"Hotel Budget Startup Business Plan"
Georgia Digital Government Summit Renaissance Atlanta Hotel Downtown, Atlanta, GA Oct 11 - 12 Georgia Technology Authority (GTA) Wireless Strategies Rich Calhoun - Project Director Wireless Drivers • Economic Development • Improvement in Education • Efficient Governmental Services • Emergency Management and Public Safety • Affordable HealthCare • State and US Competitiveness • Access to Technologies • Return on Investment • Improve Quality of Life Georgia Technology Authority 2 Recent Press on Municipal Wireless EarthLink Layoffs Draw Focus to Municipal Wi-Fi By Richard Koman August 29, 2007 12:44PM Municipal Wireless Problems Persist Nationwide Written By: Steven Titch Publication Date: July 1, 2007 Evaluating the pros and cons of municipal wireless By Ryan Paul | Published: December 29, 2006 - 10:45AM CT Wasting Money on Municipal Wireless By Marc Kilmer, posted April 24, 2007 The Problem with Municipal Wireless Networks Study: Cities Could Be on the Wrong Path with “Wi-Fi” Spending by CEI Staff February 3, 2005 Chicago's Decision To Drop Muni Wi-Fi Symptomatic Of A Troubled Sector By Eric Bangeman | Published: August 29, 2007 - 05:51PM CT Georgia Technology Authority 3 US Competitiveness Future Shock The most daunting thing about China is not that it is doing so well at the low-end manufacturing industries. Americans will be okay losing the furniture business to China. In the grand scheme of things, tables and chairs are small potatoes in the U.S. economy. The Japanese, for their part, have lost the television business. The Italians are losing the fine-silk business. Germans cannot compete in Christmas ornaments. Everyone but the Chinese will lose their textile and clothing factories. More worrisome for America and other countries is the contour of the future, where manufacturing shifts overwhelmingly to China from all directions, including the United States. Consumer goods trade on the surface of the world’s economy and their movement is easy for consumers to see. The far bigger shift, just now picking up steam, is occurring among the products that manufacturers and marketers trade with each other: the infinite number and variety of components that make up everything else that is made, whether it is the hundreds of parts in a washing machine or computer or the hundreds of thousands of parts in an airplane. And then there are the big products themselves: cars, trucks, planes, ships, switching networks for national phone systems, factories, submarines, satellites, and rockets. China is taking on those industries too. Ted Fishman, China, Inc.: How the Rise of the Next Superpower Challenges America and the World Georgia Technology Authority 4 Wireless Choices Protocols •802.11 – Wi-Fi •802.16 – WIMAX Public Spectrum •3.6 GHz •2.4 GHz •4.9 GHz •700 MHz Georgia Technology Authority 5 Global Spectrum scenario for WiMAX Western Europe 3.5 GHz China Canada 3.5GHz 2.3,2.5, 3.5 GHz Korea US 2.3GHz 2.3,2.5, 3.5 GHz Eastern Europe SEA 2.5,3.xGHz 3.5 GHz 2.5 GHz 2.3 GHz Japan Middle East 2.5 GHz 3.5,5.8 GHz Latin America Africa 3.5 GHZ 2.5GHz India 2.5 GHz 3.3 GHz Australia 2.3, 2.5 GHz Source:http://www.assocham.org/events/recent/event_136/_v.k.arya.ppt. Georgia Technology Authority 6 802.11 Migration Path Throughput Data Rate Range Protocol Release Date Op. Frequency (Typ) (Max) (Outdoor 802.11b 1999 2.4-2.5 GHz 6.5 Mbit/s 11 Mbit/s ~150 feet 802.11g 2003 2.4-2.5 GHz 20 Mbit/s 54 Mbit/s ~150 feet March 2008 (estimated, 802.11y 3.65-3.7 GHz 25 Mbit/s 54 Mbit/s ~5000 feet currently at Draft 4.0) March 2009 (estimated, 248 Mbit/s = 802.11n 2.4 GHz and/or 5 GHz 74 Mbit/s ~500 feet currently at Draft 2.0) 2x2 ant Georgia Technology Authority 7 Technology Planning Components Metrics Quality Improvements Vision & Financials Objectives Municipal Leadership Business Plan Solution & Policies & Services Regulations Wireless Community Market Business Feasibility Input Assessment Model Study Georgia Technology Authority 8 Best Practices • Technology Plan • Establishing Partnership • Technical Expertise • Vertical Assets and Power • Political Support • Request for Information • Business Model • Financial Model Georgia Technology Authority 9 Wireless Communities Georgia Business Models Proposed business Min area in sq Community Description model miles Downtown and limited Vendor owned and Augusta surrounding area operated 4 City owned / vendor Decatur Full city operated 4 Downtown and City owned / vendor Dublin surrounding area operated 5 Coverage over Vendor owned and Gwinnett County participating cities operated 30 Densely populated Vendor owned and Milledgeville areas of the city operated 8 Build out on top of Thomasville cable plant City owned and operated 9 Georgia Technology Authority 10 Who Received Wireless Communities Georgia Program Awards? • City of Augusta - $562,500 • City of Decatur - $427,500 • City of Dublin - $318,750 • City of Thomasville - $500,000 • Gwinnett County - $750,000 • City of Milledgeville - $862,500 www.gta.ga.gov/wcg Georgia Technology Authority 11 Georgia Technology Oversight Dashboard Assessment PROJECT ATTRIBUTES SCHEDULE BUDGET RISK Previous Current Trend Previous Current Trend Previous Current Trend yellow yellow N/A red red N/A yellow red N/A Comments: Good plan over entirety of Comments: Although the team can Comments: Lack of upfront plan for design, project but lack of clarity in final phases for articulate good financial attributes of the technology, and deployment may lead to total coverage area and filling in of coverage project and has good experience, there is significant unforeseen risks. Leveraging gaps no current financial spreadsheet or other industry best practices now in upfront documented model. planning will be critical in defining the over health of the network. Georgia Technology Authority 12 Validation Metrics Phase Minimum Activities Complete Project Startup □ MOU Complete (Project Manager, Org Structure, Business Model, Intended Coverage Area, Project Plan) C □ Community outreach and concept validation complete C □ Market demand assessment complete I □ Financial model complete I □ Functional roles defined and allocated C □ Vendors / Operators / Consultants selected P □ Conceptual network design complete including network elements, authentication, and security P □ Vertical and communications assets catalogued and rights of way planned P □ Revised schedule complete I Scale: C=Complete P=Partial Completion I=Incomplete Georgia Technology Authority 13 Best Practices ▪ Technology Plan ▪ Establishing Partnership ▪ Technical Expertise ▪ Vertical Assets and Power ▪ Political Support ▪ Request for Information ▪ Business Model ▪ Financial Model ▪ Economic Development ▪ Project/Program Oversight ▪ Lessons Learned Georgia Technology Authority 14 What Steps Can You Take To Plan For Wireless Broadband? I • Have a documented technology plan with a wireless component • Conduct an assessment documenting assets – fiber, towers, poles, wireless devices, and software • Implement a pilot for proof of concept • Engage in discussions with other agencies (schools, hotels, hospitals, Regional Development Centers, state agencies) that could benefit from network as well as local businesses Georgia Technology Authority 15 What Steps Can You Take To Plan For Wireless Broadband? II • Gain political support of administration • Create business model that will sustain network • Develop relationship with potential private partners • Create Wireless Task Force • Make sure that budget is in place for matching and contingency funds • Know what you don’t know and get the right expertise Georgia Technology Authority 16 Investment The Digital & Educational Divide Opportunities Social Maturity Connecting in New Ways Education Communities Digital Inclusion Difference Makers •Technology; Equipment; E-Learning Credits; Scholarships; Grants; Results Tools needed for break through – Collaboration, Technology Systems, Digital Access Strategic Plans, Measured Results Education Community Technology Access Georgia Technology Authority Us Competitiveness 17 8/31/07 Key Take A Ways • Study key drivers at state and local levels • Use negative muniwireless press to evaluate your technology programs • Taking on wireless technology is about economic development and state and US Competitiveness • So many wireless technology choices require understanding long term benefits Georgia Technology Authority 18 Key Take A Ways- Continued • Planning, Partnerships, Best Practices, Effective Oversight • Technology Planning requires a sustained commitment • Municipal leadership involvement is key to build partnership • Technical staff training and education key to keeping abreast of changing market. • Digital Literacy is a growing problem that will affect State Government. Georgia Technology Authority 19 Questions? Georgia Technology Authority 20 Contact Info Georgia Technology Authority Rich Calhoun Project Director Wireless Communities Georgia firstname.lastname@example.org (404) 463-5906 www.gta.ga.gov Georgia Technology Authority 21