                                  web-based
the U.S., is at the very forefront of its field with 70+ centers across the country.
We have earned an impressive reputation having performed 800,000 laser vision
                                                                                                                                practice
                                                                                                                                  management
correction procedures in the U.S. and Canada since 1991. Come, share the suc-
cess and be at the leading edge of your profession in one of our Vision Centers.
                                                                                                                              software
You will perform pre-and post-op eye exams exhibiting quality patient care,                                                          WEB-HOSTING
educate and answer questions for patients, and solve there issues.We will look                                                        E-COMMERCE
to you to research industry advancements, recommend new technology, and
build relationships with colleagues. Position involves anticipating, recognizing                                               24/7 REMOTE ACCESS
and solving problems; participating and contributing during Center meetings;
                                                                                                                               ELECTRONIC BILLING
and motivating team members.To qualify, you must be registered and licensed
to practice Optometry and a Board- certified Optometrist. Position requires                                                              PAPERLESS
excellent communication, interpersonal, listening and technical skills.You must
be an open-minded team player & responsive, enthusiastic professional.

Choose LasikPlus where the brightest of career futures awaits you. We offer
competitive compensation, excellent benefits, and an inspiring environment that
recognizes your talent, encourages your growth and rewards your performance.

For immediate consideration, send your CV/resume to: LasikPlus, 7840
Montgomery Road, Cincinnati, OH 45236; Fax: (513) 792-5626; e-mail:
employment@lca.com; Office: 1-866-763-3030.                                            Take your practice to a whole
                                                                                       new level with web-based
Please stop to visit us at the American Academy of Optometry
Annual Meeting, October 24th to October 26th in Tampa, FL! We                          optometric software that is
will be located in Booth #439.                                                         easy to use!
                          Equal Opportunity Employer M/F D/V
                                                                                       Contact us today for a free demo!        W E B - BA S E D O P TO M E T R I C S O F T WA R E


                                                                                       800-788-3356   WWW.EYECOM3.COM




                                                                                                      $100 DISCOUNT off tuition with:
     C O N S U L T I N G

     BLACKWELL
                                                                                             Conference registration before November 15th OR
                                                                                        Silvertree Property Hotel reservation before December 15th.
Are you buying or selling a practice?
                                  Whether buying or selling, let Blackwell
                                  Consulting help facilitate a smooth transaction.
                                  We are accredited business appraisers and
                                  solution oriented advisors.
                                  Value Enhancement Services
                                  Appraisals
                                  Practice Sales & Financing
                                  Employment & Partnership Agreements
   Marilee Blackwell, MBA, AIBA    Call us today at 800.588.9636
   mblackwell.com                  to learn what we can do for you.




  OCULAR THERAPEUTICS IN CANCUN
                                                      March 5-9, 2008
                                                Fiesta Americana Condesa
                                                    Cancun, Mexico

                                                Tony Litwak, OD. FAAO
                                                Maynard Pohl, OD, FAAO
                                                Jim Thimons, OD, FAAO


        For Further Information:Call 1-856-429-7415
                 Or E-Mail: info@otce.net                                                     State University of New York                   800-868-4888
                Or Visit us at: www.otce.net                                                  State College of Optometry     www.skivision.com


                                                                                                                                  October 8, 2007                                    23
                                      SHOWCASE



               Casey Eye Institute-Optometrist
     Schedule:
     Days, Full Time                                                                            VA Boston Healthcare System - Optometrist
     The Casey Eye Institute at Oregon Health & Science University (OHSU) in Portland,
     Oregon is seeking an Optometrist with exceptional clinical skills in the areas of Low
                                                                                                  The
                                                                                                 “The                  i       ki g qualified Optometrist to serve as the
                                                                                                 “Th VABHCS is seeking a q lifi d Opt                         i                h
     Vision Rehabilitation and comprehensive eye & vision care to join the practice.             Chief f the Optometry S ti . Th is an outstanding opportunity
                                                                                                 Chi          h
                                                                                                 Ch f of th Opt                        i    This
                                                                                                                               t y Section Thi i                  di
                                                                                                                                                            t t d g pp t i y       it
                                                                                                 t l d an established, highly accredited and multifaceted p g
                                                                                                 to lead         t bli h d
                                                                                                               established, highly          di d d
                                                                                                                                            dit              ltif        program.
                                                                                                                                                             l if t d program
     The Casey Eye Institute houses the department of Ophthalmology within Oregon                Responsibilities include h d i i
                                                                                                             bl       i l de
                                                                                                 R p ibili i incl d the administration and oversight of an inte-
                                                                                                                                                   i              igh
                                                                                                                                                          d o ersight f        i
                                                                                                                                                                               inte
     Health & Science University. The Institute has over 50 physicians and optometrists          g t d six- i
                                                                                                           i it pt              t y ti i         p i d f g p f accom
                                                                                                 grated six site optometry section comprised of a group of accom-
     who cover all subspecialty areas of ophthalmology and optometry and is nationally rec-
                                                                                                 plished a d t le t d optometrists. This p itio offe s e ceptio al
                                                                                                         d       ta ted opto et ists.
                                                                                                                               pt     t t          positi
                                                                                                 plished and talented optometrists This position offers exceptional       pti
     ognized for the excellence of its staff. Casey is home to 300 total employees, and is
     part of OHSU, which has nearly 12,000 employees working to fulfill its mission of                       iti            i
                                                                                                  pp t i i in patient care, education,  d ti  i
                                                                                                 opportunities i p ti t care, education, research, and t l h l h    telehealth.
                                                                                                                                                            h d telehealth  lth
     teaching, healing, discovery and outreach.                                                  P i VA p ti t care experience as well as a demonstrated track
                                                                                                 Prior        patient
                                                                                                                  i              p i             ll      d        t t dt k
                                                                                                        d in li i l education, d i i
                                                                                                                          d      i
                                                                                                 record i clinical education, administration, and research i p f
                                                                                                                                                   i       d               preferred.
                                                                                                                                                                     h is preferred d
     Candidates must have earned a Doctor of Optometry degree from an accredited college         The Chief, Opt
                                                                                                        Ch f
                                                                                                        Chi
                                                                                                 Th Chief, Optometry Section oversees and p ti ip t directly in
                                                                                                                            t y S ti i                        i        di l
                                                                                                                                                       d participates d tly i
     or school of optometry and possess or be eligible to obtain current Oregon licensure.
                                                                                                    ti t
                                                                                                     i
                                                                                                 patient care as well as the education of optometry students, residents
                                                                                                                         ll th d ti
                                                                                                                                h         i     f t        t t d t residents, id t
     Completion of a residency in low vision rehabilitation or equivalent clinical experience
     is expected. Required clinical skills include comprehensive low vision rehabilitation,            fello
                                                                                                       fellows
                                                                                                    d fellows. In addition, h Chief s p i
                                                                                                                      ddi i
                                                                                                 and f ll s I addition, the Chi f supervises the section's p f i   i      profession-
                                                                                                                                                per ises h section's profession
     refractometry, keratometry, retinoscopy, tonometry, pachymetry and the ability to            l d pp t staff,    t ff          it i pl
                                                                                                                                   i                   i
                                                                                                 al and support staff, monitors implementation of VA clinical and
                                                                                                                                                    t ti     f A li i l d
     perform and analyze corneal topography, and provide comprehensive eye & vision care          d        t ti           t                      pe
                                                                                                 ad i ist ative p otocols as well as VA p fo a ce measures
                                                                                                 administrative protocols well V performance measures.              easu es.
     including contact lens fitting and dispensing. Other desired skills include clinic man-     Superior leadership and management skills with a commitment to
                                                                                                 S p i l d hip d     h                 g       t kill i h
                                                                                                                                                  k ll ith             i
                                                                                                                                                                       it     tt
     agement, teaching of ophthalmology residents, patient counseling, and public speaking.         d passion for           ll               ti l attributes The l t d indi
                                                                                                                                              i tt ib t
                                                                                                 and p i f excellence are essential attributes. Th selected indi-                i di
     Salary commensurate with experience. OHSU offers excellent benefits with an employer
                                                                                                  id l           qualify f f l y pp i                       h l l fA
                                                                                                 vidual must q lify for faculty appointment at the level of Associate            i
     paid retirement plan. OHSU is an equal opportunity, affirmative action institution.         P f               h
                                                                                                               t th N E gl d College f Optometry.
                                                                                                 Professor at the New England C ll g of Opt           Optometry ty
                                                                                                 I        d    did      h ld b i l           i lly l          fi
                                                                                                 Interested candidates should submit electronically a letter of interest
     Please send CV and letter of interest to:                                                     d      pl t     i l     it to
                                                                                                                           i
                                                                                                 and complete curriculum vitae t
     Contact: Alix Bach, MPA
              Human Resources Manager                                                                                        Anna Leitao
                                                                                                                             A       it
                                                                                                                                   L i
     Email: bacha@ohsu.edu                                                                                        Human Resources Management Service
     Mail: 3181 S.W. Sam Jackson Park Road, Mail Code CEI-HR                                                           vhabhsjobs@med.va.gov
           Portland, OR 97239-3098
     Phone: (503) 494-2640
     Fax: (503) 494-0470                                                                                                Equal Opportunity Employer.




        Vice President,                                                                                      The Prevention of Blindness Society of
        Clinical Services                                                                          Metropolitan Washington Announces a Low Vision Residency
                                                                                                The Prevention of Blindness Society (POBS) of Metropolitan Washington D.C is pleased to sponsor a
                                                                                                one year clinical fellowship in Low Vision Rehabilitation, starting July 7, 2008. A generous compensa-
     TLCVision is a premier eye surgery services company and one of the world's                 tion package including medical and malpractice insurance, paid time off and educational benefits will be
     largest providers of laser vision correction procedures. At TLC, everyone is work-         provided. Training will take place at the Inova Hazel E.R.
     ing toward the common goal of helping people to see better than they ever have,            Widner Low Vision Center, in Northern Virginia and the National Rehabilitation Hospital,
                                                                                                Washington, DC. The goal of the program is to provide advanced clinical training in low vision rehabil-
     without contacts or glasses. We have the following opportunity in our corporate            itation for individuals who have already completed a low vision residency, or well qualified, new gradu-
     headquarters in St. Louis, MO.                                                             ates with a strong interest in low vision, by practicing in an interdisciplinary clinical setting within the
                                                                                                Physical Medicine department of two of the prominent outpatient rehabilitation facilities in the area.
     The VP of Clinical Services is a member of the senior management team for our              The candidate will also participate in the activities of POBS including lecturing to visually impaired
                                                                                                groups, performing vision screenings and conducting community awareness programs. The fellowship
     refractive centers business. This position is accountable for ensuring the highest         has been designed to introduce the candidate to the community and potentially provide a permanent low
     levels of quality and patient satisfaction in combination with fiscal outcomes.            vision rehabilitation opportunity. Therefore, preference will be given to applicants willing to remain in
     You will direct the development, implementation and continuous improvement of              the metropolitan Washington D.C community and continue practicing low vision rehabilitation upon
                                                                                                completion of the fellowship.
     clinical and technology initiatives to support the short-and long-term goals and           Please see the Society’s website at www.youreyes.org for application forms and more information.
     objectives of the refractive centers business. This position is accountable for a
     high level of impact by ensuring satisfaction and engagement of our employed
     optometrists, contracted ophthalmologists and referring doctors. Relies on expe-
     rience and judgment to plan and execute against objectives.
     The qualified candidate will possess Doctor of Optometry licensure and demon-
     strated leadership in providing a positive influence to the relationships across all
     areas and levels within a corporate medicine environment. The ability to plan and
     manage at both strategic and operational levels is required. Must have a clear                                         Visit the AOA
                                                                                                                               Web site
     understanding of quality as an encompassing term comprising: utility, objectivity
     and integrity. The ability to travel 50+% of the time is necessary. The incumbent
     must be an outstanding relationship builder; team builder and possess strong
     communication, decision-making and execution skills. Must be business and
     technology savvy and have a drive to succeed!                                                                                at
     TLCVision offers a competitive salary, comprehensive benefits and excellent
     career development opportunities. Please send resume to (INDICATING
     POSITION TITLE IN SUBJECT LINE) to: careers@tlcvision.com
                                                                                                                             www.aoa.org
                              Equal opportunity employer




24          AOA NEWS
                                   SHOWCASE




                                                                                             Practice Loans
                                                                                               100% Financing For                                               Expert Services for
                                                                                                Practice Acquisition
                                                                                                Refinancing to Fixed Rates
                                                                                                Partnership Buy-ins
                                                                                                Debt Consolidation
                                                                                                Real Estate
                                                                                             Low Rates. Fast Approvals.




               Pennsylvania College of Optometry
                                                                                              Position: Optometric Physician for medical and surgical referral practice
                            Residency Programs                                                Location(s): Seattle and North Puget Sound area – Smokey Point, Mount Vernon, & Bellingham (Whatcom Eye Surgeons)
                                                                                              Education/Experience: Strong clinical and co-management skills required.
                        At The Eye Institute                                                  Northwest Eye Surgeons is a multi-specialty ophthalmology practice seeking a highly motivated optometric physician to
                                                                                              join our team. Washington State optometry license is required.
    •     Primary Eye Care                                                                    Responsibilities include: provide excellent patient care, emphasis on treatment and management of patients with ocular
    •     Pediatric Optometry/Vision Therapy                                                  disease and peri-surgical care (pre & post operative); coordination of consultation services between NWES/WES and
                                                                                              referring doctors; and initiation and direction of professional education/CE for the optometry and medical communities.
    •     Low Vision Rehabilitation
                                                                                              Northwest Eye Surgeons offers competitive compensation, comprehensive benefits package including 401K, and
    •     Cornea and Contact Lenses                                                           continuing education opportunities. Come join our team!
                                                                                              Please forward resume and cover letter to:
             Affiliated Residency Programs                                                                                                     Human Resources
    • At Veterans Administrations Medical Centers                                                                                           Northwest Eye Surgeons
                                                                                                                                       10330 Meridian Ave N, Suite 370
    • In Ocular Disease and/or Refractive Eyecare                                                                                              Seattle, WA 98133
                                                                                                                                               Fax: 206-522-1479
  For more information, please see our web site: www.pco.edu.                                                                               Email: HR@nweyes.com
                                                                                                                                     Visit our website at www.nweyes.com




                                                                                                                            ometric As
                                                                                                                         Opto        ssociation
                                                                                                                 Florida Optometric Association
                                                                                                                             South
                                                                                                                                 heastern Universi
                                                                                                                                                 ity
                                                                                                    In Conjunction with Nova Southeastern University College of Optometry




                               Faculty Position / Tenured-Track                                      Date:                                2007 Florida Eye                                  Location:
                                                                                                 November 17-18, 2007                                                             Sheraton Airport
Indiana University School of Optometry seeks a tenured-track faculty member.                                                                 Symposium                            Ft. Lauderdale, Florida
Responsibilities would include teaching in the professional optometry degree program,
overseeing graduate students and developing a funded research program in a clinically
related field (preference given to an individual in the area of contact lenses, ophthalmic
                                                                                                  Special Rate for FOA Members: Register on-line and save $20 on registration
optics and/or geometrical optics).                                                                                   12 hours of CE (6 TQ) including:
                                                                                                                     Medical Errors & Jurisprudence
Rank and salary will be commensurate with experience. Applications received on or                                     To register, go to www.floridaeyes.org or contact
before December 1, 2007, will be assured consideration; however, applications will be                          Kellie Webb, Education Coordinator at 800-399-2334 or email
reviewed until a suitable candidate is identified.                                                                                  Kellie@floridaeyes.org
                                                                                                                            For hotel reservations, please call 800-325-3535
Information regarding the school and Indiana University is available at http://www.opt.                       Cut off date for special room rate of $129/night is October 25, 2007
indiana.edu/ and regarding Bloomington at http://www.visitbloomington.com/.

Candidates should have completed an optometric or medical degree and have advanced
research experience. For consideration, please forward a statement of teaching and
research experience and interest, CV or resume, and contact information for three
                                                                                             Aspen-Snowmass Vision Retreat
                                                                                                            Vision
references to:                                                                                      Easter in Snowmass
                       Attn: Dr. Vic Malinovsky, Chairperson
                                                                                                     March 23-25, 2008
                       E-Mail: opthr@indiana.edu                                             The Timberline Lodge and
                       OAA #: 20709-11                                                       Condominiums
                       TT Faculty Search and Screen Committee
                       Indiana University                                                    Snowmass Village Colorado
                       School of Optometry
                       800 E. Atwater, Room 307                                                   12 Hours CE 4 Transcript Quality
                       Bloomington, IN 47405
                       Fax: (812) 855-8664                                                                            Lodging and Air Call
                                                                                                                      Anne Denney
Rank and salary will commensurate with experience. Applications received on or before
                                                                                                                      1 800-525-2052 Ext. 3657
December 1, 2007, will be assured consideration; however, applications will be reviewed
until a suitable candidate is identified.
                                                                                                                      Conference Information:
Indiana University is an equal opportunity, affirmative action employer and encourages                                314 351-3499
          applications from candidates with diverse cultural backgrounds.




                                                                                                                                                                              October 8, 2007                           25
                                          CLASSIFIEDS


     Professional Opportunities           Colorado - Practice for Sale            OPTOMETRISTS & CENTER                  Private    Northampton,        MA      Preschool & Early School
                                          Exceptional private practice            DIRECTORS NEEDED LasikPlus             optometry practice in beautiful 5      Learning Program Anyone
     ALL STATES – PRACTICES               opportunity available in affluent       has excellent opportunities for        college area seeks Associate           who does this program will
     FOR SALE and 100% FINANC-            Metro      Denver,     Colorado.        highly motivated and committed         Optometrist. Initially 3 days/         learn to read, write, learn num-
     ING plus working capital.            Recently renovated with com-            professionals seeking to enhance       week, grow with our practice!          bers and how they work, or
     Largest database of Sellers/         plete optical and onsite-finishing      their career! We’re currently          Current instrumentation, 3 lanes, 3    their money back! Cost: $30.00,
     Buyers. Confidentiality main-        lab. Located in a busy retail           looking for Optometrists and           licensed opticians, pleasant staff     includes S&H. For all, learning
     tained. Buyers are prequalified.     area. Asking 70K. Motivated             Center Directors in the following      and work environment. Contact          will be easier. For some, it will
     Seller receives free valuation,      seller. Contact contact@coffey          locations: 1. Charlotte, NC 2.         Mary 413.584.6616.                     be priceless. Four million chil-
     free    internet     advertising.    owens.com or 303-316-0331.              Chicago, IL 3. Fresno, CA 4.                                                  dren begin school each year. One
     Successful transition is guided                                              Nashville, TN 5. Savannah, GA 6.       VIRGINIA- Beautiful Shenandoah         million will have learning prob-
     by 30 yrs. of professional experi-   DOWNEAST MAINE Optom-                   Other locations Nationwide We          Valley. FT/PT optometrist needed       lems. Developmental Vision is
     ence. Visit our website for cur-     etrist Immediate opening for a          offer a competitive salary and ben-    for a fast growing, upscale,           the only thing that will solve
     rent listings. Call ProMed           full-time optometrist in a busy, full   efits package. To become part of       primary eye care practice.             their learning problems.
     Financial, Inc. 888/277-6633.        scope optometric practice in beau-      our exciting team please reply         New, state-of-the-art equipment        Ben Stoebner, Developmental
     www.promed-financial.com             tiful Downeast Maine. We have           to: www.lasikplus.com Email:           and facility. Employee and partner-    Optometrist, Retired. POB
                                          two office locations in Calais and      employment@lca.com PHONE :             ship      opportunities.    www.       400, Tehachapi, Calif. 93581
     Associate needed for 23 year         Machias. A great opportunity            1-866-763-3030 FAX: 513-792-5626       marrowfamilyeyecare.com         or     (661) 822-4047.
     old specialty practice. LV,          to become part of a well-estab-                                                540.442.7742.
     Developmental Vis., CRT, spe-        lished and respected practice           Optometry        Opportunities    in                                          Want to distinguish yourself in
     cialty contacts. Will mentor if      with the option for purchase.           Connecticut, Massachusetts, New        Washington State – Central             your community? The OEP
     desired. 806-745-2222 Lubbock,       E-mail: halmac2@verizon.net.            York, New Jersey, Pennsylvania,        Successful, well established prac-     Clinical Curriculum Courses can
     Texas                                                                        Texas and Wisconsin. We are            tice with state of the art instru-     help you find your optometric
                                          Indiana residency trained or expe-      seeking caring Optometrists to join    ments and professional building        niche. Call 800 447 0370.
     BUYING or SELLING? A NEW             rienced consultative O.D. with          our group practice who desire to       for sale. Located in growing area
     VISION IN PRACTICE SALES.            leadership skills for high intensity    provide the highest quality of         with diverse economy including         Equipment for Sale
     Practice Concepts specializes in     optometric/surgical team. Resume        patient care in a challenging and      high tech companies. Many
     practice sales for eyecare pro-      to Jim Hunter, O.D., 317-738-           rewarding setting. You will exam-      recreational opportunities. Email:     For all your pretesting needs at
     fessionals. Led by Alissa Wald,      5544.                                   ine and diagnose the full range of     eyecare_2020@hotmail.com               the best price. Pretesting tables,
     O.D. and Scott Daniels, our                                                  eye pathology, while serving a sig-                                           all shapes and styles for any
     nationwide team combines over        MONTANA - Second generation             nificantly important population in     Miscellaneous                          size room. For the best products
     75 yrs experience in finance,        practice for sale. Situated on the      your community. We currently                                                  at the best price, call today.
     management and hands on              Lower      Yellowstone       River.     have FT & PT opportunities avail-      AMAZING - FINANCING -100% -            800-522-2275.
     practice ownership. We’re in         Excellent schools, community            able in CT, MA, NJ, NY, PA, TX &       Acquisition, Debt Consolidation,
     practice to advance your prac-       college, golf course, fishing, and      WI. We offer an excellent com-         Equipment, Real Estate, Working        MIO replacement handle, LED
     tice™. For more information and      hunting. Thriving solo practice         pensation package, including           Capital. Fast Approvals, Low           light runs on 3 AAA batteries.
     current listings visit www.          with satellite. Contact Dr Ken          Malpractice, Health, Life, Dental,     Rates, Terms~15 Years. ProMed          Used by 55 doctors and one
     practiceconcepts.com or call         Zuroff, Box 1369, Glendive, MT          401k, CEU, mileage, LT & ST            Financial, Inc.~ 888-277-6633 or       optometry college. $139.95 plus
     877-778-2020.                        59330. e-mail zuroffk@midrivers.        Disability. We provide you with an     email info@promed-financial.com        $5.95 shipping. Satisfaction
                                          com 406-377-6021                        established patient base, all equip-                                          guaranteed. 806-745-2222
     Central VA - Small city.                                                     ment & supplies, complete office       DO YOU WANT TO HELP
     Associate position leading to        NE OHIO Private Practice for            support, and a family-friendly         CHILDREN? 1 out of 4 children          MONOCULAR INDIRECT OPH-
     partnership. Residency trained       Sale – Very established Metro area      flexible schedule with no nights       struggle with vision problems          THALMOSCOPE light source.
     or 2 years experience. Email         550K Gross. WESTCHESTER                 or weekends. If interested,            that interfere with reading and        This LED light is brighter and
     vita with cover letter to            County NEW YORK – Dr. retiring          please email your CV to caring@        learning. Detection and treatment      more brilliant then the original
     advancedeyecare@hotmail.com          1.3M Gross. FLORIDA West                healthdrive.com or call MARIA          of these vision problems could be      light source by far! It is powered
                                          coast 450K Gross - Relocation           (toll free) at 877-724-4410.           your niche. Learn more about           by 3 AA batteries. My supplies are
     CLEARWATER AREA, FLORIDA -           necessary. Practices available                                                 making vision therapy a profitable     not limited. Cost $100 plus $6.95
     Modern office/optical with 3         throughout the US. Contact              Pharma Sales Established phar-         service in your practice. Call today   for shipping. Call 503 292 5221.
     exam lanes, diagnostic equip-        Sandra Kennedy at National              ma/device co. seeks independent        to schedule a free consultation
     ment, computerized and well          Practice Brokers (800) 201-3585.        reps for territories throughout the    with Toni Bristol at Expansion         Palm Desert, CA: Optical (com-
     established. Gross 380K on 4                                                 U.S. Non-competing lines ok.           Consultants, Inc., specializing in     plete) with display units & risers,
     1/2 days per week. Asking            New Mexico: Excellent practice          Excellent commission and lead          Vision Therapy practice manage-        reception desk, dispensing
     250K. Come live near the             for SALE in Carlsbad, New               referrals. Trade show travel and       ment and marketing since 1988.         tables. Equip that 2nd office
     beach. Please reply to email at      Mexico Gross = 620 k Contact:           expenses paid. Consult www.ocu-        Toll free 877/248-3823.                inexpensively call Karen @
     opticalls@yahoo.com.                 Dr. Reber Call (505) 392-8880           soft.com Send resumes in confi-                                               760-578-5034
                                                                                  dence to: Mary Harris; email:          I NEED FRAMES, temples,
                                          Ohio-Hamilton County. Practice          mharris@ocusoft.com.                   bridges stamped 1/10th 12kG.F.         REICHERT (AO) 550 TONOMETER
                                          for Sale. Grossing $800,000,                                                   (gold filled). New, old stock, or      NON-CONTACT AUTO ALIGN-
                                          Netting $300,000+ annually on 4.5       PRACTICES FOR SALE: We cur-            Used. Full, Semi, or Rimless           MENT - $4000 FDT VISION
                                          OD days. Long established, fully        rently have practices available in     styles. Contact GF Specialties,        FIELDS: HUMPHREY/W/A $3500
                                          equipped.        100% Financing         California,    Florida,    Illinois,   Ltd. 800/351-6926.                     CANNON      CR-5    RETINAL
                                          Available. Call 800-416-2055            Michigan, Nevada, Rhode Island,                                               CAMERA WITH SYMEMED
                                                                                  and South Carolina. See our web-                                              DIGITAL-COMPUTER STORAGE
                                                                                  site for newest listings and latest                                           $12,000 HUMPHREY AUTO
                                                                                  information. Practice Consultants.                                            REFRACTOR/AUTO K MODEL
                                                                                  info@PracticeConsultants.com or                                               599 - $5000 OR $20,000 FOR
                                                                                  800-576-6935.                                                                 THE 4 UNITS CALL 281-332-1041




                                                                             Classified Advertising Information
         Effective the October 9, 2006 issue onwards, Classified advertising rates are are as follows: 1 column inch = $50 (40 words maximum) 2 column inches -
         $100 (80 words maximum) 3 column inches = $150 (120 words maximum). This includes the placement of your advertisement in the classified section of
         the AOA Member Web site for two weeks. An AOA box number charge is $30.00 and includes mailing of responses. The envelope will be forwarded,
         unopened, to the party who placed the advertisement. Classifieds are not commissionable. All advertising copy must be received by e-mail at k.spurlock@
         elsevier.com or by fax at 212.633.3820 attention Keida Spurlock, Classified Advertising.You can also mail the ads to Elsevier, 360 Park Avenue South,
         9th floor, New York, NY 10010.
         Advertisements may not be placed by telephone. Advertisements must be submitted at least 30 days preceding the publication. All ad placements must be
         confirmed by the AOA – do not assume your ad is running unless it has been confirmed. Cancellations and/or changes MUST be made prior to the closing
         date and must be made in writing and confirmed by the AOA. No phone cancellations will be accepted. Advertisements of a “personal” nature are not
         accepted. The AOA NEWS publishes 18 times per year(one issue only in January, June, July, August, November, and December, all other months, two issues.)
         and posting on the Web site will coincide with the AOA NEWS publication dates. Call Keida Spurlock - Elsevier ad sales contact - at 212.633.3986 for
         advertising rates for all classifieds and showcase ads.



26             AOA NEWS

								
To top