Intro Google Analytics by nailabira

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									Introduction to Google Analytics
Set up and Basic Application




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Agenda
   Introduction to Analytics
   Setting up Analytics
   Using Analytics
   Summary
   Q&A




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Figure Your Way Out




                       Ad
                      Spend




                              Consumer
                              Response


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Introduction to Analytics




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Providing Answers to Difficult Questions




 Where and why are visitors            Where are my sales
abandoning my shopping cart?             coming from?



Is my website design                       What do people do while
driving people away?                             on my site?



Which marketing initiatives                What keywords do people
 are the most effective?                     use to find my site?




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What is Analytics?

Key Benefits
       Measure and evaluate the ROI of your marketing efforts
       Evaluate visitor navigation to identify site improvements
       Track e-commerce metrics such as revenue, cost, and
       conversion rates


View over 80+ reports
       Online
       Download
       Email




Free, hosted web analytics service that gives you an insight into how visitors
 interact with your website.


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A Few Features




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How can Analytics Help?

Where are my sales coming from?




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How can Analytics Help?

Where are my sales coming from?




 The All Traffic Sources report tells you which sources are the most
  profitable by showing you all the different sources of traffic to your site.

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How can Analytics Help?

What keywords do people use to find my site?




 The Keywords report shows which keywords convert the best. It allows you to see
  all the paid and non-paid keywords that people use to find your site.


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How can Analytics Help?

Where and why are visitors abandoning my shopping cart?




 The Funnel Visualisation report highlights exactly where customers leave your
  site during the checkout process.


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Setting up Analytics




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What do I need to do to get it set up?


 1. Create an account

 2. Link it to AdWords

 3. Install the code

 4. Define conversions: Install the e-commerce code/create goals

 5. Enable e-commerce




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Creating a new Analytics account (1/5)

Choose the first option




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Creating a new Analytics account (2/5)

Enter your website’s address




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Creating a new Analytics account (3/5)

Accept the User Agreement




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Creating a new Analytics account (4/5)

Copy the code and email it to your webmaster




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Creating a new Analytics account (5/5)

Congratulate yourself!




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What do I need to do to get it set up?


    1. Create account

    2. Link it to AdWords

    3. Install the code

    4. Define conversions: Install the e-commerce code/create goals

    5. Enable goal/e-commerce




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How Analytics Works




                                                     Report Data


                      Secure Google Servers

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Getting the code

Click the ‘Check Status’ button




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Where to install the code




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What do I need to do to get it set up?


   1. Create account

   2. Link it to AdWords

   3. Install the code

   4. Define conversions: Install the e-commerce code/create goals

   5. Enable e-commerce




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Define your conversion as a goal

Each website tracks one or more goals
      What do you want to achieve with your website?



   Product purchase             Software download          New customer registration




Other goals include.… Newsletter subscriptions, specific page selections, contact
  forms, etc.


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Place the e-commerce code on the Receipt page




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What do I need to do to get it set up?


   1. Create account

   2. Link it to AdWords

   3. Install the code

   4. Define conversions: Install the e-commerce code/create goals

   5. Enable e-commerce




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Enable E-Commerce




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Using Analytics




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Analyzing valid data

Ensure you are making decisions based on accurate data.

    • Track all pages

    • Input revenue sources using goals or e-commerce

    • Use at least 1000 entries when comparing data sets

    • Measure trends not absolutes




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Which report to look at?




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How do I evaluate my AdWords campaigns?




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How do I identify my best keywords?




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How do I identify issues with my website?




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Map Overlay Report




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Map Overlay Report




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E-commerce Hourly Report




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Summary




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Quick recap on what we covered

 1. How to create an Analytics
 account and link to AdWords.




                                       2. Where to get the code and
                                       where to place it. Remember to
                                       email your webmaster!




 3. How to use Analytics to optimise
 your AdWords Campaigns.


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Support Structure
Want to learn more?

Read articles in the Conversion University located at
  www.google.com/support/conversionuniversity/

Watch Analytics videos on Youtube!


 Do you need help?

 Access the Help Center at
 www.google.com/support/googleanalytics/

 Ask a question in the Google Groups
 groups.google.com/group/analytics-help

 Get in touch with your AdWords contact or one of our Partners
 http://www.google.com/analytics/support_partner_provided.html
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Thanks
•   Q&A




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