Improving-Lead-Gen by inmannews

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									Improving Your Lead Generation
Easy A/B Tests For Everyone
What is A/B Testing?
What is A/B Testing?

■The call to action’s (i.e. the button’s) wording, size,
 color and placement,
What is A/B Testing?

■The call to action’s (i.e. the button’s) wording, size,
 color and placement,
■Headline or product description,
What is A/B Testing?

■The call to action’s (i.e. the button’s) wording, size,
 color and placement,
■Headline or product description,
■Form’s length and types of fields,
What is A/B Testing?

■The call to action’s (i.e. the button’s) wording, size,
 color and placement,
■Headline or product description,
■Form’s length and types of fields,
■Layout and style of website,
What is A/B Testing?

■The call to action’s (i.e. the button’s) wording, size,
 color and placement,
■Headline or product description,
■Form’s length and types of fields,
■Layout and style of website,
■Images on landing and product pages,
What is A/B Testing?

■The call to action’s (i.e. the button’s) wording, size,
 color and placement,
■Headline or product description,
■Form’s length and types of fields,
■Layout and style of website,
■Images on landing and product pages,
■Amount of text on the page (short vs. long).
Which Test Won




                      92% more leads
                  WhichTestWon.com
                 100’s of sample tests
Email Marketing | Subject Lines




                   Segment your database and try it
              Mail Chimp, Aweber, Constant Contact
 Email Marketing | Subject Lines

A. Just Listed 123 Main Street

B. Your neighbor is moving




                             Segment your database and try it
                        Mail Chimp, Aweber, Constant Contact
 Email Marketing | Subject Lines

A. Just Listed 123 Main Street

B. Your neighbor is moving


A. Free CMA

B. Your Home Has Lost Value



                             Segment your database and try it
                        Mail Chimp, Aweber, Constant Contact
Landing Pages | Traffic isn’t Leads
A.                     B.
Landing Pages | Traffic isn’t Leads
A.                     B.
Landing Pages | Traffic isn’t Leads
A.                     B.
Phone Number Placement/Agent Photo
  A.




  B.
Phone Number Placement/Agent Photo
  A.




  B.
Phone Number Placement/Agent Photo
  A.




  B.
Lead Conversion Is King
Lead Conversion Is King
Lead Conversion Is King
Lead Conversion Is King

								
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