EXPLORING THE INTERNET AS A UNIQUE SHOPPING CHANNEL TO SELL BOTH REAL AND VIRTUAL ITEMS: A COMPARISON OF FACTORS AFFECTING PURCHASE INTENTION AND CONSUMER CHARACTERISTICS by ProQuest

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									                          Journal of Electronic Commerce Research, VOL 12, NO 2, 2011


  EXPLORING THE INTERNET AS A UNIQUE SHOPPING CHANNEL TO SELL
 BOTH REAL AND VIRTUAL ITEMS: A COMPARISON OF FACTORS AFFECTING
       PURCHASE INTENTION AND CONSUMER CHARACTERISTICS

                                                   Jiyoung Cha
                                     Department of Radio, Television, and Film
                                           College of Arts and Sciences
                                            University of North Texas
                                                  jcha@unt.edu


                                                     ABSTRACT

     The U.S. online retail sector has been steadily growing in the past years, but it is noteworthy that many Internet
users are still reluctant to use online channels for shopping frequently. Given this consumer resistance and the fi
								
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