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									www.gmig.co.uk                                                                0800 321 3369




          How To Turbo-Charge Your Internet
                Marketing Campaign




© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.
www.gmig.co.uk                                                                0800 321 3369


The key to turbo-charging your Internet marketing campaign is to use each marketing tool
available to you in the right way. All too often Internet marketing campaigns are focussed
exclusively on just one Internet
marketing method, like e-mail
marketing, SEO or social media.

This e-book will tell you which are the
essential tools for your Internet
marketing campaign, and how to use
them.




© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.
www.gmig.co.uk                                                                0800 321 3369

Essential Tool One: Your Blog
Okay, I can hear you groan! But ‘blog’ is not a four-letter-word when it comes to Internet
marketing. In fact, blogging is the cornerstone of every successful Internet marketing campaign
there is. Let me tell you why…

Google have 2 major criteria to assess where
to rank a website in the search results. There
are hundreds of individual criteria, but these
two are probably the most important:
   1. The number of pages Google think your
      website has
   2. The number of external links to your
      website

The more you have of each, the more authority
your website will have (in Google’s eyes) and
the better you will rank in the search results.

Remember: every time you blog, it’s a lottery ticket to being ranked in Google!



© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.
www.gmig.co.uk                                                                0800 321 3369

Essential Tool Two: Social Media
Every second of every day there are conversations taking place on the Internet, and some of
those conversations will be about your products, services, industry or even you! Don’t you want
the chance to be part of these conversations?

Being active in the social media websites is one
of the best, and quickest ways to drive qualified
traffic to your website, and it takes just a few
minutes a day!

Top Social Media Tips:
  • Be Interesting – remember who your
    audience is
  • Give away a little of your knowledge &
    experience
  • Leave links back you relevant blogs on your
    website




© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.
www.gmig.co.uk                                                                0800 321 3369

Essential Tool Three: E-mail Marketing
Have you ever sent an e-mail to your whole list and got next to nothing back? It’s part of the
learning curve for e-mail marketers. But, there are two powerful uses of e-mail marketing that will
generate fistfuls of leads:

One-off e-mails:
  • Create resources related to
    your business
  • Make your offers compelling
  • Make your offers free

Lead nurturing:
  • Send a series of e-mails to
    your leads
  • Each e-mail with a related
    offer
  • Educate your audience




© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.
www.gmig.co.uk                                                                0800 321 3369

Essential Tool Four: Landing pages
A website visitor is a valuable commodity, but so many websites channel all their visitors to the
home page which, by their nature, are generic and not very good at quickly serving the
information the visitor was looking for. By contrast, landing pages are made to focus the website
visitor’s attention on exactly what they were
looking for, and how to get it.

Landing Page Top Tips:
  • Remove navigation
  • Tell the visitor ‘what’s in it for me’
  • Provide a quick & easy contact form on
    the page
  • Tell the visitor what to do next




© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.
www.gmig.co.uk                                                                0800 321 3369

Essential Tool Five: Analytics
Google analytics is great, but it’s not enough! Google provides excellent website analytics, but to
keep your Internet marketing campaign on-track you need marketing analytics.

For example, here are some essential
marketing analytics:
  • When an individual re-visits your
     website
  • When a lead downloads another
     resource
  • Which blogs generate most
     leads/clients




© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.
www.gmig.co.uk                                                                0800 321 3369

Next steps…
Find out how all these tools can be brought together to turbo-charge your website, by taking up a
Free Website Review. During an hour online meeting you will discover:

   •   How to implement the Internet marketing tools
   •   How your website is performing right now
   •   How your competitors are performing
   •   How to attract website visitors
   •   How to convert website visitors into leads

Click here to book your Free Website Review




© Copyright 2010. Advanced Internet Marketing Limited. All Rights Reserved.

								
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