DMA Gab-RRR Volume 16 No. 8 DULUTH MERCHANTS ASSOCIATION August 2004 August 3, 2004 satisfaction guarantee. In The Duluth Fall Festival will be Meeting addition to that delivery can be here before we know it. We will as early as the next day in the have brochures at the August Sponsored by Duluth area. Whether a meeting, and will tell you more The Duluth complete meal or a la cart, most of their products go from the about it at the meeting, plus answer any questions you might Fall Festival freezer to the table in 30 …continued on page 7 minutes or less. and If you liked Web Van you will Schwan’s really like Schwan’s. Ordering is easy. On the Internet go to The DULUTH www.schwans.com, or by phone FALL FESTIVAL Committee The Festival Center call 1-888-schwans (1-888- Town Green, Duluth and Schwan’s Food 724-9267). They are located in 770/887-9991 Norcross, and the phone number Invite you to the is 770-662-8911. With the price of gas, and the time it takes The Duluth Fall Festival at the food stores, just try August Committee along with Schwan’s Schwan’s! Duluth Merchants is hosting the August DMA meeting at the Duluth Festival The Fall Festival Committee is Association Meeting Center. Schwan’s is a very very appreciative that Schwan’s is furnishing the food for the Held at the unique home delivery company that is still a family owned August Duluth Merchants Duluth Festival Center business. It operates in forty- Association meeting. They have eight states, and they have been very generous in their Tuesday, August 3, 2004 been providing restaurant support of many Duluth quality and better foods to community organizations. We 6:00pm homes and offices for fifty- would like to encourage three years. everyone in turn to support Hope to see you there! Schwan’s. There will be a Schwan’s is unique representative from the in that they offer company and more information over three hundred about them at the meeting. affordably priced premium products. This is just in case some of These include entrees, meats, you do not know where the breads, vegetables, sides and Festival Center is. It is on the desserts. There is no delivery Town Green, across from City fee, no contracts, you pay on Hall, just beyond the fountain. delivery, and they have a 100% We hope to see you there, at 6:00 on Tuesday, August 3. Page 2 DMA Gab-RRR from the sign up sheet and additional Desk of the President information at the August 2004 Duluth Merchants Association Dear DMA Members, meeting, or you can e-mail us if Officers & Board of Directors you can help. Thanks to Dr. Marion Maloof for OFFICERS hosting the DMA for our July Thanks, DANA WHITE meeting. It was fascinating to Dana White President hear how Dr. Maloof’s existence President, 2004 DERECK WHITESMITH was due to chiropractic Vice President medicine. We really enjoyed all Alisa Williams those DMA members who Secretary “Testified” to his healing Welcome New John Monk powers! And thanks for have DMA Members ! Treasurer Moe’s cater the event…one DMA The DMA would like to welcome BOARD of DIRECTORS Member working together with the following new members and Pam Adams 770-564-0876 another DMA Member…that is thank you for your membership! Laura Heck 770-814-8984 what it is all about! Jennifer Ingalls 678-376-9700 Streamline Financial Services, Marion Maloof 770-923-1111 We are trying to get a jump on Gus Selinka Albert Marquez 770-623-6069 the annual charity dinner for next Hometown Threads, John Martin 770-476-2775 year. If you have any sugges- Dena Brackman Thom Mash 770-689-2600 John Monk 770-495-8900 tions or recommendations for a Gwinnett Place Nissan, Sunny Ramsay 404-906-4677 local charity (501 c 3) your think Rick Williams Allan Roth 770-497-8776 could use our help, contact Melmar Dental Inc., Dana White 770-476-1659 anyone on the board or email us Dr. Donna Stone, DDS Dereck Whitesmith 678-957-8030 through the website. Alisa Williams 770-476-3434 Beckles & Associates; Mark Williams. 770-441-0945 The door prizes are starting to Ken Beckles Jim Wilson 770-813-8947 get kind of low. Door prizes are Breslow Chiropractic Clinic; a great way to let people know Dr. Scott Breslow who you are and what you do. Tavern on the Bridge: The Gab-RRR Mark Van Buren is a publication of the If you would like to get you Miss Cindy’s Dance Studio; Duluth Merchants Association name out there to members… www.duluthmerchants.com once again you can contact the Ms Cindy State Farm; Laurie Brand Printed and Distributed by board or just bring it to our next Accent Mail Service meeting or send it with 678-473-4643 someone if you can’t make it! Don’t Forget! Layout & Photography by The Duluth Fall Festival is Laura Heck, Heck Design Group Please bring food to the coming up the last weekend of Phone/Fax 770-814-8984 meetings for donation to September. The DMA has, email@example.com the Hands of Christ again, volunteered to be Duluth Co-op. Edited by responsible for manning all the Sunny Ramsay, Dan Cook Assoc. Please bring toiletries 404-906-4677 transportation points. Now we or clothing for donation firstname.lastname@example.org look to the DMA membership to to the Foster Children’s step forward and volunteer your Database by: Clothing and Needs Jim Wilson, ASK Staffing, Inc. time to be a part in manning Center. 770-813-8947 these locations. We will have a August 2004 Page 3 You’ve been Spoofed! defined/unique aliases, and use This study, completed by Baylor If you're only those aliases. Then, set the University in 1992, involved a receiving catch-all to trash anything else. textbook publisher sending 4,000 bounced This narrows the possibility of educators either: (1) pocket (returned) your email box being flooded by calculator plus a letter, (2) a emails that returns, while the spammer is lower-priced highlighter pen plus you have finished using that domain. a letter, or (3) a letter only. never sent This is possibly the most FINDINGS that have your frustrating abuse issue to deal own domains Customers who received a with, simply because it cannot as the return address, and promotional product expressed be stopped. Spoofing is similar aliases that never existed, then more good will toward the to hand-writing many letters, almost always, this is a case of company and its salespeople and signing someone else's header forgery, aka "Spoofing". than those who did not receive a name to it. You can imagine a promotional product. situation like that would be This is how it is done. almost impossible to trace. The attitudes of those who Source: Hypermart Knowledgebase received the calculator were 1. Spammer finds an email updated 2/11/04. consistently more positive than address or a valid domain. for those who received the less (Spammers spend their days expensive highlighter pen. Bits & Bytes is brought to you by looking for these.) our webmaster and Digital Diva, Pamela Adams, www.BizLynks.com, Customers who received the 2. Spammer sends off a large 770-564-0876. pocket calculator or the high- email campaign using this lighter pen rated the proficiency domain, and various email tools and ability of the sales repre- that prohibit easy tracing of the Keep Customers sentatives as 34% and 16% origin. These tools cloak, Coming Back With (respectively) higher than those scramble or remove the header Promotional Products who received only the thank you. entirely, removing them from Customers who receive On questions relating to the initial blame, because most people just assume the mail promotional products, on customers' personal feelings average, return sooner and toward the company and its sales actually came from the address more frequently, and spend representatives, customers who it was "sent" from. more money than customers received the calculator scored 3. Innocent domain owner gets who receive coupons. 52% higher than the letter only mail-flooded with bounce group. messages from the email Customers who received addresses that weren't valid, or promotional products reordered Generate Customer Referrals more quickly and ordered more Using Promotional Products have blocking capabilities. often than those who received Promotional products help 4. Spammer gets shut down by no promotional products. his/her ISP inside of a week, encourage customers to provide New customers who received you with the names of friends due to excessive bandwidth, promotional products spent more and associates whom you can complaints from people who figured out who actually owned and were more regular customers contact in the future. A 1993 than those who did not receive study by Baylor University found the email, etc. promotional products. that customers who receive 5. Spammer moves on to the promotional products are more next domain. Build Customer Goodwill willing to provide these leads with Promotional Products than customers who don't receive As you can see, this is incredibly hard to trace, and unfortunately, Promotional products foster promotional products. the general suggestion to get customer goodwill (positive …continued on page 4 around this is to ignore the attitudes and feelings) toward a problem. You can create clearly company and its salespeople. Page 4 DMA Gab-RRR Promotions…continued from page 3 home and business owners added, “This is a very rewarding throughout Gwinnett county. profession for us. (Bauer’s wife FINDINGS and business partner Sarah co- Since its launch in July 2002, Customers who received a manages the business.) Over Mr. Handyman of Gwinnett has promotional product were 14% 50% of our business comes from successfully grown their oper- more likely to provide leads repeat and referral clients, which ations to 10 fulltime employees. than those who did not. tells us that people value our Over the past year, the company commitment to professionalism. Salespeople who gave has expanded it service area by We work daily to build long-term promotional gifts to their 30%, and is now serving thou- customers received 22% more ‘client’ relationships, rather than sands of clients from their short term ‘customer’ encoun- referrals than salespeople who headquarters in Lawrenceville, ters. We want our clients to did not use promotional Georgia. Other key communities products. experience the confidence of comprising their client base being under our professional care include Dacula, Duluth, Snellville, 40% of the salespeople who for maintenance and repair and Suwanee. used the gifts commented on issues, much like the trust they how well the gifts were received Mr. Handyman provides a wide have with their family doctor for by their customers. range of interior and exterior health care.” maintenance, repair, and install- Providing promotional gifts to About Mr. Handyman of ® customers increases the ation services to both residential Gwinnett Mr. Handyman is ® and commercial clients. likelihood of them providing nationally franchised home and your salespeople with business With the abundance of rain in the commercial services company referrals, and increases the Atlanta area, it’s no surprise that headquartered in Ann Arbor, MI. number of leads generated. replacement of rotten wood It is a member of the Service Used within a one-time siding, windows and doors are Brands International family of promotion to expand your among the top projects per- companies, along with three customer base or as an formed for homeowners. Mr. other proven franchise concepts approach to insure the Handyman is also popular with including Molly Maid , 1-800-Dry ® continuous growth of your real estate agents who look to Clean , and The Restoration ® business, promotional products the company for repairs and Drycleaning Network . ® are effective tools. maintenance during marketing Mr. Handyman has received the ® Sunny Ramsay~Consultant of properties, and as a trusted 2004 Consumers Choice Award Dan Cook Associates ~ Promotional source of value that they can for business excellence in the Advertising Products recommend to their home buyers. category of Handyman Services email@example.com Many of the services performed for the Atlanta market. The Mr. by the company are small jobs Handyman Client Bill of Rights is sm that are completed within one the company’s formal pledge to day, but they also manage Mr. Handyman® of deliver a more professional and numerous multi-day projects. Gwinnett Marks Second personalized handyman service “One of the most unusual experience to its clients. To learn Anniversary services we performed recently more about Mr. Handyman , or to ® Focus on was removing a bird from a schedule an appointment, visit Client Relationships specialty maternity store”, noted the company’s website at LAWRENCEVILLE, GA – July 7, Darrell Bauer, President and www.MrHandymanGwinnett.com 2004 – Mr. Handyman of ® Owner of Mr. Handyman of or call 678.377.7717. Gwinnett, the award-winning Gwinnett. “We help many provider of maintenance, repair, Mr. Handyman ® homeowners add the special Darrell Bauer, Owner & President and home improvement ser- touches that turn their house into Mr. Handyman of Gwinnett vices, recently celebrated its personalized home.” Reflecting Phone: 678-377-7717 second anniversary of service to on his first two years in the firstname.lastname@example.org handyman business, Bauer August 2004 Page 5 Internet Dating emails requesting money, DMA Member Profiled your checking or credit card By Gary M. Beckstedt Sr. in Gwinnett Daily Post Aaron Investigations Inc. account information are also generally not to be This past month Tunji A. Internet dating is fast becoming trusted. The old adage “if it Rabiu, President of Expetec a popular way for busy people sounds to go to be true it Technology Services, was to find and meet others who probably is”, also holds true profiled in the in the Gwinnett share common interests. The on the net. Daily Post Newspaper, in the Internet, like other methods of Voices in Business Section meeting people has its ups and Well, sometimes common sense profiling men and women who downs. Most people by now and gut feelings alone aren’t help drive the success of local have heard all sorts of stories enough. Suppose you are using companies and small businesses about what could or has one of the dating or instant alike. The paper reported that happened on the net; some may messenger services. You have Tunji’s profession is computer even have experienced it first been chatting with someone for Service and Repair - what he hand. It’s unfortunate, but there a while, maybe even months. does is cater to companies that are unscrupulous people You have exchanged pictures need outside IT help - computer everywhere and the Internet is and feel good that you have a repairs, web services, and no exception. lot in common. You feel you networking. have made that connection and By using common sense and a it’s time to take things to the Tunji migrated to the US in little caution your Internet next level. The truth is what do 1981 and after living in a few experiences can be one of the you really know about them? areas of the US, receiving his success stories. Here are a few Only what someone has typed master’s degree from Drexel things to watch out for: to you. I know you’re thinking, University in Philadelphia, he ‘but I have talked to them for finally settled in Lawrenceville to • First, don’t give out months, I know him or her. ‘ establish his business. personal information unless you are really sure of who • But how do you really know The paper asked the following your talking to. Use just this person is who he or she questions and his answers are in your first name for a while; has said they are? summary: give a cell phone number at • Are they really single? What Book is on your first instead of your home nightstand: Plan of Attack by or office number. • After months, is the only Bob Woodward. Tunji enjoys • Second, spend some time way you can reach him or reading and especially nonfiction getting to know your new her is still by cell phone? and technical books friend online before you agree to meet in person. • Do they have a criminal Mentor: His father. He taught background? him the meaning of hard work, Don’t let yourself be rushed goal setting and determination. into something you’re not • Are they late on child comfortable with or ready support payments? Down to Business: What was for. If this is one of the the most difficult part of leaving right people for you, they’ll • How many times have they Nigeria and coming to the understand and appreciate really been married? United States? And has what your need for patience. has been the most rewarding • Where do they really work? part of this decision? His • Remember that all of the These are just a few of the internet suppliers like AOL, objective initially was to study questions you should have in the United States and then to Bellsouth, EarthLink or MSN answers too! A Licensed Private return to Nigeria. Due to poor will not call, email or Investigations Agency can help economic situations in Nigeria, message you asking for you make informed choices, credit card information or …continued on page 6 not emotional decisions. passwords. Unsolicited Page 6 DMA Gab-RRR 2004 The Southeastern men and women who built, Farmers' Railway Museum operated, and maintained all of the transportation systems that Market The Southeastern Railway have made this country prosper Museum is pleased to announce and those who have helped The market takes place every special events & promotions for preserve the history of trans- Saturday through September 18, August & Sept 2004: portation. For more information on the Gravel Lot directly across about the museum, visit Aug 21 - 2nd Annual "I scream from the Amphitheater in the for Engines" - Ice Cream social WWW.SRMDULUTH.ORG Town Green from 8:00 am - and fundraiser for engine For more information, please 12:00 pm. Contact Alisa Williams restoration and maintenance. visit www.srmduluth.org, or at email@example.com or 5:30pm - 7pm call 770-476-2013. 3595 678-475-3512 for information. Sept 4 - "Labor day celebration" Peachtree Road, Duluth Duluth Suwanee - BBQ & music from 11am - Aug. 7, 14 Aug. 21, 28 2pm to wrap up the summer. Member Profiled Sept. 4, 11 Sept. 18 Sept 25 & 26 - 2nd Annual …continued from page 5 "RailFair" - Rail related arts, Tunji made the decision to stay crafts, memorabilia & models. and become a United States 10am - 5pm Saturday, 12noon - presents citizen. He did find it a bit 5pm Sunday. Food & music from Herman's Hermits featuring difficult to adjust to the new Peter Noone 11am - 2pm Saturday, 12noon - culture and new environment. August 21, 2004, FREE 2:30pm on Sunday. Music on However, his determination to 4:00 pm - show time TBA Saturday by the NS Lawmen. succeed allowed him to over- Fall Festival Concert: Robert The museum has operated since come most of these obstacles. Lee Smith and his TAMS 1970 and has been designated Biggest Reward: the economic September 25, 2004, FREE, "Georgia's Official Transportation gain, security and freedom! 7:00 pm History Museum" by the state Most important lesson legislature. The museum was learned as an entrepreneur? Premium tables with gourmet also recognized in 2003 as the meals available. Call 770-497- Previous companies he worked Gwinnett Convention & Visitors 5312 to reserve yours! for were not as customer service Bureau Attraction of the Year. – oriented as he would have www.duluthga.net Two trains are displayed inside liked. He made certain that in the main exhibit hall - one of Flicks on the Bricks: his business he would focus on 1920s vintage and the other from client satisfaction. He wants to the 1950s. Over 80 other pieces help small businesses make the of retired railway rolling stock most out of their technology and Movie Under the Stars including vintage steam and their investment. Over the next presents Miracle diesel locomotives, passenger five years, he hopes to expand Saturday, July 31, 2004 coaches, private cars, a World his business and cover more of War II troop kitchen, wooden the Atlanta metro area. Finding Nemo freight cars, and maintenance of Friday, August 6, 2004 way equipment, are displayed on The greatest challenge the museum's 30-acre site. facing Gwinnett County: *premium tables available Trains rides aboard restored Gwinnett is the most beautiful for Nemo’s Birthday Party cabooses are complementary county he has seen in all his Monsters Inc. - with admission. The museum is travels across the country. The Halloween on the Green accepting sponsorship growth here is exponential and Saturday, October 23, 2004 applications for inclusion in the tremendous. The greatest Wall of Honor that is being built challenge is transportation and *All movies begin at dusk* traffic congestion. and will be dedicated to all of the August 2004 Page 7 Special Invitation! All we ask you to bring is a big heart. For the Foster Children in 2004-05 Calendar of Events Please join us our community, this will be a in a Celebration of Life, day of food, fun, laughter and All Meetings begin at 6:00 p.m. on the first Tuesday of each month, except Love and Happiness caring. For our invited guests, where otherwise indicated with a *. this will be an opportunity to Locations will vary. **Dates are The Foster Children’s share your time, love and subject to change. Foundation, Inc. would experiences, helping these August 3 Duluth Fall Festival like to extend a special foster children to understand *September 13 American Legion invitation to you and they too can dream, and those Post 251 your family to come help us dreams do come true. October 5 Atlanta Flooring change lives at the Design Centers Please RSVP to November 2 Mario’s Duluth 2004 Annual Foster Corner Café Suzanne Geske Children’s Picnic Executive Director December 7 Aurora Theatre January 4, Gwinnett Chamber Sunday, August 22 770-623-6135 2005 of Commerce 3:30 – 6:30 pm 770-623-3253 February 1 The Sharing Center for Women Pickneyville Park March 1 Gwinnett For the safety and privacy of Medlock Pavilion Community Bank the children attending, RSVP 4758 South Old Peachtree **April 5 Foster Children’s is required. Road, Norcross Foundation May 3 Tavern on the Bridge June 7 Accent Mail *July 5 The Printing Trade Fall Festival…continued from page 1 that you can help. We need silent Company auction items, advertising com- have. Please take a brochure, August 2 Duluth Fall Festival mitments for newspaper inserts, look it over and then consider September 6 Century 21 Findley road race runners, and of course, Real Estate helping by becoming a sponsor. would love to have you as a one October 4 Atlanta Flooring There are many benefits that of our volunteers. Design Centers come with it for you personally, November 1 Houston & The Festival Center is on the it is really good advertising for Company CPA Town Green across from City your business, and it certainly December 6 Aurora Theatre Hall, just beyond the fountain. helps our town. If you feel that Anyone interested in hosting a DMA We hope to see you there at meeting or providing refreshments, you cannot commit to being a 6:00 on Tuesday, August 3. please contact Albert Marquez at sponsor there are other ways 770-623-6069. ✄ I would like to help with the 2004 Duluth Fall Festival by doing the following: ❑ Considering becoming a Sponsor ❑ Advertising in 2004 Fall Festival Tabloids, if I can work it out with a newspaper representative ❑ Donating something to the Silent Auction (You will be contacted later) ❑ Becoming a member and working with the Duluth Fall Festival Committee Name _________________________________________________________ Phone _____________________ Email ______________________________ Return to: Kathryn Willis 3585 Abbotts Bridge Road Duluth, GA 30096 770-476-3405 or 770-887-9991 firstname.lastname@example.org We all appreciate your help! Is Your Company Making News?", If it is, we want to spotlight you in the DMA Gab-RRR. If you have any significant news about your business: awards, big wins, new expansions, relocating, please e-mail them to Sunny Ramsay at email@example.com or fax it to 770-813-9923. It is your newsletter and we rely upon you. Are you using your association's website to the fullest? Add your web address and a business description to your entry in the online membership directory. Send an email to firstname.lastname@example.org with your updates. ALL NEWSLETTER ENTRIES must be submitted by the 12th of each month for the next issue. "Change of Address” Please e-mail your address changes to Jim Wilson at email@example.com or call him at 770-813-8947. "Are You Next?" We want to showcase our DMA members in our meetings. If you would like to host a meeting or if you have an educational 30 minute presentation that you believe would be of benefit to our members, please call Albert Marquez, 770-623-6069 with your ideas. "The Network Table Is Available!" Yes, we want you to invite all of you to bring your literature (in small quantities) about your products and services to our DMA meetings so fellow members can learn more about you. BUT, FAIR WARNING: at the end of the evening, you must take your literature with you, or it will be thrown away.