Creating a Logo

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					  Creating a Logo

Ruby Ann Sawyer, Brantley County Middle School
        Wikipedia’s Definition
• logo is a graphical element (ideogram, symbol,
  emblem, icon, sign) that, together with its
  logotype (a uniquely set and arranged typeface)
  form a trademark or commercial brand.
  Typically, a logo's design is for immediate
  recognition.[1] The logo is one aspect of a
  company's commercial brand, or economic or
  academic entity, and its shapes, colors, fonts,
  and images usually are different from others in a
  similar market. Logos are also used to identify
  organizations and other non-commercial entities.
      Tips for Creating a Logo
• Must be resizable: make sure it still looks good
  when size is reduced
• Must look good in black & white as well as in
• Choose type carefully: must be able to read
  when small; use only one font (no more than
• Keep it Simple
• Recognizable from different angles
• Must relate to the business or product
  Excellent Logo – the Nike Swoosh
•Recognizable from any
•Looks good in any color
and black & white
•Makes you think of speed
and things being “right”
(check mark)
       Wikipedia’s Definition
• A slogan is a memorable motto or phrase
  used in a political, commercial, religious
  and other context as a repetitive
  expression of an idea or purpose.
    Tips for Creating a Slogan
• Keep it short and simple. (No more than 10
• Make it memorable. (Puts a picture in your mind.)
• Explains what you do and how it benefits the
• Ask yourself what you want the customer to
  remember about your business.
• Use keywords for your business; use thesaurus.
• Be creative!
• Get input from others. Make several and ask
  which is best.
          Excellent Slogans
• “Betcha can’t eat just one.” – Lay’s
• “Breakfast of Champions” – Wheaties
• “Have it your way.” – Burger King
• “Just Do It” – Nike
• “You’re in good hands with Allstate.” –
  Allstate Insurance Company
• “I’m Loving It” – McDonald’s
• “Eat fresh” – Subway
• The logo and slogan should present a positive
  image for your business.
• A lot of thought should be given to the creation
  of the logo and slogan as they should be used
  for the life of your business.

• “You should not change your slogan as often as
  some people change their Facebook status.”
                 – Tim Sawyer, Brantley County Schools

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