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How to Write Franchise Manuals document sample
How to Write Franchise Manuals document sample
DTPINC. (Corporate Office) 5555 Cullen Blvd. Houston, TX 77004 (713) 555-5555 FAX (713) 555-5556 Principle Contact is Jane J. Jenson—President September 2004 DTPInc. Contents Background Business Mission Operation Target Market Products Services DTPInc. Contents (continued) Competition Advantages Marketing Tactics Specifics Future Plans Management Team DTPInc. Background DTP Inc. was founded in May 1991 as a sole proprietorship under the DBA of DTP Associates by Jane J. Jenson. DTP Inc. is headquartered in Houston, TX and is seeking second round financing to expand existing operations. DTP Inc. has experienced steady growth since its beginning with the exception of a 6-month period in the summer of 1992. DTPInc. Business The general public recognizes the power, time saving aspects, and convenience of DTP Inc. DTP Inc. is actually the business of communication, but has been more recently known for printing. DTP has many applications including typeset, page layout, drawings, diagrams and photos used in all types of printed materials. DTP is a cost-saving alternative to traditional graphic design and image-setting. DTPInc. Mission A DTP system allows users to produce printed documents. DTP equipment can help an a user write and edit text, produce charts or drawings, layout text and graphic elements, and store the results. DTP plans to lead the industry in desktop publishing with advanced technology and efficient management. DTP also plans to provide desktop publishing at effective prices for its target market. DTPInc. Operation DTP locations are managed to provide superior customer service and convenience. The DTP headquarter office employs outside sales representatives and 8 DTP experts. DTP headquarters houses a state-of- the-art printing facility and is led by a 20-year experienced pressmen and assistant press workers as necessary. DTPInc. Operation (continued) The cross-town retail location is staffed with a DTP trained and experienced manager, a salesperson, a customer service assistant, and 1-3 DTP experts. All employers are expected to be personable and should assist customers with problems. Customer service is a top priority. DTPInc. Target Market Wide range of customers, primarily those engaged in business. Communication through service representatives to reach outside area customers. Reaches millions of Americans from huge corporations to small businesses. DTPInc. Products Letter heads and stationary Flyers and brochures Order forms Product information sheets Price lists DTPInc. Products (continued) Catalogs Newsletters Manuals Directories Logos Packaging designs Presentation pieces DTPInc. Services Products designed with state-of-the-art software professional photography Extremely advanced printers Individualized client customer service Direct mailing availability DTPInc. Competition DTP intends to become the most significant player in the market. Its competitors include: Other free-standing DTP stores Home-based DTP operators Copy and print shops—most prominent competitors DTPInc. Advantages DTP’s Ability to offer one stop service Working relationships with freelance independent contractors Extensive in-house developed software programs One-stop service DTP’s unique marketing strategy to provide customer satisfaction DTPInc. Marketing Tactics Point of sale cards/banners in each store Monthly newsletters to all customers “Special offers” to specific product users Personal customer calls Telemarketing “Samplers”-portfolios of customer projects Direct mail DTPInc. Specifics Operates at 2 locations, with headquarters located in Houston, TX Facilities fully equipped with latest computer systems, laser printers, and technology advances Has 4 trademarks and 18 copyrights on its products and trade names DTP maintains its own accounting DTPInc. Future Plans Finalize the development of its internal software programs and systems Add 3 new retail locations Add retail stores, fully test its DTP system, and analyze its next expansion step, including franchising its concept DTPInc. Management Team Jane J. Jenson President Linda L. Loger William X. Elmir Beverly V. Martin John D. Conte Executive VP Director VP Marketing VP Production Board of Advisors James B. Advisor Pamela Kim Professor Timothy M. Franchise DTPInc. Finances Gross Sales, Cost, and Profit of Goods 7 Dollars (Millions) 6 5 4 3 2 1 0 1 2 3 4 5 Year Gross Sales Cost of Goods Total Gross Profit The income over the past 5 years steadily increases, which shows the growing demand of DTP over time. DTPInc. Capitalization Cash Outlay 578,700 150,000 923,521 Start-Up Costs Cost of Goods G&A Expenses Income Taxes 4,150,161 DTP Inc.’s distribution of the total cash outlay in its most recent year. DTPInc. Personnel Salary Employer Annual Monthly Quarterly Jenson 60,000 5,000 15,000 Loger 40,000 3,333 10,000 Elmir 12,000 1,000 3,000 Martin 36,000 3,000 9,000 Conte 50,000 4,167 12,500 Sub-Total 198,000 16,500 49,500 DTPInc. Overview DTP Inc. is a rapidly growing desktop publishing company who is far beyond that of its competition due to advanced marketing tactics, team orientation, and unique advanced software. DTP Inc. is currently looking to achieve support for its future plans of growth and expansion. Have a Great Day!
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