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Newspaper staff•workbook
Meet the Press
The Paw Print
Newspaper Staff
2010-2011
Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it
and, above all, accurately so they will be guided by its light.
Joseph Pulitzer
cedar valley middle school • 8139 racine trail • austin 78717 • ph 428.2385 • fax 428.2440 • room 2145
mrs. dowd, advisor • email: nikki_dowd@roundrockisd.org • web link: www.schoolsinsession.
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Unit 1—Informal Interview
Why are we doing this?
So, you will understand the importance of reporting.
Sure photos make the front page enticing or the yearbook spreads reader friendly, but you HAVE to get a story—and a
good one. The story needs to be so interesting that someone from anther middle school would read it! These questions
are open ended questions that will lead to something interesting!
What is something that no one else knows about you
that you would like to share?
What is an accomplishment that you are proudest of?
What do you hope to learn in this class?
How can you lead a group of students so that they can
meet deadlines?
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Unit 2—Introductions
Wild About YOU!-Mingle Bingo
Why are we doing this?
So, you will find out the little things that make us each unique. By the same token, we will each have our own ideas for creating, writing, and designing. No idea is bad. Some just
may work better for our school than others. Everyone is part of the journalism team!
Each person may only sign once.
To bingo, you must have any complete row or diagonal signed.
Is left handed Took pictures on vacation Likes to write Owns a dog Has a birthday in your
this summer month. What month?
___________________
Likes to ski (water or snow) Has been to Europe Read at least 2 books Knows last year‘s yearbook Has a cat
this summer them
What
______________________
__
Plays a lot of computer Has braces Is your same height. Plays a musical instrument; Has a best friend who lives
games How tall? What? nearby
__________________ ____________________
Got sunburned this summer Saw the movie you did this Went swimming in the Is the oldest child in the Is the youngest child in the
summer. What was the ocean this summer family family
movie?
___________________
Slept until noon one day this Was born in another country Traveled to see a Has a messy room Has won a writing award
summer relative this summer
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Unit 3—Be a Know It All
Seek and Find - Using the J website
www.schoolsinsession.com
Why are we doing this?
So, you can quickly find deadline dates, photo shoot assignments, beats and related assignments for yearbook.
On the J website
Locate the J site.
Find materials needed for class every day.
Find the letter to your parents that needs a signature.
Find the downloadable staff manual.
Find the downloadable staff workbook.
Find the downloadable staff calendar.
Find the link to www.cedarvalleyblogspot.com
Find PowerPoint and movie links in case you are absent (for viewing).
Find a sample quiz (I use www.Quia.com for most tests and games.)
In the Classroom
Find the calendar deadline dates on the bulletin board.
Find the What‘s the Big Idea Binder.
Find the Vision Boards.
Find the place where glue sticks and scissors are housed.
Find the place where camera checkout logs are kept.
Find the place where OT is logged.
Find the place where USB cords are housed.
On the server
Log on using your school UN and PW. You will save stories and projects to this folder. You may make new
folders to keep yearbook separate from other subjects.
Log off and log back on as the yearbook UN and PW. This is a case sensitive and secret PW.
Find the folder where you will download photos.
Find the folder where you will save Articles for First Edition.
Find the folder where you will save Photos for First Edition (copied from Shared Digital Photos).
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Unit 4 - The First Amendment - Meet the Press!
Watch video presentation on banned books and the history of Peter Zenger and his fight for freedom of the
press!
Write a short paragraph on:
Why Americans should be thankful for what we have. We have so much more than most countries. Do a
little research and find out what the annual income is in 2 other countries.
Find out what the poverty levels are in two other countries compared to ours.
Find the literacy rate in two other countries compared to the US.
Can you graph this information?
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Unit 5—Becoming a Reporter
Interviewing and Reporting - Can you Dig it?
Why are we doing this?
So you will learn to interview and gather excellent notes, and write a story with quotes and transitional phrases that
weave a compelling story.
Interview someone in our class and DIG for a story. You will write your story as though it was going into the
yearbook or newspaper. Get classic quotes and interesting details.
Watch the Can you Dig It? Powerpoint.
You will receive a plastic shovel!
Watch an old Superman series. Use the Man of Steel handout to correct what is wrong with the way the writer reports
the story.
Interview Terms
Open ended questions
Closed ended questions
Getting all the facts
Phone interviews (you will do this)
Face to face interviews (you will do this)
Most people won‘t tell you much unless you ask the ―right‖ questions. You have to know a little about the person before
you begin to interview them.
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Unit 6—Becoming a Reporter
Interviewing and Reporting - Can you Dig it?
The Man of Steel
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Show. Don’t Tell.
Change the unfounded subjective statements into objective statements by providing
revealing details. For example:
Subjective opinion
Junior Jenny Lunde loves spending time with her family.
Objective fact
Junior Jenny Lunde spent last weekend with her family.
Objective fact with revealing detail
Junior Jenny Lunde watched Mean Girls with her 9-year-old sister Friday night and played cards
with her parents and grandmother Saturday night.
EXERCISE
Subjective opinion
Junior Alex Gonzales is the most reliable Student Council officer.
Objective fact with revealing detail
Subjective opinion
Senior Bobby Phillips is the basketball team‘s best player.
Objective fact with revealing detail
Subjective opinion
The rock band was really cool and crazy and open-minded.
Objective fact with revealing detail
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Reporter’s Notebooks
Inside each reporter‘s notebook is the following info to remind you about how to conduct an interview.
Before the interview
Gather background info from old yearbooks, newspaper, bulletin boards, online sources.
Attend meetings, competitions and functions.
Decide who to interview: coaches, teachers, students, administrators?
Make an appointment at a place free of distractions
Develop 10 thoughtful, open-ended questions with your story angle in minds. Avoid yes/no questions.
During the interview
Be on time with notebook and pen.
Introduce yourself and purpose of interview.
Make eye contact and give your full attention.
Be interested and courteous.
Allow a pause time for reflection.
Change your questions or the order of them if the subject begins giving you good info.
Don‘t‘ interrupt or offer your opinions.
Strive for conversation-like interviews to allow you to ask questions as you think of them.
Take note quickly and ask subject to repeat an idea if necessary.
Check name spellings, dates, facts and figures.
Go over all quotes to check for accuracy.
Before ending, read over notes and ask clarification on what is unclear or not developed.
Ask if subject has anything else to add.
Ask for other possible sources.
Thank the interviewee and ask if you may call with other questions. Ask for a phone number.
After the interview
Go through your notes highlighting the key information and quotes. Note ideas for the lead.
Write first draft as soon as possible
Save notes and interviews.
What not to ask
Yes/no questions even with a ―why?‘
Leading questions
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Reporting
You Never Know until You Ask
The easiest way to get a good interview for a profile, bio sketch or brief is to:
have questions prepared ahead of time
do a little research on the person or topic you are reporting on
avoid asking yes/no questions. An example is: So, show me what it‘s like getting up on
stage and performing?
Do ask questions that are open ended. An example is: how did you get interested in acting
and how do you feel when you are on the stage performing?
Get at least ONE QUOTE…
Get Details. DIG!
Short Answer Storytelling
Who?
Name
Tell Me Details
Get a Quote
Tell me more
Get another quote
More details
Another quote
Wrap it up and review the notes with them
Make sure you have accurate details and quotes are verbatim. Think of a catchy headline using the
details.
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Unit 7—Writing for Newspaper
Copywriting - Copy Cats!
Why are we doing this?
So, you will understand that details, quotes and the twist or irony in a story are what make it reading material!
Watch Copywriting PowerPoint.
Review old newspapers for good and outstanding articles.
Review old yearbooks for good and bad quotes.
You will receive a spooky CAT sticker!
Writing in Journalistic Style - Vocabulary
Lead – 5Ws and the H
QT Format – quote + transition
Direct quotes
Transitional paragraphs
Attribution
Feature
Sidebar
Profile
Hook
Focusing
Structure
Tone
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Read All About It!
Name ____________________________________ Date _________________________
Journalism Mrs. Dowd
You are going to study a bit about the way journalistic style articles are written. First, find out what you
already know. Read each of the following statements, and decide whether or not you agree with it. In the
space provided, write ‗T‘ for true or ‗F‘ for false.
______ 1. News articles are only written about disasters, wars, and other catastrophic events.
______ 2. Newspapers print articles that are of interest to readers.
______ 3. News articles can use quotes and opinions from witnesses and observers.
______ 4. News articles are error-proof.
______ 5. If the information is not in the ‗lead‘, or introductory, paragraph, it is not important.
______ 6. The purpose of news articles is to inform, not to entertain.
______ 7. News articles are not enjoyable to read.
______ 8. The lead of a news article answers the 5w-1h questions. (who, what, when, where, why, and
how)
______ 9. The style of a news article is narrative, like a story.
______ 10. News articles contain dialogue.
______ 11. News articles often contain imaginative details or elements of fantasy.
______ 12. A caption is a short piece of text which contains a summary of a news article.
______ 13. All news articles are accompanied by pictures.
______ 14. ‗Headings‘ or ‗headlines‘, are long, detailed, complete sentences.
______ 15. Locations that are well known do not have to include states.
______ 16. If news articles have mistakes, corrections have to be published.
______ 17. A news article can sometimes be made up of only a lead paragraph, and still adequately cover
the information.
______ 18. News articles use a lot of descriptive language
______ 19. News articles basically follow the same structure as an essay because they are both
informative.
______ 20. The skills and techniques used to write news articles, which are non-fiction, and stories, which
are fiction, are completely different.
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Writing a News Article—Putting a Sentence in Its Place
The following page contains an article about a group of middle school students. Unfortunately, the
sentences have been mixed up. In groups of four, read through the list, and on the line next to each
statement, indicate the part of the article in which it should appear. (headline, lead, etc.) Once you have
identified each sentence, go back through and order the statements to form the original story. You may want
to designate someone in your group as the scribe.
1. ____________Seventh Graders Tell the News
2. ____________ Hollywood, Texas
3. ____________ Many other eyewitnesses were impressed by the students‘ motivation and enthusiasm.
4. ____________ On Monday, two hundred eighth graders argued and debated the issue of whether school
should begin before or after Labor Day.
5. ____________ Sources indicate that the teens were inspired to organize the debate by their journalism
teacher, Mrs. Dowd.
6. ____________ Although the students sparked debate and the administration did not like the publicity, the
students are proud of, and are glad they had the opportunity to learn a little about freedom of the press.
7. ____________The debates on dates when band and athletics begin their fall seasons and dates when
other districts started their school year was examined by the journalism classes at an undisclosed local
middle school.
8. ____________Local travel agent Jolly Rancher praised this event as a ―wake-up call for the whole
community.‖ He confessed, ―I certainly hope people realize what the school calendars do to the tourism
industry.‖
9. ____________ Police chief Bud Light added, ―That teacher should be encouraged as much as possible. It
really benefits the entire community, and not just her students.‖
10. ____________ Mrs. Dowd is currently advising her seventh and eighth graders on ways they can use their
writing skills to make significant changes to the Texas Education Agency guidelines.
11. ____________ Pen E. Nickel, The Paw Print
12. ____________ The certified and highly qualified teacher was not available for comment.
13. ____________ Mrs. Dowd has been teaching journalism for eleven years, and always encourages her
students to write about issues that others care about.
14. ____________ The eighth-graders were successful in bringing the issue to the forefront and next year all
public schools will open the Tuesday after Labor Day according to a TEA spokesperson.
15. ____________ A former student of Mrs. Dowd‘s was interviewed and stated, ―She forgets students‘ names
but she opened my eyes to reporting the facts.‖
16. ____________ A movie and book deal on the students and their rally to others is allegedly in the making.
17. ____________Studies show that reading the news frequently helps people learn to write informative
articles.
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The Goals of a News Article
Most journalists (the people who write news articles) try to follow certain guidelines in their work. These
principles of journalism help make sure that when people open a newspaper, they can believe what they
read.
1. A news article tells the truth: the journalist writes facts that are, to the best of his/her knowledge,
true. Careful journalist s only state things they can prove to be true, and will ‗cite‘ the source of any
uncertain information.
example: “According to Mrs. Brown, principal of North Oaks High School, most high school
freshmen take Spanish as a second language.”
In the statement above, even if it is later discovered that more high school freshmen take French
instead of Spanish, the journalist has not lied. He/she has only claimed that Mrs. Brown says more
freshmen take Spanish, which is still a true statement.
2. News is factual.
Something that is factual can be proved or disproved. For example, ―Last Saturday was a rainy
day,‖ is a factual statement, because it can be clearly shown that last Saturday either was or was
not rainy. ―Rainy days are depressing,‖ is not a factual statement, because it is a personal opinion.
3. News articles are objective.
They do not reflect the personal opinions of the journalist. Quotes and opinions of witnesses and
observers to events may be included in an article, but they must be cited.
4. News articles relate information that affects or is of interest to the public.
Some newspapers print articles that are of interest to a smaller audience. When the audience is
concentrated in a particular region, such as a particular city or state, the newspaper is known as a
‗local‘ paper.
5. The purpose of a news article is to report the facts of a current event or problem.
Although many people enjoy reading the news, the purpose of a news article is not entertainment.
The language used in news articles is often different from the language that is used in everyday
conversation, or in stories or narratives. The style of writing is impersonal, and the vocabulary is
often more formal.
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Fact or Opinion
Read the following statements, and decide if the statement is expressing a fact or an opinion. Write ‗fact‘ or
‗opinion‘ on the line provided. Underline the word or words that indicate a statement is an opinion.
__________ 1. Commas are the hardest type of punctuation mark to study.
__________ 2. Twenty percent of the punctuation marks in an average book will be commas.
__________ 3. On Tuesday, the 7th of October, the talented English teacher presented the punctuation
rules to the committee.
__________ 4. Professor Knowitall presented evidence to support the rules of punctuation in a forum last
Tuesday.
__________ 5. The English language is studied in many regions of the world.
__________ 6. The English language is the most difficult language to study in the world.
__________ 7. During a heated debate, several grammarians who had proposed a change in traditional
rules of punctuation were unjustly criticized by the old-fashioned grammarians on the board
of directors.
__________ 8. Developments of new learning strategies are being proposed in a new language book
entitled I Need Some Help Please!
__________ 9. The book contains some of the worst explanations around.
__________ 10. Some critics of the book argue that its contents may be inaccurate.
__________ 11. Reports show that less than fifty percent of high-school students read at an advanced level.
__________ 12. In a lovely classroom in South Carolina, the young teacher is applying her new skills to
teach her language classes about grammar.
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Fit to Print?—Making Information News-Worthy
News articles use language that is more formal than that used in everyday conversation. Read over the
following statements, and decide if the statement is ‗news-worthy‘, or if it is written in a narrative style. After
deciding, write ‗news‘ or ‗story‘ on the provided lines.
1. __________One day while a girl was walking, she came upon two people fighting.
2. __________Some families were at the mall the other day and saw a couple of people taking things
from a store.
3. __________The case has been unsolved and the suspects are still at large.
4. __________According to a recent survey, a majority of the inhabitants believe the dairy plant is
polluting the local water supply.
5. __________The kids formed a new club for after-school students.
6. __________One time, there were these students at the school who were in a bus wreck.
7. __________The committee unanimously voted to suspend him until a thorough investigation
could be organized.
8. __________A number of years ago, the president of the club was a rock climber.
9. __________Last week I saw a really amazing thing. I was watching TV and I saw a show about a
ninety year-old man who was running a marathon.
10. __________The guy got a ticket the other day for running a red light, and then not stopping when
the policeman turned on his sirens.
11. __________ The police questioned several witnesses on Friday in an attempt to determine the
cause of the accident.
12. __________ Have you ever heard of the Dead Sea? Well, if you haven‘t it is the most gorgeous
and bizarre body of water.
13. __________ In a land far away, two beautiful people were wed, and hundreds of people threw
flowers and sang.
14. __________The victim is a candidate in the city council elections to be held this fall.
15. __________The effects of the acid rain have destroyed thousands of acres of crops.
16. __________ While visiting the broken-down farmhouse, I found a delicate glass container that was
worth a lot of money.
17. __________ I told the reporter that a funny looking man was making faces so the kids would laugh
at him.
18. __________ I‘m not sure why Kate said it. She really couldn‘t have been thinking clearly.
19. __________The cause of the mishap is still under investigation, and police have refused to issue a
statement.
20. __________During a press conference on Friday, authorities declined to comment regarding the
incriminating evidence.
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Unit 8—Edit the Editor
The following article contains mistakes in spelling, punctuation, and capitalization. Using editing marks,
correct the article. We will do this together. You will need to refer to the editing page and memorize editing
marks. After we have done this, you will copy this to a word document and save to your file folder as edit
the editor_lastname. Make the corrections as noted by your marks.
Students Caught in Mystifying Case
By news Reporter
Readalot pencilvania – According to numerous eywitnes report a major and shocking occurrence has
happened in the communnity of readingalot pencilvania. The first reports indicates that on march 17, 2004,
two unidentified students were caugt holding and reading various textbooks and novles. An Oficial
Investigantion was lunched Yesterday to determine the truth about this matter. Since the investigantion was
anounced several witneses have come forward to give testimony. One parents comment was It could‘nt
have been my child my son is an underachiever and only watches tv or plays video games someone must
have forced those poor kids. I‘m sure it wasn‘t their fault. Statistics show that only twentytwo percent of
american adolesents read volunteerily.. The communnity is in disbalief that local children would
independantly do such a thing! The names of the suspects have not been released, and they have not been
interviewed their parents however have been contacted. The Adolescents, both students at a local Middle
School, were not in class at the time. An investigantion is under-way to determine the cause of this strange
and unexplained event. Next week, a Town Meeting will be held to discuss the likelyhood of future
reoccurrances. Contact the local Reading renegade association for further information. Although the case
remains unsolved the communnity is keeping closewatch on the students to determine the cause of this
learning experience.
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page 18
Editing
You’ve Gotta Have Style
Editing Symbols
Symbol Example Meaning
^
#
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stet
tr
sp
lc /
cap
sm cap
____
bf
^
v
awk The ball was caught by the boy who was nearby under the bridge.
frag Though he didn’t know it.
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page 20
Staff
Proofing Checklist
Check page numbers.
Check the issue number on the front page.
Check the publishing date on each odd page
Check all names for spelling. Make sure names and
pictures match.
Check to be sure all photos and captions match.
Check all headlines for spelling, correct font and size.
Spell check spread using dynamic spell check feature.
Follow the style sheet for correct fonts, point size,
leading and kerning.
Check for design consistency.
Check graphics (lines, tint blocks, color, etc.) for size
and percentage.
YOU MAY USE COLOR THIS YEAR!
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page 21
Unit 9—Interviewing and Coverage
Writing a Feature Article
Interview a friend, teacher or someone special about a possible story for the newspaper. Using the checklist
provided for interviewing, draft your open ended questions. The key to a successful feature article is the use
of standard journalistic techniques combined with details and quotes. We call this quote and transitional
paragraphs with details the QT format. Remember: your job is to make the reader want to read the article.
Most newspapers can be classified into two major groups: ‗broadsheets‘ and ‗tabloids‘. Broadsheets are
literally printed on larger sheets of paper, and generally contain more serious articles. Tabloids are often
smaller in size, and contain articles that often include details that may or may not be true or interpretations
that are questionable. We use a tabloid size for our newspaper because of the amount of news we have to
print. Tabloids such as The Enquirer must be very careful when writing about real people, because they can
be accused of ‗libel‘, or writing harmful lies.
As you write your feature story include details about the person and their hobby, etc. The following may not
apply but is to be used as a guide.
State the date or time the incident happened/will happen.
State who or what is affected by the incident.
Write a description of the place where this event takes place.
Explain in detail what happened.
Include any known causes for the event.
Briefly explain how the event happened/will happen.
List the names of any other people or events directly affected the incident.
After the drafting the lead, check to make sure you have answered the 5W-1H questions.
Supporting Paragraphs (Include any of the following information)
Quotes
Supporting/transitional paragraphs with lots of detail
Photos (Optional)
If you wish to accompany your article with a photograph, compose a caption that explains the
relationship of the photograph to your article.
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page 22
Example of a Feature Article
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Sequencing Supporting Details
An example below is how a brief or story might be written for yearbook or newspaper. What do you notice
about the headline, the first paragraph, the details and the quote.
Students caught in mystifying case
Statistics show that only twenty-two percent of American adolescents read voluntarily. According to
numerous eyewitness reports, a major and shocking occurrence happened at The Valley Middle School in
Readalot, Texas.
The first reports indicate that on March 17, 2004, two unidentified students were caught holding and reading
various textbooks and novels. An official investigation was launched yesterday to determine the truth about
this matter. Since the investigation was announced, several witnesses have come forward to give
testimony.
One parent said, ―It couldn‘t have been my child! My son is an underachiever, and only watches TV or plays
video games. Someone must have forced those poor kids. I‘m sure it wasn‘t their fault.‖
The community is in disbelief that local children would independently do such a thing. The names of the
suspects have not been released, and they have not been interviewed. Their parents, however, have been
contacted.
Although the case remains unsolved, the community is keeping close watch on the students to determine
the cause of this learning experience. Next week, a town meeting will be held to discuss the likelihood
of future reoccurrences. Contact the local Reading Renegade Association for further information.
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page 24
News Article Quiz
Decide if the following statements are true of false. Write ‗T‘ or ‗F‘ on the line provided.
_____ 1. The purpose of news articles is to report events in a factual manner.
_____ 2. News articles aim to be subjective, or biased.
_____ 3. News articles print what is of interest to the general public.
_____ 4. A news article normally does not include a lead paragraph.
_____ 5. The first paragraph of a news article gives descriptive details and often includes quotes from
eyewitnesses.
_____ 6. The headline of a news article is usually a descriptive sentence which gives details about an event.
_____ 7. A lead answers the questions ‗who‘, ‗what‘, ‗when‘, ‗why‘, ‗where‘, and ‗how‘.
_____ 8. News articles use descriptive, vivid language intended to appeal to the reader‘s imagination.
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Unit 10—Writing Headlines
Headlines - Heads Up
Why are we doing this?
So, you will learn to use the story content, quotes, names and headlines in the news or popular cliques to write funny
headlines that will turn heads and get the reader to actually read the copy.
How do you think up good headlines? There are certain proven techniques you can use.
WORD ASSOCIATION:
Maybe the most common method. Think of key words and do some free association to develop angles. This is how
most wordplay, good and bad, seems to develop.
MENTAL PICTURE:
What picture comes to mind as you read the story? Use that in your headline.
PERFECT VERB: A fresh verb can really make a headline. Great example: Spring blows into town with a windstorm.
Strong, well-chosen verbs often do that.
PERSPECTIVE:
Come at the head from a different viewpoint. For example, instead of looking at a winning season from the coach's or
player's point of view, talk to a cheerleader.
EMOTION:
Go for the emotion in the story. Is there anger? Love? Frustration? Desperation? Appreciation? Respect? Elation?
Shame? Embarrassment? Readers respond to emotion.
QUOTE :
Is there a great quote that sums up the story? Don't overuse this technique, but it can be effective.
SPECIFICS:
Sometimes, just making a headline more specific really helps.
MAKING HEADLINES FUN!
Puns—A baseball pitcher is worth a thousand blurs (for a story about a fast pitch baseball game); Binding Commitment
(for a story about yearbook)
Alliteration—Some students study steadily: Football Fever Floods Field
Rhymes—Student of Art Hard to Part
Proverbs, or twists of clichés, quotations or titles—To publish or not to publish; Through the eye of a camel
RULES FOR HEADLINES
Do no harm, if you think it might embarrass someone; ask around to make sure it won't cause someone to take offense.
Make sure the big type does not contradict the little type.
Use humor or cleverness to invite readers in, not drive them away. Do not make the reader groan or make them say
"Huh?"
Eschew jargon or terms familiar only to an in-group. Be especially careful with sports.
Stay away from clichés... ...Unless--and there are exceptions to every rule-- you can find a way to turn a cliché on its
head.
Use plays on words to contribute to meaning, not to show off. Word plays on people's names are generally a bad idea.
The last rule is to ignore all of the above if you have a good reason. Good reasons, however, are typically in short supply.
Assignment
Grab an old yearbook off the shelves – any yearbook will do. Find four stories and rewrite the headlines. Stories should
be from each of these categories.
Student Life
Sidebar/Info graphic
Academics
Clubs/Fine Arts/Sports
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page 26
Unit 11 - It Does a Body Good!
Anatomy of a Newspaper Layout
There are certain elements that are common to almost all articles that you will read in the newspaper or find
on the Internet. The following list explains the five major components, or parts, of a news article.
Headline
The headline is the title of the news article. The headline should be short, does not include a lot of detail,
and should catch the readers‘ attentions. It is normally not a complete sentence, and tries to summarize the
main idea or subject of the article. It is often printed in larger letters than the rest of the article, and the major
words are capitalized.
Masthead
Nameplate
Folio
Gutter
Tabloid
Broadsheet
Byline
This line tells who is writing the article. It may also include the address of the author and the publication or
news source for which he or she writes.
Dateline
This is usually placed at the beginning of the article in bold print. If the city or location is well-known, the
name can be written alone, but if the city is less famous, more information is included. For example, the
byline of an article written in Atlanta, Georgia would read „Atlanta‟, while an article from Leary, Georgia
would have to include the name of the state.
Lead Paragraph(s) – HOOKS the reader
The lead paragraph is found at the beginning of the article. The lead briefly answers the questions ―who‖,
―what‖, ―when‖, ―why‖, ―where‖, and ―how‖. The ‗skeleton‘ of the story can be found here.
Supporting Paragraph(s)
These are the paragraphs which follow the lead. They develop the ideas introduced by the lead, and give
more information in the form of explanations, details, or quotes. In many newspapers, these paragraphs are
found on subsequent pages. This is referred to as the quote + transition (QT) format for news writing style.
Double truck
Op ed page
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Unit 12—Design
What‘s the BIG IDEA?
Your Vision Board
This is YOUR idea book. Search through magazines (ESPN and Seventeen use clever design tricks) and find cool type
treatments, sidebars, quick reads, and sophisticated design treatments that appeal to you. When you find a design you
like clip it and staple it to your VISION BOARD. If you have to clip entire pages—so we can see the layout of lettering
or sidebars, etc.
Graphic treatments such as drop caps, lettering that is turned at an angle, vertical text, etc.
Anything retro
Ideas for headlines with alliteration, idioms, oxymoron‘s or catch phrases
Trendy topics we should cover – fashion – music – pop culture – movies – books – bling bling
Ideas for paragraph layout with screens, tints or transparent graphics
Graphic ideas for sidebar designs (different story formats...quizzes, timelines, comparison charts, graphs,
etc.)
Ideas for sidebar designs that include oversized quote marks AND Ideas for Surveys
Graphic treatments for borders around photos or quote boxes (dotted lines, etc.)
Graphics using cool Photoshop treatments
Graphics that could be used for end sheet designs or table of contents
Graphics that use computer symbols such as >> - text messaging – arrows – etc.
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Unit 13 —It’s All about JAG LIFE!–A Crowning Event!
Why are we doing this?
So, you can master InDesign and develop good design techniques.
You will have use a predesigned On A Roll template to create one similar to the image on the next page. Every
journalism student will be the editor for a week and create the news of the week for On a Roll. The idea is to keep the
students and faculty informed of events and add to the news with bits of trivia and SAT words! These will be placed on
bathroom stall doors in every restroom on campus Wednesday morning beginning the second week of school.
Watch King Pica PowerPoint before beginning.
Review design terms
Design Terms
Dummy
Tints
Transparency
Swatches
Drop caps
Reverse text
Rotated text
4 – 5 columns per page
Gutter
Bleed
Photo Box
Text Box
Rule line = .5
Alignment
Sans serif fonts
Serif fonts
Typography
Using the writer‘s block tool
Log on
Open the file called Practice_Design – it‘s an InDesign file
Save AS yourname_design within your folder
You must have the prototype spread to look at so you can recreate the spread. We will not add photos. We
are concerned with design only.
SAVE OFTEN.
HINTS
1. Move to Window and make sure these tools are checked – STROKE, YEARTECH TOOLBAR, TOOLS, and
SWATCHES.
2. We will begin by adding design elements first.
3. Next, we will draw the photo boxes.
4. Make sure you draw the dominant photos just as they are on your handout.
5. Make sure you follow the contrast – some photo boxes are vertical and some horizontal.
6. We will work together to create text boxes and caption boxes with placeholder text.
7. We will learn to create outlines with text.
8. Make sure you don‘t have trapped white space (donuts).
9. Use the InDesign menu bar to change the kerning and leading between each letter in a word and between lines
of text, respectively.
10. Change the alignment of text as we work together.
11. Change the size of text. Make sure your text is set to the number of columns and that the text lines up within
the column structure.
12. All photos boxes and text should be 1 pica apart.
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Unit 14 Cover to Cover—Celebrity Interviews!
Creating a Magazine Cover
Open the InDesign file called magazine_cover.indd within Yearbook OR Newspaper.
Save this file into the same MAGAZINE FOLDER for your period and name your file =
firstname_lastname_magazine.
You will need to have a magazine cover to look at as you begin to create a new one. You should bring in a
magazine to use as your PROTOTYPE (sample).
The magazine size is 8.5 by 11. I will send these to the RRISD Print Shop so you can take home a color
version of your magazine cover. Do your very best. Use spell check.
You should create the background first. Then, add any special effects such as circles and borders. Match the
colors to the magazine you are using.
You will create the TYPOGRAPHY SECOND.
The type for the TITLE of the magazine should match as closely as possible to the one you are creating.
HINT: Try typing the title in WORD so you can view the way it might look. This will help you determine what
fonts to use.
Example: PEOPLE magazine is always in upper case type and a fill is always used.
Create text boxes as you make new headlines and subheads. Be as creative as you wish. In other words,
your headlines and subheads do not have to match the magazine you are creating.
DO NOT ADD photos until I have approved all of your typesetting.
When you are ready to place one or more photos, you will need to locate those photos and copy them to the
MAGAZINE folder. Rename each photo file a name you can remember. Be sure to keep the extension as a
.jpg.
You will use FILE PLACE instead of picture placer for this project. I will illustrate this as you watch and once
we have all finished the typesetting.
Your magazine cover should use the same colors, tints, similar fonts and font sizes as the cover you are
recreating.
Cover to Cover
Magazine Project Rubric
Gallery Walk Tips
Write down things you LIKE about each other’s work—like WOW! Covers!
Note:
1. Does the cover look like the original excluding the model image?
2. Did the graphic artist use the transform tool to stretch the GLAMOUR lettering?
3. Are the cover lines typeset or are they incomplete?
4. Are the cover lines aligned to the right on the right side and aligned to the left on the left side of the
page?
5. Is the cobbed or used photo ARRANGED BEHIND the text?
6. Is the text TOUCHING the pink margin lines? If the text is outside of the pink lines, it will be cut off.
7. Is the KERNING and LEADING correctly spaced?
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Unit 15—Polls and Info graphics
Unit Graphing Polls with Percentages
Why are we doing t his?
So, you will be able to take polls using percentages AND be able to track your results using InDesign and Excel.
On what topics could you poll students to develop relevant yearbook/newspaper articles?
Step 1
Poll students in our class on a topic of your choice.
A sample might be--What is your favorite dessert?
Step 2
Ask your question to 25 people. Write their answers in the first column on the left-hand side of the page. Place a tally
mark in the second column each time the same answer is given. When finished, you should have twenty-five marks.
Write totals in the third column.
Step 3
Multiply the totals by four. This gives you the percent of each answer. Write the answers and the percentages in order
from greatest to least on the chart on the right hand side. Graph the information using Excel.
Answers Given Tally marks Total Survey Question:
Answers: %
Total 100%
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Caught in the Act
Why are we doing this?
So, you will be able to take polls using percentages AND be able to track your results using InDesign and Excel.
Poll students in an advisory class. Simply track with a tally mark. NO NAMES are to be included. You can pass this
around the advisory class so that no one sees how answers are marked. You will need to schedule this activity with
advisors ahead of time. Check your yellow folder for advisory schedules. You will need several copies of this sheet.
Once tallied together with all 7th grade advisories, you can create a graph to get percentages. You will need to take
head shots of 7th graders taking tests! NO QUOTES on who has cheated—please!
Yes, but never No, never Yes, and I was
been caught cheated. caught
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Totals
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Unit 16 Writing Reviews
Writing Critical Reviews – All in the Family
Preface
There are classic shows, and there are groundbreaking shows. All in the Family enjoys the
distinction of being both. Debuting as a mid-season replacement on Jan. 12, 1971, it became one
of the most influential comedies in TV history and made an immediate impact on the entire
television industry. All in the Family pioneered a whole new brand of realistic and hard-hitting
satire based on the real world, rather than the naive escapism of most entertainment programs.
The sitcom revolves around blue-collar worker Archie Bunker and his family. Opinionated and
uneducated, Archie makes no bones about his racial and political views, which are borne out of
every negative stereotype imaginable.
His "better half," his wife Edith, who he not-too-affectionately refers to as "dingbat," is
subservient, but her sweetness and good heart provide a perfect balance for Archie's harsh
exterior. Also residing in the Bunker house are Archie's daughter Gloria and her college student-
husband Michael. Some of the greatest commentary and comedic moments come from the verbal
sparring between the narrow-minded Archie and the thoughtful, liberal "meathead," as Archie
insists on calling him.
Other regular visitors to the Bunker home are The Jeffersons, their black next-door neighbors.
Lionel Jefferson shares Mike's liberal views and visits often -- usually dispensing a pointed barb
or two at the bigoted Archie. Lionel's father, George Jefferson, is as narrow-minded as Archie,
which naturally makes for some eye-opening dialogue between the two. Just as Archie has Edith,
George has Louise, who keeps him in line with her quick wit and reasonable point of view.
Using the information above, and without plagiarizing, write a short preface to All in
the Family.
Then, write a short review on the episode you watched. Archie must lay off (fire) an
employee. Include the irony, comments about racial slurs and why this show was
such a hit in the 1970s. Include the
Who – ends up the winner (so to speak) in this episode
What – is ironic about the episode
Where – do the scenes take place
When – what time of the year does this take placeWhy – must Archie fire an
employee
How – does Archie select the PERSON to fire
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Examples of reviews.
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Unit 17 Writing an Editorial OR Commentary
Write fact if the sentence is a fact. Write opinion if the sentence is an opinion.
1.
New Orleans would be a fun place to visit.
2.
The all-time bestselling book is the Bible.
3.
The longest book ever written was a Chinese encyclopedia that contained
22,000 chapters.
Write a complete sentence.
4. Write a fact using the word shelter.
5. Write an opinion using the word biology.
Write a complete sentence.
6. Write a fact using the word cannot.
7. Write an opinion using the word sole.
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Write an editorial about something at school that you strongly like or dislike. Be sure to explain what the issue or policy is for those who don‘t attend your
school and follow with your reasons for liking or disliking the current school policy. Look at the editorial/ opinions page, and copy the writing style there. Review this
example.
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Unit 18 Columnists
Step One
Where do you usually find columns written by John Kelso‘s in the Statesman? Where is Kirk Bohl‘s sports column generally found?
Step Two
How effective is the headline they use?
Step Three
What is the point they want to get across? Do they use similes as a ―writing formula?‖
Step Four
Review this column. Try your hand at writing a column on something you know A LOT about.
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Unit 19 Writing HARD News or ―Breaking News‖
Write a news story on some event happening at our school or in our community. Remember a news story should
always address Who, What, When, Where, Why, and How. You should attempt to give both sides of the story. Do not
include your own opinion. Use a front page news story as a guide.
OR
Write a news story that tells what is happening that is affecting the world. You MUST do some research. DO NOT
copy from the Internet!
Here is a good example.
Keep your hands to yourself!
H1N1 arrives with fall
by Heeyoung
There are some things in life that are
necessities—that list includes breath-
mints, air conditioning—at least if you live
in the lone star state–and nowadays hand
sanitizer (non-alcohol based, of course).
No longer just an accessory often seen
decorating the desks of germ-a-phobics,
the opportunity to use sanitizer or wash
your hands has increasingly become
something you shouldn’t pass up. You
know how school is. On Monday, one kid
arrives sniffling, and then on Tuesday
more kids are being sent home because of a fever. As if the chance of catching the common
cold, chickenpox or whooping cough isn’t enough, there is now a new virus on the block, H1N1
influenza.
In late April of 2009, the first cases of the H1N1 virus infection appeared in the United States.
The virus is a contagious airborne disease similar to the seasonal flu. The virus has thousands of
different kinds of strains, and H1N1 is just a new, different strain. That’s exactly why it’s feared
so much—because it’s new and unknown and people don’t know what to expect from it. When
you feel sick and are scared because you think you might have H1N1, just remember that it’s
only another type of the seasonal flu people get every year. You’re most likely not going to be
pushing up daisies any time soon.
It is true that the H1N1 virus seems to be widespread, though. On Monday, September 21, it was
recorded that in our school district, 2,889 students out of 42,737 were absent from school, not
just from the flu, but also general illnesses or otherwise. That’s about 6.76% of our school
district.
Keep in mind, however, that students are returning to school relatively quickly, and the cases of
H1N1 reported have only been mild to moderate. Neither the H1N1 influenza nor the seasonal flu
has been called an epidemic in Round Rock by the Center for Disease Control (CDC) or the
government. Therefore, nobody can claim it’s an epidemic.
There isn’t a vaccine out for the H1N1 virus specifically yet, but it’s expected to be available to
the public by early October. That’s no reason not to protect yourself from seasonal flu. If you
can’t afford the $20-$30 vaccine, the district is offering plenty of programs where students can
get their shot for free. Still, keep in mind that no vaccine can offer 100% protection.
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Some symptoms parents should look for in their children that complain of flu like symptoms
include fever, coughing, sore throat, headaches and/or body aches and fatigue, to name a few.
Sounds sort of familiar, doesn’t it? Yes, H1N1 symptoms are very similar to symptoms for the
seasonal flu. The only difference is some vomiting and diarrhea. If you have any of the
symptoms listed, you should pay your doctor a visit, just in case. Parents should not send their
children to school if they are not feeling well and have a fever. Keep students home until they’ve
been fever-free for 24 hours without the help of fever-reducing medicine.
While parents are worrying about their children’s health, kids who get sick are worrying about
making up all the schoolwork they missed. Students who are ill can now rest without anxiety
because there will be plenty of opportunities to make up that school work; the school board is
doing everything they can to make sure everyone can catch up and no child is left behind.
If you haven’t contracted the flu, you can stay healthy and control the spread of germs with
some common sense! Cover your mouth when you sneeze or cough, avoid touching your eyes,
nose, or mouth, and most importantly, wash your hands as often as you can with soap and
water.
The bottom line is nobody likes to feel sick, just like nobody likes bad breath or being stuck at
work when the air conditioning’s down. Do your part and make sure you’re not the reason
students are home sick.
―Everyone can do their part in trying to limit the amount of germs we come in contact with,‖
Round Rock ISD's Director of Community Relations JoyLynn Occhiuzzi said. ―If you have a fever,
you really need to stay at home. We are asking parents, students and staff to honor that
request.‖
Now that's something we can all agree is a necessity.
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Unit 20—Caption Writing
A Picture is Worth a Thousand Words!
Why are we doing this?
So, your captions will NEVER state the obvious and your reader will want to read the story instead of just looking at the
pictures.
Watch the movie on caption writing.
View the WILD and CRAZY photos on the overhead and come up with captions (you will work in groups).
Step One:
Look at the photo.
Begin the lead sentence by using the 5Ws and the H.
Who:
What
Where:
When:
Why:
How:
Step Two
Write a summary caption using present tense and third person. The summary caption tells about the photo, but avoids
describing the obvious.
Step Three
Write an expanded caption using past tense and third person. The expanded caption follows step two by supplying
relevant information to the reader and includes a quote. This type of writing is called the QT format – quote – transition
– quote – transition, etc.
Step Four
Write 5 -6 words that describe the photo that bring it to life.
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Newspaper Bingo
FREE
FREE
FREE
FREE
In random order, fill in the empty squares, using the words on the screen. When I show an example of
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
_____________________________________________________________________________________
place a goldfish on your Bingo card. When you have Xs across, down, or / or \, call out BINGO!
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Unit 21—Photography
Picture This!
Photography Portfolio
You assignment is to look through magazines, newspapers, brochures, etc. and clip outstanding
photos. Compile them into our Picture This! binder.
1. Snapshot (focus on a small group, 2-3 people)
2. Establishing Shot (the whole scene – story telling)
3. Close-up Shot (focus on one person close-up)
4. Rule of Thirds
5. Details
6. Action and Reaction
7. Repetition
8. Framed and tight shot
9. Dimension
10. Interesting lines or lighting or texture
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Photography Composition
M & M Photo Game
You will work with a partner to find each of these types of photos in an old yearbook. Yearbooks
are on the back bookshelf. As you find a photo of each of these, raise your hand. Be sure you can
tell me the kind of photo using the listing below. If you are correct, I will initial your handout and you
will receive a peanut M & M (these are nutritional) .
1. Establishing Shot (dominant photo)
2. Snapshot (focus on a small group, 2-3 people)
3. Close-up Shot (focus on one person close-up)
4. Texture
5. Rule of Thirds
6. Details
7. Action and Reaction
8. Dimension (Depth of Field)
9. Framed and tight shot
10. Repetition
11. Interesting shapes or curves
12. Interesting lines
13. Lighting (interesting/unusual)
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Unit 9.5—Photography--
SMILE!
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Photo Editing Checklist
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Photography—Hit Me With Your Best Shot
Why are we doing this?
So you will take photos that tell a story, show artistic flair and can be used in the yearbook along with a story or
sidebar.
Many of you are taking photos too far away from your subjects, many are of backs of heads, and some are blurry. A
dimension shot is NOT a blurry shot. Only the foreground or background is out of focus, and this can only be achieved
if you are using the Canon Rebel. Take your time, move around the room or field (never stay in one place to shoot all
your photos), and hold the camera steady. Remember to vary your shots (vertical and horizontal). Always edit shots in
Photoshop to make sure they are as crisp as they can be.
Once you have downloaded one each of these photo comps, you will create a Powerpoint that you will show to the
class.
COMPOSITION POINTS GRADE COMMENTS
Dominant 10 points
Snapshot 10 points
Details (close up) 10 points
Texture 10 points
Rule of Thirds 10 points
Perspective 10 points
Action/Reaction 10 points
Dimension 10 points
Framed 10 points
repetition 10 points
Interesting Lines or Lighting Extra Credit 10
points
Grade
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Unit 22—Typography
Font Fight Project
Why are we doing this?
So you will be able to identify a serif, sans serif or novelty font
So you will understand about leading and kerning when designing
So you can understand that a family of fonts consists of bold, italics, all caps, narrow, bold
condensed, etc.
List of typefaces can be found here.
http://en.wikipedia.org/wiki/List_of_typefaces#Sans_serif
1. Name of Your Font
2. Font Type – serif, sans serif, script or novelty
Font Family – Bold, Italics
3. Inventor – A brief sketch about the inventor and whether the font was Old World OR is a
MODERN MAC or Microsoft font.
4. Type your font with a fun sentence, poem or original work in as many families as you can
find of that font.
5. You are welcome to create this using InDesign so you can change your kerning and
leading with your tools.
6. Type this information using the guide on the back, and wear this pinned to your jeans or
shirt on Friday.
7. Dress as your font all day on Friday, October 30. Be creatively outrageous with your
wearable type!
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SAMPLE handout
Hi, I‘m Verdana—the font.
I was designed by Matthew Carter for Microsoft. I am a modern sans serif font. This means I DO NOT have
tails (or feet). I was named for the word ‗verdant‘ meaning something green and ‗Ana‘ who was the daughter
of one of the Microsoft‘s typography gurus—Virginia Howlett.
SAMPLES
I am dressing as a tree because of the origin of my font name.
I am dressing as a mermaid because I have no feet.
I am dressed in green from head to toe because my named was derived from the word ‗verdant.‘
(bold centered)
A Tree
(normal left aligned)
by Joyce Kilmer
(italics point size 11 right aligned)
I think that I shall never see
A poem lovely as a tree.
A tree whose hungry mouth is pressed
Against the sweet earths flowing breast;
A tree that looks at God all day,
And lifts her leafy arms to pray;
A tree that may in summer wear
A nest of robins in her hair;
Upon whose bosom snow has lain;
Who intimately lives with rain.
Poems are made by fools like me,
But only God can make a tree.
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These are generic fonts generally found on computers with the install. You can use any font on our
computers at school as long as you can locate history about the font. The AYT fonts are YearTech fonts and
the names are not usually associated with ―real fonts.‖ If you decide on Chiller—you may NOT dress as
Michael Jackson. Be creative, but use common sense.
Font Example (dependent on installed fonts)
Times New Roman The quick brown fox jumps over the lazy dog.
Roman The quick brown fox jumps over the lazy dog.
Garamond The quick brown fox jumps over the lazy dog.
Palatino The quick brown fox jumps over the lazy dog.
Antiqua The quick brown fox jumps over the lazy dog.
Minion The quick brown fox jumps over the lazy dog.
Helvetica The quick brown fox jumps over the lazy dog.
Swiss The quick brown fox jumps over the lazy dog.
Impact The quick brown fox jumps over the lazy dog.
Script The quick brown fox jumps over the lazy dog.
Decorative The quick brown fox jumps over the lazy dog.
Blackletter The quick brown fox jumps over the lazy dog.
Fraktur The quick brown fox jumps over the lazy dog.
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Comic Sans The quick brown fox jumps over the lazy dog.
Modern The quick brown fox jumps over the lazy dog.
Courier The quick brown fox jumps over the lazy dog.
Calibri The quick brown fox jumps over the lazy dog.
Verdana The quick brown fox jumps over the lazy dog.
Frosty The quick brown fox jumps over the lazy dog.
Georgia The quick brown fox jumps over the lazy dog.
Avqest The quick brown fox jumps over the lazy dog.
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All YOU Need is LOVE - Ransom Notes
Why are we doing this?
So, you will understand the difference between serif, sans serif and novelty fonts. You will also learn why leading
and kerning is important for design.
You will watch the PowerPoint to help you understand different kinds of types and how they are used in
publishing.
You will each receive a blank card and envelope.
You must decide on a ―catch phrase‖ for the cover of your card. A catch phrase is something like – Do you
believe in puppy love? The catch phrase should be seasonal – in other words - Valentiney!
This catch phrase will not be written or typed. You will cut out sans serif, serif, and novelty fonts to create the
―catch phrase.‖
You will need glue sticks and scissors. You will use magazines or newspapers to find letters that appeal to
you for your ―catch phrase.‖
If you bring in your own magazine you will get 5 extra points!
Once you have finished your catch phrase, you may NEATLY decorate your card with stickers, a written note
inside, a photograph that defines your ―catch phrase‖ such as a photo of your dog as a puppy, and add
candy hearts!
Below is a sample of how your catch phrase should be placed.
D o ou eleve n p p
y b i i up y
First letter = serif font (with tails)
l ove?
Second letter = sans serif font (sans means without in Latin--tails)
Third letter = novelty font (generally used in advertisements)
Repeat this until your catch phrase is complete.
This note will look similar to a Ransom NOTE!
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Using Idioms to Learn Photoshop Skills
Write three sentences using three of the idioms below, but include style and grammar errors. Let another
student correct the sentence by using the correct editing symbols and correcting the syntax of the sentence.
You will create your sentence in Photoshop by using the TYPE tool, the drawing tools, and the shapes tool.
Idioms
in the know know no bounds know where you stand
before someone knows what hit them know your place not know whether to laugh or cry
before you know it know your stuff not know which way to turn
for all someone knows know the drill a know-all
if someone knows what's good for not know the first thing about know/learn something (off) by heart
them something the left hand doesn't know what the
know a thing or two not know the half of it right hand is doing
know something backwards and not know the meaning of the word not know if you are coming or going
forwards know the ropes not know the first thing about
not know beans about something know the score something
know best know someone through and through not know what hit you
know better (than to do something) know your way around (somewhere) not know where to turn
know someone/something by sight know your way around something not know whether to laugh or cry
know different not know what hit you not know which way to turn
not know someone from Adam know what you are doing what do you know
not know if/whether you are coming or know what you are talking about What you don't know won't hurt you.
going know what's what wouldn't know something if it hit you in
know something inside out not know where to put yourself the face
know something like the back of your you know
hand
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Unit 23—Photoshop Project
Waholizing
Why are we doing this?
So, you will learn to take better profile shots and be able use the Photoshop tools that allow you to alter colors and
change the threshold of a picture.
How to create a photo similar to Andy Warhol’s Pop Art
You will each get to take a photo of someone or something in the classroom.
Before you begin, practice first.
The important thing to remember about Andy Warhol is that most of his art involved one subject thus the art
looked uncluttered.
SIZE THE IMAGE
1. Open the shared .psd file called girl1.
2. Change the LARGE photo to one that can be printed. Change the size by using >Image>Size>2X3 inch
photo
REDUCE TO B&W
1. Crop the photo so just the girl in the foreground appears.
2. Reduce the image to just black and white by using the >Image>Adjustments>Threshold commands. Adjust
the slider to a threshold level of 68.
ADD COLOR
1. With the magic want select any white area and then Select>Similar. All white areas are selected.
2. With the Lasso tool set to remove from a selection, draw a loose shape around the face. This will split the
white selection into two. Fill in the remaining selected area with bold color.
3. Select the remaining white area with the magic wand and the >Select>Similar command. Fill with a
complementary color.
CHANGE THE PHOTO TO ART
1. Make an image fashioned after Andy Warhol.
2. Duplicate the Background layer twice. The copies are stacked above the original and cannot yet be seen.
3. Increase the canvas size – only the width needs increasing for this project. Change the width to 300 percent.
4. Move the copied layers to the left and right of the original with the Move Tool.
5. Select the color the duplicated images using the >Select>Similar command.
6. Flatten the layers and save the file as girlend.
7. Then save again as the same name but use the .jpg extension instead of the .psd
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Unit 24—Court Cases - Censored!
A Decade of Change
Why are we doing this?
So, you will better understand the Tinker versus Des Moines Supreme Court ruling made in 1969 and the
Hazelwood Supreme Court ruling made in 1988
You will create a Powerpoint or movie using the headlines below as a guide. You will learn about the
evolution of school newspapers by studying about these famous court cases.
Slide 1
The 60‘s - A Decade of Change
Insert your name
Slide 2
Explain the incident in Des Moines, Iowa that involved the Tinker children in 1965?
Slide 3
Describe the court ruling in the Tinker versus Des Moines Court Case.
Slide 4
Explain the incident at Hazelwood High School in 1983.
Slide 5
Describe the 1988 Supreme Court ruling in the Hazelwood versus Kuhlmeier Case.
Slide 6
Describe the psychedelic 60s. Include a photograph.
Slide 7
What happened on November 22, 1963 that shook the world?
Slide 8
Give some information about the Vietnam War. Find an illustration.
Slide 9
Describe Woodstock.
Include a photograph.
Slide 10
Describe the civil rights movement and how America changed?
Slide 11
Describe the dress in the 60‘s and what a ―hippie‖ might look like.
Slide 12
Who was Andy Warhol?
Include an illustration.
Slide 13
When did the Beatles debut on the Ed Sullivan Show? Give the details and find a photo.
Slide 14
Who was Twiggy?
Find an illustration.
Slide 15
What slang terms were popular during this time period?
Slide 16
What happened on July, 20, 1969 that Americans watched on their TV sets?
Slide 17
End your slideshow with your own thoughts about the 60s.
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Unit 25—Famous Journalists
Internet Scavenger Hunt
Before you begin your trading card project I want you to know why certain journalists became
famous. You must research all of these famous journalists/characters. Use this handout to write
your answers. Use the J website link to quickly access the URLs associated with each
person/character.
You will need to go the websites listed and read about these people or cartoon characters. Then, in
two or three sentences tell why these people or characters became famous. Be sure to include
interesting notes in case you decide to choose one as your trading card!
John Peter Zenger - http://www.law.umkc.edu/faculty/projects/ftrials/zenger/zenger.html
Horace Greeley - http://www.spartacus.schoolnet.co.uk/USAgreeley.htm
Geraldo Rivera - http://www.museum.tv/archives/etv/R/htmlR/riverageral/riverageral.htm
Li‘l Abner - http://www.lil-abner.com/abnerbio.html
Nellie Bly - http://www.library.csi.cuny.edu/dept/history/lavender/386/nellie.html
Joseph Pulitzer - http://www.pulitzer.org/history.html
Richard F. Outcault - http://www.bgsu.edu/departments/acs/1890s/yellowkid/outcault1.html
Orson Welles - http://www.transparencynow.com/welles.htm
Little Orphan Annie - http://www.liss.olm.net/loahp/
Walt Disney - http://www.justdisney.com/WaltDisney100/biography01.html
Blondie - http://www.blondie.com/page.asp?page=about
Samuel Clemens - http://www.marktwainhouse.org/theman/index.shtml
William Randolph Hearst - http://www.answers.com/topic/william-randolph-hearst
Martha Gellhorn - http://iml.jou.ufl.edu/projects/Fall98/Bleichwehl/
Howard Cosell - http://www.startribune.com/sports/vikings/12578961.html
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Unit 26—Digital Storytelling
Due
Why are we doing this?
Digital story telling is how you will most likely compile your resume or portfolio of work when you apply for a
job. A paperless society is the future. This is not to say we won‘t have libraries to house books or toss all
pens and paper. We will always have a form of written communication—it will just be very different 20 years
from now.
You are to create at least 5 canvases with 5 photos between each canvas to tell a story about:
You, an event or someone who has influenced your life. Topics can range from sports, friends, a favorite
aunt or grandparent, a recent community program you are involved in or of a family member/s that you want
to profile. Make this story impact others by the use of a few words and your photos.
This is a little like creating a commercial. You are advertising something about someone or something. You
want everyone to know about it using DETAIL in brief phrases.
What software and materials will you need?
Microsoft Movie Maker
at least 5 photos that can tell a story and saved into your personal file folder – bring in a CD/flash of photos
or may scan originals at school or email your photos to school
How will you create your digital story?
Your story should contain:
at least 5 photos (I prefer you stay away from digital images from the Internet)
at least 5 canvases between photos
phrases that tell what is happening in the photos or favorite quotes that can be used to tell the story
How will you add transition to slides AFTER copy and photos are placed?
You will learn to create movement that resembles an ad on TV
Will you tell the story with photos and canvases only?
No. You will write a short script to go with your story and will record this script using a microphone.
What else can you add to make your story come to life and feel real?
You will add background music to give your audience the sense of being there when the story happened.
You may use these websites to view other digital story books and find suitable background music.
Project Rubric:
Photo selections (0-35 points)
Typed copy, phrases or quotes (0-30 points)
Do not use complete sentences
You may write this in prose
Narration (story telling)
(0 – 20 points)
Music Selection
(0-10 points)
Slide Transition (use the same transition for all)
(0 – 5 points)
Total Points Earned
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Unit 27—InDesign Project
The Mod Squad—Creating Bumper Stickers
Using Catch Phrases
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Unit 28—Creating Profiles Using STATS—Batter UP!
Creating Trading Cards
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Why are we doing this?
► So you can quickly write ―stats‖ for the
newspaper (or a sports profile on a track,
football, volleyball, or basketball player)
► So you will learn about famous journalists,
artists, and cartoon characters of the past
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Unit 29—Creating Business Cards and Writing Cover Letters and
Resumes
From Jacci Howard Bear, Your Guide to Desktop Publishing.
How many of these elements does your business card design have?
Most business cards will have at least a name of a person or company but there are other essential and
useful elements of a good business card.
1. Name of Individual
Not every type of business card has to have the name of the individual but it's a nice personalized touch. In a
large organization it can be beneficial to the recipient to have the name of a specific person to contact. The name
of the individual or the name of the business or organization is usually the most prominent text element of a
business card.
2. Name of Business or Organization
A business card almost always has a business or organization name on it. The name of the individual or the name
of the business or organization is usually the most prominent text element of a business card. An organization
with a highly recognizable logo might de-emphasize the business name (size and/or placement) but it is usually
an essential piece of information.
3. Address
A physical address or a mailing address or both are typical parts of a business card. If the company does
business exclusively online or by mail, a physical address might not be a key element to include. If both a physical
and a mailing address are included, it may be desirable to label each one.
4. Phone Number(s)
Multiple numbers are typically listed in order of voice, fax, cell but you can omit any numbers that are not the
preferred method of phone contact. Don't forget the area and/or country codes and extension, if required. Using
parentheses, hyphens, periods, spaces, or other characters to separate numbers in a phone number are generally
a matter of preference and custom but be consistent in whatever method is chosen.
5. Email Address
Including an email address is an important element for Web-based businesses but other businesses or
organizations might omit this form of contact unless it is one of their preferred methods of contact.
6. Web Page Address
Web addresses can be listed with or without the http:// preceding the URL. As with email addresses, it is an
essential element for Web-based businesses.
7. Job Title of Individual
Not a required element, some entrepreneurs or sole proprietors might include "President" or "CEO" or some other
title to give the appearance of a larger organization.
8. Tagline or Description of Business
A tagline or brief description can be useful when the business name is somewhat ambiguous or doesn't clearly
convey what the business does. Taglines can also convey benefits and features.
9. Logo
A logo used consistently on business cards and other print / electronic materials helps to establish a company's
identity.
10. Graphic Image(s) (including purely decorative elements)
Small companies without a logo may choose to use generic or stock images or custom illustrations that help
reinforce what the company does. Small graphic embellishments or boxes might be used to separate blocks of
information.
11. List of Services or Products A long list will usually clutter up a standard size business card but when using two-
sided or folded business cards a bullet list of services offered or main product lines can extend the usefulness of
the business card.
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Steps to Writing a Resume and Cover Letter that will
LAND YOU a JOB!
1. START BY FORMATTING AND INCLUDING YOUR PERSONAL INFORMATION
Your font size should be no smaller than 10 points and should be easy to read (Times Roman or Ariel). Keep
your resume to 1 – 2 pages. Keep your sentences short and concise. Do not include your marital status, your
hobbies or anything else that is NOT relevant to getting the job. Let someone else read your resume before
you deliver or mail it. Always spell check.
Before you begin, include your name, your complete address, and your phone number and email address.
Center this on the page.
2. OBJECTIVE
State your objective. You may have to change your objective depending on what job/s you apply for.
Always read the job description so you will know exactly what the company is looking for when hiring a new
employee. The most important part of writing a resume is to obtain an interview!
3. EMPLOYMENT HISTORY
Next, list your employment history. List the company and the month/year employed. On the next line list
what you did in that position. Be clear and concise. Write in phrases using a bulleted format. Use action
words at the beginning of each bulleted description. (motivated, produced, filmed, etc.) Use percentages and
numbers. Format as indicated below.
4. ATTRIBUTES
Finally, list your personal strengths. These are attributes you feel the employer is looking for in an
employee. Are you dependable, trustworthy, punctual and available NOW.
5. REFERENCES
If the employer asks for references, provide a listing of former employers or adults you want to use
as references. Make sure you TELL the adult or employer you are using them as a reference. List their
name and a phone number on a separate page.
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SAMPLE
Jane Doe
15409 Hollywood Blvd.
Hollywood, CA
917.899.0000
JaneDoe@yahoo.com
OBJECTIVE: I plan to major in photojournalism at UT in the fall. I would like to work as an
intern with your advertising firm so I will understand more about journalism and
marketing and how the two interface.
EMPLOYMENT HISTORY:
KLBJ Radio March 1997 – March 2000
Marketing Assistant
Assisted three KLBJ AM and FM sales managers and a sales staff of 25 with all aspects of advertising and
marketing
Increased revenue for the company by $2 million dollars
Created Arbitron reports for marketing reports that generated revenue for new car advertising by 90%
ATTRIBUTES:
Detail oriented
Ability to meet deadlines
Hardworking and good work ethic
RELEVANT SKILLS:
Able to use digital cameras and edit photos using PhotoShop
Proficient at InDesign. Able to create layouts and graphics
Proficient at using Microsoft Word and Excel
Worked as a staff reporter for my middle school newspaper, The Paw Print
Member of the Student Council (2007-2008)
Member of the National Junior Honor Society (2007-2008)
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Unit 30—Creating a Puzzle
Using www.puzzlemaker.com
Students may use these word from Mr. Fergison’s class OR
the LA vocabulary words on the back of this page to create an interactive
puzzle format for the newspaper. Puzzle types can include only hidden
message puzzles or crossword puzzles.
WORD BANK – ANSWERS to ENTER
ally
mercenary
bayonet
privateer
rendezvous
desert
pacifist
republicanism
strategy
guerrilla
DEFINITIONS TO BE USED
a ship permitted to attack enemy ships
a person opposed to war
an overall plan of action
the idea that people should rule
a fighter who uses hit-and-run attacks
a country that aids another country
a soldier fighting for another country
a knife attached to a gun
to leave military duty without planning to return
a meeting
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Students can use any set of these words to create a puzzle using
www.puzzlemaker.com. The type of puzzle to be created should be a hidden
message puzzle or crossword puzzle. Students will have to give a good meaning
for the section of words they choose. They should copy their puzzle to a word
document and save to 047newspaper.
Accentuate Chronology Ellipse Guru Jovial
Alliteration Commemorate Embargo Heritage Kilometer
Analogy Cower Enthusiastic Hieroglyphic Labyrinth
Antibody Decorum Exponent Hologram Laconic
Aspire Deduction Exult Hypocrisy Lichen
Bamboozle Deign Fallacy Immune Light-year
Bizarre Despondent Flourish Impertinent Maneuver
Boisterous Dialogue Formidable Inference Marsupial
Boycott Divulge Gargoyle Introspection Metaphor
Camouflage Eclectic Guerrilla Jaunty Mosaic
Mutation Plateau Renaissance Symbiosis Undulate
Nebula Polygon Renegade Tariff Vaccine
Nocturnal Protagonist Repose Technique Vacillate
Nuisance Pulverize Sacrifice Tempo Vertebrate
Omnivore Quandary Silhouette Toxin Virtuoso
Outrageous Quarantine Solstice Tranquility Voracious
Ozone Quota Spectrum Tumult Wretched
Parasite Rainforest Stereotype Tundra Xylem
Participle Random Strategy Ultraviolet Yacht
Phloem Recede Suffrage Unanimous Zoology
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Unit 31—Advertising
To Market We Go
Think Differently. Think!
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Unit 31—Distribution
Celebration now—Come ON!
Goldfish is the official yearbook snack. We celebrate deadlines with informal parties and afternoons at the Daily Grind.
Want to make a commercial for newspaper awareness?
Want to create a window display promoting the newspaper website and the print edition?
Or, maybe you want to help select photos of the week?
We need to create tent cards and posters for Rollin‘ Right Along!
We need to write announcements for the office staff to run on the television scrolling marquee that includes
our advertisers, Rollin‘ Right Along and our online newspaper website.
All of the above are ways to promote the journalism department—IOWs—marketing!
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