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Official Press Release Mallo

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Official Press Release Mallo Powered By Docstoc
					                                                                     FOR IMMEDIATE RELEASE
Contact:
Genna Goldberg/Anne-Marie Feliciano
JAKKS Pacific, Inc.
310.455.6235/310.455.6245

                  JAKKS GOES CRAZY FOR COMPOUNDS!
 New Nickelodeon-Branded Compounds Define Creativity and Defy Imagination

Malibu, CA – June 17, 2002 – JAKKS Pacific takes its Nickelodeon compounds to the next
level with their newest assortments, including incredibly lightweight Skweeez™ molding
compound, new twists to the ever-popular Goooze® slimy compound, and Smatter™, the cool
new foam string in a can. This exciting new collection of compounds from JAKKS continues
with the Nickelodeon tradition of combining zany, madcap fun with creativity and imagination.

You‟ve got to feel them, touch them and see them to believe them! JAKKS‟ brand-new crazy
cool compounds are sure to be the next holiday hits and includes:

Skweeez™: Called “The Puffy-Fluff-for-Making-Stuff compound,” Skweeez is super soft and
lightweight, Skweeez is easier to mold than most other compounds. Easy to use with no mess,
Skweeez dries overnight when exposed to air or can be kept fresh and re-usable in its cool
side-zipped pouch. Squeeze! Flip-top lid with built-in shape shooter extruder. Shape! Make
and create your own Skweeez work of art. Stuff! Use zipper pouch to store and squeeze for
future use. Sold in six individual colors. SRP $4.99

Let’s Have A Picnic Skweeez™ Playset: Featuring Blue‟s Clues® and Dora the Explorer™
Skweeez Adventure Play Sets. Kids can help their favorite Blue‟s Clues or Dora character
learn matching, numbers and cool shapes with fun molding compounds and molds. SRP $9.99

Fresh, new and innovative twists have been added to the Goooze compound family, America‟s
newest favorite compound!

Mood Goooze®: Colors change with your mood! This cosmic compound changes colors with
your mood while molding it in your hand. Two color changes are currently available, pink into
purple and yellow into orange. Keep an eye out for more Mood Goooze color varieties to
come! SRP $4.99-$6.99

Scented Goooze®: is our line of mutated fruits is a “Nick” twist on good fruits gone bad!
Mixed fruit-scented Goooze comes in mutated fruit canisters – collect all 6! SRP $4.99 - $6.99

Metallic Goooze®: Try our new Goooze with a metallic sheen, or Glitter Goooze®, which
sparkles with glitter in all new colors! SRP $4.99 - $6.99

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        22619 Pacific Coast Highway, Ste 250 Malibu, CA 90265   (310) 456-7799 / (310) 317-8527 fax
Page 2
Nickelodeon Compounds


Goooze® Transporter: Includes Mega-Glitter and Glow-in-the-Dark to make a complete
Goooze collection! SRP $9.99

Zing it, Fling it – What „smatter? You‟ve been Smattered with the new Nickelodeon Smatter™
compound! Tons of fun in one single can!

Smatter™: The foam string of the new millennium! Smatter comes with a cool Nickelodeon
trigger handle, which shoots string far distances in one of three different colors. It makes long
strings for spraying on each other and dries on contact to. The game of tag will never be the
same. Great for parties and group fun, each can of Smatter™ has over 800 feet – the longest
string in a can!

Fatter Smatter™: 3X‟s fatter than regular Smatter™, this stuff is the extra thick formula great
for fuller flings. Also with the official trigger handle, Fatter Smatter™ comes in multiple colors
too!

Spit Smatter™: Spit wads are a thing of the past with new Spit Smatter™, which pumps out
balls of Smatter! Mush them together to create cool spit ball sculptures. Spit Smatter™
expands 50X on contact. Comes in three different colors.

Smatter™ is available in mass market retailers nationwide. SRP $9.99

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built
a diverse, global business by putting kids first in everything it does. The company includes
television programming and production in the United States and around the world, plus
consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S.
television network is seen in more than 84 million households and has been the number-one-
rated basic-cable network for more than six consecutive years. Nickelodeon and all related
titles, characters and logos are trademarks of Viacom International Inc.

JAKKS Pacific, Inc. (Nasdaq NM: JAKK) is a multi-brand company that designs and markets a
broad range of toys and leisure products. The product categories include: Action Figures, Arts
& Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports
Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under
various brand names including Flying Colors®, Road Champs®, Remco®, Child Guidance®,
Pentech®, Toymax®, Funnoodle®, Laser Challenge™ and Go Fly a Kite®. The Company also
participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and
market World Wrestling Entertainment™ video games. For further information, visit
www.jakkspacific.com.

                                                    ###

Product images mentioned in this press release are available for download at:
http://www.jakkspacific.com/current_images

         22619 Pacific Coast Highway, Ste 250 Malibu, CA 90265   (310) 456-7799 / (310) 317-8527 fax

				
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