CRUISE SHIPS – NOT JUST FOR GRANDMA AND GRANDPA ANYMORE Professor: Cheng-Nan Chen GROUP’S MEMBERS . Mamunur Nguyen Tan Huynh Tan Tai Rahsid Nhat Duy Betty Do Nguyen ViVi Yen Nhi ABOUT CRUISE SHIPS A cruise ship is a passenger ship used for pleasure voyages, the voyage itself and the ship's amenities are part of the experience, as well as the different destinations along the way. ABOUT CRUISE SHIPS They make it easy to visit several places in a single trip without the need to pack your belongings and sit in a car/train/bus/plane to travel to each one; your hotel room comes along with you, and even provides the transportation ABOUT CRUISE SHIPS Typical itineraries also limit the time you can spend in each place, usually just a short day of activities or sightseeing. They may also include one or more days at sea: paradise if you enjoy a relaxing day by the pool, but perhaps frustrating if you prefer more active exploration. Nonetheless, the benefits far outweigh the drawbacks for enough people to support a growing industry. ON-BOARD FACILITIES You'll be surrounded by water you can't swim in, but rest assured that all but the smallest ships will have a swimming pool, and in all but the coldest regions there will be deck chairs aplenty to lie on. The pools won't be great for swimming laps, but some new ships are being equipped with small swim-against-the-current pools. ON-BOARD FACILITIES Without the legal restrictions imposed on land- based facilities, cruise ships routinely operate a casino. ON-BOARD FACILITIES Shopping is generally available, with several stores available on board. You can buy souvenirs or pick up some of the essential things you forgot to pack like a new bathing suit. These stores may be duty free but don't expect big bargains. Ships or cruise line logo merchandise can also be found aboard. ON-BOARD FACILITIES • Cinema • Indoor and/or outdoor swimming pool • Hot tub • Buffet restaurant • Lounges • Gym • Clubs CRUISE SHIPS BUSINESS DEVELOPMENT ‘Cruise Shipping’ is an international industry and its efficiency judged by the contribution it makes to the country’s economy is governed by the industry structure infrastructure and policy package in place CRUISE SHIPS BUSINESS DEVELOPMENT Cruising has become a major part of the tourism industry, accounting for U.S.$27 billion with over 18 million passengers carried worldwide in 2010. CRUISE SHIPS BUSINESS DEVELOPMENT Ships were located in more ports around the world – from Southampton in the United Kingdom to Hong Kong, Majorca, Australia, and even Galveston, Texas- to draw passengers from a wider geographic area. CRUISE SHIPS BUSINESS DEVELOPMENT • The most well-known destinations for cruise ships are tropical ports in the Caribbean or the Mexican Riviera, but cruises can be found almost anywhere there's a enough water to float a boat and cities to visit. • Cruise ships of various sizes visit the coasts of Alaska, Scandinavia, South-East Asia, East Asia, southern Europe, Australia, and New England; various islands of the Pacific Ocean; navigable rivers and lakes of Europe, China, Brazil, Egypt, and North America; and numerous other places. Even the North Pole and Antarctica are now destinations. CRUISE SHIPS BUSINESS DEVELOPMENT Carnival Corporation is the giant in the cruise industry. It owns Carnival Cruise Lines, Princess Cruises, Holland America, Cunard Line, Costa Cruises and Seabourn Cruises SWOT - STRENGTH Ships were located in more ports around the world from Southampton in the United King Dom to Hong Kong, Majorca, Australia, Galveston, Texas… SWOT - WEAK • Costly in maintenance • High investment SWOT - OPPORTUNITIES • The low taxes and operating costs gained from registering in countries such as Panama, Liberia • A lot of customers want to go on vacation by cruise • Complete of services and entertainment made people choose cruise • Can do some business relationship with tour and travel company SWOT - THREAT • Terrorist attacks and political unrest around the world • Unsteadiness of Economic situation • Natural disaster • High energy costs CONCLUSION Due to economy of scale the vast majority of modern cruise ships are behemoths that carry 2,000 to 5,000 passengers. While the luxury segment of the cruise industry boasts small boutique vessels, the odds are you'll board a floating city. Voyages range from a few days to a full circumnavigation of the globe lasting three months while fares range from a few hundred dollars to $100,000+. CONCLUSION While the cruise industry once catered primarily to seniors, the age of passengers has dropped significantly. For example, the average age of Royal Caribbean's passengers is 48, and for cruises designed to appeal to younger travelers (such as Disney or "party" cruises), it's even lower. Cruising has turned into an enormously popular family vacation due to the specialized children's programs offered aboard ships. THANKS FOR YOUR ATTENTION !!!