Slide 1 O Reilly Media

Document Sample
Slide 1 O Reilly Media Powered By Docstoc
					            Going Mobile
Checklist for Delivering Your Content on Devices


               Ulhas Anand
            Sr. Product Manager
Rights

 • Electronic
 • Geographic
 • Language
 • Ancillary
 • Media
Rights – Electronic
Rights – Geographical




 Source: Wikipedia, http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
Rights – Language

 • Devices are there, now
   for the content
 • Spanish, Mandarin and
   Russian markets will
   mature
 • Same title multiple
   languages
Rights – Ancillary

 • Ancillaries like audio, videos, images,
   instructor resources, etc.
 • Deliver what other aggregate stores do not
 • Replace back-of-the-book CD/DVD-ROMs
Rights – Media

 • Associated media
 • Games and Videos
 • Passive and participative experiences
Pricing

 • Rentals
 • Subscriptions
 • Freemium
 • Ancillary
 • Bundles
Pricing – Rentals

 • Secure rental models
 • For individuals, institutions and libraries
 • Fraction of cost, micro payments
 • Geographies with weaker currencies
 • Alternative to photocopying
Pricing – Subscriptions

 • For individuals, institutions, book clubs,
   associations and libraries
 • Set of titles, title series, categories or entire
   catalog
 • Multi-seat and concurrency licenses
Pricing – Freemium

 • Offer free content
 • Advance digital copies and virtual sampling
 • Content sharing among friends
 • Sample chapters, ancillaries, etc.
 • Access full content with limitations
 • Up-sell to full access
Pricing – Ancillary

 • Add-on products
   to monetize
   rights
 • Image and video
   stock sales
 • Usage rights
   based pricing
Pricing – Bundles

 • Electronic + Print
 • eBook + ancillaries
 • eBook download + cloud




                            Source: O’reilly Books and Videos,
                                        http://www.oreilly.com
Marketing

 Develop a marketing plan that includes
 • PR
 • Website
 • Social Media
 • Affiliate Network (Reviewers, Bloggers, etc.)
 • Institutional sales plan
Formats

 • PDF
 • XML (content, catalog and meatadata)
 • ePUB
Formats – PDF

 • Usability
    – WYSIWYG from Typesetting
    – Fixed format display
    – Suitable for tablets
 • Advantages
    – DRM through Adobe ACS4
    – Low-cost content preparation
    – Typesetting Software does not matter
Formats – PDF

 • Disadvantages
   – Smaller screen support
      o No-reflow of text
   – File size
   – Enrichments
   – Licensing cost
      o ACS4
      o RM SDK
Formats – XML

 • Usability                  • Disadvantages
    – Storage format            – Needs planned
    – Content, catalog and        typesetting workflows
      metadata                  – More expensive in the
 • Advantages                     beginning

    – Extensible                – Legacy content

    – Future Proof, not           support

      limited to one format
Formats – ePUB

 • Usability                     • Disadvantages
    – Re-flowable text             – Formatting
    – Suitable for all devices     – Enrichments

 • Advantages                      – Content conversion

    – Format is a webpage            costs

    – Future proof, can work       – No DRM

      outside an app
    – Books-on-the-cloud
Delivery

 • Aggregators
    – Metadata & content requirements
    – Pricing model
    – Reports
 • Operating Systems
    – What do/will your readers use?
    – Prevalence, market share
    – Rate of growth, future
Relationships

 • Your own ebookstore
 • Apps
 • Buy once, read anywhere
Relationships

 • Your own ebookstore
    – Are your customers, your customers?
    – Offer distinct advantages
    – Marketing is vital
    – Get to know your users
    – Establish relationships
Relationships
 • Apps
    – Provide Apps that are useful
    – Your value add
       o Content
       o Presentation
       o Usability
    – Rethink content flow
    – Make use of the medium
    – Make authors and users participate
Relationships

 • Buy once, read anywhere
    – Books-on-the-cloud
    – Multi-format delivery
    – Advantages to users that
      approach direct
Relationships
 • Offer to everyone, business model without
   boundaries of Countries, Languages, Formats, OS
   or Market places
 • Don’t sell the same book to a user, without
   creating additional value
 • Offer more to those who come direct
 • Allow authors and users to participate and be a
   part of the content
 • Make your customers, truly your customers
Thank you!


             Contact
             info@ipublishcentral.com
             sales@ipublishcentral.com

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:4
posted:6/20/2011
language:English
pages:26