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					   Brand Building - CS Spots on Leading Television and FM Radio Channels
                          - 21st May 2011 onwards


  With a view to creating Media Visibility for the CS Course & Profession, the Institute
  of Company Secretaries of India (ICSI) will telecast / broadcast Spots on Company
  Secretaries Course on Zee TV- Network / NDTV / E TV-Network / DY 365 / Asianet
  News / Sun News / RADIO City 98.3 FM / MY FM 94.3 for brand building.

  The existing TV / Radio Spots of 20 seconds have been planned to be repeated, so as
  to register it in the minds of viewers / listeners. The schedule for telecast of Spots
  from 21st May 2011 onwards has been chalked out with a view to coincide with the
  declaration of CBSE Results & College admissions.

  Beginning from 21st May 2011 and continuing till 06th June 2011, the CS Spots will be
  aired on the following TV/ Radio Channels for an activity period of 15 days:
   TV/ FM
                      Date (s)              Timings                 Value Addition (s)
   Channel
Zee Network (7 Channels)
                  21st May 2011   12 Spots will be aired daily
                  to 04th June    spread over between 7.00
 Zee News
                  2011            AM to 10.30 PM.
                  (15 Days)       Total 180 Spots.
                  21st May 2011   12 Spots will be aired daily
                  to 04th June    spread over between 7.00
 Zee Business
                  2011            AM to 10.30 PM.
                                                                         Associate
                      (15 Days)   Total 180 Spots.                    Sponsorship of 2
                  21st May 2011   12 Spots will be aired daily        Evening & 2 Morning
 Zee 24 Ghante
                  to 04th June    spread over between 7.00            Programmes for Zee
 36 Garh (Hindi                                                       News,24 Ghanta,Zee
 News)            2011            AM to 10.30 PM.
                      (15 Days)                                       News 36Garh & Zee
                                  Total 180 Spots.
                     st                                               Punjabi for 4 Weeks.
                  21 May 2011     12 Spots will be aired daily
 Zee 24 Ghanta    to 04th June    spread over between 7.00                2 Evening & 2
 (Bengali News)   2011            AM to 10.30 PM.                     Weekend Programme for
                      (15 Days)   Total 180 Spots.                    Zee UP,Zee Business &
                     st                                               Zee 24 Tas for 4 Weeks.
                  21 May 2011     12 Spots will be aired daily
 Zee 24 Tas       to 04th June    spread over between 7.00
 (Marathi News)   2011            AM to 10.30 PM.
                      (15 Days)   Total 180 Spots.
                     st
                  21 May 2011     12 Spots will be aired daily
 Zee News UP      to 04th June    spread over between 7.00
 (Hindi News)     2011            AM to 10.30 PM.
                      (15 Days)   Total 180 Spots.
                     st
                  21 May 2011     12 Spots will be aired daily
                  to 04th June    spread over between 7.00
 Zee Punjabi      2011            AM to 10.30 PM.
                      (15 Days)   Total 180 Spots.
                     st                                                  Sponsorship
                  21 May 2011     16 Spots will be aired daily
 NDTV 24x7        to 04th June    spread over between 7.00            Entitlement for 4 weeks
                                                                      Associate sponsorship of
                   2011             AM to 10.30 PM.                     We the People
                       (15 Days)    Total 240 Spots.
                   23rd May 2011 to 5 Spots will be aired daily spread over between 6.00
 Asianet News      06th June 2011
 (Malayalam)
                                    PM to 11.00PM.
                   (15 days)
                                    Total 75 Spots.
                   23rd May 2011 to 6 Spots will be aired daily spread over between 6.00
 SUN News          06th June 2011
 (Tamil)
                                    PM to 11.00PM.
                       (15 days)
                                    Total 90 Spots.
ETV Network - 5 Channels
                   21st May 2011    5 Spots will be aired daily            Associate
                   to 04th June     spread over between 7.00           Sponsorship of 2 Weeks
                                                                       Kalakaar 19.30 / Motiba
                   2011             PM to 10.30PM.                     20.00Hrs. / Super Star
 (ETV (Gujarati)      (15 Days)     Total 75 Spots.                    Superline 21.30

                                                                          30 Scrolls at 19.00
                                                                       Hrs & 21.00 Hrs.
                                                                       3. ETV Urdu (67Spots)
                   21st May 2011    4-5 Spots will be aired daily spread over between 6.00
 ETV (Urdu)
                   to 04th June     PM to 11.30PM.
                   2011             Total 67 Spots.
                      (15 Days)
                   21st May 2011    12-17 Spots will be aired             Associate
                   to 04th June     daily spread over between          Sponsorship for 15 days
                                                                       in       News        at
 ETV (Kannad)
                   2011             7.00 AM to 10.30 PM.               0700/0730/1300 Hrs
                      (15 Days)     Total 220 Spots.
                                                                          15 Scrolls in News at
                                                                       7AM
                   21st May 2011    10 Spots will be aired daily          Scroll with Logo-
                   to 04th June     spread over between 7.00           600 Nos.
 ETV2 News         2011             AM to 11.00 AM and                    Brand      Builder-
 (Telugu)             (15 Days)     between 6.00PM to 10.00            2days (7AMto 10PM)
                                    PM
                                    Total 150 Spots.
                   21st May 2011    12 Spots will be aired daily          Associate
                   to 04th June     spread over between 6.00           Sponsorship of 2 Weeks
                                                                       at 0700Hrs/ 0730Hrs/
                   2011             AM to 11.00 AM and                 1800 Hrs News
 ETV- Oriya
                      (15 Days)     between 6.00PM to 11.00
                                    PM
                                    Total 180 Spots.
                   21st May 2011    6 Spots will be aired daily            Associate
                   to 04th June     spread over between 6.00           Sponsorship of Prime
                                                                       Time     Programme      -
                   2011             PM to 11.30PM.                     Beyond the Debate @
 DY 365               (15 Days)     Total 90 Spots.                    9.30     Pm     Associate
                                                                       Sponsorship of our Prime
                                                                       Time Programme Supati
                                                                       @ 11 am

FM RADIO
                   21st May 2011    2 Spots each between                   RJ mentions during
                   to 04th June     0730 Hrs - 0930 Hrs                the ad campaign in all
                                    1100 Hrs - 1200 Hrs                stations.
 MY FM 94.3        2011             1800 Hrs - 2000 Hrs
                      (15 Days)
                                    Total 90 Spots.

                   21st May 2011    2 Spots each between                   RJ mentions about
                   to 04th June     0730 Hrs - 0930 Hrs                the ICSI
                                    1100 Hrs - 1200 Hrs                    Sponsorship for 1
                   2011             1800 Hrs - 2000 Hrs                program (6-8 tags of 5
 RADIO CITY           (15 Days)
                                    Total 90 Spots.                    sec. each which will
 91.1
                                                                       repeat the brand punch
                                                                       line and or a customer
                                                                       care      helpline  no.
                                                                       for queries).
                                                                              Banner Presence for
                                                                           One Month on Planet
                                                                           Radio City Website.
                                                                              Five Additional spots
                                                                           for 15 days on Web
                                                                           Radio
(All the above Channels have National / International viewership)

 The Spots are also hosted on the Homepage of ICSI website.

     Links for TV/Radio Spots:
     http://www.youtube.com/watch?v=xbLOfcoMCM0               (TV Spot)
    http://www.youtube.com/watch?v=HOa7R8a-8qs                (Radio Spot- Radio City)



                                                                        Dr. Amita Ahuja
                                                                         Senior Director
                                          (Public Relations & Corporate Communication)
                                             Telefax- 011-24604756 , Mob- 9717196255
                                                                  Email-dprpp@icsi.edu

				
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