Honey Moon

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Honey Moon Powered By Docstoc
					A social media tale:
    Travis Gold
   Kelcie Prazan
Business Summary
 Local winery located in Bellingham
 Specialize in making wine, cider, and mead
 Tasting room with appetizers and desserts
 Live music
SM Objectives

1. Bring in more customers during Happy Hour
   (5:00-7:00)
2. Bring in more college students
3. Sell products wholesale
 Your current Social Media
(and what we like about it)
 Facebook
 What we like:
   229 followers
   General info
   Pictures
   Review tab
   Links to other
    pages/musicians
Website
 What we like:
   Detailed information about Honey Moon that would
    answer any basic question
   Mead- great job of making it well known that you
    produce mead
   Menus with prices
   Link to Facebook
   Website tabs look very professional
Geographically Closest
    Competitors
Chuckanut Ridge Wine Company
 No social media
 Their website is first to pop-up on Google search
 You are way ahead of them!
Whatcom Winemakers
 No social media
 Their website is first to pop-up on Google search
 Have an editorial calendar
   Hasn’t been updated since 2009
Vartanyan Estate Winery
 Have 61 Facebook Fans
 No landing page or Tabs
 Create Facebook Events
 Great Info section
 Only update several times a month
 Only 1 photo
 Very busy website
 Their website is first to pop-up on Google search
Samson Estates Winery
 Have 199 Facebook Fans
 No landing page or Tabs
 Info section too long
 Update once a week
 Have lots of photos and videos
 Have relevant Notes
 Have a Twitter
 Their website is first to pop-up on Google search
Our Recommendations
Facebook
 Create a Landing page
 Constant updates
    Interactive and interesting status updates
 Reply to people’s posts
    Shows fans that you care about them
 Clean up detailed information
 Monthly photo albums/videos
 Delete Discussions Tab
 http://appbistro.com/#
Example of Landing Page
Fix the Name of your company on Facebook so it
                works in searches!
Less Info Needed on Your “Info” Tab
Good Facebook
website
  More details on your Home Page
    “Best Happy Hour in Bellingham!”
  Contact page is too busy
  Delete Facebook Link on main page
    It is confusing
    Replace with simple Facebook Logo
        Copy and Paste   on website with hyperlink
Future options:
Twitter
 Powerful marketing tool
    Successfully reaches target market
    Do not have to be “followed” for that person to read your
     Tweets
 “Follow” as many people as you can
    More “followers” means more people will “follow” Honey
     Moon
 Tweet everyday
    Use # and @
Flickr
 Upload photos & videos
    Live Music, Open Mic, Tour
 Reach out to WWU Student Photographers
 Sync to Facebook
Future SM options
LiveBellingham.com                Campus Pinch
 Popular website for residents    Knockoff Groupon website
  of Bellingham                       Daily deals at a strong
    Find new restaurants/bars         discount
     with basic info                  Student focused
 Strong online presence           Soft Launch
    Higher search results            Free for business this month
 Link                                 only
                                   Link
Blog/Vlog
 Update weekly
    Short stories about bands, videos, cool facts about Honey Moon and its
     history
 Sync to Facebook
Foursquare
 Give special promotions (i.e. Happy Hour deal) to people who “check-in”
    Check-ins will show up on Facebook & Twitter
    Increases Word of Mouth
    People can check in from their phones—instant
Future SM options
Whatcom wine tours              Hoot suite
 Company that offers wine       Hoot suite is a social media
  tours in Whatcom area           tool
 People who take these tours    And link both Facebook and
  are looking to purchase         Twitter accounts together
  beverages in bulk                 Use hoot suite instead of
 Niche market with mead             both FB and Twitter
 Link                           Very organized
                                 Link
 It’s as easy as going to each of these sites and signing
  up for an account!



 The sites walk you through the process.



 All this might seem overwhelming, but make it fun
    It gets easy with practice
Questions?

				
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