6 media studies TV3 NEW ZEALAND http://www.tv3.co.nz CanWest entered the New Zealand market in 1991 when it purchased an initial 20% interest in TV3, New Zealand's first private commercial network. At that time the two year old station was in a state of receivership. CanWest appointed a new management team drawn from its Canadian operations who implemented successful operating and marketing strategies and began to reverse the network's fortunes. In November 1997 CanWest completed a series of transactions that resulted in 100% ownership of TV3. Headquartered in Auckland, TV3 reaches approximately 98% of the New Zealand population and offers a strong mix of top international programming to an 18 to 49 year-old core demographic -- the most appealing sector for local advertisers. Programming includes the award-winning documentary series Inside New Zealand, consumer rights show Target and news program 20/20. Popular imported programs include Sex and the City and Malcolm In The Middle. As well, TV3 and pay TV operator Sky Television have signed a sports program deal which makes TV3 the leading free-to-air sports broadcaster in New Zealand with a comprehensive schedule of domestic and international cricket and rugby matches. As of January 2000 TV3 received carriage on SKY's digital platform. C4 NEW ZEALAND http://www.c4tv.co.nz/ TV4 was reborn as C4 when the channel relaunched as a youth music format on October 3, 2003. The name, short for Channel 4, was chosen for its bold simplicity and its explosive nature. The channel runs themed or "destination" programming focused on specific music genres, but will be open to format changes based on viewer surveys. New Zealand music will play a key role on the channel. C4 will continue to screen TV4's popular cartoon comedy SOUTH PARK, and will launch JACKASS, a top-rating MTV comedy stunt series directed by Spike Jonze, which has now also been made into a movie.
Pages to are hidden for
"canwest"Please download to view full document