Management Recruitment by sjf20563

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									Enrollment Management in CTE
      Summer Conference | August 2008
Enrollment Management

• “Strategic Enrollment Management is a
  comprehensive process designed to help an
  institution to achieve and maintain the optimum
  recruitment, retention, and graduation rates of
  students where „optimum‟ is defined within the
  academic context of the institution.
Enrollment Management

• As such, SEM is an institution-wide
  process that embraces virtually every
  aspect of an institution‟s function and
  culture.”
                            • Michael Dolence
CTE Enrollment Management

• CTE Enrollment Management is a
  comprehensive process designed to help
  an institution to achieve and maintain the
  optimum recruitment, retention, and
  graduation rates with successful college
  and career transitions….
Enrollment Management
• Driver for change
   – fight the status quo
• Increased accountability
   – Carl Perkins, ACE, NCLB
• Increasing Competition
   – technical high schools, private technology schools
• Shrinking resources
   – rising fuel cost, opportunity cost
Enrollment Management

• Recruitment
  – 2007 presentations - 0
  – 2008 presentations - 7
• We already do this….
Comprehensive Process
• Buy In
   – administration, boards, instructors, staff
• Planning
   – formalized strategic plan, marketing plan, recruitment plan
        • Follow up, Should align
• From Recruitment to College and Career and Beyond
   – lifelong learning
• Encompasses the entire campus
   – faculty, staff, current students
Achieve and Maintain

• What is our optimum enrollment?
  – facilities, instructors, student services
• Big Picture
  – effect of retention and graduation on
    recruitment
• Steady supply of resources
Recruitment

• Beyond the Enrollment Funnel
• Formalized Recruitment Plan
  – e-presence
    • Website, Web 2.0,
  – traditional communication
    • Letters, phone calls
Recruitment

• Formalized Recruitment Plan
  – recruit the gatekeepers
    • Principals, Counselors, Parents
• When, Where and How
• Grade Level Specific
Retention

• What data tells us about transition rates?
  – Junior to Senior, Senior to 13 th year, college,
    career
• What can we do to improve?
  – Student Services, Teachers as Advisors
Graduation

• What data tells us about graduation rates?
  – can it be better
• How do we make it better?
  – Student Services, instructor interactions
    parental interactions
College Transition

• Cooperative Alliances
  – increasing enrollments
• Tech Prep
• What Can We do?
  – create a college culture
Career Transition

• Student Services
• Career Services
  – career fairs, practice resumes and interviews,
    employers on campus
Recruitment Planning

• Relationships
  – communication and marketing
  – administration, faculty and staff
• Comprehensive
• X grade through college and career
Institution Wide
Function and Culture

• Will this make our institution better?
Questions

              Jeremy L. Zweiacker
       Tech Prep & Alliance State Coordinator
     OK Dept. of Career & Technology Education
       405.743.6881/jzwei@okcareertech.org

           www.okcareertech.org/techprep
• The Strategic Enrollment Management
  Revolution – Jim Black

								
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