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BTEC First Certificate Travel and Tourism (DOC)

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									  Wellsway School




 BTEC First Certificate Travel
            and Tourism


              UNIT 4
    European Holiday
         Destinations
Course Assessors: Mr Mann and Miss Bendon
Learning Outcomes
On completion of this unit the learner should:

   1. Know the location of major European holiday destinations and
      gateways.

   2. Understand factors influencing the appeal of European holiday
      destinations.

   3. Be able to cost selected holidays to Europe.

   4. Provide information to customers travelling to European holiday
      destinations.




                                                                        2
Scenario
You have been working in a small but busy travel agent in Bristol for six
months. Next week a student from a local school will be joining you for a
week’s worth of work experience. You have been asked to put together an
induction booklet which will help the student to understand more about the UK
travel industry. To do this you need to complete the following tasks.




Final Submission date: Thursday 31st January 2009




                                                                            3
Task 1: On blank maps of Europe, accurately locate at least 6 of the suggested
European destinations for each of the following type of destination (P1). Locate at
least 6 of the following European airports used by UK holiday makers and include
their 3 letter code (P1). Locate at least 6 of the following European passenger
ferry ports (P1).


    □   Summer sun – mark these on using yellow
    □   Costa del Sol
    □   Costa Brava
    □   The Algarve
    □   Biarritz
    □   Ibiza
    □   Cyprus
    □   The Baltic Coast
    □   The Canary Islands
    □   Sicily

    □   Winter sun – mark these on using blue
    □   Crete
    □   Malta
    □   Lanzarote
    □   Madeira
    □   Tenerife
    □   Cote d’Azur
    □   Majorca
    □   Menorca

    □   Winter sports – mark these on using red
    □   Val d’Isere (French Alps)
    □   Davos (Swiss Alps)
    □   Chamonix (French Alps)
    □   Zakopane (Poland, Tatra Mountains)
    □   Zermatt (Switzerland)
    □   Dolomites (Italy)
    □   Aosta Valley (Italy)
    □   Are (Sweden)

    □   Countryside areas – mark these on using green
    □   Erzgebirge mountains (Germany)
    □   The Dordogne (France)
    □   Tuscany (Italy)
    □   Calabria (Italy)
    □   Southwest Crete
    □   Saffle (Sweden)
    □   Salzburg (Austria)
    □   Catalonia (Spain)

    □   City break – mark these on using red
    □   Paris
    □   Rome
    □   Madrid



                                                                             4
   □   Barcelona
   □   Budapest
   □   Prague
   □   Amsterdam
   □   Berlin
   □   Dublin

   □   Cruise areas – mark these on using orange
   □   Norwegian Fjord
   □   Baltic Coast
   □   Crete
   □   Turkey
   □   Greece
   □   Dubrovnik (Croatia)
   □   Dalmatian Coast
   □   Canary Islands

Locate at least 6 of the following European airports used by UK holiday
makers and include their 3 letter code. Write these on neatly in black pen
next to a black plane image e.g.

   □   Athens, Greece – ATH
   □   Paris Charles de Gaulle, France – CDG
   □   Riga, Latvia – RIX
   □   Rome, Italy – ROM
   □   Rotterdam, Netherlands – RTM
   □   Naples, Italy – NAP
   □   Barcelona, Spain – BCN
   □   Bergen, Norway – BGO
   □   Berlin, Germany – BER
   □   Budapest, Ferihegy, Hungary - BUD

Locate at least 6 of the following European passenger ferry ports – write
these on neatly in black pen next to a black boat image e.g.

   □   Calais, France (from Dover)
   □   Bilbao, Spain (from Southampton)
   □   Boulogne, France (from Folkestone)
   □   Cork, Ireland (from Swansea)
   □   Dublin, Ireland (from Holyhead)
   □   Hook of Holland (from Felixstowe)
   □   Rotterdam, Netherlands (from Hull)
   □   Bergen, Norway (from Newcastle upon Tyne)




                                                                             5
Make sure you include a key e.g.


   KEY
   □ Summer Sun destinations
   □ Winter sun destinations
   □ Winter sport destinations
   □ Countryside area destinations
   □ City break destinations
   □ Cruise areas
      European airport used by UK holiday makers and 3                letter
   code
      European passenger ferry port




Task 1: Explain the appeal of 2 different types of European holiday
destinations (M1).



Choose 2 different types of European holiday destination, such as a city break
or countryside area. Produce an introduction to a holiday brochure, in booklet
form, explaining why people should visit these destinations. Make it as
interesting as possible, with pictures and quotations to ‘sell’ the destination.
Remember to look at al the destination has to offer i.e. natural features, local
attractions, facilities, culture, access, climate and image.

Choose 2 of the destinations below (but make sure they are not of the same
type) alternatively you can choose somewhere your self but check with me
that it is suitable.

   □   Budapest, Hungary (City Break)
   □   Paris, France (City Break)
   □   Biarritz, France (Summer Sun)
   □   Cote d’Azur, France (Summer Sun)
   □   Chamonix, France (Winter Sport)
   □   Dolomites, Italy (Winter Sport)
   □   Tuscany, Italy (Countryside area)
   □   Catalonia, Spain (Countryside area)




                                                                               6
Suggested layout –

Front cover – picture of destination, with name and type of holiday and a
quote saying what a great holiday it is…

Inside pages –

   □ Natural features: e.g. mountains, lakes, rivers, forests, beaches
   □ Local attractions: e.g. historical sites, heritage sites, theme parks,
     museums, aqua parks
   □ Facilities: e.g. accommodation, local transport, shops, markets,
     nightlife, sport and leisure, sightseeing trips
   □ Traditions and cultural aspects: e.g. dress code, religious practices,
     values and traditions, unacceptable behaviour, attitudes to
     foreigners/visitors, equal opportunities, local cuisine, siestas, festivals
   □ Accessibility from UK: e.g. main gateways, ease and cost of travel to
     destination, transfer times
   □ Climate: e.g. when to travel, when to avoid visiting, average
     temperatures, sunshine and rainfall, snow for winter sport.
   □ Image: e.g. bad press, political situation, safety issues, fashion

Back cover – Images of the destination.



Task 1: Analyse how a European destination could increase its appeal to
Holiday Makers (D1).



For one of your chosen destinations, or a different one if you prefer, suggest
ways in which it could increase its appeal, giving reasons for your
suggestions. You might like to look at providing an all-weather suitable
attraction or increase the range of accommodation or guiding. You might like
to produce a map or model to illustrate your ideas.




Submission date:


                                                                               7
Task 2: Describe those factors which affect the appeal of European holiday
destinations. Include relevant examples from different countries in your description
(P2).


You must refer to each of the headings in bold italics – you should then refer
to at least 2 of the examples given after. You should provide real examples
of holiday destinations in each case.

   □ Natural features: e.g. mountains, lakes, rivers, forests, beaches

   □ Local attractions: e.g. historical sites, heritage sites, theme parks,
     museums, aqua parks

   □ Facilities: e.g. accommodation, local transport, shops, markets,
     nightlife, sport and leisure, sightseeing trips

   □ Traditions and cultural aspects: e.g. dress code, religious practices,
     values and traditions, unacceptable behaviour, attitudes to
     foreigners/visitors, equal opportunities, local cuisine, siestas, festivals

   □ Accessibility from UK: e.g. main gateways, ease and cost of travel to
     destination, transfer times

   □ Climate: e.g. when to travel, when to avoid visiting, average
     temperatures, sunshine and rainfall, snow for winter sports

   □ Image: e.g. bad press, political situation, safety issues, fashion




Submission date:


                                                                               8
Task 3: Find a suitable holiday and provide details of the estimated costs for
the following 3 customers (P3).

You will need to prove that you have looked at a variety of sources
independently. You should evaluate each of your sources and ask a witness
to state that you did this on your own (M2).

Justify why you have chosen the selection of holidays above and how they
meet the specific needs of the customers in terms of destination,
accommodation, cost and travel. You must make sure you include as much
detail as possible concerning the destination (M3).

Evaluate to what extent the European holidays you have suggested meet the
needs of the customers in each given scenario, and why these particular
suggestions were made instead of other options (D2).




Mr and Mrs Smith want to travel on a package holiday to Majorca to
celebrate their golden wedding anniversary. They want to fly from
London Gatwick for 2 weeks on a Saturday in June or July. They want
to stay in a 4 star hotel in a relatively quiet area in the north or north-
east of the island. They would like to have full board and, if possible, a
sea-view. They want to take out insurance and park their car at Gatwick
airport. They ask that you suggest a hotel and set the costs out clearly.
They don’t mind paying a bit more as it is a special occasion.

Students, Miss S. Patel and Miss J. Jones, want to go on an independent
holiday to Paris for 3 nights in May. They don’t know whether to go by
Eurostar or by air. They want to stay in a 3-star hotel which is fairly
central, as they want to go sight-seeing. The passengers would like a
comparison of costs by Eurostar rail and air travel, plus a choice of
hotels and costs. They also want to know how much it would cost to
travel from the airport in Paris to the centre of the city by public
transport.


Mr P Dhal wants to travel with his family, Mrs J Dhal, Jamie (6 years old)
and Tariq (8 years old) on a camping package holiday to Brittany,
France. They want to travel by car, on a suitable overnight crossing and
stay in a campsite near the coast. The children want a pool and other
play facilities. They want a pre-erected tent for one week in August.
They ask that you suggest a suitable holiday and cost it for a fairly tight
budget.

Standard package holidays: e.g. summer sun, winter sun, winter sports,
coach tours, camping and mobile homes, city breaks, self-drive, cruises



                                                                          9
 Using brochures: products and services; terms and conditions

 Costing a standard package holiday: transport and accommodation;
 applying supplements e.g. flights, ferries, under-occupancy, meals, sea views,
 superior accommodation; applying discounts e.g. child, group; ancillary
 products and services eg insurance, car hire, car parking

 Costing independent arrangements: flights e.g. budget airlines, seat only,
 scheduled; accommodation; airport taxes; ferries; ancillary products and
 services e.g. insurance, car hire, car parking, transfers

 Types of customer: e.g. families, young people, retired people, specific
 needs




 Submission date:

Task 4: For each of the previous 3 customers, produce a fact file covering the
itinerary, travel time, restricted items, cultural aspects, time differences, local
traditions, and health and safety issues (including insurance) (P4)




 You must include the following subheadings in bold italics and include all the
 items on the check list.

 Travel information:
    □ travel documentation;
    □ travel times;
    □ check-in;
    □ time differences;
    □ taxes;
    □ insurance and European Health Insurance Card;
    □ restricted goods;
    □ baggage allowances;
    □ amendment and cancellation policy



                                                                             10
General information:
  □ language;
  □ currency;
  □ personal safety;
  □ observing local customs and traditions

Sources of information: e.g. atlases, websites, gazetteers, brochures,
guidebooks, textbooks, trade journals, leaflets




Submission date:




                                                                         11
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Key Skills
Achievement of the key skills is not a requirement of this qualification but it is
required. Suggestions of opportunities for the generation Level 2 key skill
evidence are given here.




                                                                                13
Assessment and Feedback
You will receive regular feedback on each task.

Your work will be formally reviewed by:

   o February 2010 - at which time all 4 tasks will have been completed

After this formal review, feedback will be given followed by an opportunity to
improve your work in line with your teacher’s comments. You will also be
given an opportunity to completer a formal evaluation of this unit.

A student may contest his or her grade by following Wellsway School’s
Appeal and Malpractice Process and Policy as outlined in the Unit 1
Assignment Brief..




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