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Entrepreneurial strategy

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Topics will be discussed from this chapter: Entrepreneurial strategy Generation of a new entry opportunities Assessing the attractiveness of a new entry opportunities

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									                          Chapter-13
Entrepreneurial strategy: Generating and exploiting new entries


   Topics will be discussed from this chapter:
   1. Entrepreneurial strategy
   2. Generation of a new entry opportunities
   3. Assessing the attractiveness of a new entry
       opportunities
   4. Entry strategy for new entry exploitation
   5. Factors that influence the decision to enter the
       market now or to delay entry.
   6. Risk reduction strategies for new entry
       exploitation
   7. Managing newness
Entrepreneurial strategy: the generation and exploitation of new entry
                            opportunities.




                      See figure 13.1
Generation of a new entry opportunities:
Resources as a source of competitive
 advantage
Creating a resource bundle that is valuable,
 rare and inimitable
Market knowledge
Technological knowledge
  Assessing the attractiveness of a new entry
                 opportunity
Information on a new entry
Comport with making a decision under uncertainty
Decision to exploit or not to exploit the new entry.
   Entry strategy for new entry exploitation

First movers can have some advantages these are:
First movers develop a cost advantage
First movers face less competitive rivalry
First movers can secure important channels
First movers are better positioned to satisfy
   customers
First movers gain expertise through participation.
Factors that influence the decision to enter the market now or to delay entry




                        See figure 13.3
   Risk reduction strategies for new entry
                exploitation.
1. Market scope strategy



2. Imitation
Managing newness

								
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