Leslie Ellis, MBA
925.299.1920 (home / office) firstname.lastname@example.org www.linkedin.com/in/LeslieEllis
Award winning, results driven sales professional with over 24 years of sales and marketing experience within the
insurance, training, hospitality, publications, and promotional products industries. An accomplished account
executive offering a proven record in: B2B sales, business development, strategic relationship marketing,
networking, prospecting and cold calling, awareness building using social media. Experienced in delivering tactical
marketing strategies to clients to increase sales and revenue.
Ellis Insurance Services 2011- present
Sell health, dental, life, disability and long term care insurance products to small businesses and
New York Life, San Francisco, California 2010 to 2011
Insurance Sales Representative
Sold life insurance and long term care insurance to individuals within the Bay Area.
Purchased geographically targeted lists and cold called prospects. Actively networked by attending
monthly women’s organization meetings to promote New York Life products.
Launched a postcard campaign by sending branded postcards to identified prospects to solicit new
Personnel Touch Insurance Brokers, San Francisco, California 2007 to 2009
Marketed and sold health insurance products to small businesses and individuals.
By utilizing cold calling techniques and networking, won more than 60 new accounts generating over $500K
in annual premiums. Attended monthly meetings of women’s and leads groups to network with members, to
market products, and to obtain referral business.
Helped build corporate and individual marketplace reputations through the use of social media including LinkedIn,
twitter, and facebook. Used LinkedIn to announce attendance at monthly networking meetings. Posted tweets
on twitter to demonstrate thought leadership concerning insurance topics.
Paragon Strategies, San Francisco, California 2006 to 2007
Director of Sales
Marketed and sold competitively priced training seminars and communications services to advertising agency
and public relations firm owners, managers, and COOs throughout the Bay Area. Landed the firm’s largest
account to date valued at $30k. Increased new accounts by 27%.
Launched a successful cold calling and mailing campaign to obtain meetings with prospects. Cold called over
200 companies resulting in more than 20 appointments and four new clients.
Another mailing campaign consisted of sending postcards weekly for four weeks and then calling prospects to
secure an appointment. The postcards resulted in a 34% appointment rate and a 21% sales rate.
Leslie Ellis Resume 1
Weaver Publications Inc, San Francisco, California 2001 to 2005
Publication Sales Representative
On behalf of the San Francisco Convention & Visitors Bureau, sold print advertisements in the San Francisco
Visitors Guide and the Meeting Planners Guidebook. Maintained 75 accounts and won 107 new accounts
which produced nearly $500k in annual revenue during a depressed tourism economy. Effectively signed
accounts (hotels, restaurants, attractions, and transportation) to one-year contracts which reduced the volume of
semi-annual renewal calls needed.
Prospected by cold calling new businesses that joined the Convention & Visitors Bureau as well as tourism and
conference / meeting planning businesses to obtain new accounts.
Helped secure artwork for print advertisements and collected past due payments from clients.
Goldman Promotions, Foster City, California 2000 to 2001
Sold promotional products to technology companies. Accounts ranged in size from $5k to $50k. Worked
with clients to strategically incorporate use of promotional products into their marketing plans to increase
revenue. Helped them identify what products to purchase, in what quantities, and for which campaigns or
events. Ensured that the products delivered were of the highest quality to accurately represent their
Used relationship marketing to effectively sell products to clients. By offering superior service to clients,
retained clients and received a large amount of referral business.
Halo (Advantage), San Francisco, California 1987 to 2000
Senior Account Executive
On behalf of a promotional products company, effectively built an account base with technology, financial
services, and consumer products clients ranking in the top 10% among industry account executives
nationwide. Increased the sale of promotional products through the use of cold calls and on-site “pop bys”
with prospective clients. Built strong relationships with clients garnering extremely high client retention and
Earned top sales honors for three consecutive years and then ranked in the second highest sales tier for two
additional years. By 1997 was selling $1M in promotional products annually.
Developed an online company store from conception to implementation on behalf of a Fortune 1000 client.
Enforced the client’s brand, copyright, and trademark guidelines and policies to ensure brand consistency
and accuracy. Managed all phases of the project including promotional product and vendor selection,
establishment of inventory levels, and internal promotion. The store generated over $500k in promotional
product sales within two years.
Master of Business Administration, emphasis in marketing, Golden Gate University, San Francisco,
Bachelor of Arts in Psychology, San Francisco State University, San Francisco, California.
Leslie Ellis Resume 2