Using Social Media to Build Your Business
iKnowtion Webinar Interview with Constant Contact CMO
June 16, 2011 08:18 AM Eastern Daylight Time
BURLINGTON, Mass.--(EON: Enhanced Online News)--Social media has the potential to transform the way
brands build and maintain profitable relationships with their customers. But most companies are in the very early
stages of understanding how to harness its potential. If that sounds like your business, then join iKnowtion Senior
Partner, Don Ryan, on Wednesday, June 22, 2011 at 12:00 PM – 12:45 PM (ET) as he interviews Constant
Contact CMO and NEDMA Direct Marketer of the Year, Nancie Freitas, during an exclusive webinar, Using
Social Media to Build Your Business.
Senior executives are wondering how they can use social media to build their brands, and how it will fit into their
entire marketing mix. “It’s no secret that there is a tremendous groundswell of activity in social media, with enormous
numbers of people signing up and logging into one or more of the major platforms every day. Businesses need to
understand very quickly what they should be doing and how to be successful in this vitally important, emerging
space,” said Don Ryan.
During this webinar, Don and Nancie will discuss the growing role of social media marketing as a way to engage with
customers and extend your brand reach. Constant Contact is at the forefront of these activities, helping their clients
use social media to grow their businesses and learn what customers are saying about them. During this webinar you
l Discover how to use social media to engage your customers, expand reach, and drive your business results
l Hear how social media can provide a listening post for customer sentiment
l Learn how to measure activity about your brand in the social media space
Constant Contact's Engagement Marketing™ tools help more than 450,000 small businesses, nonprofits, and
associations create and grow customer relationships through email marketing, social media marketing, event
marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free
coaching with a personal touch, including award-winning customer support.
iKnowtion is a marketing analytics consulting firm that helps Fortune 1000 companies optimize the impact of
marketing expenditures from demand generation, to customer development, and resource effectiveness.
iKnowtion's industry knowledge and expertise, combined with a comprehensive and proven analytic approach,
provides businesses with the marketing insights and analytical engines required to dramatically improve business
results. Global leaders in automotive, financial services, retail, and consumer goods rely on iKnowtion to help
increase market share, boost customer loyalty, and optimize marketing spending. Founded in 1999, the company is
headquartered in Burlington, MA. For more information, please visit www.iknowtion.com.
Sandy Karcher, 781-494-9989 x230