DTV Quarterly Activity Station Report
Federal Communications Commission Washington, D.C. 20554 Approved by OMB FOR FCC USE ONLY 3060-1115 (March 2008) FOR COMMISSION USE ONLY FILE NO.
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FCC 388 DTV Quarterly Activity Station Report
Licensee PHILADELPHIA TELEVISION STATION WPSG INC. Call Sign WPSG Community of License City PHILADELPHIA Nielsen DMA PHILADELPHIA State PA County PHILADELPHIA Facility Id 12499
-20081009ALU
Previous Call Sign (if applicable)
Zip Code 19130 Licensee Renewal Expiration Date (mm/dd/yyyy) 08/01/2007
World Wide Web Home Page Address WWW.CWPHILLY.COM
Channel Numbers: (Check the Channel Number(s) to which this form applies.) Analog Digital 57 32
Report reflects information for quarter ending: 09/30/2008 Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)? Option One (A and D) Option Two (B and D) Option Three (C and D) Over the past quarter, have you fully complied with the requirements of this option? Simulcasting: Are you simulcasting on your Analog channel and your primary Digital stream? Application Purpose: DTV Education Report Amendment File Number Yes No Yes No
If an amendment, include a comment explaining the reason and the portions of the pending application that are being revised. Section B (For broadcasters electing Option Two) On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAs and 16 transitionrelated crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m. and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdown piece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describe these compliant activities (See rules for additional details). Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run -- Last Quarter
How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter? Total 5:00 a.m. to 1:00 a.m. PSAs 210 Total 5:00 a.m. to 1:00 a.m. CSTs 496
For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter from 6:00 a.m. to 9:00 a.m.? Total 6:00 a.m. to 9:00 a.m. PSAs 24 Total 6:00 a.m. to 9:00 a.m. CSTs 268 For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from
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DTV Quarterly Activity Station Report
6:00 p.m. to 11:35 p.m. (must average at least 4 per week)? Total 6:00 p.m. to 11:35 p.m. 62 PSAs Total 6:00 p.m. to 11:35 p.m. 96 CSTs
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For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station run in the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)? Total 5:00 p.m. to 10:35 p.m. PSAs Total 5:00 p.m. to 10:35 p.m. CSTs Comments: PSAS NAB THE FUTURE IS HERE :30 1-888-DTV-2009 DTVANSWERS.COM NAB DIGITAL IS IN THE AIR:30 1-888-DTV-2009 DTVANSWERS.COM NAB THE FUTURE IS HERE :15 1-888-DTV-2009 DTVANSWERS.COM NAB DIGITAL IS IN THE AIR:15 1-888-DTV-2009 DTVANSWERS.COM SEAN MURPHY FREE COUPONS 1-888-DTV-2009 CWPHILLY.COM/DIGITAL SEAN MURPHY FREE COUPONS 1-888-DTV-2009 CWPHILLY.COM/DIGITAL TRANSITION CW CREW :30 CWPHILLY.COM/DIGITAL STATION ALSO AIRED A PSA PRODUCED BY THE CW THAT ALSO DIRECTED VIEWERS TO THE SAME PHONE NUMBER AND WEBSITE
30 Minute Educational Programs - Last Quarter
How many 30 minute, DTV-related informational programs did your station run during the quarter? At least one such program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17, 2009. Total number of 30 Minute Informational Programs Comments: 100-Day Countdown Eligible Pieces - Last Quarter
0
Beginning on November 10, 2008, all stations participating in Option Two will engage in special 100-Day "Countdown to DTV" activities. Stations must execute a minimum of one "Countdown to DTV" on-air activity per day during the 100 days leading up to February 17, 2009. During the last quarter, how many of each eligible 100-Day "Countdown to DTV" pieces did your station run? 0 0 0 0 Comments: Section D (For all broadcasters) Additional DTV On-air Initiatives - Last Quarter Did your station run additional on-air initiatives (such as news reports, town hall meetings, etc.) during the quarter? The comment box may be used to describe these initiatives. Yes No Graphic Displays Animated Graphics Graphic and Audio Displays Longer Form Reminders
Comments: 8/03/08 CW PHILLY WAKEUP NEWS 6AM / IT'S NOT JUST VIEWERS WHO ARE CONFUSED BY THE CHANGE TO DIGITAL TELEVISION. EVEN SOME OF THE PEOPLE SELLING THE NEW SETS DON'T FULLY UNDERSTAND THE RAMIFICATIONS OF THE THE CHANGE TO DIGITAL. THIS STORY WARNED VIEWERS OF THE LACK OF TRAINED PERSONNEL AT SOME OF THE BIG ELECTRONICS STORES. "CW PHILLY" REPORTER JIM DONOVAN WENT UNDER
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DTV Quarterly Activity Station Report
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COVER WITH A HIDDEN CAMERA TO FIND OUT IF SALES PEOPLE WERE GIVING CUSTOMERS CORRECT INFORMATION ABOUT THE NEED FOR BUYING A NEW TV OR CONVERTER BOX. MUCH OF THE CONFUSION SALES PEOPLE HAVE CENTERS AROUND CABLE BOXES AND BUILT-IN DTV TUNERS IN NEW DIGITAL TELEVISIONS. OUR REPORTER WENT THROUGH A CHECKLIST DEVELOPED FOR VIEWERS TO HELP CLEAR UP THE CONFUSION. FIRST, VIEWERS WERE TOLD THAT IF THEY ALREADY SUBSCRIBE TO CABLE OR SATELLITE, THEY ARE SET AND DON'T NEED TO DO A THING. SECOND, THEY WERE TOLD THAT NEWER TELEVISIONS BUILT AFTER MARCH 2007 HAVE A BUILT IN DIGITAL TUNER, AND IF THEIR TELEVISION WAS MANUFACTURED AFTER THAT DATE, THEY WERE READY FOR THE CONVERSION. AND FINALLY, IF VIEWERS HAD AN OLDER SET AND USED RABBIT EARS OR OUTDOOR ANTENNA THEY WOULD NEED TO BUY A DIGITAL CONVERTER BOX. IN 6 OF 7 STORES OUR UNDERCOVER TEAM WENT TO, CONSUMERS WERE GIVEN INCORRECT INFORMATION BY THE SALES STAFF. WHEN CONFRONTED WITH THIS INFORMATION, STORE MANAGERS TOLD OUR REPORTER THAT THEY WOULD STEP UP THE TRAINING ON THEIR STAFFS AND PROMISED TO IMPROVE THEIR SERVICE TO CUSTOMERS REGARDING DTV. 9/03/08 CW PHILLY WAKEUP NEWS / CONSUMER REPORTER JIM DONOVAN ANSWERED SEVERAL VIEWER QUESTIONS, THE FIRST DEAL WITH PORTABLE TELEVISIONS. THE FIRST VIEWER WANTED TO KNOW IF HE WOULD BE ABLE TO USE A DIGITAL CONVERTER BOX ON HIS PORTABLE SETS. SINCE THERE ARE NO BATTERY POWERED CONVERTER BOXES, THE VIEWER WAS TOLD HE'D STILL BE ABLE TO USE THE SETS, BUT THEY WOULD NOT BE AS PORTABLE AS THEY WERE BEFORE ADDING THE CONVERTER BOX. THE TV WILL NEED TO REMAIN CLOSE TO AN OUTLET TO POWER THE CONVERTER. THE SECOND QUESTION WAS REGARDING THE DTV CONVERTER BOX AND VCR/DVR RECORDING. SEVERAL VIEWERS ASKED IF THEIR VCR/DVRS WOULD RECORD USING THE CONVERTER BOX. THE ANSWER IS YES, BUT RECORDING MAY REQUIRE A SECOND CONVERTER BOX IF VIEWERS WANT TO WATCH A DIFFERENT CHANNEL FROM THE ONE THEY ARE RECORDING. THE STORY DIRECTED VIEWERS TO THE WEBSITE HTTP://WWW.EHOW.COM/HOW 2285590 DIGITAL-CONVERTER-BOX-OLD.HTML FOR INSTRUCTION ON HOW TO HOOK UP THE VCR/DVR TO SECOND CONVERTER BOX. AS ALWAYS, THE PIECE ENDS BY REMINDING VIEWERS OF THE CONVERSION DATE AND SENT THEM TO CBS3.COM/DIGITAL FOR LINKS TO MULTIPLE WEBSITES DEALING WITH THE DIGITAL TRANSITION. 9/24/08 WAKEUP NEWS / THE STORY BEGINS BY REMINDING VIEWERS OF THE END OF ANALOG TVON FEBRUARY 17TH, 2009. THE STORY ALSO REMINDED VIEWERS THAT THEY WOULD NEED A CONVERTER BOX IF THEY HAD AN OLD ANALOG TV WITHOUT CABLE OR SATELLITE. THEN CONSUMER REPORTER JIM DONOVAN ANSWERED VIEWER QUESTIONS THE FIRST ASKED IF AN OLD ANALOG TV WOULD BECOME HIGH DEFINITION BY ADDING A DTV CONVERTER BOX TO IT. THE ANSWER WAS NO. THE REPORTER EXPLAINED THAT THE PICTURE ON THE ANALOG SET WOULD LOOK BETTER, BUT THE HD SIGNAL WOULD BE "DOWN-CONVERTED" SO THAT AN OLDER ANAOLG TELEVISION COULD DISPLAY IT. THE SECOND QUESTION WAS ABOUT ROOFTOP ANTENNAS. THE QUESTIONER WANTED TO KNOW IF HE WOULD NEED A NEW ANTENNA FOR DIGITAL TELEVISION. THE EXPERT WE ASKED SAID IT WAS NOT NECESSARY TO GET A NEW ANTENNA, BUT HE MAY WANT TO GET A NEW ONE TO MAKE SURE HIS SET WAS GETTING AS STRONG A SIGNAL AS POSSIBLE. RESOURCE INFORMATION FOR THIS STORY CAME FROM WWW.ANTENNAWEB.ORG, WWW.NTIA.DOC.GOC AND DTVANSWERS.COM. Station Website Additional Activity Related to the DTV Transition - Last Quarter Does your station have a Website? If YES, did your station provide additional DTV related information or activities on that Website? The comment box may be used to describe what was posted on the station's Website. Yes Yes No No
Comments: THE CWPHILLY.COM HAS AN ENTIRE SECTION DEVOTED TO THE DTV CONVERSION. VISITORS TO THE SITE ARE GIVEN ADDRESSES AND LINKS TO THE LATEST DTV NEWS AND CONVERTER BOX CONVERTER INFORMATION. THERE IS ALSO A SECTION FOR FREQUENTLY ASKED QUESTIONS. Additional DTV Outreach Efforts -- Last Quarter Check all of the DTV related activities listed below that your station engaged in over the last quarter. The comment box may be used to describe this activity. Speaking Engagements Comments: 9/16/08 - WPSG DIRECTOR OF ENGINEERING RICH PALESKI SPOKE AT A DTV SEMINAR SPONSORED BY ENGINEERS CLUB OF PHILADELPHIA AT THE "SHERATON UNIVERSITY CITY" IN PHILADELPHIA, PA. STUDENTS FROM LOCAL UNIVERSITIES WERE ON HAND TO DISCUSS SOME OF THE SOCIAL AND TECHNICAL IMPLICATIONS OF THE UPCOMING DIGITAL TRANSITION. MR PALESKI ALSO GAVE A BASIC TUTORIAL ON THE
http://fjallfoss.fcc.gov/cdbs/cdbs_docs/388_101.cfm?acct=829472&appn=1272133&formid=388
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DTV Quarterly Activity Station Report
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DIFFERENCES BETWEEN THE OLD NTSC SYSTEM AND THE NEW DTV STANDARDS. STUDENTS ATTENDING WERE ENCOURAGED TO GO OUT AND SPREAD THE WORD TO FRIENDS AND FAMILY ABOUT DTV, ESCPECIALLY SINCE MANY CONSIDER THEM EXPERTS IN THE LATEST CUTTING EDGE TECHNOLOGY. Community Events Comments: THE WPSG CW CREW HANDED OUT DTV FLIERS AT ALL OF ITS PUBLIC EVENTS THIS SUMMER. THE FLIERS WERE FILLED WITH INFORMATION TELLING PEOPLE WHAT THEY HAD TO DO TO KEEP RECEIVING OVER-THEAIR TEELVISION. THE PIECE WAS DONE IN A Q & A STYLE. SOME OF THE QUESTIONS INCLUDED WERE: HOW DO I KNOW IF I HAVE AN ANALOG TELEVISION? . . .WHERE DO I GET A CONVERTER BOX? . . . HOW MUCH WILL A CONVERTER BOX COST? . . . HOW DO I GET A COUPON FOR A CONVERTER BOX? . . . DO I NEED A DIFFERENT ANTENNA. ALL THOSE QUESTIONS WERE ANSWERED ON THE HAND-OUT, BUT IF PEOPLE HAD OTHER QUESTIONS, THE FLIER DIRECTED THEM TO 1-888-DTV-2009, CWPHILLY.COM/DIGITAL OR DTV.2009.GOV. Other (describe) Comments: 1.) WPSG-TV, ALONG WITH THE PENNSYLVANIA ASSOCIATION OF BROADCASTERS BEGAN PLANNING FOR AN ON-AIR SOFT TEST OF THE ANALOG SIGNAL SHUTDOWN. THIS TEST IS TENTATIVELY SCHEDULED FOR NOVEMBER 17 AT 6:27P.M. THE WPSG ENGINEERING STAFF HAS BEEN WORKING WITH CABLE COMPANIES AND SATELLITE PROVIDERS TO MAKE SURE THEY ARE DISTRIBUTING THE WPSG DIGITAL SIGNAL WHEN THESE TESTS OCCUR. THE CABLE COMPANIES INVOLVED ARE COMCAST, VERIZON, AND BLUE RIDGE CABLE. DIRECTV AND DISH NETWORK ARE THE SATELLITE PROVIDERS INVOLVED. DURING THE TEST, WPSG ANALOG WILL AIR A SPECIAL MESSAGE TO VIEWERS WHOSE TVS ARE NOT READY FOR THE SWITCH TO DIGITAL. ANALOG OVER-THE-AIR VIEWERS WILL SEE AND HEAR A MESSAGE SIMILAR TO THE FOLLOWING: "YOUR TELEVISION IS NOT READY FOR THE CONVERSION TO DIGITAL TELEVISION. IF YOU DO NOT ACT, YOU WILL LOSE OVER-THE-AIR TV BROADCASTS ON FEBRURAY 17, 2009. GO TO CWPHILLY.COM/DIGITAL OR CALL 1-888DTV-2009 TO FIND OUT WHAT YOU MUST DO TO CONTINUE TO RECEIVE OVER-THE-AIR TELEVISOIN." THIS TEST WILL LAST FOR ONE MINUTE. VIEWERS WATCHING WPSG-DT WILL NOT SEE THE MESSAGE. 2.) SET UP PLAN FOR FIRST TV TOWN HALL MEETING. WPSG-TV WILL SPONSOR A SERIES OF MEETINGS IN THE COMMUNITY TO DISCUSS TELEVISON AND SPECIFICALLY TELL VIEWERS ABOUT THE CHANGES COMING TO THEIR TVS ON FEBRUARY 17TH. THIS WILL BE THE FIRST OF FOUR MEETINGS THROUGHOUT THE PHILADELPHIA AREA.
This comment box may be used to include other comments or information about your station's DTV activity over the last quarter. Comments:
Station Certification
I certify that the statements in this document are true, complete, and correct to the best of my knowledge and belief, and are made in good faith. Typed or Printed Name of Person Signing Typed or Printed Title of Person Signing CREATIVE SERVICES DIRECTOR Signature Date (mm/dd/yyyy) DOMINICK NARDO 07/07/2008 WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503). FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT We have estimated that each response to this collection of information will take 3 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required
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DTV Quarterly Activity Station Report
data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-1115), Washington, D.C. 20554. We will also accept your comments via the Internet if you send them to pra@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-1115. THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.
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