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					     PRINT & ONLINE
     Publications for sports and leisure
     by Motor Presse Stuttgart
     EFFECTIVE JANUARY 1, 2011
     www.mps-anzeigen.de


2    PUBLICATIONS FOR SPORTS AND LEISURE
     ACTIVE-COMBINATION
3    SPECIAL ISSUES

4    DSV AKTIV SKI- UND SPORTMAGAZIN

8    PLANETSNOW

10   MOUNTAINBIKE

16   ROADBIKE

22   OUTDOOR

28   ACTIVE LIFE

32   KLETTERN

36   AD SPECIALS

40   TECHNICAL DATA

41   OUTDOORCHANNEL

48   CONTACTS
PubliCations for sPorts anD leisure bY motor Presse stuttgart
ACTIVE-COMBINATION
In order to provide you with quick and direct contact with our        your media presence. This is how it works: All ads in the maga-
active readers we have come up with a special magazine combi-         zines of the “Active-Combination” can be added together and
nation: The “Active-Combination”, a versatile and flexible combi-     discounted together during an order year.
nation which offers you even more possibilities for optimizing




               DSV aktiv Ski & Sportmagazin                                   MountainBIKE – test, trails and action                    RoadBIKE – fascination racing bike
               is the magazine of the “Deutsche Skiverband” (Ger-             MountainBIKE acts as consultant and opinion               Fascination, emotion, expertise. RoadBIKE con-
               man Skiing Association) and of the “Freunde des                leader for the whole bikescene – up to date and           veys the beauty of the sport of racing cycling in all
               Skisports”. Not only during the winter season, but             competent with the finest bike tours and enthral-         its diversity. With its substantial test and service
               throughout the year it inspires sportive and active
               friends of winter sport.
                                                                              ling reports.                                             section, RoadBIKE is not only a buyer’s guide but
                                                                                                                                        an all-around source of information and direction
                                                                                                                                                                                                 2
                                                                                                                                        as well. RoadBIKE is pure fascination. The fascina-
                                                                                                                                        tion of racing cycling.




                outdoor – travelling, trekking, adventure                     active life – fitness, nature & vitality                  klettern – hot rocks – cold ice – big walls
                outdoor is the leading magazine for all who like to           is the magazine for everything that’s fun outdoors.       klettern is dedicated to sport and boulder climbing on
                be active outside, amidst mother nature. outdoor              active life is aimed at a young, active, predomi-         the rock wall and indoors as well as alpine climbing
                informs the reader with up to date hiking tips,               nantly female target group. active life readers en-       on rock and ice, through to expeditions.
                equipment tests and travel itineraries.                       joy sports, but especially sports activities outdoors
                                                                             – and active life is always right there with them,
                                                                              supplying sound tips and boosting motivation and
                                                                              enthusiasm.



                RUNNER’S WORLD –                                              promobil –                                                CARAVANING –
                the world‘s biggest running magazine                          Europe‘s biggest caravaning magazine                      Europe’s biggest camping magazine
                offers workout guides for enthusiastic hobby and              For more than 25 years, promobil is undisputable          puts emphasis on tests, presentations and market
                marathon runners, but also for the beginner. Ad-              the market leader and consequently fitted to the          overviews of towing vehicles, camping and recre-
                ditionally it provides equipment tips and tests,              needs of the caravan enthusiasts – from vehicle           ational equipment.
                nutrition and health guides.                                  tests to travel itineraries and practical tips.
         SPECIAL ISSUES
                                                MountainBIKE                                                               outdoor HIKING & TOURING
                                                TOURING SPECIALS                                                           SPECIALS                          The special publications are attractive advertising media which are
                                               These special issues present                                                The 2011 outdoor Hiking & Tour-   used by the readers again and again over a longer period of time as
                                                the best mountain bike tours in                                            ing Specials present the most     a source of advice and as a buyer’s guide.
                                                the Alps, provide all the re-                                              beautiful hiking trails in the
                                                gional information you need,                                               Alps and low mountain ranges      The special publications are also discounted within the Active-
                                                introduce top destinations and                                            – rounded off with in-depth
                                                                                                                                                             Combination.
                                                tour operators. An extensive                                               equipment advice. Two special
         service section on the right equipment and bikes rounds off the Touren-   issues that fire the enthusiasm of every walker and hiker.
         Specials. A must for every mountain bike enthusiasts.                     Frequency: 2 times a year
         Frequency: 2 times a year
         Early booking discount: 10%, details see MountainBIKE, page 12
                                                                                                                                                                                                                                   3
                           planetSNOW – Ski & winter sports                                            DSV SKI-ATLAS
                           offers the latest trends and tests to all active win-                       The winter sports and tourism reference book
                           ter sports enthusiasts, skiers, freeriders, telemark                        on: Germany, Austria, Switzerland, Italy, France,
                           and touring fans. Advice on buying, service, travel                         USA, Canada and more. The DSV SKI-ATLAS
                           tips and above all fascinating articles. Those who                          presents the most beautiful ski resorts in the
                           want to be active in winter will find everything                            world. Whether in the Alps or in the German low
                           they need for a great time in the snow. Deep                                mountain range, in Eastern Europe, Scandinavia,
                           background knowledge and strong presentation                                USA, Canada or worldwide. This standard refer-
         ensure overwhelming acceptance in the target group.                       ence book of the German Skiing Association (DSV) will let every winter
         Frequency: 3 times a year + 1 x ISPO-Guide                                sports fan discover their own favorite ski resort.
                                                                                   Frequency: annually




         motor Presse stuttgart                                                                                                                                                MOTOR PRESSE STUTTGART GMBH & CO. KG
                                                                                                                                                                               P.O. Box:         Bank account:
         Motor Presse Stuttgart is the leading publishing group for spe-                    by professionals for experts, enthusiasts and the lay public. Their                70162 Stuttgart   Baden-Württembergische
                                                                                                                                                                               Leuschnerstraße 1 Bank AG, Stuttgart
         cial interest magazines in Germany with a strong international                     functions lies as much in influencing purchasing decisions as in                   70174 Stuttgart   a/c no. 78 715 12 122
         presence and interests in 12 countries.                                            forming opinions about markets, brands and products. They                          Germany           Routing code 600 501 01
         Mobility, leisure and lifestyle are the main topic areas covered by                stimulate, give orientation when buying, initiate market develop-
         over 150 magazines of the Group. All magazines are quality ti-                     ments, form opinions, fascinate and entertain.                                     Due to cogent tax regulations, please indicate
         tles with high-income and consumer-intensive readers – made                                                                                                           your VAT Registration no. and your tax identifi-
                                                                                                                                                                               cation no. when ordering.




Active-Combination
  Special issues
DesCriPtion
                              PUBLISHER                                                     Functions
                              Motor Presse Stuttgart GmbH & Co. KG                          DSV aktiv is consequently in line with the year-round
                                                                                            recreational interests of the active winter sportsman.
                              PZN: 524518                                                   Significant and well-founded tests of sports gear and
                                                                                            accessories, like for example the only ski test with DIN
                              EDITOR                                                        standard, and a versatile mixture of topics provide ser-
                              Deutscher Skiverband e.V.                                     vice and orientation for the reader. On top of that, ex-
                              DSV aktiv – Freunde des Skisports e.V. im DSV                 perts provide profound fitness and nutrition tips and
                              Haus des Ski, Hubertusstraße 1                                present the best accessories for the summer – from
                              82152 Planegg                                                 mountain bikes to perfect clothing. DSV aktiv contains
                                                                                            fascinating travel reports, which explore landscapes all
                              DSV aktiv Ski & Sportmagazin                                  over the world – summer and winter. Both the individual-
                                                                                            ist and families will find what they are looking for.              4
                              DSV aktiv is the magazine of the “Deutsche Skiverband”
                              (German Skiing Association) and of the “Freunde des           Target group
                              Skisports”. Throughout the year it inspires sportive and      DSV aktiv reaches a sportive, active, adventurous and
                              active friends of winter sports with up to date news, pro-    well funded target group. Sportive activities and the en-
                              found tests and lots of service and enthralling travel sto-   joyment of nature during the winter as well as in summer
                              ries – not only during the winter season, because the         makes up the biggest part of their recreational time.
                              DSV aktiv-reader is also very active during the warmer        DSV aktiv readers are especially spend-happy and trend
                              times of the year. On average every reader practises          oriented. Their above average income allows them to in-
                              about five different sports. Skiing, snowboarding, biking,    vest freely in their numerous hobbies and in other parts
                              mountain biking, hiking, nordic walking and running are       of their lives.
                              only some of their activities. In every segment of sport or
                              leisure time, DSV aktiv informs beginners as well as pros
                              competently about new trends and developments.

Founded in: 1977                                                                  ClassifieDs
Published: 6 times a year      How to calculate the price:    Widths of columns             Commercial classified ads           Price per mm at a column
Members’ magazine                  Number of columns          1 column: 43 mm               (minimum size 20 mm)                width of 43 mm
Paid circulation:                            x                2 columns: 90 mm              b/w                   € 5.50
IVW av. I-III/2010: 184,039          height of the ad         3 columns: 137 mm             Spot colour*          € 7.10        All prices in € plus VAT
                                             x                4 columns: 185 mm             (red, blue or yellow)
                                   price per millimetre                                     4c                    € 8.80
                                                                                            Prices valid up to 1/4 page

                              Discounts on page 7                                           * “Spot colour“ means that next to black and white your ad may
                                                                                            consist of maximum two of the three basic colours (cyan, magenta
                                                                                            or yellow).
Publishing & Closing Dates
issue                           Publishing Date            CalenDar            aDvertising                         CoPy Date anD
                                                             week              Closing Date                   Closing Date ClassifieDs
                                                                                                               for aDs in the market
01/2011                            14 Jan. 2011                 02              14 Dec. 2010                       20 Dec. 2010

02/2011                            18 Mar. 2011                 11               18 Feb. 2011                      24 Feb. 2011

03/2011                             15 Jul. 2011                28               16 Jun. 2011                      22 Jun. 2011

04/2011                            23 Sep. 2011                 38              26 Aug. 2011                        1 Sep. 2011

05/2011                            28 Oct. 2011                 43              29 Sep. 2011                         6 Oct. 2011          5
06/2011                             2 Dec. 2011                 48                4 Nov. 2011                      10 Nov. 2011


Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.

All issues of DSV aktiv are sent to the members of the Bavarian Skiing Association (BSV) and the Western German Skiing Association.
Both association issues include an additional, regional part for the members. Advertisements can be placed separately in the issue with
BSV part and/or WSV part. Prices on request.
aDvertising siZes anD rates
Price list No. 43, effective January 1, 2011
   Page fraCtions                       sizes*        2C - 4C   b/w       ClassifieD aDs in
                                                                             dsv aktiv
                               1/1 page               13,950    9,930   You will find the prices for
                                   TA:180 x 248 mm                      commercial classifieds on
                                   TS:210 x 280 mm                      page 4.

                                                                        aCtive-Combination
                                                                        DSV aktiv Ski & Sportmagazin
                               3/4 page               11,925    8,490   MountainBIKE
                               (a) TA:136 x 248 mm                      RoadBIKE
                                   TS:150 x 280 mm                      outdoor                             6
                               (b) TA:180 x 185 mm                      active life
                                   TS:210 x 203 mm                      klettern
                                                                        RUNNER’S WORLD
                                                                        promobil
                               2/3 page               10,180    7,260   CARAVANING
                               (a) TA:122 x 248 mm                      as well as all of the special
                                   TS:133 x 280 mm                      issues of these magazines
                               (b) TA:180 x 162 mm
                                   TS:210 x 183 mm                      Flexible and versatile:
                                                                        All ads booked within a
                                                                        12-month period in the maga-
                               1/2 page                7,460    5,315   zines of the Active-Combination
                               (a) TA: 90 x 248 mm                      are added up to one discount
                                   TS: 101 x 280 mm                     volume. Invoicing is handled
                               (b) TA: 180 x 122 mm                     according to the individual rate
                                   TS: 210 x 137 mm                     cards of the magazine.

                                                                        Regarding MountainBIKE and
                               1/3 page                5,090    3,630   RoadBIKE only ads within the
                               (a) TA: 58 x 248 mm                      editorial section are part of the
                                   TS: 68 x 280 mm                      Active-Combination.
                               (b) TA:180 x 80 mm
                                   TS:210 x 90 mm
                                1/4 page                            3,975                               2,830                                   DisCounts
                                (a) TA: 43 x 248 mm                                                                                     of the magazines of the
                                                                                                                                        Active-Combination within a
                                    TS: 53 x 280 mm                                                                                     12-month period:
                                (b) TA: 90 x 122 mm                                                                                     by number of ads
                                (c) TA:180 x 60 mm                                                                                       3+      ads ................ 3 %
                                                                                                                                         6+      ads ................ 5 %
                                    TS:210 x 68 mm                                                                                       9+      ads* .............. 10 %
                                                                                                                                        12+      ads .............. 15 %
                                                                                                                                        24+      ads .............. 20 %
                                2/1 pages                         27,900                               19,860                           by number of pages
                                    TA:390 x 248 mm                                                                                     (for display ads only!)
                                    TS:420 x 280 mm                                                                                       3 + pages ................ 5 %
                                                                                                                                          6 + pages .............. 10 %
                                                                                                                                          9 + pages* .............. 15 %
                                                                                                                                        12 + pages .............. 20 %
                                                                                                                                        18 + pages ........... 22,5 %
                                                                                                                                                                            7
                                                                                                                                        24 + pages .............. 25 %
                                2 x 1/2 page                      14,920                               10,630                           48 + pages .............. 26 %
                                    TA:390 x 122 mm                                                                                     72 + pages .............. 27 %
                                    TS:420 x 137 mm                                                                                     96 + pages .............. 28 %

                                                                                                                                        * or booking all issues
                                                                                                                                        exclusively in DSV aktiv within
                                                                                                                                        12 months. If booking more
                                                                                                                                        magazines of the Active-
width x height                                        All prices in € plus VAT. Other sizes on request.
                                                                                                                                        Combination the regular scales
TA: Type Area / TS: Trim Size                         *For bleed advertisements please add additional 5 mm on all sides for trimming.   of discounts will apply.

                                                                                                                                        Terms of payment
                                                                                                                                        All insertion orders are
                                                                                                                                        accepted on a strictly prepaid
                                                                                                                                        basis only. Payments can
                                                                                                                                        be made by International
                                                                                                                                        Money Order/ Bankers Draft
                                                                                                                                        in Euro to:
                                                                                                                                        Baden-Württembergische
                                                                                                                                        Bank AG, Stuttgart
                                                                                                                                        account no.: 78 715 16 087
                                                                                                                                        bank code: 600 501 01
                                                                                                                                        SWIFT-Code: SOLADEST
                                                                                                                                        IBAN no.:
                                                                                                                                        DE28 6005 0101 7871 5160 87
                                                                                                                                        Credit card payments are sub-
                                                                                                                                        ject to surcharge. Visa, Master
                                                                                                                                        Card and AmEx accepted.
DesCriPtion
                                         planetSNOW – the premium magazine for skiing
                                         and winter sports enthusiasts!

                                         With its finger firmly on the pulse of the scene,                           The ISPO-Guide:
                                         planetSNOW offers all the latest trends and tests, buyer                    The big accompanying issue for ISPO
                                         guidance, service, travel tips, all infused with a huge                     Winter reports about all highlights of the
                                         dose of fascination. Anyone who wants to be active in the                   season. The guide will be distributed to
                                         winter can learn everything he needs to know to have fun                    all ISPO-visitors at first. Following the fair
                                         in the snow.                                                                the Guide will be presented to the rea-
                                                                                                     ders of planetSNOW as a digital newsletter. Additionally
                                         Functions                                                   the ISPO-Guide will be distributed at events and test ac-
                                         The professional ski tests give a survey of the market      tivities to awake the skiing scene‘s appetite for the new
                                         and assist the readers to find their ski. planetSNOW ser-   products.                                                        8
                                         ves as a buyers guide as well as shaping opinions. It
                                         creates a platform for the latest developments, which
                                         makes it ideally suited for the purpose of effectively
                                         communicating skiing and winter sports brands.

                                         Target group
                                         planetSNOW reaches a trend-oriented target group with
                                         money to spend. planetSNOW-readers are highly motiva-
                                         ted piste and offpiste skiers, who are exercising their
                                         winter hobby with passion.



                                          issue                           Publishing Date                 Closing Date                       CoPy Date
Founded in: 2000
Published:                                ISPO-Guide 2011                     4 Feb. 2011                  30 Dec. 2010                     10 Jan. 2011
3 Kiosk issues
1 ISPO Guide-Issue (early in February)    2/2011                             28 Sep. 2011                  25 Aug. 2011                      1 Sep. 2011
Cover price Kiosk-Issue: Euro 6.50
Print run Kiosk-Issue:                    3/2011                              9 Nov. 2011                    5 Oct. 2011                    12 Oct. 2011
35,000 copies
Print run ISPO-Guide:                     1/2012                             14 Dec. 2011                  10 Nov. 2011                     17 Nov. 2011
5,000 copies
                                          ISPO-Guide 2012                     5 Feb. 2012                  10 Jan. 2012                     16 Jan. 2012
aDvertising siZes anD rates
   Page fraCtions                      sizes*             2C - 4C                 b/w                    isPo             ClassifieD              4C                 sC*          s/w
                                                                                                                          aDs
                               1/1 page                    3,590                  2,395                 1,700             Price per             € 3.10             € 2.35        € 1.95
                                  TA: 191 x 264 mm                                                                        mm at a
                                  TS: 230 x 300 mm                                                                        column                            minimum size 20 mm
                                                                                                                          width of
                                                                                                                          42 mm
                               2/1 page                    7,180                 4,790                                    * “Spot colour“ means that next to black and white your ad may
                                  TA: 402 x 264 mm                                                                        consist of maximum two of the three basic colours (cyan, magenta
                                  TS: 460 x 300 mm                                                                        or yellow).
                                                                                                                                           aCtive-Combination
                                                                                                                          planetSNOW
                                                                                                                          outdoor
                                                                                                                                                                                             9
                               2/3 page                    2,560                 1,710
                               (a) TA: 122 x 264 mm                                                                       active life
                                   TS: 143 x 300 mm                                                                       DSV aktiv Ski & Sportmagazin
                               (b) TA: 191 x 176 mm                                                                       MountainBIKE
                                                                                                                          RoadBIKE
                                   TS: 230 x 196 mm
                                                                                                                          klettern
                                                                                                                          RUNNER’S WORLD
                               1/2 page                    1,900                 1,265                   950              promobil
                               (a) TA: 90 x 264 mm                                                                        CARAVANING
                                   TS: 110 x 300 mm                                                                       as well as all of the special issues of these magazines
                               (b) TA: 191 x 128 mm
                                   TS: 230 x 148 mm                                                                       Flexible and versatile:
                                                                                                                          All ads booked within a 12-month-period in the maga-
                               1/3 page                    1,280                   855                   700              zines of the Active-Combination are added up to one
                               (a) TA: 57 x 264 mm                                                                        discount volume. Invoicing is handled according to the
                                   TS: 78 x 300 mm                                                                        individual rate cards of the magazines.
                               (b) TA: 191 x 76 mm                                                                                               DisCounts
                                   TS: 230 x 96 mm                                                                        See outdoor page 25.
                                                                                                                          Packages:
                               1/4 page                     995                    665                                    Package 1: 1/1 pages 40% in the ISPO-Guide
                                  TA: 89 x 128 mm                                                                         Package 2: 1/2 pages 30% in the ISPO-Guide
                                                                                                                          Package 3: 1/3 pages 20% in the ISPO-Guide
                                                                                                                          (booking of all three issues during one winter season)

width x height, TA: Type Area / TS: Trim Size         *For bleed advertisements please add additional 5 mm on all sides   All prices in € plus VAT. Other sizes on request.
                                                       for trimming.
DesCriPtion
                             PUBLISHER
                             Motor Presse Stuttgart GmbH & Co. KG

                             PZN: 516424


                             MOUNTAINBIKE – the magazine for mountain
                             bike enthusiasts

                             For over 15 years now MountainBIKE has been one of the         Target group
                             largest mountain bike magazines in the world. Always           MountainBIKE reaches an active, adventurous and well-
                             with its finger on the pulse of the times, it informs active   to-do readership. Both the active sport aspect of moun-
                             bikers and bike enthusiasts about the latest products          tain biking and the enjoyment of nature are important to    10
                             and trends, it serves as a fitness advisor, and month af-      them. Strong consumers who are trend-oriented and
                             ter month it presents the best bike tours, fascinating the     have above-average incomes, they invest generously in
                             readers with exciting reporting. Newcomers also receive        their hobby of mountain biking but also in other areas of
                             important tips for buying their first bike and selecting the   their lives.
                             right features.
                             In short: MountainBIKE is the perfect source of informa-       MountainBIKE online:
                             tion for mountain bikers.                                      http://www.mountainbike-magazin.de

                             Functions
                             MountainBIKE serves as a buyers guide and opinion lea-                        EXTRA: at least 8 pages Swiss-issue
                             der. MountainBIKE is up-to-date and competent. With its                       with own title.
                             wide variety of attractive topics MountainBIKE appeals to                     print run: 12,000 copies
                             the interests of active mountain bikers.
                             Authoritative tests of bikes, accessories and sportswear                      EXTRA: at least 8 pages Austria-issue
Founded in: 1993             assist both ambitious mountain bikers and newcomers in                        with own title.
Published: monthly           their purchase decisions. Service topics and tuning tips                      print run: 12,000 copies
Cover price: Euro 4.50       round off the equipment segment. Training and nutrition
Paid circulation:            tips provide valuable know-how for improving personal          Prices on request.
IVW av. I-III/2010: 75,592   fitness with the bike. The extensive and competent tour
                             guide section shows the best bike tours and trails in Ger-
                             many, Europe and around the world and presents all re-
                             levant information about a region at a glance.
                             MountainBIKE is the magazine for sport biking.
Publishing & Closing Dates
 issue                                                                        Publishing Date                  CalenDar   aDvertising      CoPy Date
                                                                                                                 week     Closing Date
 01/2011                                                                         14 Dec. 2010                      50     10 Nov. 2010    16 Nov. 2010

 02/2011                                                                          11 Jan. 2011                     02      3 Dec. 2010     9 Dec. 2010

 03/2011                                                                           8 Feb. 2011                     06      4 Jan. 2011    11 Jan. 2011

 04/2011                                                                           8 Mar. 2011                     10      2 Feb. 2011     8 Feb. 2011

 05/2011                                                                            5 Apr. 2011                    14      1 Mar. 2011     4 Mar. 2011
                                                                                                                                                         11
 TOUREN-SPECIAL summer 2011                                                       26 Apr. 2011                     18     21 Mar. 2011    25 Mar. 2011

 06/2011                                                                          10 May 2011                      19       1 Apr. 2011    6 Apr. 2011

 07/2011                                                                           7 Jun. 2011                     23      3 May 2011      9 May 2011

 08/2011                                                                           12 Jul. 2011                    28      6 Jun. 2011    10 Jun. 2011

 09/2011                                                                          16 Aug. 2011                     33      13 Jul. 2011   19 Jul. 2011

 TOUREN-SPECIAL fall 2011                                                         16 Aug. 2011                     34      13 Jul. 2011   19 Jul. 2011

 10/2011                                                                          13 Sep. 2011                     37     10 Aug. 2011    16 Aug. 2011

 11/2011                                                                          11 Oct. 2011                     41      7 Sep. 2011    12 Sep. 2011

 12/2011 with christmas promotion                                                  8 Nov. 2011                     45      4 Oct. 2011    10 Oct. 2011

 01/2012                                                                         13 Dec. 2011                      50      9 Nov. 2011    15 Nov. 2011

Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
aDvertising siZes anD rates
Price list No. 18, effective January 1, 2011
   Page fraCtions                       sizes*        2C - 4C   b/w     aDs in mountainbike
                                                                         PinboarD seCtion
                               1/1 page                 7,990   5,015   Formats and discounts in this
                                  TA: 185 x 248 mm                      strictly advertisement section
                                  TS: 215 x 280 mm                      are found on page 14.

                                                                            early booking
                                                                              DisCount
                               3/4 page                 6,720   4,230   For ads booked by December
                                                                        17th, 2010 you receive an
                               (a) TA: 137 x 248 mm
                                   TS: 155 x 280 mm
                                                                        additional 10% early booking
                                                                        discount (3 or more ads).           12
                               (b) TA: 185 x185 mm                      Also for special issues.
                                   TS: 215 x 203 mm
                                                                        aCtive-Combination
                                                                        MountainBIKE
                                                                        RoadBIKE
                               2/3 page                 5,760   3,620   DSV aktiv Ski & Sportmagazin
                               (a) TA: 122 x 248 mm                     outdoor
                                   TS: 137 x 280 mm                     active life
                               (b) TA: 185 x 162 mm                     klettern
                                   TS: 215 x 183 mm                     RUNNER’S WORLD
                                                                        promobil
                                                                        CARAVANING
                                                                        as well as all of the special
                               1/2 page                 4,230   2,660   issues of these magazines
                               (a) TA: 90 x 248 mm
                                                                        Flexible and versatile:
                                   TS: 105 x 280 mm                     All ads booked within a
                               (b) TA: 185 x 122 mm                     12-month period in the
                                   TS: 215 x 137 mm                     magazines of the Active-
                                                                        Combination are added up to
                                                                        one discount volume. Invoicing
                                                                        is handled according to the
                               1/3 page                 2,880   1,810   individual rate cards of the
                                                                        magazines.
                               (a) TA: 58 x 248 mm                      Regarding MountainBIKE and
                                   TS: 70 x 280 mm                      RoadBIKE only ads within the
                               (b) TA: 185 x 80 mm                      editorial section are part of the
                                                                        Active-Combination.
                                   TS: 215 x 90 mm
                                1/4 page                            2,240                               1,410                                   DisCounts
                                (a) TA: 43 x 248 mm                                                                                     of the magazines of the Active-
                                                                                                                                        Combination within a
                                    TS: 52 x 280 mm                                                                                     12-month period:
                                (b) TA: 90 x 122 mm                                                                                     by number of ads
                                (c) TA: 185 x 60 mm                                                                                      3+      ads ................ 3 %
                                                                                                                                         6+      ads ................ 5 %
                                    TS: 215 x 68 mm                                                                                      9+      ads .............. 10 %
                                                                                                                                        12+      ads .............. 15 %
                                                                                                                                        24+      ads .............. 20 %
                                2/1 pages                         15,980                               10,030                           by number of pages
                                   TA: 392x248mm                                                                                        (for display ads only!)
                                   TS: 430x280mm                                                                                          3 + pages ................ 5 %
                                                                                                                                          6 + pages .............. 10 %
                                                                                                                                          9 + pages .............. 15 %
                                                                                                                                        12 + pages .............. 20 %
                                                                                                                                        18 + pages ........... 22,5 %
                                                                                                                                                                            13
                                                                                                                                        24 + pages .............. 25 %
                                2 x 1/2 page                        8,460                               5,320                           48 + pages .............. 26 %
                                   TA: 392x122mm                                                                                        72 + pages .............. 27 %
                                   TS: 430x137mm                                                                                        96 + pages .............. 28 %

                                                                                                                                        Terms of payment
                                                                                                                                        All insertion orders are
                                                                                                                                        accepted on a strictly prepaid
                                                                                                                                        basis only. Payments can
width x height                                        All prices in € plus VAT. Other sizes on request.                                 be made by International
TA: Type Area / TS: Trim Size                         *For bleed advertisements please add additional 5 mm on all sides for trimming.   Money Order/ Bankers Draft
                                                                                                                                        in Euro to:
                                                                                                                                        Baden-Württembergische
                                                                                                                                        Bank AG, Stuttgart
                                                                                                                                        account no.: 78 715 16 087
                                                                                                                                        bank code: 600 501 01
                                                                                                                                        SWIFT-Code: SOLADEST
                                                                                                                                        IBAN no.:
                                                                                                                                        DE28 6005 0101 7871 5160 87
                                                                                                                                        Credit card payments are sub-
                                                                                                                                        ject to surcharge. Visa, Master
                                                                                                                                        Card and AmEx accepted.
sPeCial rates for “PinboarD”
                                                                                                                                                                DisCounts
                 tyPe area                                     size                           aDvertisement rates
                                                      width (mm) height (mm)                   4c     Spot colour                  b/w       placements within 12 months in the market section of
                                                                                                                                             MountainBIKE and/or RoadBIKE:
 1/1        type area                                     180               240              6,900             5,430             4,210
                                                                                                                                             3+ ads 10%                   6 + ads 15%
 3/4        type area                vertical             134               240              5,265             4,150             3,220       9+ ads 20%                  12 + ads 40%
                                   horizontal             180               179
                                                                                                                                             More discount combinations on request.
 2/3        type area                                     180               159              4,650             3,650             2,835
                                                                                                                                                 your aDvantage as a bike shoPowner
 1/2        type area                vertical              88               240              3,600             2,835             2,200       If you regularly display or offer MountainBIKE for sale
                                   horizontal             180               118                                                              in your store (5 copies or more), you can save even
                                                                                                                                             more. In addition to our regular frequency discounts      14
 1/3        type area                                     180                77              2,430             1,920             1,485       you receive an additional 5% discount on ads in the
                                                                                                                                             market section “PINboard” of the particular magazine.
            type area 1 column   vert.                     42               240              1,890             1,485             1,155
 1/4        type area 2 columns                            88               118                                                              Requirement:
            type area 4 columns horiz.                    180                57                                                              At least 6 ads within a 12-months-period with a mini-
                                                                                                                                             um size of 50 mm or larger.
            type area 1 column   vert.                     42               120               826                655               515
 1/8        type area 2 columns                            88                60
            type area 4 columns horiz.                    180                30

 1/16       type area 1 column   vert.                     42                60               413                327               257
            type area 2 columns horiz.                     88                30

 1/32       type area                                      42                30                207              165               130

 width of columns                                      Millimetre prices
                                                       commercial clssified ads
            1 column   42 mm                           Price per mm at a column
            2 columns 88 mm                            widths                                 6.90              5.45              4.30
            3 columns 134 mm                           minimum size 10 mm
            4 columns 180 mm

*“Spot colour“ means that next to black and white your ad may consist of maximum two of the three basic colours (cyan, magenta or yellow).
Bleed formats possible at no extra charge. All prices in € plus VAT.
mountainbiKe touren-sPeCials
                                                                         Dates                                           summer-sPeCial                      fall-sPeCial
                                                                                                                            01/2011                            02/2011
                                                                        Publishing date:                                    26 Apr. 2011                     16 Aug. 2011
                                                                        Closing date:                                      21 Mar. 2011                       13 Jul. 2011
                                                                        Copy date:                                         25 Mar. 2011                       19 Jul. 2011
                                                                        Print run:                                         45,000 copies                     45,000 copies
                                                                        Cover price:                                           € 5.00                            € 5.00

                                                                           Page fraCtions                       sizes*                     2C - 4C                   b/w


                                                                                                        1/1 page                           3,500                    2,200    15
                                                                                                           TA: 185 x 248 mm
                                                                                                           TS: 215 x 280 mm


                                                                                                        1/2 page                           1,820                    1,145
                                                                                                        (a) TA: 90 x 248 mm
                                                                                                            TS: 105 x 280 mm
                                                                                                        (b) TA: 185 x 122 mm
                                                                                                            TS: 215 x 137 mm

                                                                                                        1/3 page                           1,225                    770
                                                                                                        (a) TA: 58 x 248 mm
                                                                                                            TS: 70 x 280 mm
                                                                                                        (b) TA: 185 x 80 mm
                                                                                                            TS: 215 x 90 mm
Discounts:
within the Active-Combination                                                                           1/4 page                            945                      595
                                                                                                        (a) TA: 43 x 248 mm
Early booking discounts:                                                                                    TS: 52 x 280 mm
10 %, for 3 or more ads booked by Dec. 17th, 2010 (with MountainBIKE)                                   (b) TA: 90 x 122 mm
                                                                                                        (c) TA: 185 x 60 mm
Other formats upon request. All prices in € plus VAT.                                                       TS: 215 x 68 mm
                                                                        width x height                                             Other sizes on request.
                                                                        TA: Type Area / TS: Trim Size
DesCriPtion
                         PUBLISHER
                         Motor Presse Stuttgart GmbH & Co. KG

                         ROADBIKE – the new magazine for racing cyclists

                         Fascination, emotion, expertise. RoadBIKE conveys the          RoadBIKE takes its readers on outings to discover the
                         beauty of the sport of racing cycling in all its diversity.    most beautiful routes in Germany, Europe and beyond.
                         This new racing cycling magazine deals with the precise        Exact route descriptions with everything the cyclist
                         topics that stir excitement in keen racing cyclists: fas-      needs to know, as service-oriented as everything else in
                         cinating articles, expertly researched and packed with         RoadBIKE, make for well-rounded content. RoadBIKE is
                         emotion. RoadBIKE is aimed at both novices and ambi-           pure fascination. The fascination of racing cycling.
                         tious cyclists. With its substantial test and service sec-
                         tion, RoadBIKE is not only a buyers guide but an allround      Target group                                                  16
                         source of information and direction as well. RoadBIKE          RoadBIKE readers are active, have money to spend and
                         reports on the latest developments and trends from the         spend a lot of time out enjoying their sport. They want to
                         world of racing cycling. Produced by racing cyclists for       stay fit, enjoy the pleasure of cycling and test their phy-
                         racing cyclists.                                               sical limits. For them a holiday is not complete without
                                                                                        experiencing the fascination of speed on narrow tyres.
                         Functions                                                      The majority of RoadBIKE readers do not travel anywhere
                         RoadBIKE shows the way through the product labyrinth.          without the bike in their luggage. And with their above
                         RoadBIKE reveals relevant cycling trends. And with its         average income, RoadBIKE readers are happy to spend
                         close contact to the cycling scene, RoadBIKE is always         money on their hobby – some-times even on mountain
                         up-to-date. Authoritative product tests allow RoadBIKE to      biking. In fact, two-thirds of RoadBIKE readers not only
                         fulfil the role of the buyers guide for beginners, hobby       ride a road bike, but can occasionally also be found hit-
                         cyclists and ambitious racing cyclists alike, offering clear   ting the trail on studded tyres.
                         assessment criteria and clear purchasing recommenda-
                         tions in a clearly structured layout. Service topics and
Founded in: 2006         customisation tips are given as much of a focus in the
Published: monthly       attractive content of RoadBIKE as the generous fitness
Cover price: Euro 4.50   section. RoadBIKE provides important information on
Paid circulation:        specific training and assumes the role of nutrition manu-
IVW III/2010: 39,688     al for dedicated sports cyclists. In the travel section,
Publishing anD Closing Dates
 issue                                                                        Publishing Date                  CalenDar   aDvertising      CoPy Date
                                                                                                                 week     Closing Date
 01/2011                                                                           8 Dec. 2010                     49      4 Nov. 2010    10 Nov. 2010

 02/2011                                                                          12 Jan. 2011                     02      6 Dec. 2010    10 Dec. 2010

 03/2011                                                                          16 Feb. 2011                     07     13 Jan. 2011    19 Jan. 2011

 04/2011                                                                          16 Mar. 2011                     11     10 Feb. 2011    16 Feb. 2011

 05/2011                                                                          13 Apr. 2011                     15     10 Mar. 2011    16 Mar. 2011
                                                                                                                                                         17
 06/2011                                                                          18 May 2011                      20      12 Apr. 2011   18 Apr. 2011

 07/2011                                                                          10 Jun. 2011                     23      6 May 2011     12 May 2011

 08/2011                                                                           13 Jul. 2011                    28      7 Jun. 2011    14 Jun. 2011

 09/2011                                                                          10 Aug. 2011                     32       7 Jul. 2011   13 Jul. 2011

 10/2011                                                                          14 Sep. 2011                     37     11 Aug. 2011    17 Aug. 2011

 11/2011                                                                          12 Oct. 2011                     41      7 Sep. 2011    13 Sep. 2011

 12/2011                                                                           9 Nov. 2011                     45      5 Oct. 2011    11 Oct. 2011

 01/2012                                                                         14 Dec. 2011                      50     10 Nov. 2011    16 Nov. 2011

Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
aDvertising siZes anD rates
Price list No. 5, effective January 1, 2011
   Page fraCtions                        sizes*       2C - 4C   b/w        aDs in roaDbike
                                                                          PinboarD seCtion
                               1/1 page                 4,900   3,270   Formats and discounts in this
                                  TA: 185 x 248 mm                      strictly advertisement section
                                  TS: 215 x 280 mm                      are found on page 20.

                                                                            early booking
                                                                              DisCount
                               3/4 page                 3,675   2,455   For ads booked by December
                                                                        17th, 2010 you receive an
                               (a) TA: 137 x 248 mm
                                   TS: 155 x 280 mm
                                                                        additional 10% early booking
                                                                        discount (3 or more ads).           18
                               (b) TA: 185 x185 mm                      Also for special issues.
                                   TS: 215 x 203 mm
                                                                        aCtive-Combination
                                                                        MountainBIKE
                                                                        RoadBIKE
                               2/3 page                 3,270   2,180   DSV aktiv Ski & Sportmagazin
                               (a) TA: 122 x 248 mm                     outdoor
                                   TS: 137 x 280 mm                     active life
                               (b) TA: 185 x 162 mm                     klettern
                                   TS: 215 x 183 mm                     RUNNER’S WORLD
                                                                        promobil
                                                                        CARAVANING
                                                                        as well as all of the special
                               1/2 page                 2,548   1,700   issues of these magazines
                               (a) TA: 90 x 248 mm
                                                                        Flexible and versatile:
                                   TS: 105 x 280 mm                     All ads booked within a
                               (b) TA: 185 x 122 mm                     12-month period in the
                                   TS: 215 x 137 mm                     magazines of the Active-
                                                                        Combination are added up to
                                                                        one discount volume. Invoicing
                                                                        is handled according to the
                               1/3 page                 1,715   1,145   individual rate cards of the
                                                                        magazines.
                               (a) TA: 58 x 248 mm                      Regarding MountainBIKE and
                                   TS: 70 x 280 mm                      RoadBIKE only ads within the
                               (b) TA: 185 x 80 mm                      editorial section are part of the
                                                                        Active-Combination.
                                   TS: 215 x 90 mm
                                1/4 page                            1,320                                  880                                  DisCounts
                                (a) TA: 43 x 248 mm                                                                                     of the magazines of the Active-
                                                                                                                                        Combination within a
                                    TS: 52 x 280 mm                                                                                     12-month period:
                                (b) TA: 90 x 122 mm                                                                                     by number of ads
                                (c) TA: 185 x 60 mm                                                                                      3+      ads ................ 3 %
                                                                                                                                         6+      ads ................ 5 %
                                    TS: 215 x 68 mm                                                                                      9+      ads .............. 10 %
                                                                                                                                        12+      ads .............. 15 %
                                                                                                                                        24+      ads .............. 20 %
                                2/1 pages                           9,800                               6,540                           by number of pages
                                   TA: 392x248mm                                                                                        (for display ads only!)
                                   TS: 430x280mm                                                                                          3 + pages ................ 5 %
                                                                                                                                          6 + pages .............. 10 %
                                                                                                                                          9 + pages .............. 15 %
                                                                                                                                        12 + pages .............. 20 %
                                                                                                                                        18 + pages ........... 22,5 %
                                                                                                                                                                            19
                                                                                                                                        24 + pages .............. 25 %
                                2 x 1/2 page                        5,096                               3,400                           48 + pages .............. 26 %
                                   TA: 392x122mm                                                                                        72 + pages .............. 27 %
                                   TS: 430x137mm                                                                                        96 + pages .............. 28 %

                                                                                                                                        Terms of payment
                                                                                                                                        All insertion orders are
                                                                                                                                        accepted on a strictly prepaid
                                                                                                                                        basis only. Payments can
                                                                                                                                        be made by International
                                                                                                                                        Money Order/ Bankers Draft
width x height                                        All prices in € plus VAT. Other sizes on request.                                 in Euro to:
                                                                                                                                        Baden-Württembergische
TA: Type Area / TS: Trim Size                         *For bleed advertisements please add additional 5 mm on all sides for trimming.   Bank AG, Stuttgart
                                                                                                                                        account no.: 78 715 16 087
                                                                                                                                        bank code: 600 501 01
                                                                                                                                        SWIFT-Code: SOLADEST
                                                                                                                                        IBAN no.:
                                                                                                                                        DE28 6005 0101 7871 5160 87
                                                                                                                                        Credit card payments are sub-
                                                                                                                                        ject to surcharge. Visa, Master
                                                                                                                                        Card and AmEx accepted.
sPeCial rates for “PinboarD”
                                                                                                                                                                DisCounts
                 tyPe area                                     size                           aDvertisement rates
                                                      width (mm) height (mm)                   4c     Spot colour                  b/w       placements within 12 months in the market section of
                                                                                                                                             RoadBIKE and/or MountainBIKE:
 1/1        type area                                     180               240              4,220             3,520             2,820
                                                                                                                                             3+ ads 10%                  6 + ads 15%
 3/4        type area                vertical             134               240              3,230             2,695             2,160       9+ ads 20%                 12 + ads 40%
                                   horizontal             180               179
                                                                                                                                             More discount combinations on request.
 2/3        type area                                     180               159              2,850             2,375             1,900
                                                                                                                                                 your aDvantage as a bike shoPowner
 1/2        type area                vertical              88               240              2,195             1,830             1,465       If you regularly display or offer RoadBIKE for sale in
                                   horizontal             180               118                                                              your store (5 copies or more), you can save even more.
                                                                                                                                             In addition to our regular frequency discounts you re-   20
 1/3        type area                                     180                77              1,495             1,245               995       ceive an additional 5% discount on ads in the
                                                                                                                                             market section “PINboard” of the particular magazine.
            type area 1 column   vert.                     42               240              1,150               960              770
 1/4        type area 2 columns                            88               118                                                              Requirement:
            type area 4 columns horiz.                    180                57                                                              At least 6 ads within a 12-months-period with a mini-
                                                                                                                                             um size of 50 mm or larger.
            type area 1 column   vert.                     42               120               498               390                276
 1/8        type area 2 columns                            88                60
            type area 4 columns horiz.                    180                30

 1/16       type area 1 column   vert.                     42                60               249               195               138
            type area 2 columns horiz.                     88                30

 1/32       type area                                      42                30               125                98                69

 width of columns                                      Millimetre prices
                                                       commercial clssified ads
            1 column   42 mm                           Price per mm at a column
            2 columns 88 mm                            widths                                 4.15              3.25              2.30
            3 columns 134 mm                           minimum size 10 mm
            4 columns 180 mm

*“Spot colour“ means that next to black and white your ad may consist of maximum two of the three basic colours (cyan, magenta or yellow).
Bleed formats possible at no extra charge. All prices in € plus VAT.
sPeCials 2011
EUROBIKE-SPECIAL 2011                                         NEWS-GUIDES 2012                                           RoadBIKE MALLORCA-SPECIAL 2011




In 2011 our Eurobike-Special will appear again in issue       In the big report after Eurobike show MountainBIKE and     The Mallorca-Special in RoadBIKE 11/2011 offers all in-
9/2011 of MountainBIKE and RoadBIKE.                          RoadBIKE, each present in issue 10/2011 on 16 pages        formation for a perfect seasonal start at the sunny island.
                                                              the most exciting news and the hottest trends of the Eu-   It presents the most beautiful routes and lots of tips for a
The Special for both magazines is presenting all impor-       robike for 2012.                                           successful training camp in spring. Moreover it over-
tant news of the show in a 48-page oversized booklet                                                                     views the whole travel businesses.                             21
with Flip-Cover. That means both topics in one Special:       Advertisement rates like MountainBIKE s. page 12
on one side MountainBIKE and – view rotated 180° –            resp. RoadBIKE page 18.                                    The Special will be produced as an oversized booklet and
RoadBIKE on the other side with its own cover.                                                                           will be enclosed as loose insert in issue 11/2011.

Additionally the show-Guide will be distributed to the tra-                                                              Advertisement rates like RoadBIKE s. page 18.
de visitors during the Eurobike.

Advertisement rates on request.



DATES

 issue                                                           Publishing Date                       aDvertising               CoPy Date
                                                                                                       Closing Date
 Eurobike-Special                                                    16 Aug. 2011                        13 Jul. 2011            19 Jul. 2011

 MountainBIKE News-Guide                                             13 Sep. 2011                       10 Aug. 2011            16 Aug. 2011

 RoadBIKE News-Guide                                                 14 Sep. 2011                       11 Aug. 2011            17 Aug. 2011

 RoadBIKE Mallorca-Special 2011                                      12 Oct. 2011                         7 Sep. 2011           13 Sep. 2011
DesCriPtion
                             PUBLISHER
                             Motor Presse Stuttgart GmbH & Co. KG
                                                                                          nutrition and health, as well as on enjoying outdoor fun
                             PZN: 516440                                                  with friends and family, make outdoor the major genera-
                                                                                          list in its segment.

                             outdoor – Travelling, hiking, adventure                      Functions
                                                                                          outdoor shapes opinions and leads the market in the
                             outdoor is the perfect magazine for everyone who en-         outdoor magazine segment. outdoor is an active and in-
                             joys being active outdoors in nature. From brief weekend     fluential part of the booming outdoor, nature-keen, hi-
                             getaways to full-scale adventures, from quick hikes to       king segment. Independent and dedicated, outdoor sup-
                             extended adventure holidays. outdoor is in tune with the     plies active nature-lovers and hikers information on
                             current popular trend towards a nature-conscious, active     destinations and tours in Germany, Europe and around               22
                             lifestyle and shows how much there is to do out in nature,   the world. Meaningful accessory and sportswear tests
                             even right on one’s doorstep: canoeing at the seaside,       help ambitious outdoor types and beginners alike to buy
                             cycling in low mountain ranges, hiking from one alpine       the right gear. Service topics that resonate with the tar-
                             hut to the next, high ropes courses in the woods or the      get group and extensive buyer guidance round off the
                             peaks of pleasure in the mountains – outdoor portrays all    equipment section. outdoor reflects the trend in the po-
                             facets and presents the world’s most beautiful destina-      pulation towards a nature-conscious lifestyle.
                             tions nearby and far off. In short: outdoor gives a wealth
                             of tips on active recreation and what to do at weekends      Reader profile
                             close to home, at the same time as stirring wanderlust       outdoor is tailored to the steadily growing group of active,
                             and a thirst for adventure.                                  outdoors people who are mobile and close to nature.
                                                                                          outdoor readers enjoy an above-average education and a
                             outdoor also tells you everything you need to know about     high income. They are opinion-leaders and multipliers in
                             the right outdoors equipment – from hiking boots to          everything to do with outdoor equipment and interesting
                             camping gear. This knowhow plus the valuable tips on         travel destinations.
Founded in: 1988
Published: monthly                                                              ClassifieDs
Cover price: Euro 5.00        How to calculate the price:   Widths of columns             Commercial classified ads           Price per mm at a column
Paid circulation:                 Number of columns         1 column: 43 mm               (minimum size 20 mm)                width of 43 mm.
IVW av. I-III/2010: 45,347                  x               2 columns: 90 mm              b/w                   € 2.80
                                    height of the ad        3 columns: 137 mm             Spot colour*          € 3.50        All prices plus VAT.
                                            x               4 columns: 185 mm             (red, blue or yellow)
                                  price per millimetre                                    4c                    € 4.45

                             Discounts on page 25                                         * “Spot colour“ means that next to black and white your ad may
                                                                                          consist of maximum two of the three basic colours (cyan, magenta
                                                                                          or yellow).
Publishing anD Closing Dates
 issue                                                                        Publishing Date                  CalenDar   aDvertising      CoPy Date
                                                                                                                 week     Closing Date
 01/2011                                                                         14 Dec. 2010                      50     16 Nov. 2010    18 Nov. 2010

 02/2011 part edition incl. trade fair guide                                      18 Jan. 2011                     03     17 Dec. 2010    21 Dec. 2010

 03/2011                                                                          15 Feb. 2011                     07     18 Jan. 2011    20 Jan. 2011

 04/2011                                                                          15 Mar. 2011                     11     16 Feb. 2011    18 Feb. 2011

 05/2011                                                                          19 Apr. 2011                     16     18 Mar. 2011    22 Mar. 2011
                                                                                                                                                         23
 TOUREN-SPECIAL summer 2011                                                       19 Apr. 2011                     16     16 Mar. 2011    22 Mar. 2011

 06/2011                                                                          17 May 2011                      20      13 Apr. 2011   15 Apr. 2011

 07/2011                                                                          14 Jun. 2011                     24     16 May 2011     18 May 2011

 08/2011 part edition incl. trade fair guide                                       19 Jul. 2011                    29     20 Jun. 2011    22 Jun. 2011

 09/2011                                                                          16 Aug. 2011                     33      19 Jul. 2011   21 Jul. 2011

 TOUREN-SPECIAL fall 2011                                                         16 Aug. 2011                     33      13 Jul. 2011   19 Jul. 2011

 10/2011                                                                          13 Sep. 2011                     37     16 Aug. 2011    18 Aug. 2011

 11/2011                                                                          18 Oct. 2011                     42     19 Sep. 2011    21 Sep. 2011

 12/2011 with christmas promotion                                                 15 Nov. 2011                     46     17 Oct. 2011    19 Oct. 2011

 01/2012                                                                         13 Dec. 2011                      50     15 Nov. 2011    17 Nov. 2011

Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
aDvertising siZes anD rates
Price list No. 25, effective January 1, 2011
   Page fraCtions                       sizes*        2C - 4C   b/w       ClassifieD aDs in
                                                                              outDoor
                               1/1 page                 5,350   3,585   You will find the prices for
                                  TA: 185 x 248 mm                      commercial classifieds on
                                  TS: 215 x 280 mm                      page 22.

                                                                        aCtive-Combination
                                                                        DSV aktiv Ski & Sportmagazin
                               3/4 page                 4,485   3,015   MountainBIKE
                               (a) TA: 137 x 248 mm                     RoadBIKE
                                   TS: 155 x 280 mm                     outdoor                             24
                               (b) TA: 185 x185 mm                      active life
                                   TS: 215 x 203 mm                     klettern
                                                                        RUNNER’S WORLD
                                                                        promobil
                               2/3 page                 3,850   2,580   CARAVANING
                               (a) TA: 122 x 248 mm                     as well as all of the special
                                   TS: 137 x 280 mm                     issues of these magazines
                               (b) TA: 185 x 162 mm
                                   TS: 215 x 183 mm                     Flexible and versatile:
                                                                        All ads booked within a
                                                                        12-month period in the maga-
                               1/2 page                 2,860   1,920   zines of the Active-Combination
                               (a) TA: 90 x 248 mm                      are added up to one discount
                                   TS: 105 x 280 mm                     volume. Invoicing is handled
                               (b) TA: 185 x 122 mm                     according to the individual rate
                                   TS: 215 x 137 mm                     cards of the magazine.

                                                                        Regarding MountainBIKE and
                               1/3 page                 1,925   1,290   RoadBIKE only ads within the
                               (a) TA: 58 x 248 mm                      editorial section are part of the
                                   TS: 70 x 280 mm                      Active-Combination.
                               (b) TA: 185 x 80 mm
                                   TS: 215 x 90 mm
                                1/4 page                         1,495                               1,005                                   DisCounts
                                   TA: 90x122mm                                                                                      of the magazines of the Active-
                                                                                                                                     Combination within a
                                                                                                                                     12-month period:
                                                                                                                                     by number of ads
                                                                                                                                      3+      ads ................ 3 %
                                                                                                                                      6+      ads ................ 5 %
                                                                                                                                      9+      ads .............. 10 %
                                2/1 pages                      10,700                                7,170                           12+      ads .............. 15 %
                                   TA: 392x248mm                                                                                     24+      ads .............. 20 %
                                   TS: 430x280mm                                                                                     by number of pages
                                                                                                                                     (for display ads only!)
                                                                                                                                       3 + pages ................ 5 %
                                                                                                                                       6 + pages .............. 10 %

                                2 x 1/2 page                     5,720                               3,840
                                                                                                                                       9 + pages .............. 15 %
                                                                                                                                     12 + pages .............. 20 %
                                                                                                                                     18 + pages ........... 22,5 %
                                                                                                                                                                         25
                                   TA: 392x122mm
                                                                                                                                     24 + pages .............. 25 %
                                   TS: 430x137mm                                                                                     48 + pages .............. 26 %
                                                                                                                                     72 + pages .............. 27 %
                                                                                                                                     96 + pages .............. 28 %

                                                                                                                                     Terms of payment
width x height                                     All prices in € plus VAT. Other sizes on request.                                 All insertion orders are
TA: Type Area / TS: Trim Size                      *For bleed advertisements please add additional 5 mm on all sides for trimming.   accepted on a strictly prepaid
                                                                                                                                     basis only. Payments can
                                                                                                                                     be made by International
                                                                                                                                     Money Order/ Bankers Draft
                                                                                                                                     in Euro to:
                                                                                                                                     Baden-Württembergische
                                                                                                                                     Bank AG, Stuttgart
                                                                                                                                     account no.: 78 715 16 087
                                                                                                                                     bank code: 600 501 01
                                                                                                                                     SWIFT-Code: SOLADEST
                                                                                                                                     IBAN no.:
                                                                                                                                     DE28 6005 0101 7871 5160 87
                                                                                                                                     Credit card payments are sub-
                                                                                                                                     ject to surcharge. Visa, Master
                                                                                                                                     Card and AmEx accepted.
outdoor hiKing & touring sPeCials
                                                                              issue                                          summer-sPeCial                  fall-sPeCial
                                                                                                                                01/2011                        02/2011
                                                                              Publishing date:                                   19 Apr. 2011                 16 Aug. 2011
                                                                              Advertising closing date:                         16 Mar. 2011                   13 Jul. 2011
                                                                              Copy date:                                        22 Mar. 2011                   19 Jul. 2011
                                                                              Print run:                                        35,000 copies                 35,000 copies
                                                                              Cover price:                                          € 6.50                        € 6.50



                                                                                                                                                                                       26

outdoor Hiking & Touring Specials
The 2011 outdoor Hiking & Touring Specials present the most beautiful hiking trails in       Detailed route descriptions guide the hiker through the mountain regions of Austria,
the Alps and low mountain ranges – rounded off with in-depth equipment advice. Two           Germany, Italy, France and Switzerland – there’s no better way to experience the fasci-
special issues that fire the enthusiasm of every walker and hiker.                           nation of the Alps.
 
Consulted intensively by readers for general advice and when planning tours, the             Then in mid-August the outdoor Hiking & Touring “Autumn Tours” Special hits the shel-
outdoor Hiking & Touring Specials are long-lasting advertising vehicles that are fre-        ves. Here the outdoor editors’ travel team presents the most beautiful hiking season of
quently also archived for later reference.                                                   the year. Indian Summer in the low mountain ranges, white-powdered Alpine peaks
                                                                                             against teel-blue skies and an abundance of fantastic trails. The outdoor Hiking & Tou-
The first outdoor Hiking & Touring Special is scheduled for publication in April 2011 and    ring Special “Autumn Tours” whets readers’ appetites to discover nature from its most
is all about hiking in the Alps. The experienced outdoor editors present the most beau-      beautiful angle.
tiful hiking and mountain trails through enthralling photography – beginning with             
pleasure tours for all the family, through serious hiking from lodge to lodge, all the way   Both Specials are rounded off with soundly researched product recommendations for
to action-packed Alp crossings.                                                              every kind of hiker – from walking boots and the right clothing to equipment for major
                                                                                             trekking tours.
aDvertising siZes anD rates
outdoor HIKING & TOURING SPECIALS                                                                                       outdoor EXHIBITION GUIDES

                                                                                                                                      the sPeCials for exhibition visitors
                      ClassifieD aDs                                        4C                sC*                 b/w
        Price per mm at a column width of 42 mm                           € 3.10            € 2.40            € 2.00    A complete overview of exhibition highlights. Right in time for the ISPO
                                                                                      minimum size 20 mm                Winter trade fair in Munich and OutDoor in Friedrichshafen, outdoor –
*“Spot colour“ means that next to black and white your ad may consist of maximum two of the three basic colours         the magazine guidebook to the outdoor scene – publishes its informa-
(cyan, magenta or yellow).                                                                                              tive and attractive exhibition guides, now for the seventh time. Consti-
                                                                                                                        tuting an ideal information platform for exhibition visitors, retailers
    Page fraCtions                             sizes*                    2C - 4C             b/w                        and manufacturers alike, they are presented at ISPO and OutDoor
                                                                                                                        alongside the outdoor parent magazine, which itself features a special
                                                                                                                        exhibition title – a unique package of information and entertainment
                                     1/1 page                              3,500             2,200                      for the entire outdoor and sports trade, out-lining the trends of the      27
                                        TA: 185 x 248 mm                                                                coming season in clear visual form.
                                        TS: 215 x 280 mm


                                     1/2 page                             1,820              1,145
                                     (a) TA: 90 x 248 mm
                                         TS: 105 x 280 mm
                                     (b) TA: 185 x 122 mm
                                         TS: 215 x 137 mm

                                     1/3 page                              1,225              770
                                     (a) TA: 58 x 248 mm
                                         TS: 70 x 280 mm
                                     (b) TA: 185 x 80 mm                                                                 Prices and further
                                         TS: 215 x 90 mm                                                                 information on request.

                                     1/4 Seite                              945               595
                                        TA: 90 x 122 mm




width x height, TA: Type Area / TS: Trim Size                          Other formats on request.
DesCriPtion
                              PUBLISHER
                              Motor Presse Stuttgart GmbH & Co. KG

                              PZN: 546129


                              active life – fitness, nature & vitality
                              For everything that‘s fun outdoors

                              active life is the magazine for everything that’s fun out-     Reader profile
                              doors. active life appeals to a young, active, predomi-        active life appeals to people for whom sport, nature,
                              nantly female target group. active life readers enjoy          health – in other words an active and conscious lifestyle
                              sports, but especially sports activities outdoors. Whether     – are important. Personal wellbeing is firmly anchored in    28
                              running, biking, trekking – their free time, their week-       the consciousness of this dynamic target group. They
                              ends are dominated by energetic activity and active life       take a goal-oriented, self-reliant and assertive approach
                              is always right there with them, supplying sound tips and      to work and leisure alike. They get a kick out of the ver-
                              boosting motivation and enthusiasm.                            satility and variety in spending their leisure as they
                                                                                             please, close to nature. Moreover active life readers are
                              But there’s more to active life’s all-inclusive take on fit-   neither lone warriors nor out to achieve personal bests:
                              ness, such as a deliciously healthy diet, the latest trends    they simply want to have fun doing sports with their
                              in sport and outdoor fashion, tips on the right equipment      friends.
                              and on living in harmony with nature, plus how to take
                              perfect care of one’s well-exercised body after sport.
                              Here active life discloses the most pleasurable outdoor
                              activities, reveals the top spots for active holidays, pre-
                              sents the best wellness tips and fascinates the reader
Special issue of outdoor      with absorbing background articles.
 Founded in: 2010
 Published: 4 times a year
 Cover price:
 Pocket format: Euro 2.00
 Magazine format: Euro 2.90
 Print run: 130,000 copies
Functions
active life is new, active life is unique. active life is trendy.
active life knows what modern people want:

Sport & adventure
active life presents the most beautiful sport and outdoor
activities – not just for the main active holiday or at
weekends, but also for the weekly outing into nature af-
ter work.

Fitness & training
The active life coaches let readers in on the best outdoor
fitness tips and reveal how to get your body going with             29
the most effective training.

Fashion & style
Sportswear and outdoor gear is more than just clothing.
It represents a whole attitude to life. active life captures
this feeling, picks up on the latest trends and supplies
in-depth product presentations.

Nutrition & health
How can you do your body good? active life food and
health experts set you straight, whether it’s a matter of
healthy eating or taking perfect care of your body after
sport.

Wellness & relaxation
Being active also includes times of conscious relaxation.
active life delivers the advice and guidance you need and pre-
sents the most beautiful destinations to unwind and feel good.
Publishing anD Closing Dates
 issue                                                                        Publishing Date                 CalenDar-   Closing Date    CoPy Date
                                                                                                                week
 01/2011                                                                          16 Mar. 2011                     11     16 Feb. 2011   18 Feb. 2011

 02/2011                                                                          15 Jun. 2011                     24     16 May 2011    18 May 2011

 03/2011                                                                          14 Sep. 2011                     37     17 Aug. 2011   19 Aug. 2011

 04/2011                                                                          16 Nov. 2011                     46     19 Oct. 2011   21 Oct. 2011

Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.                                        30
aDvertising siZes anD rates
Price list No. 1, effective January 1, 2011
                                                                                                                aCtive-Combination                          DisCounts
   Page fraCtions                        sizes*                            4C + b/w
                                                                                                                active life                         of the magazines of the Active-
                                                                                                                outdoor                             Combination within a
                                                                                                                DSV aktiv Ski & Sportmagazin        12-month period:
                               1/1 page                                         7,500                           MountainBIKE
                                   215 x 280 mm                                                                 RoadBIKE                            by number of ads
                                                                                                                klettern                             3+    ads ................ 3 %
                                                                                                                RUNNER’S WORLD                       6+    ads ................ 5 %
                                                                                                                                                     9+    ads .............. 10 %
                                                                                                                promobil                            12+    ads .............. 15 %
                                                                                                                CARAVANING                          24+    ads .............. 20 %
                                                                                                                as well as all of the special
                               1/2 page                                         4,300                           issues of these magazines           by number of pages
                               (a) 105 x 280 mm                                                                                                     (for display ads only!)
                               (b) 215 x 137 mm                                                                 Flexible and versatile:               3 + pages ................ 5 %
                                                                                                                                                      6 + pages .............. 10 %
                                                                                                                                                                                       31
                                                                                                                All ads booked within a               9 + pages .............. 15 %
                                                                                                                12-month period in the maga-        12 + pages .............. 20 %
                                                                                                                zines of the Active-Combination     18 + pages ........... 22,5 %
                                                                                                                                                    24 + pages .............. 25 %
                               1/3 page                                                                         are added up to one discount        48 + pages .............. 26 %
                               (a) 70 x 280 mm                                  2,800                           volume. Invoicing is handled        72 + pages .............. 27 %
                               (b) 215 x 90 mm                                                                  according to the individual rate    96 + pages .............. 28 %
                                                                                                                cards of the magazine.              Terms of payment
                                                                                                                                                    All insertion orders are
                                                                                                                Regarding MountainBIKE and          accepted on a strictly prepaid
                                                                                                                                                    basis only. Payments can
                               2/1 page                                        15,000                           RoadBIKE only ads within the        be made by International
                                   430 x 280 mm                                                                 editorial section are part of the   Money Order/ Bankers Draft
                                                                                                                Active-Combination.                 in Euro to:
                                                                                                                                                    Baden-Württembergische
                                                                                                                                                    Bank AG, Stuttgart
                                                                                                                Further discounts on request.       account no.: 78 715 16 087
                              All prices in € plus VAT. Other sizes on request.                                                                     bank code: 600 501 01
                                                                                                                                                    SWIFT-Code: SOLADEST
                              *For bleed advertisements please add additional 3 mm on all sides for trimming.
                                                                                                                                                    IBAN no.:
                                                                                                                                                    DE28 6005 0101 7871 5160 87
                                                                                                                                                    Credit card payments are sub-
                                                                                                                                                    ject to surcharge. Visa, Master
                                                                                                                                                    Card and AmEx accepted.
DesCriPtion
                            PUBLISHER                                                    and all aspects of climbing-related safety. klettern feels
                            Motor Presse Stuttgart GmbH & Co. KG                         just as much at home in the climbing hall: the annual
                                                                                         maxi-special “halls & walls”, for example, caters to the
                            PZN: 505149                                                  steadily rising numbers of indoor climbers. klettern is an
                                                                                         information and entertainment medium for all climbers,
                                                                                         whatever their age and ability.
                            klettern
                                                                                         Reader profile
                            klettern is the modern German-speaking magazine for          klettern is the leading magazine for all active climbers and
                            all active climbers and mountaineers. The magazine co-       mountaineers. It appeals particularly to climbing beginners,
                            vers all mountain sports disciplines: pure rock-climbing     sports climbers and boulderers at the rock wall and indoo-
                            – whether boulder, sports or big wall climbing –, classic    rs, not to mention alpine climbers. klettern readers are
                            mountaineering in rock and ice, ice climbing, and expe-      young, with an above-average education and a high in-              32
                            ditions to the mountains of the world. klettern is also      come. They are opinion leaders and multipliers for their
                            keenly devoted to the rapidly growing target group of        sport in all its forms, but also for equipment and climbing
                            indoor climbers. klettern presents the most beautiful        destinations. klettern is the trendsetter in the mountain
                            climbing destinations, is a reliable product and equip-      sports magazines segment!
                            ment guide and fascinates the reader with enthralling
                            images from the world of the vertical. klettern informs,     klettern Online
                            inspires and excites.                                        http://www.klettern.de

                            Functions
                            klettern is made by climbers for climbers. Alongside up-
                            to-date coverage of the booming climbing scene, back-
                            ground articles and interviews as well as in-depth local
                            and regional information and route tips, klettern provides
                            a comprehensive service on mountain sports products
Founded in: 1995
Published: 8 times a year                                                      ClassifieDs
Cover price: Euro 5.50       How to calculate the price:   Widths of columns             Commercial classified ads           Price per mm at a column
Paid circulation:                Number of columns         1 column: 43 mm               (minimum size 20 mm)                width of 43 mm.
IVW av. I-II/2010: 17,490                  x               2 columns: 90 mm              b/w                   € 1.95
                                   height of the ad        3 columns: 137 mm             Spot colour*          € 2.35        All prices plus VAT.
                                           x               4 columns: 185 mm             (red, blue or yellow)
                                 price per millimetre                                    4c                    € 3.10

                            Discounts on page 34                                         * “Spot colour“ means that next to black and white your ad may
                                                                                         consist of maximum two of the three basic colours (cyan, magenta
                                                                                         or yellow).
Publishing anD Closing Dates
 issue                                                                        Publishing Date                  CalenDar   aDvertising        CoPy Date anD
                                                                                                                 week     Closing Date    Closing Date ClassifieDs
 12/2010 and 01/2011                                                              18 Nov. 2010                     46     15 Oct. 2010        20 Oct. 2010

 02/2011 and 03/2011                                                              19 Jan. 2011                     03     15 Dec. 2010        20 Dec. 2010

 04/2011                                                                           9 Mar. 2011                     10      4 Feb. 2011         9 Feb. 2011

 05/2011                                                                          13 Apr. 2011                     15     11 Mar. 2011        16 Mar. 2011

 06/2011                                                                          18 May 2011                      20      13 Apr. 2011       18 Apr. 2011
                                                                                                                                                                     33
 07/2011 and 08/2011                                                              22 Jun. 2011                     25     18 May 2011         23 May 2011

 09/2011                                                                          10 Aug. 2011                     32       8 Jul. 2011       13 Jul. 2011

 10/2011 and 11/2011                                                              21 Sep. 2011                     38     19 Aug. 2011        24 Aug. 2011

 12/2011 and 01/2012                                                              16 Nov. 2011                     46     13 Oct. 2011        18 Oct. 2011

Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
aDvertising siZes anD rates
Price list No. 26, effective January 1, 2011
   Page fraCtions                       sizes*        2C - 4C   b/w       ClassifieD aDs in
                                                                             klettern
                               1/1 page                 3,590   2,395   You will find the prices for
                                  TA: 185 x 248 mm                      commercial classifieds on
                                  TS: 215 x 280 mm                      page 32.

                                                                        aCtive-Combination
                                                                        DSV aktiv Ski & Sportmagazin
                               3/4 page                 2,985   1,995   MountainBIKE
                               (a) TA: 137 x 248 mm                     RoadBIKE
                                   TS: 155 x 280 mm                     outdoor                             34
                               (b) TA: 185 x185 mm                      active life
                                   TS: 215 x 203 mm                     klettern
                                                                        RUNNER’S WORLD
                                                                        promobil
                               2/3 page                 2,560   1,710   CARAVANING
                               (a) TA: 122 x 248 mm                     as well as all of the special
                                   TS: 137 x 280 mm                     issues of these magazines
                               (b) TA: 185 x 162 mm
                                   TS: 215 x 183 mm                     Flexible and versatile:
                                                                        All ads booked within a
                                                                        12-month period in the maga-
                               1/2 page                 1,900   1,265   zines of the Active-Combination
                               (a) TA: 90 x 248 mm                      are added up to one discount
                                   TS: 105 x 280 mm                     volume. Invoicing is handled
                               (b) TA: 185 x 122 mm                     according to the individual rate
                                   TS: 215 x 137 mm                     cards of the magazine.

                                                                        Regarding MountainBIKE and
                               1/3 page                 1,280     855   RoadBIKE only ads within the
                               (a) TA: 58 x 248 mm                      editorial section are part of the
                                   TS: 70 x 280 mm                      Active-Combination.
                               (b) TA: 185 x 80 mm
                                   TS: 215 x 90 mm
                                1/4 page                           995                                  665                                   DisCounts
                                   TA: 90x122mm                                                                                      of the magazines of the Active-
                                                                                                                                     Combination within a
                                                                                                                                     12-month period:
                                                                                                                                     by number of ads
                                                                                                                                      3+      ads ................ 3 %
                                                                                                                                      6+      ads ................ 5 %
                                                                                                                                      9+      ads .............. 10 %
                                                                                                                                     12+      ads .............. 15 %
                                                                                                                                     24+      ads .............. 20 %
                                2/1 pages                        7,180                               4,790                            by number of pages
                                   TA: 392x248mm                                                                                      (for display ads only!)
                                   TS: 430x280mm                                                                                        3 + pages ................ 5 %
                                                                                                                                        6 + pages .............. 10 %
                                                                                                                                        9 + pages .............. 15 %
                                                                                                                                      12 + pages .............. 20 %
                                                                                                                                      18 + pages ........... 22,5 %
                                                                                                                                                                         35
                                                                                                                                      24 + pages .............. 25 %
                                                                                                                                      48 + pages .............. 26 %
                                                                                                                                      72 + pages .............. 27 %
                                2 x 1/2 page                     3,800                               2,530                            96 + pages .............. 28 %
                                   TA: 392x122mm                                                                                     * or booking all issues
                                   TS: 430x137mm                                                                                      exclusively in klettern within
                                                                                                                                      12 months. If booking more
                                                                                                                                      magazines of the Active-
                                                                                                                                      Combination the regular scales
                                                                                                                                      of discounts will apply.
width x height                                     All prices in € plus VAT. Other sizes on request.
TA: Type Area / TS: Trim Size                      *For bleed advertisements please add additional 5 mm on all sides for trimming.   Terms of payment
                                                                                                                                     All insertion orders are
                                                                                                                                     accepted on a strictly prepaid
                                                                                                                                     basis only. Payments can
                                                                                                                                     be made by International
                                                                                                                                     Money Order/ Bankers Draft
                                                                                                                                     in Euro to:
                                                                                                                                     Baden-Württembergische
                                                                                                                                     Bank AG, Stuttgart
                                                                                                                                     account no.: 78 715 16 087
                                                                                                                                     bank code: 600 501 01
                                                                                                                                     SWIFT-Code: SOLADEST
                                                                                                                                     IBAN no.:
                                                                                                                                     DE28 6005 0101 7871 5160 87
                                                                                                                                     Credit card payments are sub-
                                                                                                                                     ject to surcharge. Visa, Master
                                                                                                                                     Card and AmEx accepted.
aD sPeCials



Gatefold

                                    Gatefold inside front
                                    cover
                                    Minimum order:
                                    3 Seiten 4 c

                                    Extra technical costs               6,600                4,200                2,500                2,500                4,200                  2,500         2,500       36
Loose inserts
Printed material not bound into the magazine.

                                             minimum print run     10,000 copies
                                                                   For split run the publisher reserves the right to postpone.

                                                         weight         Total cir-      without     sub-     without    sub-     without     sub-     without     sub-     without     sub-     Total cir-
                                                                        culation        subscr.    script.   subscr.   script.   subscr.    script.   subscr.    script.   subscr.    script.   culation
                                                      up to 10g             75            91        106        91       106        91        106        91        106        91        106          91
Prices per 1,000 copies or part thereof.              up to 20g             83            91        117        91       117        91        117        91        117        91        117          91
Other weights on request.                             up to 25g             91            91        127        91       127        91        127        91        127        91        127          91
                                                      up to 30g             96            98        135        98       135        98        135        98        135        98        135          98
                                                      up to 35g            111           106        153       106       153       106        153       106        153       106        153         106

                                           Booking possibilities   Partial circu-      Entire circulation or parts thereof
                                                                   lation              (Nielsen regions. Subscriber circulation may be excluded.)

                                                    Insert sizes   minimum size: 105 x 148 mm (DIN A6)
                                                                   maximum size: 195 x 260 mm

                                     Minimum paper weight          for 2-page inserts at least 100 g/sqm, for 4-page inserts at least 70 g/sqm, larger inserts at least 60 g/sqm

                                                                   All prices in € plus VAT.
Bound inserts                                           Total cir-      without sub- without sub- without sub-                     without sub- without sub-                     Total cir-
                                                        culation        subscr. script. subscr. script. subscr. script.            subscr. script. subscr. script.               culation
                 2-page bound insert/up to 7g               -              -       -      91     114       -       -                  -       -       -       -                     91
                 per 1,000 copies or part thereof
                 4-page bound insert/up to 13g             101            108      135       108       135        108      135       108       135       108      135               108
                 per 1,000 copies or part thereof

                 6-page bound insert/up to 20g             124            120      147       120       147        120      147       120       147       120      147               120
                 per 1,000 copies or part thereof




                 8-page bound insert/up to 26g             152            132      171       132       171        132      171       132       171       132      171               132         37
                 per 1,000 copies or part thereof




                 12-page bound insert/up to 37g            182            155      206       155       206        155      206       155       206       155      206               155
                 per 1,000 copies or part thereof
                                                    Costs for bound inserts combined with postcards, booklets or product samples on request.
                                                    Other formats or weights on request.

                     Booking possibilities          only entire circulation

                             Processing             saddle stitch       saddle stitch      perfect binding       saddle stitch     perfect binding      saddle stitch      perfect binding
                Untrimmed size head trim            213/223 (second     218/228 (second    223 x 289 mm,         218/228 (second   223 x 286 mm,        218/228 (second    236 x 306 mm,
                                                    fold)) x 288 mm,    fold) x 289 mm,    incl. 3 mm routing    fold) x 289 mm,   incl. 3 mm routing   fold) x 289 mm,    incl. 3 mm routing
                                                    incl. 3 mm foot     incl. 3 mm foot    margin and 6 mm       incl. 3 mm foot   margin and 3 mm      incl. 3 mm foot    margin and 3 mm
                                                    trim and 4 mm       trim and 6 mm      head trim             trim and 6 mm     head trim            trim and 6 mm      head trim
                                                    head trim           head trim                                head trim                              head trim

                                                    The particulars (first fold, second fold) must be arranged with the publisher.

                                                      210 x 280 mm        215 x 280 mm       215 x 280 mm         215 x 280 mm       215 x 280 mm        215 x 280 mm           230 x 300 mm

                                                    Live matter must be at least 10 mm from the trimming edge.
                                                    Bound inserts must be supplied in untrimmed form.



                                                                                                                                                                  Ad Specials
aD sPeCials



Tipped inserts                                                  Total cir-     without sub- without sub- without sub-            without sub- without sub-         Total cir-
Tipped inserts are glued to a master advertisement in           culation       subscr. script. subscr. script. subscr. script.   subscr. script. subscr. script.   culation
such a way as to allow the reader to detach and use
them easily.
The following tip-ins are possible:

                            Stuck-on postcard                       44           42      49      42      49      42       49       42      49      42       49        42
                            (+ other stuck-on, nonfolded                                                                                                                        38
                            printed matter) per 1,000
                            copies or part thereof:
                            Other formats ans weights on
                            request.

                            Tip-on CDs / DVDs                      119          110      137     110     137     110     137      110     137      110     137        110
                            in standard sleeve. Up to 20g,
                            up to 2,4 mm height. Sleeve
                            and CD/DVD must be labelled
                            with a statement to the effect
                            that the content complies
                            with Section 14 of the Youth

                            Stuck-on booklet
                            up to 20g per 1,000 copies or
                            part thereof from                       59           59      84      59      84      59       84       59      84      59       84        59
                            up to 30g per 1,000 copies or
                            part thereof from                       72           65      101     65      101     65      101       65     101      65      101        65
                            up to 40g per 1,000 copies or
                            part thereof from                       85           71      118     71      118     71      118       71     118      71      118        71
                            up to 50g per 1,000 copies or
                            part thereof from                       98           76      134     76      134     76      134       76     134      76      134        76

                            Other weights on request.        All prices in € plus VAT.
                                 Booking possibilities     Master advertisement in entire circulation according to rate card.
                                                           Certain parts of the circulation (e.g. postal circulation for product samples, foreign circulation) may be excluded.
                                            Tip-in size
                                          minimum size        52 x 74 mm        52 x 74 mm      52 x 74 mm        52 x 74 mm       52 x 74 mm       52 x 74 mm            52 x 74 mm
                                          maximum size       175 x 210 mm      175 x 210 mm    175 x 210 mm      175 x 210 mm     175 x 210 mm     175 x 210 mm          175 x 210 mm

                             Minimum master ad size        1/1 page (full page)

                                                           Product samples must fulfill certain technical requirements.
                                                           Details on request.

                             Stuck-on product sample
                             up to 10g                            96           64       78      64       78      64        78     64       78       64      78               64         39
                             up to 20g                           117           76      102      76      102      76       102     76      102       76     102               76

                                                           All prices in € plus VAT.

Further Information
For dates/deadlines, technical details, other Ad Special
options and delivery terms for products printed else-
where: www.mps-anzeigen.de
or please call                                             +49 711 182-1011 +49 711 182-1841 +49 711 182-1256 +49 711 182-1250 +49 711 182-1250 +49 711 182-1011 +49 711 182-1254




Delivery                                                   At least 2 weeks before publishing date. All inserts must be suitable for mechanised processing, perfectly packed
                                                           and ready for productions, stating magazine title and issue incl. 3% surplus, on EURO interchangeable pallets only
                                                           and delivered DDP to the printer.

Order and cancellation dates                               8 weeks before publishing date.
                                                           Please order as early as possible and provide 5 samples when placing order.

                                                           Third-party advertisements in bound inserts are not possible, in inserts only with the agreement of the publisher.

Discounts                                                  No discounts for Ad Specials, but they are added to the discount volume as 1/1 page in the Active-Combination
                                                           (only entire circulation).



                                                                                                                                                           Ad Specials
teChniCal sPeCifiCations
                                                                                     Colour advertisements: Colour scale: European Trichromatic System.
                                                                                     A special agreement must be made for special colors or shades which cannot be
                                                                                     created out of the basic color range. Special colors will be put together from the
                                                                                     European Trichromatic System for technical reasons. Slight variations in shade may
                                                                                     occur within normal tolerances of the offset printing process. Spot colours can be put
                                                                                     together from a maximum of two colors from the European scale (in addition to black).
The current and binding technical specifications can be found at:                    If the primary color black is not used in color ads, this does not affect calculation of
www.duon-portal.de.                                                                  the cost of the advertisement.

Advertisement sizes:                                                                 Delivery of advertisements:
Sizes only as listed in the rate card. Other sizes on request.                       The reception of ads in the editorial section occurs via the DUON-Portal by
                                                                                     the VDZ-publishers at: www.duon-portal.de.
Bleed advertisement, ads printed across the gutter:                                  Support is available at: support@duon-portal.de or directly by phone:                      40
There is no surcharge for bleed advertisment; please keep all live matter within a   phone +49 40 374117-50.
security range of at least 10mm from trimming edge. For bleed advertisements add
5mm on all sides for trimming. Store double pages as individual pages.               Ads for the “Markt” section shall be sent only via our website
                                                                                     www.mps-anzeigen.de, making use of the “electronic data transmission”.
Ads in RoadBIKE, active life and planetSNOW printed across the gutter:
Please consider 3mm security range at each side within the trimming edge.
outdoorChannel
                 OutdoorCHANNEL.de is an umbrella portal in which Motor Presse Stuttgart brings
                 together its successful magazines and websites dealing with leisure sport.
                 These comprise:

                 mountainbike-magazin.de
                 roadbike.de
                 urbanbiking.de
                 outdoor-magazin.com
                 klettern.de
                 planetsnow.de
                 dsv-atlas.de
                 cavallo.de
                 taucher.net                                                                               41
                 anglernetz.de

                 All outdoorCHANNEL websites are aimed at growing target groups enjoying a good
                 income who live out their passion for sport, nature and travel in a committed way and
                 set great store by being in possession of information on the latest trends within their
                 respective area of interest. They have an above average income at their disposal and
                 are prepared to invest a great deal of money in their hobby and in their lifestyle in
                 general. They set great store by using outdoorCHANNEL and its expert journalistic
                 product tests as a vehicle for obtaining thorough information before making a
                 purchase decision. For this reason, these users act as opinion formers and multipliers
                 within their own social environment.

                 Traffic:
                 Page Impressions: 9,839,120*
                 Visits: 1,713,757*
                 Unique User: 487,000**
                 * Source: IVW August 2010, ** AGOF internet-facts 2010-II
Websites at outdoorChannel
mountainbike-magazin.de                                      roadbike.de                                               urbanbiking.de




• mountainbike-magazin.de provides active and                • roadbike.de portrays the whole breadth of enjoyment     • urbanbiking.de is the website about bikes and
  enthusiastic bikers with tests, travel and tour sugge-       generated by cycle racing. RoadBIKE is pure fascina-    pedelecs as sustainable and urban vehicles.
  stions, reports on the racing scene and nutrition and        tion. The fascination of racing cycling.
  fitness tips.                                                                                                        • Target group: riders of pedelecs and urban bikes          42
                                                             • Target group: beginners and ambitious racing cyclists
• Target group: active mountainbikers




outdoor-magazin.com                                          klettern.de                                               cavallo.de




• outdoor-magazin.com fuels the desire to travel             • klettern.de focuses on mountaineering disciplines       • cavallo.de provides a high degree of value to the
  and awakens the spirit of adventure. Whether users           like classical mountain climbing, pure rock climbing,     whole world of equestrianism in the varied mix of
  are interested in hiking, trekking, cycling, canoeing or     indoor climbing including boulder climbing and            service topics and exciting reports it provides.
  winter sports.                                               competitions, ice tours and expeditions.
                                                                                                                       • Target group: Riders of all styles, horse owners, horse
• Target group: active hikers, bikers and other athletes     • Target group: active climbers and mountaineers            breeders and carriage drivers
  close to nature
planetsnow.de                                               dsv-atlas.de




• planetsnow.de has its finger on the pulse of the          • on dsv-atlas.de contains information about approx.
  scene, providing all active ski and winter sport enthu-     500 skiing areas which are checked and evaluated
  siasts with information on the latest trends, purchase      by skiing scouts of DSV SKI-ATLAS. There are approx.
  advice, service and travel tips.                            1 million single data available.                       43
• Target group: active skiiers and winter athletes          • Target group: active skiiers and winter athletes




anglernetz.de                                               taucher.net




• anglernetz.de is an aspiring website and offers de-       • taucher.net is the leading German diving portal and
  tailed information to the angler‘s community – fur-         offers highly detailed information about equipment &
  thermore it is a platform to exchange knowledge             accessories and worldwide diving destinations.
  about this popular hobby.
                                                            • Target group: divers interested in travelling and
• Target group: anglers                                       technique
formats anD PriCes
   aDvertising formats                         size (in Pixels)                                      CPm                               targeting oPtions*


  Banner                                       468 x 60 & 728 x 90                                    30                 frequency capping
  Double Superbanner                           728 x 180                                              60                     … per session
  Skyscraper (incl. Sticky + Long Sky)         120 x 600 & 160 x 600                                  40                     … per day
  Splitscreen Ad                               300 x 600                                              40                     … per multiple days
  Medium-Rectangle                             300 x 250                                              60                     … per runtime of campaign
  Flash Layer                                  400 x 400 & individual                                 80
                                                                                                                         age, sex
  Banderole Ad                                 770 x 250                                              90
  Interstitial                                 800 x 600                                             110                 geographic
  Tandem Ad (Banner+Sky)                       see single formats                                     80
  Tandem Ad (Layer+Banner)                     see single formats                                    100                 behaviour                                            44
  Tandem Ad (Layer+Sky)                        see single formats                                    110
  Triple Ad (Layer, Banner+Sky)                see single formats                                    120                 bandwidth, time
  Triple Ad (Interstitial, Banner+Sky)         see single formats                                    150
  Wallpaper                                    see single formats                                     80                 *€ 2.50 per item (except FC per session and time).
  Expandable Banner                            468 x 60 > 468 x 180 & 728 x 90 > 728 x 270            50                 Up to 3 targeting criteria can be combined.
  Expandable Skyscraper                        120 x 600 > 360 x 600 & 160 x 600 > 480 x 600          60
  Expandable Splitscreen Ad                    300 x 600 > 900 x 600                                  60                 Further targeting options are planned.
  Expandable Medium-Rectangle                  300 x 250 > individual                                 90
  Expandable Wallpaper                         see single formats                                    100
  PreRoll Ad15                                 max. 15 seconds                                        90

  Alle prices in € plus VAT.



In addition to standard banner placements we may offer other advertising opportunities, such as sponsorings of topic specials,
newsletters, advertorials, etc.

For further information please get in touch with:
Daniel Pfefferle, Motor Presse Stuttgart, phone +49 711 182-2013, dpfefferle@motorpresse.de
Philipp Heuer, freeXmedia Ltd., phone +49 40 51306-509, philipp.heuer@freexmedia.de

Advertising formats and rates: effective January 2011. For current ad formats, prices and technical specifications see
www.freeXmedia.de. Prices and tax subject to change without notice!
Minimum booking volume: € 1,500
fiXeD rates (mountainbike-magazin.de & roadbike.de)
                                   Prices for a period of one month

                                   mountainbike-magazin.de

                                                     homepage               news      test         test           test            test    travel         know-how
                                                                           (bikes)   (Parts)   (bekleidung)   (equipment)
                                   Fullbanner           2,400               4,000    4,800        2,400          1,200            1,600   2,400            4,000

                                   Small                1,600               2,500    3,200        1,600          800              1,050   1,600            1,600
                                   Rectangle
                                   oben

                                   Small                  800               1,250    1,600         800           400              525      800             800      45
                                   Rectangle
                                   unten



                                   roadbike.de

                                                     homepage               news       test       test                    test            travel & know-how
                                                                                     (bikes)     (Parts)        (Clothing & equipment)
                                   Fullbanner           1,200               1,600    4,000        1,200                     800                    800
Fullbanner:
468 x 60 px; Image, Flash, html    Small                  800               1,050    2,500         800                      550                    550
                                   Rectangle
Small Rectangle oben:              oben
300 x 125 px; Image, Flash, html
                                   Small                  400                525     1,250         400                      300                    300
Small Rectangle oben:              Rectangle
300 x 125 px; Image, Flash, html   unten

                                   All prices in € plus VAT.
                                   Subject to alteration of prices and layouts.
fiXeD rates (outdoor-magazin.com & klettern.de)
                                   Prices for a period of one month

                                   outdoor-magazin.com

                                                     homepage               news    test        tours        know-how


                                   Fullbanner           1,200               1,200   4,800       1,200          1,600

                                   Small                  800                800    3,200        800           1,050
                                   Rectangle
                                   oben

                                   Small                  400                400    1,600        400           525      46
                                   Rectangle
                                   unten



                                   klettern.de

                                                     homepage               news    test    Climbing areas   know-how


                                   Fullbanner           1,600               1,600   1,200        800           1,600
Fullbanner:
468 x 60 px; Image, Flash, html    Small                1,050               1,050   800          550           1,050
                                   Rectangle
Small Rectangle oben:              oben
300 x 125 px; Image, Flash, html
                                   Small                  525                525    400          300           525
Small Rectangle oben:              Rectangle
300 x 125 px; Image, Flash, html   unten

                                   All prices in € plus VAT.
                                   Subject to alteration of prices and layouts.
fiXeD rates (planetsnow.de & dsv-atlas.de)
                                   Prices for a period of one month

                                   planetsnow.de / dsv-atlas.de

                                                     homepage               news   test    skiing areas    know-how
                                                                                          (dsv-atlas.de)
                                   Fullbanner             800                800   800        1,200          800

                                   Small                  550                550   550         800           550
                                   Rectangle
                                   oben

                                   Small                  300                300   300         400           300      47
                                   Rectangle
                                   unten

                                   All prices in € plus VAT.
                                   Subject to alteration of prices and layouts.




Fullbanner:
468 x 60 px; Image, Flash, html

Small Rectangle oben:
300 x 125 px; Image, Flash, html

Small Rectangle oben:
300 x 125 px; Image, Flash, html
a
Motor Presse Stuttgart
70162 Stuttgart
 P.O. Box
 Motor Presse Stuttgart GmbH & Co. KG
                                                Asia (excl. Japan and Korea)          Canada                          Hungary
 Leuschnerstraße 1, 70174 Stuttgart             Godfrey Wu, MHI Limited               Richard Brown                   David Kalman Keresztes
 Advertising Director/Marketing Manager         1305 C.C. Wu Building                 Victor Brown Associates Corp.   CEE Media Representation
 Bernd Holzhauer, Phone: +49 711 182-1545       302-308 Hennessy Road                 5160 Explorer Drive, Unit 22    Brody Sandor u. 27
 bholzhauer@motorpresse.de                      Wanchai, Hong Kong SAR                Mississauga, Ontario L4W 4T7    1088 Budapest
 Advertising Sales
 Fax: 0711 182-1591                             China                                 Canada                          Hungary
 MountainBIKE, RoadBIKE, outdoor, active life   Phone: +852 25911077                  Phone: +1 905 6259631           Phone: +36 1 4832602
 Sabine Ebert, Phone: +49 711 182-2160          Fax: +852 25725158                    Fax: +1 905 6249634             Fax: +36 1 4832601
 sebert@motorpresse.de                          gwu@mhi.com.hk                        r.brown@vicbrownmedia.com       judy@keystone.hu
 MountainBIKE, RoadBIKE, klettern
 Brigitte Funk, Phone: +49 711 182-1760
 bfunk@motorpresse.de                           Australia, New Zealand                Denmark, Norway                 India
 DSV aktiv, planetSNOW, outdoor, klettern       Moira Penman                          Mark Hjortkilde                 Srinivas Iyer
 Karsten Heyder, Phone: +49 711 182-1142        The Media Company                     adbizz denmark ApS              Publicitas Mediascope
 kheyder@motorpresse.de
 DSV aktiv, DSV SKI-ATLAS,
                                                1/322 Military Road                   Alfavej 4c, 2nd floor           51, Doli Chambers
 planetSNOW, Tourism, active life               Cremorne, Sydney                      3250 Gilleleje                  Arthur Bunder Road, Colaba
 Sandra Ziller, Phone: +49 711 182-1540         NSW 2090                              Denmark                         Mumbai - 400 005
 sziller@motorpresse.de                         Australia                             Phone: +45 45469100             India
 Classified ads                                 Phone: +61 2 99095800                 markhjortkilde@adbizz.dk        Phone:+91 22 61377400
 Birgit Sperr, Phone: +49 711 182-1402
 bsperr@motorpresse.de                          Fax: +61 2 99095810                                                   Fax: +91 22 22824889
 outdoorCHANNEL                                 mpenman@themediaco.com.au             Greece, Cyprus                  srinivas.iyer@publicitas.com
 Daniel Pfefferle, Phone: +49 711 182-2013                                            Sophie Papapolyzou
 dpfefferle@motorpresse.de                      Belgium, Luxembourg,                  Publicitas S. A.                Italy
 Order Processing
 MountainBIKE
                                                Netherlands                           4, Kastorias Street             Rosy Pommerschein
 Bettina Knorr, Phone: +49 711 182-1841         Kathy Rosseel                         15344 Gerakas /Athens           Via Reno 2/c
 Fax: +49 711 182-1811                          G+J International, Media Sales bvba   Greece                          00198 Rom
 RoadBIKE                                       Coupure rechts 64/1                   Phone: +30 211 1060300          Italy
 Beate Engelhard / Nicole Polta,
                                                9000 Ghent                            Fax: +30 210 6618477            Phone:+39 06 8554126
 Phone: +49 711 182-1256
 Fax: +49 711 182-1811                          Belgium                               info@publicitas.gr              Fax: +39 06 85800217
 klettern, DSV aktiv                            Phone: +32 9 2350210                                                  pommerschein@tin.it
 Claudia Strauss / Ingrid Esslinger-Fischer,    Fax: +32 9 2350211
 Phone: +49 711 182-1011                        guj.benelux@guj.de
 Fax: +49 711 182-1027
 outdoor, active life
 Martina Schäme, Phone: +49 711 182-1250
 Fax: +49 711 182-1027
 planetSNOW
 Andrea Fioretta, Phone: +49 711 182-1254
 Fax: 0711 182-1027
Japan                                South America                                          Sweden, Finland                               USA East Coast
Hiroshi Iwai                         Jorge Pflucker                                         Sten Johannisson-Thörne                       Dustin Guzowski
Mediahouse Inc.                      Netcorp Media                                          Adbizz Sweden                                 Huson International Media
2-3-6, Kudankita, Chiyoda-ku         Calle Ernesto Plascercia #166                          Fatburs Brunnsgata 29                         350 Fifth Avenue, Suite 4610
Tokyo, 102-0073                      San Isidro, Lima 27                                    118 28 Stockholm                              New York, N.Y. 10118
Japan                                Peru                                                   Sweden                                        USA
Phone: +81 3 32227811                Phone: +511 2228038/-8830                              Phone: +46 70 6100339                         Phone: +1 212 2683344
Fax: +81 3 32341140                  Fax: +511 2217805                                      sten.johannisson@globemedia.se                Fax: +1 212 2683355
mediahouse@mediahs.com               jpflucker@netcorpmedia.com                                                                           dustin.guzowski@husonmedia.com
                                                                                            Turkey
Portugal                             South Korea                                            Reha Bilge                                    USA West Coast
Paulo Andrade                        J. G. SEO                                              Media Ltd.                                    Ralph Lockwood
Ilimitada Media Internacional        DooBee Inc.                                            Ali Sami Yen Sk. No. 2, Kat 3                 Huson International Media
Av. Eng. Duarte Pacheco, Amoreiras   8th Floor, DooBee Bldg.                                34394 Gayrettepe/Istanbul                     1999 South Bascom Avenue, Suite 450
Torre 2, Piso 5, Sala 1              11-3, Jeong-dong                                       Turkey                                        Campbell, CA 95008
1070-102 Lisbon                      Jung-gu, Seoul 100-120                                 Phone: +90 212 2758433                        USA
Portugal                             Korea                                                  Fax: +90 212 2759228                          Phone: +1 408 8796666
Phone: +351 213 853545/98            Phone: +82 2 37021740                                  medialtd@medialtd.com.tr                      Fax: +1 408 8796669
Fax: +351 213 883283                 Fax: +82 2 7559860                                                                                   ralph.lockwood@husonmedia.com
pandrade@ilimitadapub.com            dbi@doobee.com                                         United Kingdom, Ireland
                                                                                            Sibel Uener
South Africa                         Spain                                                  Gruner + Jahr Limited
Gisela Albrecht                      Silvia Dudda                                           Silver House, 31 Beak Street
Intern. Media Representatives Ltd.   GPS - G+J Group                                        London W1F 9SX
P.O. Box 2179                        C/Ancora 40                                            United Kingdom
Rivonia 2128                         28045 Madrid                                           Phone: +44 20 74374377
South Africa                         Spain                                                  Fax: +44 20 74374378
Phone: +27 11 2349875                Phone: +34 91 3470100                                  uener.sibel@guj.de
Fax: +27 11 2349877                  Fax: +34 91 3470204
gisela@imrsa.co.za                   sdudda@gps.grupogyj.es




                                      All advertising orders will be treated and handled as written in our        www.mps-anzeigen.de
                                      general terms and conditions. For general terms and conditions              www.motorpresse-advertising.com
                                      please go to www.mps-anzeigen.de                                            www.pz-online.de

				
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