6 media studies
TV3 NEW ZEALAND
CanWest entered the New Zealand market in 1991 when it
purchased an initial 20% interest in TV3, New Zealand's
first private commercial network. At that time the two year
old station was in a state of receivership. CanWest
appointed a new management team drawn from its Canadian
operations who implemented successful operating and
marketing strategies and began to reverse the network's
fortunes. In November 1997 CanWest completed a series of
transactions that resulted in 100% ownership of TV3.
Headquartered in Auckland, TV3 reaches approximately 98% of
the New Zealand population and offers a strong mix of top
international programming to an 18 to 49 year-old core
demographic -- the most appealing sector for local
advertisers. Programming includes the award-winning
documentary series Inside New Zealand, consumer rights show
Target and news program 20/20. Popular imported programs
include Sex and the City and Malcolm In The Middle. As
well, TV3 and pay TV operator Sky Television have signed a
sports program deal which makes TV3 the leading free-to-air
sports broadcaster in New Zealand with a comprehensive
schedule of domestic and international cricket and rugby
matches. As of January 2000 TV3 received carriage on SKY's
C4 NEW ZEALAND
TV4 was reborn as C4 when the channel relaunched as a youth
music format on October 3, 2003.
The name, short for Channel 4, was chosen for its bold
simplicity and its explosive nature.
The channel runs themed or "destination" programming
focused on specific music genres, but will be open to
format changes based on viewer surveys. New Zealand music
will play a key role on the channel.
C4 will continue to screen TV4's popular cartoon comedy
SOUTH PARK, and will launch JACKASS, a top-rating MTV
comedy stunt series directed by Spike Jonze, which has now
also been made into a movie.