Homeowners Insurance Template - PowerPoint

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					      NATIONAL FLOOD
DETERMINATION ASSOCIATION
   2009 ANNUAL RETREAT
      FloodSmart Update
         Bruce A. Bender
           April 6, 2009
                           Policies In Force Update
• As of January „09: 5.61 million
• Growth from June „04 – Jan „09: 26.2%
• Growth CT5: 0.79% (since 4/08)

                                                     Net Policy Growth
  5,800,000
                                                                                                     JAN09 5,610,921

  5,600,000


  5,400,000


  5,200,000


  5,000,000


  4,800,000

              MAR04 4,470,310
  4,600,000


  4,400,000
           Mar04   Jul04   Nov04 Mar05   Jul05   Nov05 Mar06   Jul06   Nov06 Mar07   Jul07 Nov07 Mar08   Jul08   Nov08
                                                Policies In Force Update
                                 Monthly Net Growth by Risk Area
25,000

20,000                                                                                                          • Growth in SFHA
15,000

10,000                                                                                                            exceeds NSFHA
 5,000

     0

 -5,000
                                                                                                                       – But sales higher in
-10,000                                                                                                                  NSFHA!
-15,000

-20,000
          Jan08   Feb08 Mar08   Apr08   May08   Jun08   Jul08   Aug08 Sep08   Oct08   Nov08 Dec08   Jan09

                                                   NSFHA    SFHA
                                                                                                                             Policy Retention
                                                                                              100.0%


                                                                                               90.0%



            Retention improves                                                                 80.0%


                                                                                               70.0%
             significantly
                                                                                               60.0%
                                                                                                            Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

                                                                                                                       CT1    CT2   CT3    CT4   CT5
                   Campaign Summary*
• DRTV Estimated Impressions: 1.1 billion
• Print Estimated Circulation: 32.4 million
• PR (stories w/FloodSmart) Circulation: 138 million
• Direct Mail Pieces Mailed: 6.37 million
• Calls to Call Center: 79,500
• FloodSmart.gov hits: 1.26 million
• Agent Referrals (FloodSmart.gov + Call center):
  60,700
• Risk Profile on FloodSmart.gov: 557,000

* April 2008 – December 2008
               Campaign Summary
• Agents.FloodSmart.gov
  –   27,000 Registered Agents
  –   13,000+ Referral Agents
  –   1,000+ agents used Co-Op ads
  –   Mail On Demand has had 650
      log-ins and 23 orders to date
Campaign Highlights - PRP
Campaign Highlights – PRP Results
          Campaign Highlights - FSAW
• Flood Safety Awareness Week:
  March 15-21, 2009
  – Partnered with NOAA and the NWS
  – Web site with interactive map and tools
  – Outreach Results as of March 30
     – Web site had over 8,000 visitors
     – More than 1.25MM media impressions
     – 13 different organizations distributed
        FSAW press releases and messages.
     – Received strong support from insurance
        associations

                                            www.floodsmart.gov/noaafloodweek
             Campaign Highlights –
            Updated FloodSmart.gov
• Content updates
• “One-stop-shop” for risk profile
  and agent referrals
• Toolkits are available for
  download
• Shareable assets:“Flood
  Scenarios” and the “Cost of
  Flooding” tools
• Testimonial videos can be
  linked from YouTube
Campaign – Coming Soon –
  Mapping Status Report
Campaign – Coming Soon –
Spanish Material CD Library
       Campaign –Coming Soon –
           Mail on Demand
• New PRP Template
• Homeowners
  Cross-Sell
  Promotion

                           PRP Template


Homeowners Cross-Sell
     Template
     Campaign – Coming Soon –
            Much More
• Hurricane Season
  – Widget
  – Landing Page
  – Theme: “Hurricane Season is Flood Season”
• Buffer Zone Direct Mail
• Testimonial
QUESTIONS?

				
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