Interactive Marketing Services for B2B

							Interactive Marketing Services for B2B
 Measurable, Cost Effective Online Marketing Campaigns That Connect Your Company With Your Customers



Are you facing any of these                 Generate Targeted Leads with                   for targeted media buys are integrated
                                                                                          with all of EyeTraffic’s other interactive
marketing challenges in                     Pay-Per-Click (PPC) Advertising               campaign management services.
engaging with prospects?                    Pay-Per-Click (PPC) search advertising
                                            provides a measurable and cost-
 Determining the right mix of online
                                            controllable way to generate targeted         Strengthen Relationships with
  marketing campaigns
 Generating high quality leads             leads. It is a “pull marketing” vehicle,      Email Marketing
  through online marketing                  reaching audiences at the moment when         Successful email marketing requires
 Maintaining connections with              they are actively seeking information         great content and creative, and best
  prospects over longer sales cycles        online using key words and phrases. PPC       practices for list management and
 Stretching marketing budgets              advertising directly complements SEO          delivery. EyeTraffic Media is your
 Determining which campaigns are           programs and can be refined to target         company’s email execution expert. We
  yielding the best results                 very specific markets.                        optimize content for delivery, perform
                                                                                          A/B testing, manage list growth
                                            EyeTraffic Media has deep experience          programs and measure subscriber
Increase Visibility with Search             developing comprehensive PPC                  interactions for continuous
Engine Optimization (SEO)                   advertising campaigns that reach targeted     improvement.
Your prospective customers are using        audiences more efficiently and cost-
search engines to find your solutions –     effectively. We specialize in proactive and   Engage Buyers and Influencers
they are also finding your competitors.     responsive management of PPC
Search engine optimization (SEO) is a       campaigns that generate new leads and         with Social Media Marketing
foundational online marketing program       position your brand at the top of search      Prospects, customers and industry
that empowers your website’s pages to       engine results pages immediately.             influencers are talking about yours and
achieve the highest possible position in                                                  your competitors’ products and
                                                                                          services online. Even if you are already
natural search results on key words         Reinforce Your Brand with                     using social media tools, many B2B
related to your content. To be
successful, SEO programs require            Online Advertising                            companies are challenged to determine
continuous vigilance and responsiveness     Online advertising, particularly in the       objectives for audience engagement
to changing patterns in user search         social networking space, delivers the best    and methods for measuring
behavior, search engine algorithms and      mix of branding with online lead              effectiveness. Monitoring of yours and
best practices for web site architecture.   generation. Media buys achieve highly         your competitors’ brands can yield
                                            targeted advertising, including behavioral,   insight that helps to optimize ongoing
EyeTraffic Media’s SEO services for B2B     vertical, geographic and demographic          marketing campaigns and act quickly on
companies focus on developing and           targeting. These targeting options            opportunities.
maintaining relevant, program-specific,     improve brand visibility with audiences in
and high volume long tail keywords to       non-search environments.                      EyeTraffic Media’s social media
help push natural website rankings to                                                     marketing services provide real-time
the top of search engine results over       EyeTraffic Media’s media buying services      tracking of how audiences are engaging
time. EyeTraffic works as a seamless        achieve superior brand positioning and        with your brand. In addition to our
extension of your team, providing           support online conversion goals.              consulting services for building and
detailed reporting and analysis of your     Targeted media buys complement all            monitoring a social networking
site’s performance, and strategic           other interactive marketing programs,         presence, EyeTraffic offers our
guidance for improvements.                  enabling you to stay top-of-mind with         proprietary, JumpReach™ viral
                                            your customers. Analytics and reporting       marketing campaign tool for creating
                                                                                          online referral and incentive programs.

            EyeTraffic Media | 4519 Wisconsin Avenue NW 2nd Floor | Washington, DC 20016 | Phone: 202-747-1818
                                                      www.eyetraffic.com
EyeTraffic Media B2B Case Studies




Situation                                 Solution                                                      Results
Cynergy Systems is the global leader in   EyeTraffic Media worked with key members of the                  Company and executive/employee
the design and development of Rich        Cynergy executive team to develop and implement a                 social profiles were established and
Internet Applications specializing in     comprehensive social media strategy encompassing all              Cynergy has achieved a 50% share of
Microsoft Silverlight and WPF as well     core environments to help build brand awareness and               voice across core social environments
as Adobe Flex and AIR. Cynergy            promote company messaging. EyeTraffic also developed              when compared with its top
Systems engaged the EyeTraffic team       and launched a vital short-term and long-term SEM                 competitors.
to build brand awareness and share-       strategy focusing on online lead generation through paid-        Local and international paid-search
of-voice in key social environments,      search (PPC) and search engine optimization (SEO). All            programs produced over a 4,000% ROI
and to build a high-value online lead     central conversion points and website statistics were             during the first year of execution.
generation program.                       tracked and measured through the implementation of               Established top SERP rankings on
                                          EyeTraffic’s analytics system.                                    primary keyword search phrases across
                                                                                                            all major engines.
                                                                                                           Recognized over a 5,500% ROI during
                                                                                                            the first year of SEO execution.




Situation                                 Solution                                                      Results
GridPoint, a leading clean tech           EyeTraffic Media worked with GridPoint's corporate                GridPoint catapulted to the top
company, promotes environmental           marketing team to develop a marketing plan that included           position in organic search results
stewardship and fuels the adoption of     a core set of key performance indicators (KPIs).                   within all of their primary keyword
renewable energy sources. Venture         Additionally, site performance analytics were applied to           segments.
capital investment has allowed            measure online marketing campaign performance by                  Traffic originating through PPC had the
GridPoint the opportunity to build        monitoring KPI volume. Once these performance indicators           second highest conversion rate of KPIs
their brand awareness to a targeted       and measurement tools were in place, EyeTraffic Media              across all advertising media leveraged
utility engineering audience seeking      built and managed all of GridPoint's natural (SEO) and paid        by GridPoint, with SEO having the best
alternative energy resource options.      (PPC) search engine marketing efforts.                             conversion rate.
GridPoint turned to EyeTraffic Media                                                                        Overall KPIs increased 67% in total
to establish their brand awareness                                                                           from 2007 into 2008.
online.




About EyeTraffic Media
Headquartered in Washington, D.C., EyeTraffic Media is a performance-driven interactive marketing consulting firm that provides
unsurpassed campaign management solutions for companies and organizations seeking to more effectively connect with their target
audiences. EyeTraffic boosts lead generation and customer acquisition by leveraging our expertise in search engine marketing,
online media buying, email and social media, mobile marketing and web analytics. Acting as a seamless extension of your marketing
team, we build, manage, track and analyze interactive marketing campaigns and programs that generate measurable results.




www.eyetraffic.com