Web Strategies: Presentation to Web2001 Conference June 26, 2001 Are we web-ready? • 50% of US households have computers: 25% are connected to the Internet. • 50 million websites; over 1 billion public web pages • Over half of Internet users are purchasers of products and services online; By 2003, it is estimated that over $108 billion will be spent in online transactions • 66% of higher education institutions have a strategic IT plan, but only 7% have a plan for e-commerce • 29% of institutions have a plan for online learning • 60 % of all college courses use email; 43% have a class website Are our faculty web-ready? •98% of full-time faculty and TA’s use a computer, and 90% also have home Internet access •75% spend 1-5 hours per week answering course-related email, and 67% manage their grade books with a computer •54% provide a course web page • 45% use presentation software to display their lecture notes, and 48% make their course materials available on the web •Source: FACAC Faculty and Teaching Assistants Survey 2000 Are our students web-ready? •Almost half of University Park undergraduates have activated their 50 Mb Web space accounts •25% of those have edited the default page •15% of those include course materials •Source: Penn State e-Education Institute •In January 2001, over 56,000 different students used eLion, conducting over 1.2 million eLion transactions •On May 8, 2001 alone, eLion served up almost 79,000 grade requests Are our services web-ready? •15 Penn State E-commerce applications have been implemented as of April 2001, including student bursar accounts, SMEAL executive programs, and the World Campus. A total of over 51,000 transactions were processed between December 1999 and April 2001, totaling over $4.5 million. •Source: Penn State OAS E-Commerce Monthly Status Report, April 30, 2001 The Vision of Many University Web Strategies and Directions Final Report – Summer 2000 Strategic Imperatives: Electronic Teaching and Learning Improved Administration and Business Processes Relationship and Community Building E-Commerce: New Opportunities for Income Generation The Challenge “Without a University-wide systematic strategy for a coherent Web presence and for the future development of web-based services, the University will lose an extraordinary opportunity to shape its future …while Web usage [at Penn State] is widespread and pervasive, its application and impact are underdeveloped.” -- University Web Task Force (2000) The Vision “The Web will be embraced as a fully integrated and dynamic tool by all academic and administrative units to promote access and service. The University Web presence will provide the foundations for creating and sustaining a virtual community that serves and engages all University constituents.” -- University Web Task Force (2000) Charge to the Implementation Team Recommend strategies to increase University-wide awareness and skills regarding the methods, models, tools and training in the use of the web for our academic, administrative and business functions. Identify best practices and leading edge applications at educational and other institutions. Use external consultants to augment deliberations and recommendations. Make recommendations concerning University web projects which are most critical to pursue immediately and those which can be best structured for longer term implementation. Develop a roadmap for implementation, priorities and change. Web Strategies: Key Guiding Principles Penn State’s Web site should be seen as a first line of communication with key constituents. It should provide useful information, encourage interaction among diverse groups, create loyalty, and generate enthusiasm for the University’s educational programs, services, and resources. Web Strategies: Key Guiding Principles The Web should be used as a means to develop relationships with each and every Penn State constituent—prospective and current students, potential and current faculty, alumni, corporations, government, foundations, legislators, and friends of the University. It should evolve into a portal for customizing Web-based information and services—a place where individual constituents can personalize their access, import functionality, and aggregate content from multiple sources—ultimately assisting in the creation of a lifetime relationship between the user and all Penn State University Resources. Web Strategies: Key Guiding Principles Every academic and administrative unit should have an up-to-date Web site highlighting its programs, faculty, and services. Unit Web sites should reflect the interests of diverse constituents: current and potential students, faculty, potential funders or research/education/service partners, etc. Web sites should be high quality, aesthetically pleasing, quick to access, easy to navigate, and offer multiple functions. Web Strategies: Key Guiding Principles The University should increase E-Commerce activities. Where appropriate, Web sites should provide a common system for E-Commerce transactions to serve clients and customers. University E-Commerce activities must provide high-quality customer service and adhere to all University security and privacy standards and policies. Web Strategies: Key Guiding Principles Given the dynamic and rapidly changing nature of the Web environment, the University must appoint a University-wide standing committee representing students, faculty, and staff to provide oversight coordinate inter-unit collaboration, and seek opportunities for Web development and application. Developing Web Strategies Customer Focus Leadership Guiding Principles Goals – Teaching, Research and Service Vision Institutional IT Strategy Alignment Awareness/Marketing Process Change/Cost Savings Web Architecture/Management Strategy Sharing Web Innovations Organization Design and Content Management Implementation Training and Development E-Higher Education Roadmap Key Processes Functions to Examine for Web Development Teaching/Learning Knowledge Curriculum Course Delivery Student-Knowledge Learning Management Development Discovery Communities Research Virtual Planning/Proposal Research Reporting and Dissemination Research Management Fiscal Accounting to Public Communities Outreach/Service Market Recruitment/ Prospect Client/Donor Alumni Research/ Marketing/PR Management Development Programs Analysis Academic/Student Learning Registration/ Calendar Advising/ Campus Portals Fees/Grades Management Placement Communities Services Human Resource Recruitment Selection Development/ Benefits Internal Training Administration Communication Management Planning/Budgeting Decision Plan/Budget Financial Managerial Accounting Revenue Support Formulation Accounting Management Business Support Procurement Facilities/Space Travel Inventory Cash Management Strategy Roadmap Enhancing Awareness, Coordination Engaging Transformation and Building and Enhancing Developing Web Infrastructure and Implementation Change Management Relationships and Standards and Tools Learning Communities 1.1 Communication and Awareness 2.1 Improve efficiencies and 3.1 e-Portfolio Initiative 4.1 Assess and recommend (create awareness, develop communication customer service (develop online portfolio template technology platforms, systems plan, maintain website, create a for student projects) and tools to enhance learning, brand, design courses) research, service and administration 1.2 Virtual Research Communities 2.2 Web enhancement and 3.2 Use web as tool to enhance * 4.2 Redesign of psu.edu review committee focus on students and (unifying visual template for (search engines, usability) external constituencies all PSU web pages) 1.3 Web-based Sponsorships/Partnerships * 2.3 Support e-Lion implementation 3.3 Develop web scorecard * 4.3 Encourage effective pedagogical and metrics for success use of the web, participation in online teaching and learning 1.4 Departmental websites with * 2.4 Develop e-business strategy * 3.4 Develop a customizable * 4.4 Learning Management public service information for Penn State business functions Penn State web portal Systems / Faculty Support * 1.5 Develop a university-wide * 2.5 Ensure coordination and * 3.5 Gift Management * 4.5 e-Commerce infrastructure, career ladder and training program Collaboration in web deployment platform and authentication issues *Implementation Team will monitor Known Organizational e-Initiatives at Penn State E-Business Outreach Strategy Web Information E-Commerce E-Education (Business Strategies College/Unit Communications Task Force Council and Initiatives and Technology (Controller) Implementation Finance) Task Force Learning IST, EMS, Management Smeal, Systems Commonwealth Subcommittee College, EMA, University Relations, Student Affairs, etc. Overcoming Barriers to Change Barrier Percentage of respondents agreeing 0% 10% 20% 30% 40% 50% The unit does not have staff with adequate technical or Web-specific skills. Customers and key markets do not want to change their behavior. There are more important projects that require existing resources and time. Technology and tools are inadequate, unavailable, or unreliable. It is hard to find the right partners to work with. Suppliers are not cooperative or not ready for electronic business. Employees are not comfortable with change. all organizations organizations organizations over 20 years old under 20 years (785) (390) old (395) Source: Evolve! Succeeding in the Digital Culture of Tomorrow, by Rosabeth Moss Kanter (Harvard Business School Press, 2001) The New Web Strategy Center www.web.psu.edu The Online Home of the Web Strategies Implementation Team http://www.web.psu.edu Web Strategy Center Features: - Web Readiness Assessments - Innovations Includes: - News - Spotlights - Tools - Research - The Team www.web.psu.edu Email: email@example.com http://www.web.psu.edu Your Ideas Your role in making this happen In an ideal world, what would make your life easier as a web professional? In your view, what are the most critical tasks for the implementation team?