Docstoc

SPF_UK_10-s

Document Sample
SPF_UK_10-s Powered By Docstoc
					2010
Publications for sports and leisure
Effective January 1, 2010
www.mps-anzeigen.de
                                      Content

                                       2 Publications for sports and leisure
                                         Active-Combination
                                       3 Special issues
                                       4 DSV aktiv Ski & Sportmagazin
                                       8 planetSNOW
                                      10 MountainBIKE
                                      16 RoadBIKE
                                      22 outdoor
                                      28 klettern
                                      32 Ad Specials
                                      36 Technical Data
                                      37 outdoorCHANNEL
                                      44 Contacts
2   Publications for sports and leisure by Motor Presse Stuttgart

    Active-Combination
    In order to provide you with quick and direct contact with our active          offers you even more possibilities for optimizing your media presence.
    readers we have come up with a special magazine combination:                   This is how it works: All ads in the magazines of the ”Active-Combination“
    The ”Active-Combination“, a versatile and flexible combination which           can be added together and discounted together during an order year.


                        DSV aktiv Ski & Sportmagazin                        MountainBIKE – test, trails                            RoadBIKE – fascination racing
                        is the magazine of the “Deutsche                    and action                                             bike
                        Skiverband” (German Skiing Asso-                    MountainBIKE acts as consultant                        Fascination, emotion, expertise.
                        ciation) and of the “Freunde des Ski-               and opinion leader for the whole                       RoadBIKE conveys the beauty of
                        sports”. Not only during the winter                 bikescene – up to date and compe-                      the sport of racing cycling in all its
                        season, but throughout the year it                  tent with the finest bike tours and                    diversity. With its substantial test and
                        inspires sportive and active friends                enthralling reports.                                   service section, RoadBIKE is not
                        of winter sports.                                                                                          only a buyer’s guide but an all-around
                                                                                                                                   source of information and direction
                                                                                                                                   as well. RoadBIKE is pure fascination.
                                                                                                                                   The fascination of racing cycling.


                        outdoor – trekking, travelling,                     klettern – hot rocks – cold ice                        CARAVANING – Europe’s biggest
                        adventure                                           – big walls                                            camping magazine
                        outdoor is the leading magazine                     focuses on the rope climbing dis-                      puts emphasis on tests, presenta-
                        for all who like to be active outside,              ciplines: from classical mountain                      tions and market overviews of
                        amidst mother nature. outdoor                       climbing over boulder climbing to                      towing vehicles, camping and re-
                        informs the reader with up to date                  sports climbing, ice climbing and                      creational equipment.
                        hiking tips, equipment tests and                    expeditions.
                        travel itineraries.




                        RUNNER’S WORLD – the worlds                         promobil – Europe’s biggest
                        biggest running magazine                            caravaning magazine
                        offers workout guides for enthusiastic              For more than 25 years, promobil is
                        hobby and marathon runners, but                     undisputable the market leader and
                        also for the beginner. Additionally it              consequently fitted to the needs
                        provides equipment tips and tests,                  of the caravan enthusiasts – from
                        nutrition and health guides.                        vehicle tests to travel itineraries and
                                                                            practical tips.
      3 Special issues

                                                          MountainBIKE TOUREN-SPECIALS                                                                          outdoor HIKING & TOURING SPECIALS
                                                          These special issues present the best mountain bike                                                   The 2010 outdoor HIKING & TOURING SPECIALS
                                                          tours in the Alps, provide all the regional information you                                           present the most beautiful hiking trails in the Alps
                                                          need, introduce top destinations and tour operators. An                                               and low mountain ranges – rounded off with in-depth
                                                          extensive service section on the right equipment and                                                  equipment advice. Two special issues that fire the
                                                          bikes rounds off the Touren-Specials. A must for every                                                enthusiasm of every walker and hiker.
                                                          mountain bike enthusiasts.




              Frequency: 2 times a year
              Early booking discount: 10%, details see MountainBIKE, page 12                                               Frequency: 2 times a year


                                  planetSNOW – Ski & winter sports                                         DSV SKI-ATLAS                                 The special publications are attractive advertising media
                                  offers the latest trends to all active winter                            The winter sports and tourism reference       which are used by the readers again and again over a longer
                                  sports enthusiasts, skiers, freeriders,                                  book on: Germany, Austria, Switzerland,       period of time as a source of advice and as a buyer’s guide.
                                  telemark and touring fans. Advice on                                     Italy, France, USA, Canada and more.
                                  buying, service, travel tips and above                                   The DSV SKI-ATLAS presents the most           The special publications are also discounted within the Active
                                  all fascinating articles. Those who want                                 beautiful ski resorts in the world. Whether   Combination.
                                  to be active in winter will find everything                              in the Alps or in the German low mountain
                                  they need for a great time in the snow.                                  range, in Eastern Europe, Scandinavia,        For more information about our special publications
                                  Deep background knowledge and strong                                     USA, Canada or worldwide. This standard       please ask for the separate price lists.
                                  presentation ensure overwhelming                                         reference book of the German Skiing
                                  acceptance in the target group.                      Association (DSV) will let every winter sports fan discover
                                                                                       their own favorite ski resort.                                                             Motor Presse Stuttgart
                                                                                                                                                                                  GmbH & Co. KG
              Frequency: 2 times a year + 1 x ISPO-GUIDE                               Frequency: annually                                                                        P.O.B., 70162 Stuttgart, Germany
                                                                                                                                                                                  Leuschnerstraße 1,
                                                                                                                                                                                  70174 Stuttgart, Germany


             The Motor Presse Stuttgart                                                                                                                                           Bank account:
                                                                                                                                                                                  Baden-Württembergische Bank AG,
                                                                                                                                                                                  Kleiner Schlossplatz 11,
                                                                                                                                                                                  70049 Stuttgart, Germany
                                                                                                                                                                                  account no. 78 715 12 122
             Motor Presse Stuttgart is the leading publishing group                               consumer-intensive readers – made by professionals for                          bank code 600 501 01
             for special interest magazines in Germany with a strong                              experts, enthusiasts and the lay public. Their functions                        SWIFT-Code: SOLADEST
                                                                                                                                                                                  IBAN no.
             international presence and interests in 14 countries.                                lies as much in influencing purchasing decisions as in                          DE92 6005 0101 7871 5121 22
                                                                                                  forming opinions about markets, brands and products.
             Mobility, leisure and lifestyle are the main topic areas                             They stimulate, give orientation when buying, initiate                          Due to cogent tax regulations, please
                                                                                                                                                                                  indicate your VAT Registration no. and
             covered by round about 150 magazines of the Group.                                   market developments, form opinions, fascinate and                               your tax identification no. when ordering.
             All magazines are quality titles with high-income and                                entertain.

Active-Combination
  Special issues
4   In Brief

                                             Publisher                                               Functions
                                             Deutscher Skiverband e.V.                               DSV aktiv is consequently in line with the year-
                                             DSV aktiv – Freunde des Skisports e.V. im DSV           round recreational interests of the active winter
                                             Haus des Ski                                            sportsman. Significant and well-founded tests of
                                             Hubertusstraße 1                                        sports gear and accessories, like for example the
                                             82152 Planegg, Germany                                  only ski test with DIN standard, and a versatile
                                                                                                     mixture of topics provide service and orientation
                                             DSV aktiv Ski & Sportmagazin                            for the reader.
                                             DSV aktiv is the magazine of the “Deutsche              On top of that, experts provide profound fitness
                                             Skiverband” (German Skiing Association) and of          and nutrition tips and present the best accesso-
                                             the “Freunde des Skisports”. Throughout the year        ries for the summer – from mountain bikes to
                                             it inspires sportive and active friends of winter       perfect clothing. DSV aktiv contains fascinating
                                             sports with up to date news, profound tests and         travel reports, which explore landscapes all over
                                             lots of service and enthralling travel stories – not    the world – summer and winter. Both the
                                             only during the winter season, because the DSV          individualist and families will find what they are
                                             aktiv-reader is also very active during the warmer      looking for.
                                             times of the year.
                                             On average every reader practises about five            Target group
                                             different sports. Skiing, snowboarding, biking,         DSV aktiv reaches a sportive, active, adven-
                                             mountain biking, hiking, nordic walking, running,       turous and well funded target group. Sportive
                                             inline skating, tennis or golf are only some of their   activities and the enjoyment of nature during the
                                             activities. In every segment of sport or leisure        winter as well as in summer makes up the biggest
                                             time, DSV aktiv informs beginners as well as pros       part of their recreational time. DSV aktiv readers
                                             competently about new trends and developments.          are especially spend-happy and trend oriented.
                                                                                                     Their above average income allows them to
    Founded in: 1977
                                                                                                     invest freely in their numerous hobbies and in
                                                                                                     other parts of their lives.
    Publication frequency:
    6 times a year

    Paid circulation (IVW):      Classifieds         Price per mm at a column width of 43mm.
    ø I-III/09: 186,951 copies    How to calculate the price:         Widths of columns        Commercial classified ads           Chiffre      10.00
    Publishing House:               Number of columns                 1 column: 43mm           black/white         E 5.50          Minimum size 20mm
    Motor Presse Stuttgart                   x                        2 columns: 90mm          additional color    E 7.10          All prices plus VAT.
    GmbH & Co. KG                    Height of the ad                 3 columns: 137mm         (red, blue oder yellow)
                                             x                        4 columns: 185mm         4c                        E 8.80
    PZN: 524518                     Price per millimeter                                       Prices valid up to 1/4 page.
                                 Discounts: page 7
5   Publishing and Closing Dates

                                              Publishing                    Calendar                 Closing                       Copy date, Closing
                                              date                          week                     date                          date classifieds



    Issue 01/2010                             15 Jan. 2010                   02                       11 Dec. 2009                 17 Dec. 2009

    Issue 02/2010                             19 Mar. 2010                   11                       19 Feb. 2010                 25 Feb. 2010

    Issue 03/2010                             16 Jul. 2010                   28                       18 Jun. 2010                 24 Jun. 2010

    Issue 04/2010                             24 Sep. 2010                   38                       27 Aug. 2010                  2 Sep. 2010

    Issue 05/2010                             29 Oct. 2010                   43                        1 Oct. 2010                  7 Oct. 2010

    Issue 06/2010                               3 Dec. 2010                  48                        5 Nov. 2010                 11 Nov. 2010

    Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.

    All issues of DSV aktiv are sent to the members of the Bavarian Skiing Association (BSV) and the Western German Skiing Association (WSV, except of issue 03/10).
    Both association issues include an additional, regional part for the members. Advertisements can be placed separately in the issue with BSV part and/or WSV part.
    Prices on request.
6   Advertisement Sizes and Rates
    price list No. 42, valid from 1st of January 2010

        Fractional pages                 Formats*              4c      additional color   b/w     Classified advertise-
                                      (width x height)                                            ments in DSV aktiv

                                                                                                  You will find the prices for commer-
                                1/1 page                 	e   13,950       12,420         9,930   cial classifieds on page 4.



                                     TA : 180x248mm                                               Active-Combination:
                                     TS: 210x280mm
                                                                                                  DSV aktiv Ski & Sport-
                                                                                                  magazin
                                                                                                  MountainBIKE
                                3/4 page                 	e   11,700       10,440         8,340   RoadBIKE
                                                                                                  outdoor
                                (a) TA : 136x248mm                                                klettern
                                                                                                  RUNNER’S WORLD
                                    TS: 150x280mm                                                 promobil
                                (b) TA : 180x185mm                                                CARAVANING
                                    TS: 210x203mm                                                 as well as all of the
                                                                                                  special issues of these
                                2/3 page                 	e   10,040         8,940        7,140   magazines.

                                (a) TA : 122x248mm                                                Flexible and versatile:
                                    TS: 133x280mm                                                 All ads booked within a
                                                                                                  12-month period in the
                                (b) TA : 180x162mm                                                magazines of the Active-
                                    TS: 210x183mm                                                 Combination are added up
                                                                                                  to one discount volume.
                                1/2 page                 	e    7,390         6,580        5,260   Invoicing is handled
                                                                                                  according to the individual
                                (a) TA : 90x248mm                                                 rate cards of the maga-
                                    TS: 101x280mm                                                 zine.
                                (b) TA : 180x122mm                                                (Regarding MountainBIKE and
                                    TS: 210x137mm                                                 RoadBIKE only ads within the
                                                                                                  editorial section are part of the
                                                                                                  Active-Combination.)
                                       1/3 page                               	e               5,020                    4,470             3,570   Discounts
                                                                                                                                                  of the magazines of the Active-Combi-
                                                                                                                                                  nation within a 12-month period:
                                       (a) TA: 58x248mm
                                           TS: 68x280mm                                                                                           by number of ads
                                       (b) TA: 180x 80mm                                                                                           3 or more ads    3%
                                           TS: 210x 90mm                                                                                           6 or more ads    5%
                                                                                                                                                   9 or more ads * 10%
                                       1/4 page                                	e              3,900                    3,480             2,780   12 or more ads 15%
                                                                                                                                                  24 or more ads 20%
                                       (a) TA: 43x248mm                                                                                           by number of pages
                                           TS: 53x280mm                                                                                           (only for display ads)

                                       (b) TA: 90x122mm                                                                                            3 or more pages 5%
                                       (c) TA: 180x 60mm                                                                                           6 or more pages 10%
                                           TS: 210x 68mm                                                                                           9 or more pages * 15%
                                       2/1 pages                               	e            27,900                   24,840             19,860   12 or more pages 20%
                                                                                                                                                  18 or more pages 22.5%
                                             TA: 390x248mm                                                                                        24 or more pages 25%
                                             TS: 420x280mm                                                                                        48 or more pages 26%
                                                                                                                                                  72 or more pages 27%
                                                                                                                                                  96 or more pages 28%
                                                                                                                                                  *or booking all issues exclusively
                                                                                                                                                   in DSV aktiv within 12 months.
                                       2x 1/2 page                             	e            14,780                   13,160             10,520    If booking more magazines of the
                                                                                                                                                   Active-Combination the regular
                                                                                                                                                   scales of discounts will apply.
                                             TA: 390x122mm
                                                                                                                                                  Payment terms
                                             TS: 420x137mm                                                                                        All insertion orders are accepted
                                                                                                                                                  on a strictly prepaid basis only.
                                                                                                                                                  Payments can be made by Inter-
                                                                                                                 (All prices plus VAT)            national Money Order/ Bankers
                                                                                                                                                  Draft in Euro to:
                                                                                                                                                  Baden-Württembergische Bank AG,
                                       Additional color means that next to black and white your ad may consist
                                                                                                                                                  Kleiner Schlossplatz 11,
                                       of maximum two of the three basic colors (cyan, magenta or yellow).
                                                                                                                                                  70049 Stuttgart, Germany
                                       Other sizes upon request.
                                                                                                                                                  account no. 78 715 16 087
* for bleed advertisements add 5mm on all sides for trimming                                                                                      bank code 600 501 01
                                                                                                                                                  SWIFT-Code: SOLADEST
                                                                                                                                                  IBAN no.
                                                                                                                                                  DE28 6005 0101 7871 5160 87.
                                                                                                                                                  Credit card payments are subject
                                                                                                                                                  to surcharge. Visa, Master Card and
                                                                                                                                                  AmEx accepted.
8   In Brief

                                          planetSNOW – the premium magazine                  Target group
                                          for skiing and winter sports enthusiasts!          planetSNOW reaches a trend-oriented target
                                          With its finger firmly on the pulse of the         group with money to spend. planetSNOW-
                                          scene, planetSNOW offers all the latest            readers are highly motivated piste and
                                          trends, buyer guidance, service, travel tips,      offpiste skiers, who are exercising their winter
                                          all infused with a huge dose of fascination.       hobby with passion.
                                          Anyone who wants to be active in the winter
                                          can learn everything he needs to know to           The ISPO-Guide:
                                          have fun in the snow.                              The big accompanying issue for ISPO Winter
                                                                                             reports about all highlights
                                          Functions                                          of the season. The guide
                                          The professional ski tests give a survey of the    will be distributed to all
                                          market and assist the readers to find their ski.   ISPO-visitors at first.
                                          planetSNOW serves as a buyers guide as             Following the fair the Guide
                                          well as shaping opinions. It creates a platform    will be presented to the
                                          for the latest developments, which makes it        readers of planetSNOW
                                          ideally suited for the purpose of effectively      as a digital newsletter.
                                          communicating skiing and winter sports             Additionally the ISPO-
                                          brands.                                            Guide will be distributed at events and test
    Founded in: 2000                                                                         activities to awake the skiing scene‘s appetite
                                                                                             for the new products.
    Publication frequency:
    2 kiosk-issues (October & November)
    1 ISPO-Guide (early in February)
    print run kiosk-issues:               Dates
    35,000 copies                          Issue                  Publishing date         Closing date           Copy date
    Print run ISPO-Guide:
    5,000 copies                           ISPO-Guide 2010        7 Feb. 2010             15 Jan. 2010           19 Jan. 2010
    Cover price kiosk-issues:	             October 2010           early in Oktober        early in September     early in September
                                           November 2010          end of November         middle of October      end of October
    € 6.50
                                           ISPO-Guide 2011        early in February       middle of January      middle of January
9   Advertisment Sizes and Rates

    Fractional page                    Sizes*                          4c              ac*              b/w       ISPO       Classified ads                4c          ac*           b/w
                                  (width x height)
                                                                                                                             price per mm height at e     3.10        2.35           1.95
                              1/1 page          	e                    3,540          2,950              2,360	    1,700	     a column width (42mm)               minimum size 20mm
                                  TA: 191x264mm
                                  TS: 230x300mm
                                                                                                                             Active-Combination:
                                                                                                                             planetSNOW
                                                                                                                             outdoor
                              2/1 page          	e                    7,080          5,900              4,720
                                                                                                                             DSV aktiv Ski & Sportmagazin
                                  TA: 402x264mm
                                  TS: 460x300mm                                                                              MountainBIKE
                                                	                                                                            RoadBIKE
                                                                                                                             klettern
                                                                                                                             RUNNER’S WORLD
                              2/3 page                      	e        2,510          2,090              1,670 	          	   promobil
                              (a) TA: 122x264mm
                                                                                                                             CARAVANING
                                  TS: 143x300mm
                              (b) TA: 191x176mm                                                                              as well as all of the special issues of these magazines.
                                  TS: 230x196mm
                                                                                                                             Flexible and versatile:
                              1/2 page                      	e        1,870          1,560              1,245      950       All ads booked within a 12-month-period in the magazines
                              (a) TA: 89x264mm                                                                               of the Active-Combination are added up to one discount
                                  TS: 110x300mm
                                                                                                                             volume. Invoicing is handled according to the individual
                              (b) TA: 191x128mm
                                  TS: 230x148mm                                                                              rate cards of the magazines.
                              1/3 page                      	e        1,255          1,045               835       700       Discounts
                              (a) TA: 57x264mm                                                                               See outdoor page 25.
                                  TS: 78x300mm
                              (b) TA: 191x 76mm
                                                                                                                             Packages
                                  TS: 96x230mm
                                                                                                                             (booking of all three issues during one winter season)
                              1/4 page                      	e          975             810              645                 Package 1: 1/1 pages 40% in the ISPO-Guide
                                  TA: 89x128mm                                                                               Package 2: 1/2 pages 30% in the ISPO-Guide
                                                                                                                             Package 3: 1/3 pages 20% in the ISPO-Guide
                                                                                      (All prices plus VAT)

                              Additional color means that next to black and white your ad may consist
                              of maximum two of the three basic colors (cyan, magenta or yellow).
                              Other sizes upon request.
    * for bleed advertisements add 5mm on all sides for trimming
10 In Brief

                                     MountainBIKE – the magazine for
                                     mountain bike enthusiasts
                                     For over 15 years now MountainBIKE has               and around the world and presents all
                                     been one of the largest mountain bike maga-          relevant information about a region at a
                                     zines in the world. Always with its finger on        glance. MountainBIKE is the magazine for
                                     the pulse of the times, it informs active bikers     sport biking.
                                     and bike enthusiasts about the latest products
                                     and trends, it serves as a fitness advisor, and      Target group
                                     month after month it presents the best bike          MountainBIKE reaches an active, adventur-
                                     tours, fascinating the readers with exciting re-     ous and well-to-do readership. Both the
                                     porting. Newcomers also receive important            active sport aspect of mountain biking and
                                     tips for buying their first bike and selecting the   the enjoyment of nature are important to them.
                                     right features.                                      Strong consumers who are trend-oriented
                                     In short: MountainBIKE is the perfect source         and have above-average incomes, they in-
                                     of information for mountain bikers.                  vest generously in their hobby of mountain
                                                                                          biking but also in other areas of their lives.
                                     Functions
                                     MountainBIKE serves as a buyers guide                MountainBIKE Online:
                                     and opinion leader. MountainBIKE is up-to-           http://www.mountainbike-magazin.de
    Founded in: 1993                 date and competent. With its wide variety of
                                                                                                         EXTRA: 8 pages Swiss-issue
                                     attractive topics MountainBIKE appeals to                           with own title.
    Publication Frequency: monthly   the interests of active mountain bikers.                            print run: 12,000 copies
    Cover price:	€ 4.50              Authoritative tests of bikes, accessories and
    Paid circulation:                sportswear assist both ambitious mountain                           EXTRA: 8 pages Austria-issue
                                     bikers and newcomers in their purchase deci-                        with own title.
    ø I-III/09:                                                                                          print run: 12,000 copies
    74,801 copies                    sions. Service topics and tuning tips round off
    Publisher:                       the equipment segment. Training and nutrition
                                                                                          Rates upon request.
    Motor Presse Stuttgart           tips provide valuable know-how for improving
    GmbH & Co. KG                    personal fitness with the bike. The extensive
    PZN: 516424                      and competent tour guide section shows the
                                     best bike tours and trails in Germany, Europe
11 Publishing and Closing Dates


                                                   Publishing                      Calendar            Advertising     Copy date
                                                   date                            week                Closing date


    Issue 01/2010                                   15 Dec. 2009                   51                  11 Nov. 2009    17 Nov. 2009

    Issue 02/2010                                   12 Jan. 2010                   02                    3 Dec. 2009   9 Dec. 2009

    Issue 03/2010                                    9 Feb. 2010                   06                    5 Jan. 2010   12 Jan. 2010

    Issue 04/2010                                    9 Mar. 2010                   10                    3 Feb. 2010   9 Feb. 2010

    Issue 05/2010                                    6 Apr. 2010                   14                    1 Mar. 2010   5 Mar. 2010

    TOUREN-SPECIAL summer 2010 27 Apr. 2010                                        17                    9 Mar. 2010   18 Mar. 2010

    Issue 06/2010                                   11 May 2010                    19                    7 Apr. 2010   13 Apr. 2010

    Issue 07/2010                                    8 Jun. 2010                   23                   30 Apr. 2010   6 May 2010

    Issue 08/2010                                   13 Jul. 2010                   28                    9 Jun. 2010   15 Jun. 2010

    Issue 09/2010                                   10 Aug. 2010                   32                    7 Jul. 2010   13 Jul. 2010

    TOUREN-SPECIAL fall 2010                        17 Aug. 2010                   33                    1 Jul. 2010   12 Jul. 2010

    Issue 10/2010                                   14 Sep. 2010                   37                  11 Aug. 2010    17 Aug. 2010

    Issue 11/2010                                   12 Oct. 2010                   41                    8 Sep. 2010   14 Sep. 2010

    Issue 12/2010                                    9 Nov. 2010                   45                    5 Oct. 2010   11 Oct. 2010
    with christmas-promotion

    Issue 01/2011                                   14 Dec. 2010                   50                  10 Nov. 2010    16 Nov. 2010

    Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
12 Advertisement Sizes and Rates
   price list No. 17, valid from 1st of January 2010

       Fractional pages                 Sizes*               4c     additional color   b/w     Ads in the MountainBIKE
                                    (width x height)                                           PINboard section

                                                                                               Formats and discounts in this strictly ad-
                                1/1 page               	e   7,800        6,350         4,895   vertisement section are found on page 14.

                                                                                               Early booking discount:
                                    TA : 185x248mm                                             For ads booked by December
                                    TS: 215x280mm                                              15th, 2009 you receive an addi-
                                                                                               tional 10% early booking
                                                                                               discount (3 or more ads).
                                                                                               Also for special issues.
                                3/4 page               	e   6,540        5,325         4,110
                                                                                               Active-Combination:
                                (a) TA : 137x248mm                                             MountainBIKE
                                                                                               RoadBIKE
                                    TS: 155x280mm                                              DSV aktiv Ski & Sportmagazin
                                (b) TA : 185x185mm                                             outdoor
                                    TS: 215x203mm                                              klettern
                                                                                               RUNNER’S WORLD
                                2/3 page               	e   5,610        4,570         3,520   promobil
                                                                                               CARAVANING
                                (a) TA : 122x248mm                                             as well as all of the special
                                                                                               issues of these magazines.
                                    TS: 137x280mm
                                (b) TA : 185x162mm                                             Flexible and versatile:
                                    TS: 215x183mm                                              All ads booked within a
                                                                                               12-month period in the
                                1/2 page               	e   4,170        3,395         2,615   magazines of the Active-Com-
                                                                                               bination are added up to one
                                (a) TA : 90x248mm                                              discount volume.
                                                                                               Invoicing is handled according
                                    TS: 105x280mm
                                                                                               to the individual rate cards of
                                (b) TA : 185x122mm                                             the magazines.
                                    TS: 215x137mm
                                                                                               (Regarding MountainBIKE and RoadBIKE
                                                                                               only ads within the editorial section are part
                                                                                               of the Active-Combination.)
                                       1/3 page                           	e            2,805                     2,285             1,760   Discounts
                                                                                                                                            Within 12 months in the magazines of the
                                       (a) TA : 58x248mm                                                                                    Active-Combination:
                                           TS: 70x280mm
                                       (b) TA : 185x 80mm                                                                                   by number of ads
                                           TS: 215x 90mm
                                                                                                                                             3    or more ads                 3%
                                                                                                                                             6    or more ads                 5%
                                       1/4 page                           	e            2,180                     1,775             1,370    9    or more ads                10%
                                                                                                                                            12    or more ads                15%
                                       (a) TA : 43x248mm                                                                                    24    or more ads                20%
                                           TS: 52x280mm
                                       (b) TA : 90x122mm                                                                                    by number of pages
                                       (c) TA : 185x 60mm                                                                                   (for display ads)

                                           TS: 215x 68mm                                                                                     3    or more pages              5%
                                       2/1 pages                          	e          15,600                     12,700             9,790    6    or more pages            10%
                                                                                                                                             9    or more pages            15%
                                             TA : 392x248mm                                                                                 12    or more pages            20%
                                             TS: 430x280mm                                                                                  18    or more pages           22.5%
                                                                                                                                            24    or more pages            25%
                                                                                                                                            48    or more pages             26%
                                                                                                                                            72    or more pages             27%
                                       2x 1/2 page                        	e            8,340                     6,790             5,230   96    or more pages             28%

                                             TA : 392x122mm                                                                                 Terms of payment
                                             TS: 430x137mm                                                                                  All insertion orders are accepted
                                                                                                                                            on a strictly prepaid basis only.
                                                                                                                                            Payments can be made by
                                                                                                                                            International Money Order/
                                                                                                            (All prices plus VAT)
                                                                                                                                            Bankers Draft in Euro to:
                                                                                                                                            Baden-Württembergische Bank AG,
                                       Additional color means that next to black and white your ad may consist                              Kleiner Schlossplatz 11,
                                       of maximum two of the three basic colors (cyan, magenta or yellow).                                  70049 Stuttgart, Germany
                                       Other sizes upon request.                                                                            account no. 78 715 16 087
                                                                                                                                            bank code 600 501 01
* for bleed advertisements add 5mm on all sides for trimming
                                                                                                                                            SWIFT-Code: SOLADEST
                                                                                                                                            IBAN no.
                                                                                                                                            DE28 6005 0101 7871 5160 87.
                                                                                                                                            Credit card payments are subject to
                                                                                                                                            surcharge.
                                                                                                                                            Visa, Master Card and AmEx accepted.
14 Special Rates for "MountainBIKE PINboard"
   Formats and prices in the market section of MountainBIKE.

                                                                         format                     advertisement rates                   Discounts:
                                                                 width            height                                                  placements within 12
                                                                  mm               mm          4c       additional color            b/w   months in MountainBIKE
                                                                                                                                          and/or RoadBIKE
   1/1      type area                                            180               240     E 6,765          E 5,325             E 4,130
                                                                                                                                           3 or more ads     10 %
                                                  vertical       134               240                                                     6 or more ads     15 %
    3/4     type area                                                                      E 5,165          E 4,070             E 3,155    9 or more ads     20 %
                                                horizontal       180               179
                                                                                                                                          12 or more ads     40 %
   2/3      type area                                            180               159     E 4,555          E 3,585             E 2,780
                                                                                                                                          More discount combinations
                                                  vertical       88                240                                                    upon request.
    1/2     type area                                                                      E 3,530          E 2,780             E 2,160
                                                horizontal       180               118
                                                                                                                                          Your advantage as a
   1/3      type area                                            180                77     E 2,385          E 1,880             E 1,455   bike shopowner:
            1 column type area                    vertical       42                240
                                                                                                                                          If you regularly display or
   1/4      2 columns type area                                  88                118     E 1,850          E 1,455             E 1,130   offer MountainBIKE for
            4 columns type area                 horizontal       180                57                                                    sale in your store (5 copies
            1 column                              vertical       42                120                                                    or more), you can save even
                                                                                                                                          more. In addition to our
   1/8      2 columns                                            88                60      E    810          E    642           E   504   regular frequency discounts
            4 columns                           horizontal       180               30                                                     you receive an additional 5%
            1 column                              vertical        42                60                                                    discount on ads in the
    1/16                                                                                   E    405          E    321           E   252   market section "PINboard"
            2 columns                           horizontal        88                30
                                                                                                                                          of the particular magazine.
   1/32                                                           42                30     E    203          E    161           E   126
                                                                                                                                          Requirement:
   width of columns                                          mm-price                                                                     At least 6 ads within a
                                                             commercial classified ads                                                    12-months-period with a
   1 column              42mm                                price per mm at a column                                                     minium size of 50mm or
   2 columns             88mm                                widths                        E 6.75            E 5.35             E 4.20    larger.
   3 columns            134mm                                minimum size 10mm
   4 columns            180mm                                Chiffre E 10.00
                                                                                                        (All prices plus VAT)
   Bleed formats possible at no extra charge.
15 MountainBIKE TOUREN-SPECIALS

                                                                              Dates                     Summer-Special 1/10 Fall-Special 2/10
                                                                              publishing date:          27 Apr. 2010               17 Aug. 2010
                                                                              closing date:              9 Mar. 2010                 1 Jul. 2010
                                                                              copy date:                18 Mar. 2010                12 Jul. 2010

                                                                              print run:                45,000 copies
                                                                              copy price:               E 5.00
                                                                                                                                         additional
                                                                              Fractional pages                                4c         color*       b/w
                                                                                                     (width x height)
                                                                                                 1/1 page           	e       3,500        2,850       2,200 	
                                                                                                     TA : 185x248mm
                                                                                                     TS: 215x280mm




                                                                                                 1/2 page           	e       1,820        1,480       1,145
                                                                                                 (a) TA : 90x248mm
                                                                                                     TS: 105x280mm
                                                                                                 (b) TA : 185x122mm
                                                                                                     TS: 215x137mm

                                                                                                 1/3 page               	e   1,225          995        770 	
                                                                                                 (a) TA : 58x248mm
                                                                                                     TS: 70x280mm
                                                                                                 (b) TA : 185x 80mm
                                                                                                     TS: 215x 90mm


  Discounts: within the Active-Combination                                                       1/4 page           	e        945           770        595
  early booking discounts: 10%, for 3 or more ads booked                                         (a) TA : 43x248mm
  by Dec.15th, 2009 (with MountainBIKE)                                                              TS: 52x280mm
                                                                                                 (b) TA : 90x122mm
  Other formats upon request, all prices plus VAT.                                               (c) TA : 185x 60mm
  * Additional color means that next to black and white your ad may consist                          TS: 215x 68mm
   of maximum two of the three basic colors (cyan, magenta or yellow).
16 In Brief

                             RoadBIKE – the new magazine for racing
                             cyclists.
                             Fascination, emotion, expertise. RoadBIKE            as the generous fitness section. RoadBIKE
                             conveys the beauty of the sport of racing            provides important information on specific
                             cycling in all its diversity. This new racing        training and assumes the role of nutrition
                             cycling magazine deals with the precise              manual for dedicated sports cyclists. In the
                             topics that stir excitement in keen racing           travel section, RoadBIKE takes its readers on
                             cyclists: fascinating articles, expertly resear-     outings to discover the most beautiful routes
                             ched and packed with emotion. RoadBIKE is            in Germany, Europe and beyond. Exact route
                             aimed at both novices and ambitious cyclists.        descriptions with everything the cyclist needs
                             With its substantial test and service section,       to know, as service-oriented as everything
                             RoadBIKE is not only a buyers guide but an           else in RoadBIKE, make for well-rounded
                             allround source of information and direction         content. RoadBIKE is pure fascination.
                             as well. RoadBIKE reports on the latest              The fascination of racing cycling.
                             developments and trends from the world of
                             racing cycling. Produced by racing cyclists          Target group
                             for racing cyclists.                                 RoadBIKE readers are active, have money to
                                                                                  spend and spend a lot of time out enjoying
                             Functions                                            their sport. They want to stay fit, enjoy the
                             RoadBIKE shows the way through the product           pleasure of cycling and test their physical
                             labyrinth. RoadBIKE reveals relevant cycling         limits. For them a holiday is not complete with-
    Founded in: 2006         trends. And with its close contact to the cycling    out experiencing the fascination of speed on
                             scene, RoadBIKE is always up-to-date.                narrow tyres. The majority of RoadBIKE
    Publication Frequency:
                             Authoritative product tests allow RoadBIKE           readers do not travel anywhere without the
    11 times a year
                             to fulfil the role of the buyers guide for be-       bike in their luggage. And with their above
    Cover price:	€ 4.50
                             ginners, hobby cyclists and ambitious racing         average income, RoadBIKE readers are
    Print run:
                             cyclists alike, offering clear assessment criteria   happy to spend money on their hobby – some-
    65,000 copies
                             and clear purchasing recommendations in a            times even on mountain biking. In fact,
    Publisher:
                             clearly structured layout. Service topics and        two-thirds of RoadBIKE readers not only ride
    Motor Presse Stuttgart
                             customisation tips are given as much of a            a road bike, but can occasionally also be
    GmbH & Co. KG
                             focus in the attractive content of RoadBIKE          found hitting the trail on studded tyres.
17 Publishing & Closing Dates


                                              Publishing                   Calendar                 Advertising        Copy
                                              date                         week                     Closing date       date



    Issue 01/2010                               9 Dec. 2009                50                         4 Nov. 2009      10 Nov. 2009

    Issue 02/2010                             20 Jan. 2010                 03                       10 Dec. 2009       15 Dec. 2009

    Issue 03/2010                             17 Feb. 2010                 07                       14 Jan. 2010       20 Jan. 2010

    Issue 04/2010                             17 Mar. 2010                 11                       11 Feb. 2010       17 Feb. 2010

    Issue 05/2010                             21 Apr. 2010                 16                       16 Mar. 2010       22 Mar. 2010

    Issue 06/2010                             19 May 2010                  20                       14 Apr. 2010       20 Apr. 2010

    Issue 07/2010                             16 Jun. 2010                 24                       10 May 2010        17 May 2010

    Issue 08/2010                             14 Jul. 2010                 28                       10 Jun. 2010       16 Jun. 2010

    Issue 09/2010                             11 Aug. 2010                 32                         8 Jul. 2010      14 Jul. 2010

    Issue 10/2010                             15 Sep. 2010                 37                       12 Aug. 2010       18 Aug. 2010

    Issue 11/2010                             20 Oct. 2010                 42                       16 Sep. 2010       22 Sep. 2010
     and 12/2010

    Issue 01/2011                               8 Dec. 2010                49                         4 Nov. 2010      10 Nov. 2010

    Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
18 Advertisement Sizes and Rates
   price list No. 4, valid from 1st of January 2010


   Space Advertisements                 Size*                4c     additional color   b/w     Ads in the RoadBIKE
                                    (width x height)                                           PINboard section
                                                                                               Formats and discounts in this strictly ad-
                                                                                               vertisement section are found on page 20.
                                1/1 page               	e   4,900        4,085         3,270
                                                                                               Early booking discount:
                                   TA : 185x248mm                                              For ads booked by December
                                                                                               15th, 2009 you receive an
                                   TS: 215x280mm
                                                                                               additional 10% early booking
                                                                                               discount (3 or more ads.)
                                                                                               Also for special issues.
                                3/4 page               	e   3,675        3,065         2,455   Active-Combination:
                                                                                               RoadBIKE
                                (a) TA : 137x248mm                                             MountainBIKE
                                    TS: 155x280mm                                              DSV aktiv Ski & Sportmagazin
                                                                                               outdoor
                                (b) TA : 185x185mm
                                                                                               klettern
                                    TS: 215x203mm                                              RUNNER’S WORLD
                                                                                               promobil
                                2/3 page               	e   3,270        2,725         2,180   CARAVANING
                                                                                               as well as all of the special
                                (a) TA : 122x248mm                                             issues of these magazines.
                                    TS: 137x280mm
                                (b) TA : 185x162mm                                             Flexible and versatile:
                                                                                               All ads booked within a
                                    TS: 215x183mm
                                                                                               12-month period in the
                                                                                               magazines of the Active-Combi-
                                1/2 page               	e   2,548        2,125         1,700   nation are added up to one
                                                                                               discount volume.
                                (a) TA : 90x248mm                                              Invoicing is handled according
                                    TS: 105x280mm                                              to the individual rate cards of
                                (b) TA : 185x122mm                                             the magazines.
                                    TS: 215x137mm                                              (Regarding MountainBIKE and RoadBIKE
                                                                                               only ads within the editorial section are
                                                                                               part of the Active-Combination.)
                                       1/3 page                          	e             1,715                    1,430              1,145   Discounts
                                                                                                                                            Within 12 months in the magazines of the
                                       (a) TA : 58x248mm                                                                                    Active-Combination:
                                           TS: 70x280mm
                                       (b) TA : 185x 80mm                                                                                   by number of ads
                                           TS: 215x 90mm
                                                                                                                                             3    or more ads                 3%
                                                                                                                                             6    or more ads                 5%
                                       1/4 page                           	e            1,320                    1,100               880     9    or more ads                10%
                                                                                                                                            12    or more ads                15%
                                       (a) TA : 43x248mm                                                                                    24    or more ads                20%
                                           TS: 52x280mm
                                       (b) TA : 90x122mm                                                                                    by number of pages
                                                                                                                                            (for display ads)
                                       (c) TA : 185x 60mm
                                           TS: 215x 68mm                                                                                     3    or more pages              5%
                                       2/1 pages                          	e            9,800                    8,170              6.540    6    or more pages            10%
                                                                                                                                             9    or more pages            15%
                                             TA : 392x248mm                                                                                 12    or more pages            20%
                                             TS: 430x280mm                                                                                  18    or more pages           22.5%
                                                                                                                                            24    or more pages            25%
                                                                                                                                            48    or more pages             26%
                                                                                                                                            72    or more pages             27%
                                       2x 1/2 page                        	e            5,096                    4,250              3,400   96    or more pages             28%
                                                                                                                                            Terms of payment
                                             TA : 392x122mm                                                                                 All insertion orders are accepted
                                             TS: 430x137mm                                                                                  on a strictly prepaid basis only.
                                                                                                                                            Payments can be made by
                                                                                                                                            International Money Order/
                                                                                                            (All prices plus VAT)           Bankers Draft in Euro to:
                                                                                                                                            Baden-Württembergische Bank AG,
                                                                                                                                            Kleiner Schlossplatz 11,
                                       Additional color means that next to black and white your ad may consist                              70049 Stuttgart, Germany
                                       of maximum two of the three basic colors (cyan, magenta or yellow).                                  account no. 78 715 16 087
                                       Other sizes upon request.                                                                            bank code 600 501 01
* for bleed advertisements add 5mm on all sides for trimming                                                                                SWIFT-Code: SOLADEST
                                                                                                                                            IBAN no.
                                                                                                                                            DE28 6005 0101 7871 5160 87.
                                                                                                                                            Credit card payments are subject to
                                                                                                                                            surcharge.
                                                                                                                                            Visa, Master Card and AmEx accepted.
20 Special Rates for "RoadBIKE PINboard"
   Formats and prices in the market section of RoadBIKE.

                                                                         format                     advertisement rates                   Discounts:
                                                                 width            height                                                  placements within 12-
                                                                  mm               mm          4c       additional color            b/w   months in RoadBIKE and/or
                                                                                                                                          MountainBIKE
   1/1      type area                                            180               240     E 4,220          E 3,520             E 2,820
                                                                                                                                           3 or more ads           10 %
                                                  vertical       134               240                                                     6 or more ads           15 %
    3/4     type area                                                                      E 3,230          E 2,695             E 2,160    9 or more ads           20 %
                                                horizontal       180               179
                                                                                                                                          12 or more ads           40 %
                                                                                                                                          (or booking all issues in RoadBIKE
   2/3      type area                                            180               159     E 2,850          E 2,375             E 1,900   within 12 months)

                                                  vertical       88                240                                                    More discount combinations
    1/2     type area                                                                      E 2,195          E 1,830             E 1,465
                                                horizontal       180               118                                                    upon request.

   1/3      type area                                            180                77     E 1,495          E 1,245             E   995
                                                                                                                                          Your advantage as a
            1 column type area                    vertical       42                240                                                    bike shopowner:
   1/4      2 columns type area                                  88                118     E 1,150           E    960           E   770
            4 columns type area                 horizontal       180                57                                                    If you regularly display or
                                                                                                                                          offer RoadBIKE for sale in
            1 column                              vertical       42                120                                                    your store (5 copies or more),
   1/8      2 columns                                            88                60      E    498          E    390           E   276   you can save even more.
            4 columns                           horizontal       180               30                                                     In addition to our regular
                                                                                                                                          frequency discounts you
            1 column                              vertical        42                60                                                    receive an additional 5%
    1/16                                                                                   E    249          E    195           E   138
            2 columns                           horizontal        88                30                                                    discount on ads in the
                                                                                                                                          market section "PINboard"
   1/32                                                           42                30     E    125          E      98          E    69   of the particular magazine.

   width of columns                                          mm-Price                                                                     Requirement:
                                                             commercial classified ads                                                    At least 6 ads within a
   1 column              42mm                                price per mm at a column                                                     12-months-period with a
   2 columns             88mm                                width                         E 4.15            E 3.25             E 2.30    minium size of 50mm or
   3 columns            134mm                                minimum size 10mm                                                            larger.
   4 columns            180mm                                Chiffre E 10.00
                                                                                                        (All prices plus VAT)
   Bleed formats possible at no extra charge.
21 Specials 2010

   Eurobike-Special 2010                               News-Guides 2011                                                                               RoadBIKE Mallorca-Special 2010
                                                                         neuheiten 2010: 16 Seiten extra                                              mallorca-special: 32 seiten extra




                                                                         oktober 2009                                                                 november 2009


                                                                                                        Schon gefahren
                                                                                                          rennräder
                                                                                                           und partS
                                                                                                              der neuen                               das perfekte
                                                                                                                 SaiSon                               trainingslager
                                                                                                                                                      der grosse
                                                                                                                                                      veranstalter-
                                                                                                                                                      überblick




                                                                         eurobike
                                                                                neuheiten
                                                                                Topaktuell von der Eurobike: Räder, Komponenten, Zubehör und
                                                                                Bekleidung der Saison 2010 im großen RoadBIKE-Überblick
                                                                                                                                                      Mallorca
                                                                                                                                                      Die schönsten rennrad-Touren auf der Sonneninsel




   In 2010 our Eurobike-Special will appear            In the big report after Eurobike show Mountain-                                                The Mallorca-Special in RoadBIKE 11+12/2010
   again in issue 9/2010 of MountainBIKE and           BIKE and RoadBIKE, each present in issue                                                       offers all information for a perfect seasonal
   RoadBIKE.                                           10/2010 on 16 pages the most exciting news                                                     start at the sunny island. It presents the most
                                                       and the hottest trends of the Eurobike for                                                     beautiful routes and lots of tips for a successful
   The Special for both magazines is presenting        2011.                                                                                          training camp in spring. Moreover it overviews
   all important news of the show in a 48-page                                                                                                        the whole travel businesses.
   oversized booklet with Flip-Cover. That means       Advertisement Rates as MountainBIKE
   both topics in one Special: on one side Mountain-   page 12 resp. RoadBIKE page 18.                                                                The Special will be produced as an oversized
   BIKE and ‒ view rotated 180° ‒ RoadBIKE on                                                                                                         booklet and will be enclosed as loose insert in
   the other side with its own cover.                                                                                                                 issue 11+12/2010.

   Additionally the show-Guide will be distributed                                                                                                    Advertising Rates as RoadBIKE s. page 18.
   to the trade visitors during the Eurobike

   Advertisement Rates upon request.


   Dates

    Issue                                              publishing date                                              advertising closing date                          copy date
    Eurobike-Special                                   10 Aug.   2010                                               7 Jul.                     2010                   13 Jul.                    2010
    MountainBIKE News-Guide                            14 Sep.   2010                                              11 Aug.                     2010                   17 Aug.                    2010
    RoadBIKE News-Guide                                15 Sep.   2010                                              12 Aug.                     2010                   18 Aug.                    2010
    RoadBIKE Mallorca-Special 2010                     20 Oct.   2010                                              16 Sep.                     2010                   22 Sep.                    2010
22 In Brief

                                             outdoor - Hiking, Travelling, Adventure             Functions
                                             outdoor is the leading magazine in Germany          outdoor is opinion leader and market leader
                                             for everyone who likes to be active outdoors        in the segment of outdoor magazines.
                                             in nature. Whether for short escapes or major       outdoor accompanies and has a formative
                                             adventure, whether for a small hike or an           influence on the booming area of outdoor and
                                             extended trekking holiday, whether touring on       trekking sports. Independent and committed,
                                             foot or by bicycle – outdoor provides well-         outdoor informs all hikers, bikers, paddlers and
                                             researched tips for tours and presents the          nature enthusiasts about travel destinations
                                             best locations in the world for hikers, trekking    and tours in Germany, Europe and throughout
                                             fans, canoers and touring cyclists. outdoor stirs   the world. Helpful tests of equipment and
                                             up wanderlust for far-away destinations, but also   clothing support both ambitious and beginning
                                             gives you numerous tips and suggestions for         outdoor sports participants in making the right
                                             active leisure activities close to home. Enjoy-     purchase decisions. Service topics and an
                                             ment of travel, love of nature and sports are in    extensive buyers guide round off the equipment
                                             the foreground.                                     segment.

                                             In addition, outdoor provides information about     Target group
                                             all the right outdoor equipment – from hiking       outdoor is tailored to the steadily growing group of
                                             boots to expedition sleeping bags. This know-       persons active in the outdoors who are mobile,
                                             how and the in-depth equipment tests make           close to nature and interested in sports. outdoor
                                             outdoor unique in this segment.                     readers are young and have an above-average
                                                                                                 education and income. They are opinion leaders
                                             outdoor Online:                                     and multipliers when it comes to outdoor sports,
                                             http://www.outdoor-magazin.com                      equipment and interesting travel destinations –
    Founded in: 1988                                                                             including those beyond the mainstream.

    Published: monthly
    Cover price:	€ 4.80
    Paid circulation (IVW):
    ø I-III/09: 41,404 copies
                                Classifieds          Price per mm at a column width of 43mm.
    Publisher:                   How to calculate the price:       Widths of columns       Commercial classified ads           Chiffre      10.00
                                   Number of columns               1 column: 43mm          black/white         E 2.70          Minimum size 20mm
    Motor Presse Stuttgart                  x                      2 columns: 90mm         additional color    E 3.40          All prices plus VAT.
    GmbH & Co. KG                   Height of the ad               3 columns: 137mm        (red, blue oder yellow)
    PZN: 516440                             x                      4 columns: 185mm        4c                        E 4.35
                                   Price per millimeter
                                Discounts: page 25
23 Publishing and Closing Dates


                                                   Publishing                      Calendar            Advertising     Copy date, Closing
                                                   date                            week                Closing date    date classifieds


    Issue 01/2010                                  15 Dec. 2009                   51                   17 Nov. 2009    19 Nov. 2009

    Issue 02/2010                                  12 Jan. 2010                   02                     9 Dec. 2009   11 Dec. 2009

    Issue 03/2010                                  16 Feb. 2010                   07                   19 Jan. 2010    21 Jan. 2010

    Issue 04/2010                                  16 Mar. 2010                   11                   17 Feb. 2010    19 Feb. 2010

    Issue 05/2010                                  20 Apr. 2010                   16                   19 Mar. 2010    23 Mar. 2010

    TOUREN-SPECIAL summer 1/10 21 Apr. 2010                                       16                   15 Mar. 2010    22 Mar. 2010

    Issue 06/2010                                  18 May 2010                    20                   19 Apr. 2010    21 Apr. 2010

    Issue 07/2010                                  15 Jun. 2010                   24                   17 May 2010     19 May 2010

    Issue 08/2010                                  13 Jul. 2010                   28                   15 Jun. 2010    17 Jun. 2010

    Issue 09/2010                                  17 Aug. 2010                   33                   20 Jul. 2010    22 Jul. 2010

    TOUREN-SPECIAL fall 2/10                       25 Aug. 2010                   34                   21 Jul. 2010    28 Jul. 2010

    Issue 10/2010                                  14 Sep. 2010                   37                   17 Aug. 2010    19 Aug. 2010

    Issue 11/2010                                  12 Oct. 2010                   41                   14 Sep. 2010    16 Sep. 2010

    Issue 12/2010                                  16 Nov. 2010                   46                   18 Oct. 2010    20 Oct. 2010
    with christmas-promotion

    Issue 01/2011                                  14 Dec. 2010                   50                   16 Nov. 2010    18 Nov. 2010

    Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
24 Advertisement Sizes and Rates
   price list No. 24, valid from 1st of January 2010


       Fractional pages                Sizes*               4c      additional color   b/w     Classified ads in outdoor
                                                                                               You will find the prices for commercial
                                    (width xheight)                                            classifieds on page 22.


                               1/1 page                	e   5,200        4,330         3,485   Active-Combination:
                                                                                               outdoor
                                                                                               DSV aktiv Ski & Sportmagazin
                                   TA : 185x248mm                                              MountainBIKE
                                   TS: 215x280mm                                               RoadBIKE
                                                                                               klettern
                                                                                               RUNNER’S WORLD
                                                                                               promobil
                               3/4 page                	e   4,365        3,630         2,925   CARAVANING
                                                                                               as well as all of the special
                               (a) TA : 137x248mm                                              issues of these magazines.
                                   TS: 155x280mm
                                                                                               Flexible and versatile:
                               (b) TA : 185x185mm                                              All ads booked within a
                                   TS: 215x203mm                                               12-month period in the
                                                                                               magazines of the Active-
                               2/3 page                	e   3,740        3,110         2,500   Combination are added up
                                                                                               to one discount volume.
                               (a) TA : 122x248mm                                              Invoicing is handled according
                                   TS: 137x280mm                                               to the individual rate cards of
                                                                                               the magazines.
                               (b) TA : 185x162mm
                                   TS: 215x183mm                                               (Regarding MountainBIKE and RoadBIKE
                                                                                               only ads within the editorial section are
                                                                                               part of the Active-Combination.)
                               1/2 page                	e   2,780        2,315         1,860

                               (a) TA : 90x248mm
                                   TS: 105x280mm
                               (b) TA : 185x122mm
                                   TS: 215x137mm
                                       1/3 page                          	e             1,870                    1,555              1,250   Discounts
                                                                                                                                            Within 12 months in the magazines of the
                                       (a) TA : 58x248mm                                                                                    Active-Combination:
                                           TS: 70x280mm
                                       (b) TA : 185x 80mm                                                                                   by number of ads
                                           TS: 215x 90mm
                                                                                                                                             3    or more ads                 3%
                                                                                                                                             6    or more ads                 5%
                                       1/4 page                           	e            1,455                    1,210               975     9    or more ads                10%
                                                                                                                                            12    or more ads                15%
                                             TA : 90x122mm                                                                                  24    or more ads                20%

                                                                                                                                            by number of pages
                                                                                                                                            (for display ads)


                                                                                                                                             3    or more pages              5%
                                       2/1 pages                          	e          10,400                     8,660              6,970    6    or more pages            10%
                                                                                                                                             9    or more pages            15%
                                             TA : 392x248mm                                                                                 12    or more pages            20%
                                             TS: 430x280mm                                                                                  18    or more pages           22.5%
                                                                                                                                            24    or more pages            25%
                                                                                                                                            48    or more pages             26%
                                                                                                                                            72    or more pages             27%
                                       2x 1/2 page                        	e            5,560                    4,630              3,720   96    or more pages             28%

                                             TA : 392x122mm                                                                                 Terms of payment
                                                                                                                                            All insertion orders are accepted
                                             TS: 430x137mm                                                                                  on a strictly prepaid basis only.
                                                                                                                                            Payments can be made by
                                                                                                                                            International Money Order/
                                                                                                            (All prices plus VAT)           Bankers Draft in Euro to:
                                                                                                                                            Baden-Württembergische Bank AG,
                                       Additional color means that next to black and white your ad may consist                              Kleiner Schlossplatz 11,
                                       of maximum two of the three basic colors (cyan, magenta or yellow).                                  70049 Stuttgart, Germany
                                       Other sizes upon request.                                                                            account no. 78 715 16 087
                                                                                                                                            bank code 600 501 01
* for bleed advertisements add 5mm on all sides for trimming                                                                                SWIFT-Code: SOLADEST
                                                                                                                                            IBAN no.
                                                                                                                                            DE28 6005 0101 7871 5160 87.
                                                                                                                                            Credit card payments are subject to
                                                                                                                                            surcharge.
                                                                                                                                            Visa, Master Card and AmEx accepted.
26 outdoor HIKING & TOURING SPECIALS

                                                                                 Dates                          Issue 1/10              Issue 2/10
                                                                                 Publication date:             21 Apr. 2010            25 Aug. 2010
                                                                                 Closing date:                 15 Mar. 2010            21 Jul. 2010
                                                                                 Printing material:            22 Mar. 2010            28 Jul. 2010

                                                                                 Print run:                    35,000 copies
                                                                                 Cover price:                  E 6.50




   outdoor HIKING & TOURING SPECIALS
   The 2010 outdoor HIKING & TOURING SPECIALS present the most                   descriptions guide the hiker through the mountain regions of Austria,
   beautiful hiking trails in the Alps and low mountain ranges – rounded         Germany, Italy, France and Switzerland – there’s no better way to
   off with in-depth equipment advice. Two special issues that fire the          experience the fascination of the Alps.
   enthusiasm of every walker and hiker.
                                                                                 Then in mid-August the outdoor HIKING & TOURING “AUTUMN TOURS”
   Consulted intensively by readers for general advice and when planning         SPECIAL hits the shelves. Here the outdoor editors’ travel team presents
   tours, the outdoor HIKING & TOURING SPECIALS are long-lasting                 the most beautiful hiking season of the year. Indian Summer in the low
   advertising vehicles that are frequently also archived for later reference.   mountain ranges, white-powdered Alpine peaks against teel-blue skies
                                                                                 and an abundance of fantastic trails. The outdoor HIKING & TOURING
   The first outdoor HIKING & TOURING SPECIAL is scheduled for                   “AUTUMN TOURS” SPECIAL whets readers’ appetites to discover
   publication in May 2010 and is all about hiking in the Alps. The              nature from its most beautiful angle.
   experienced outdoor editors present the most beautiful hiking and
   mountain trails through enthralling photography – beginning with              Both Specials are rounded off with soundly researched product
   pleasure tours for all the family, through serious hiking from lodge to       recommendations for every kind of hiker – from walking boots and
   lodge, all the way to action-packed Alp crossings. Detailed route             the right clothing to equipment for major trekking tours.
27 Advertisement Sizes and Rates
   outdoor HIKING & TOURING SPECIALS                                                                                outdoor Exhibition Guides


    classified ads                                                             4c            ac*          b/w       A complete overview of exhibition highlights. Right in time
                                                                                                                    for the ISPO Winter trade fair in Munich and OutDoor in
    price per mm height at a column width (42mm) e                             3.10         2.40          2.00      Friedrichshafen, outdoor – the magazine guidebook to the
                                                                                      minimum size 20mm
                                                                                                                    outdoor scene – publishes its informative and attractive
                                                                                          additional
                                                                                                                    exhibition guides, now for the fifth time. Constituting an ideal
   Fractional pages                                                            4c         color*          b/w       information platform for exhibition visitors, retailers and manu-
                                         (width x height)                                                           facturers alike, they are presented at ISPO and OutDoor
                                   1/1 page           	e                   3,500           2,850          2,200 	   alongside the outdoor parent magazine, which itself features
                                       TA : 185x248mm                                                               a special exhibition title – a unique package of information and
                                       TS: 215x280mm                                                                entertainment for the entire outdoor and sports trade, out-
                                                                                                                    lining the trends of the coming season in clear visual form.


                                   1/2 page           	e                   1,820           1,480          1,145
                                   (a) TA : 90x248mm
                                       TS: 105x280mm
                                   (b) TA : 185x122mm
                                       TS: 215x137mm

                                   1/3 page                       	e       1,225              995          770 	
                                   (a) TA : 58x248mm
                                       TS: 70x280mm
                                   (b) TA : 185x 80mm
                                       TS: 215x 90mm

                                   1/4 page          	e                        945            770          595           Prices and further
                                       TA : 90x122mm                                                                     information upon request.




   Other formats upon request, all prices plus VAT.
   * Additional color means that next to black and white your ad may consist
     of maximum two of the three basic colors (cyan, magenta or yellow).
28 In Brief

                                            klettern – the modern mountain sports              klettern Online:
                                            magazine                                           http://www.klettern-magazin.de
                                            klettern is the only German-language maga-
                                            zine which focuses specifically on mountain
                                            sports disciplines which make use of the
                                            rope: classic mountain climbing, rock climbing,
                                            sports climbing including bouldering and
                                            competitions, ice tours and even expeditions
                                            make up the backbone of the editorial report-
                                            ing with an emphasis on Europe. In addition
                                            to the latest reports from the climbing scene
                                            and detailed information on climbing regions,
                                            klettern also provides a wide range of infor-
                                            mation on mountain sports products and
                                            everything that has to do with safety in
                                            climbing and mountaineering. klettern places
                                            great value on quality journalism and presenta-
                                            tion, a high level of usefulness, fascinating
                                            photography and an appealing layout.
                                            klettern is the trendsetter in the area of
                                            mountain sports magazines.
    Founded in: 1995

    Published: 8 times a year
    Cover price:	€ 5.50
    Paid circulation (IVW):
    ø I-III/09:                 Classifieds          Price per mm at a column width of 43mm.
    16,381 copies                How to calculate the price:       Widths of columns      Commercial classified ads          Chiffre      10.00
    Publisher:                     Number of columns               1 column: 43mm         black/white         E 1.95         Minimum size 20mm
                                            x                      2 columns: 90mm        additional color    E 2.35         All prices plus VAT.
    Motor Presse Stuttgart          Height of the ad               3 columns: 137mm       (red, blue oder yellow)
    GmbH & Co. KG                           x                      4 columns: 185mm       4c                        E 3.10
    PZN: 505149                    Price per millimeter
                                Discounts: page 31
29 Publishing & Closing Dates

                                              Publishing                      Calendar                 Advertising     Copy date, Closing
                                              date                            week                     Closing date    date classifieds


    Issue 12/2009                             19 Nov. 2009                    47                       19 Oct. 2009    22 Oct. 2009
      and 01/2010

    Issue 02/2010                             20 Jan. 2010                    03                       14 Dec. 2009    17 Dec. 2009
      and 03/2010

    Issue 04/2010                             10 Mar. 2010                    10                         5 Feb. 2010   10 Feb. 2010

    Issue 05/2010                             14 Apr. 2010                    15                       10 Mar. 2010    15 Mar. 2010

    Issue 06/2010                             19 May 2010                     20                       15 Apr. 2010    20 Apr. 2010

    Issue 07/2010                             23 Jun. 2010                    25                       19 May 2010     25 May 2010
      and 08/2010

    Issue 09/2010                             11 Aug. 2010                    32                         9 Jul. 2010   14 Jul. 2010

    Issue 10/2010                             29 Sep. 2010                    39                       27 Aug. 2010     1 Sep. 2010
      and 11/2010

    Issue 12/2010                             18 Nov. 2010                    46                       15 Oct. 2010    20 Oct. 2010
      and 01/2011

    Order and cancellation dates for Ad Specials (loose inserts, bound inserts etc.) 8 weeks before publishing date.
30 Advertisement Sizes and Rates
   price list No. 25, valid from 1st of January 2010


   Space Advertisements                 Size*               4c      additional color   b/w     Classified advertisements in
                                    (width x height)                                           klettern
                                                                                               You will find the prices for commercial
                                                                                               classifieds on page 28.
                               1/1 page                	e   3,540        2,950         2,360
                                                                                               Active-Combination:
                                                                                               klettern
                                   TA : 185x248mm                                              DSV aktiv Ski & Sportmagazin
                                   TS: 215x280mm                                               MountainBIKE
                                                                                               RoadBIKE
                                                                                               outdoor
                                                                                               RUNNER’S WORLD
                               3/4 page                	e   2,925        2,430         1,935   promobil
                                                                                               CARAVANING
                               (a) TA : 137x248mm                                              as well as all of the special
                                                                                               issues of these magazines.
                                   TS: 155x280mm
                               (b) TA : 185x185mm                                              Flexible and versatile:
                                   TS: 215x203mm                                               All ads booked within a
                                                                                               12-month period in the
                               2/3 page                	e   2,510        2,090         1,670   magazines of the Active-
                                                                                               Combination are added up
                               (a) TA : 122x248mm                                              to one discount volume.
                                   TS: 137x280mm                                               Invoicing is handled according
                                                                                               to the individual rate cards of
                               (b) TA : 185x162mm
                                                                                               the magazines.
                                   TS: 215x183mm
                                                                                               (Regarding MountainBIKE and RoadBIKE
                               1/2 page                	e   1,870        1,560         1,245   only ads within the editorial section are
                                                                                               part of the Active-Combination.)

                               (a) TA : 90x248mm
                                   TS: 105x280mm
                               (b) TA : 185x122mm
                                   TS: 215x137mm
                                                                                                                                            Discounts
                                                                                                                                            Within 12 months in the magazines of the
                                       1/3 page                          	e             1,255                    1,045               835    Active-Combination:


                                       (a) TA : 58x248mm                                                                                    by number of ads
                                           TS: 70x280mm                                                                                      3 or more ads                       3%
                                       (b) TA : 185x 80mm                                                                                    6 or more ads                       5%
                                           TS: 215x 90mm                                                                                     9 or more ads*                     10%
                                                                                                                                            12 or more ads                      15%
                                       1/4 page                           	e              975                       810              645    24 or more ads                      20%
                                                                                                                                            by number of pages
                                             TA : 90x122mm                                                                                  (for display ads)

                                                                                                                                              3    or more pages    5%
                                                                                                                                              6    or more pages  10%
                                                                                                                                              9    or more pages* 15%
                                                                                                                                             12    or more pages  20%
                                       2/1 pages                          	e            7,080                    5,900              4,720    18    or more pages 22.5%
                                                                                                                                             24    or more pages  25%
                                             TA : 392x248mm                                                                                  48    or more pages   26%
                                             TS: 430x280mm                                                                                   72    or more pages   27%
                                                                                                                                             96    or more pages   28%
                                                                                                                                            *or booking all issues exclusively in klettern
                                                                                                                                             within 12 months.
                                                                                                                                             If booking more magazines of the Active-
                                                                                                                                             Combination the regular scales of discounts
                                       2x 1/2 page                        	e            3,740                    3,120              2.490    will apply.


                                             TA : 392x122mm                                                                                 Terms of payment
                                             TS: 430x137mm                                                                                  All insertion orders are accepted
                                                                                                                                            on a strictly prepaid basis only.
                                                                                                                                            Payments can be made by
                                                                                                                                            International Money Order/
                                                                                                            (All prices plus VAT)
                                                                                                                                            Bankers Draft in Euro to:
                                                                                                                                            Baden-Württembergische Bank AG,
                                       Additional color means that next to black and white your ad may consist                              Kleiner Schlossplatz 11,
                                       of maximum two of the three basic colors (cyan, magenta or yellow).                                  70049 Stuttgart, Germany
                                       Other sizes upon request.                                                                            account no. 78 715 16 087
                                                                                                                                            bank code 600 501 01
* for bleed advertisements add 5mm on all sides for trimming
                                                                                                                                            SWIFT-Code: SOLADEST
                                                                                                                                            IBAN no.
                                                                                                                                            DE28 6005 0101 7871 5160 87.
                                                                                                                                            Credit card payments are subject to
                                                                                                                                            surcharge.
                                                                                                                                            Visa, Master Card and AmEx accepted.
32 Ad Specials

   Inside front cover


                                 Gatefold inside front
                                 cover minimun required:
                                 3 pages 4c
                                 additional production
                                 costs                              E 6,600                E 4,200              E 2,500             E 2,500              E 2,500          E 2,500

   Loose Inserts
   A loose insert is printed material
   enclosed loose in the magazine.
                                         minimum print run                                                       10.000 copies
                                                                                          For split run the publisher reserves the right to postpone.

                                                    weight             total          circula-    sub-     circula-    sub-     circula-    sub-     circula-    sub-         total
                                                                   circulation          tion     scrip-      tion     scrip-      tion     scrip-      tion     scrip-    circulation
                                                                                      without     tion     without     tion     without     tion     without     tion
                                                                                      subscr.              subscr.              subscr.              subscr.
   prices per 1,000 copies or part thereof
   Further weights upon request.                    up to 10g        E    75          E    91    E   106   E    91    E   106   E    91    E   106   E    91    E   106    E    91
                                                    up to 20g        E    83          E    91    E   117   E    91    E   117   E    91    E   117   E    91    E   117    E    91
                                                    up to 25g        E    91          E    91    E   127   E    91    E   127   E    91    E   127   E    91    E   127    E    91
                                                    up to 30g        E    96          E    98    E   135   E    98    E   135   E    98    E   135   E    98    E   135    E    98
                                                    up to 35g        E   111          E   106    E   153   E   106    E   153   E   106    E   153   E   106    E   153    E   106

                           Booking possibilities:               partial circulation              Entire circulation or parts thereof (Nielsen regions).
                                                                upon request                           Subscriber circulation may be excluded.

   Insert sizes:                               minimum size                                                     105 x 148mm (DIN A6)
                                               maximum size                                                         195 x 260mm.

                                             Weight of paper:                                          for 2-page inserts at least 100g/m2
                                                                                                       for 4-page inserts at least 70g/m2
                                                                                                       larger inserts at least 60g/m2
Bind-ins                                                       total       circula-      sub-      circula-       sub-     circula-       sub-      circula-      sub-                total
                                                           circulation       tion       scrip-       tion        scrip-      tion        scrip-       tion       scrip-           circulation
                                                                           without       tion      without        tion     without        tion      without       tion
                                                                           subscr.                 subscr.                 subscr.                  subscr.

                       2-page bound insert/up to 7g              –             –              –     E 91        E 114          –               –        –              –           E 91
                       per 1,000 copies or part thereof
                       4-page bound insert/                  E 101         E 108        E 135       E 108       E 135       E 108       E 135       E 108       E 135              E 108
                       up to 13g
                       per 1,000 copies or part thereof




                       6-page bound insert/                  E 124         E 120        E 147       E 120       E 147       E 120       E 147       E 120       E 147              E 120
                       up to 20g
                       per 1,000 copies or part thereof




                       8-page bound insert/                  E 152         E 132        E 171       E 132       E 171       E 132       E 171       E 132       E 171              E 132
                       up to 26g
                       per 1,000 copies or part thereof




                       12-page bound insert/                 E 182         E 155        E 206       E 155       E 206       E 155       E 206       E 155       E 206              E 155
                       up to 37g
                       per 1,000 copies or part thereof
                                                                                   Costs for bound inserts combined with postcards, booklets or product samples upon request.
                                                                                                             Other formats or weights upon request.
Further sizes and weights
upon request.                  booking possibilities:                                                             only entire circulation
                                         processing         saddle stich       saddle stich            perfect binding          saddle stich            saddle stich             perfect binding
                            untrimmed size head trim       upon request     218/228 (second         223 x 289mm, incl.       218/228 (second         218/228 (second            236 x 206mm, incl.
                                                                            fold) x 289mm, incl.    3mm routing margin       fold) x 289mm, incl.    fold) x 289mm, incl.       3mm routing margin
                                                                            3mm foot trim and       and 3mm head trim        3mm foot trim and       3mm foot trim and          and 3mm head trim
                                                                            6mm head trim                                    6mm head trim           6mm head trim


                                                                                    The particulars (first fold, second fold) must be arranged with the publisher.
                                   trim size /final size   210 x 280mm        215 x 280mm              215 x 280mm             215 x 280mm              215 x 280mm               230 x 300mm
                                                                                                   Live matter must be at least 10mm from the trimming edge.
                                                                                                       Bound inserts must be supplied in untrimmed form.



                                                                                                                                                                Ad Specials
34 Ad Specials


   Tip-ins/Glued-in inserts                                         total      circula-    sub-    circula-    sub-    circula-    sub-    circula-    sub-           total
   Tipped inserts are glued to a master                         circulation      tion     scrip-     tion     scrip-     tion     scrip-     tion     scrip-      circulation
   advertisement in such a way as to allow                                     without     tion    without     tion    without     tion    without     tion
   the reader to detach and use them easily.                                   subscr.             subscr.             subscr.             subscr.
   The following tip-ins are possible:
                        Stuck-on postcard                         E 44         E 42       E 49     E 42       E 49     E 42       E 49     E 42       E 49         E 42
                        (and other stuck-on, nonfol-
                        ded printed matter)
                       per 1,000 copies or part thereof. Fur-
                       ther sizes and weights upon request.




                       Tip-on CDs/DVDs                            E 119        E 110      E 137    E 110      E 137    E 110      E 137    E 110      E 137        E 110
                       in standard sleeve up to
                       20g, up to 2.4mm height.
                       Sleeve and CD/DVD must
                       be labelled with a statement
                       to the effect that the content
                       complies with Section 14 of
                       the Youth Protection Law.

                       Stuck-on booklet
                       up to 20g                                  E 59         E 59       E 84     E 59       E 84     E 59       E 84     E 59       E 84         E 59
                       per 1,000 copies or part thereof from
                       up to 30g                                  E 72         E 65       E 101    E 65       E 101    E 65       E 101    E 65       E 101        E 65
                       per 1,000 copies or part thereof from
                       up to 40g                                  E 85         E 71       E 118    E 71       E 118    E 71       E 118    E 71       E 118        E 71
                       per 1,000 copies or part thereof from
                       up to 50g                                  E 98         E 76       E 134    E 76       E 134    E 76       E 134    E 76       E 134        E 76
                       per 1,000 copies or part thereof from

                       Further weights upon request.

   booking possibilities:                                       Master advertisement in entire circulation according to rate card. Certain parts of the
                                                                circulation (i.e. postal circulation for product samples, foreign circulation) may be excluded.
Tip-in sizes:                   minimum size                                                          75 x 75mm
                                maximum size                                                         175 x 210mm

Minimum master ad size: full page                                   Product samples must fulfill certain technical requirements. Details on request.



Stuck-on product sample                                   total         circula-    sub- circula- sub- circula- sub-           circula- sub-                total
                                                      circulation         tion     scrip-  tion   scrip-   tion  scrip-          tion   scrip-          circulation
                                                                        without     tion without   tion  without  tion         without   tion
                                                                        subscr.          subscr.         subscr.               subscr.
                    up to 10g                           E 96            E 64       E 78 E 64 E 78 E 64 E 78                    E 64 E 78                 E 64
                    up to 20g                           E 117           E 76       E 102 E 76 E 102 E 76 E 102                 E 76 E 102                E 76




Further information
For dates/deadlines, technical details, other Ad
Special options and delivery terms for products
printed elsewhere: www.mps-anzeigen.de
                      or please call phone +49/      711 182-1011        711 182-1841       711 182-1841      711 182-1250       711 182-1011          711 182-1011




 Delivery                                          At least 2 weeks before publishing date. All inserts must be suitable for mechanised
                                                   processing, perfectly packed and ready for productions, stating magazine title and issue
                                                   incl. 3% surplus, on EURO interchangeable pallets only and delivered DDP to the printer.

 Order and cancellation dates                      8 weeks before publishing date. Please order as early as possible and provide
                                                   5 samples when placing order.

                                                   Third-party advertisements in bound inserts are not possible, in inserts only
                                                   with the agreement of the publisher.

 discounts                                         No discounts for Ad Specials, but they are added to the discount volume as 1/1 page
                                                   in the Active-Combination (only entire circulation).




                                                                                                                                         Ad Specials
36 Technical Specifications




   The current and binding technical               Color advertisements:                            Delivery of advertisements:
   specifications can be found at:                 European Trichromatic System.                    The reception of ads in the editorial
   www.duon-portal.de.                             A special agreement must be made for             section occurs via the DUON-Portal by
                                                   special colors or shades which cannot            the VDZ-publishers at: www.duon-portal.de.
   Advertisement sizes:                            be created out of the basic color range.         Support is available at:
   Sizes only as listed in the rate card.          Special colors will be put together from the     support@duon-portal.de or directly by
   Other sizes upon request.                       European Trichromatic System for techni-         phone: +49 40 374117-50.
                                                   cal reasons. Slight variations in shade may
   Bleed advertisement, ads printed                occur within normal tolerances of the offset     Ads for the “Markt” section shall be sent
   across the gutter:                              printing process. Additional colors can be       only via our website www.mps-anzeigen.de,
   There is no surcharge for bleed advertisment;   put together from a maximum of two colors        making use of the “electronic data transmis-
   please keep all live matter within a security   from the European scale (in addition to          sion”.
   range of at least 10mm from trimming edge.      black). If the primary color black is not used
   For bleed advertisements add 5mm on all         in color ads, this does not affect calculation
   sides for trimming. Store double pages as       of the cost of the advertisement.
   individual pages.

   Ads in RoadBIKE printed across the gutter:
   Please consider 3mm security range at each
   side within the trimming edge.
37 outdoorCHANNEL

                                                              OutdoorCHANNEL.de is an umbrella portal in which Motor
                                                              Presse Stuttgart brings together its successful magazines
                                                              and websites dealing with leisure sport and vehicles.
                                                              These comprise:

                                                              mountainbike-magazin.de
                                                              roadbike.de
                                                              outdoor-magazin.com
                                                              klettern.de
                                                              planetsnow.de
                                                              dsv-atlas.de
                                                              promobil.de
                                                              caravaning.de
                                                              cavallo.de
                                                              taucher.net

                                                              All outdoorCHANNEL websites are aimed at growing
                                                              target groups enjoying a good income who live out their
                                                              passion for sport, nature and travel in a committed way
                                                              and set great store by being in possession of information
                                                              on the latest trends within their respective area of interest.
                                                              They have an above average income at their disposal and
                                                              are prepared to invest a great deal of money in their hobby
                                                              and in their lifestyle in general. They set great store by
                                                              using outdoorCHANNEL and its expert journalistic product
                                                              tests as a vehicle for obtaining thorough information before
                                                              making a purchase decision. For this reason, these users
                                                              act as opinion formers and multipliers within their own
   Traffic outdoorCHANNEL.de
                                                              social environment.
   Page Impressions:       8.809.001 (source: IVW 08/09)
   Visits:                 1.377.021 (source: IVW 08/09)
   Unique User:              232.000 (source: AGOF II/2009)
38 Websites at outdoorCHANNEL

   mountainbike-magazin.de                           roadbike.de




    mountainbike-magazin.de provides active           roadbike.de portrays the whole breadth of
    and enthusiastic bikers with tests, travel and    enjoyment generated by cycle racing. Road-
    tour suggestions, reports on the racing scene     BIKE is pure fascination. The fascination of
    and nutrition and fitness tips                    racing cycling.
    Channels: News, Test, Reise (travel),             Channels: News, Test, Reise (travel),
    Know-How, Community, Videos                       Know-How, Community, Videos
    Target audience: active mountainbikers            Target audience: beginners and ambitious
                                                      racing cyclists



   outdoor-magazin.com                               klettern.de                                      planetsnow.de




    outdoor-magazin.com fuels the desire to           klettern.de focuses on mountaineering            planetsnow.de has its finger on the pulse of
    travel and awakens the spirit of adventure.       disciplines like classical mountain climbing,    the scene, providing all active ski and winter
    Whether users are interested in hiking,           pure rock climbing, indoor climbing including    sport enthusiasts with information on the
    trekking, cycling, canoeing or winter sports.     boulder climbing and competitions, ice tours     latest trends, purchase advice, service and
    Channels: News, Test, Touren (tours),             and expeditions.                                 travel tips.
    Know-How, Community, Videos                       Channels: News, Test, Gebiete (climbing          Channels: News, Skigebiete (skiing areas),
    Target audience: active hikers, bikers and        areas), Service, Community, Videos               Know-How, Community, Videos
    other athletes close to nature                    Target audience: active climbers and             Target audience: active skiiers and winter
                                                      mountaineers                                     athletes
dsv-atlas.de                                        taucher.net




 on dsv-atlas.de contains information about          taucher.net is the leading German diving portal
 approx. 500 skiing areas which are checked          and offers highly detailed information about
 and evaluated by skiing scouts of DSV SKI-          equipment & accessories and worldwide diving
 ATLAS. There are approx. 1 million single           destinations.
 data available.                                     Channels: Magazine, Datenbanken (data bases),
 Channels: skiing areas                              Tauchführer (diving guide), Buddies, Anzeigen
 Target audience: active skiiers and winter          (Ads), Links, Community, Lexikon (lexicon)
 athletes                                            Target audience: divers interested in travelling
                                                     and technique


promobil.de                                         caravaning.de                                       cavallo.de




 promobil.de simply provides mobile travel-          The entire focus of caravaning.de is on mo-         cavallo.de provides a high degree of value to
 lers with everything they need to know. The         bile leisure. This includes tests, presentations    the whole world of equestrianism in the varied
 main focus is on on mobile homes and acces-         and market summaries of caravans and cars           mix of service topics and exciting reports it
 sories, trade fair dates and tourist highlights.    and camping and leisure accessories.                provides.
 Channels: News, Test, Reise (travel), Service,      Channels: News, Test, Camping, Service,             Channels: News, Test, Medizin (Medicine),
 Community, Videos                                   Community, Videos                                   Know-How, Community, Videos
 Target audience: active mobile travellers           Target audience: active caravan holiday makers      Target audience: Riders of all styles, horse
                                                                                                         owners, horse breeders and carriage drivers
40 Rates CPM booking

   advertising formats                    size (pixel)                                       cpm in €
                                                                                       homepage     run of site

   Banner                                 468x60 & 728x90                                  25           20        targeting options*
   Double Superbanner                     728x180                                          60           50
                                                                                                                  • frequency capping
   Skyscraper                             120x600 & 160x600                                30           25             … per session
                                          300x600                                          35       27.50              … per day
   Splitscreen Ad
                                                                                                                       … per multiple days
   Medium-Rectangle                       300x250                                          55           45             … per runtime of campaign
   Flash Layer                            400x400 & individual                             85           75
                                                                                                                  • age, gender
   Banderole Ad                           770x250                                          85           75
                                                                                          110          100        • geographic
   Interstitial                           800x600
                                                                                           60           50        • behaviour
   Tandem Ad (Banner+Sky)                 see single formats
                                                                                         100            85
   Tandem Ad (Sky+Layer)                  see single formats                                                      • bandwidth, time
                                                                                           75           60
   Wallpaper                              see single formats
                                                                                           50           40        * € 2.50 per item
   Expandable Banner                      468x60 > 468x180                                                          (except FC per session and time).
                                                                                           60           50
   Expandable Skyscraper                  120x600 > 360x600                                                         Up to 3 targeting criteria can
                                                                                           70           55          be combined. Further targeting
   Expandable Splitscreen Ad              300x600 > 900x600                                                         options are planned.
                                                                                           90           75
   Expandable Medium-Rectangle            300x250 > individual
                                                                                           95           80
   Expandable Wallpaper                   see single formats


   In addition to standard banner placements we may offer other advertising opportunities, such as sponsorings of topic specials,
   newsletters, advertorials, etc.

   For further information please get in touch with our contact persons:
   Motor Presse Stuttgart GmbH & Co. KG: Daniel Pfefferle, phone: +49 711 182-2013, email: dpfefferle@motorpresse.de
   freeXmedia GmbH: Philipp Heuer, phone: +49 40 51306-509, email: philipp.heuer@freexmedia.de

   Advertising formats and rates: status September 2009. Subject to alteration of prices.
   For current ad formats, prices and technical specifications apply: www.freeXmedia.de. All prices plus VAT.
41 Fixed Rates

                 Prices for a period of one month


                 mountainbike-magazin.de
                                       Homepage     News    Test/   Test/     Test/      Test/     Travel         Know-
                                                            Bikes   Parts   Clothing   Equipment                   How

                  Fullbanner e            2,400     2,400   4,000   2,400    1,200         1,200   1,600          1,600
                  Small           e       1,600     1,600   2,500   1,600     800          800     1,050          1,050
                  Rectangle
                  above
                  Small           e        800      800     1,250   800       400          400      525            525
                  Rectangle
                  below


                 roadbike.de
                                       Homepage     News    Test/   Test/     Test/      Test/     Travel         Know-
                                                            Bikes   Parts   Clothing   Equipment                   How
                  Fullbanner e            1,200     1,200   2,400   1,200            800                    800
                  Small           e        800      800     1,600   800              550                    550
                  Rectangle
                  above
                  Small           e        400      400     800     400              300                    300
                  Rectangle
                  below

                 All prices plus VAT.
                 Subject to alteration of prices.
42 Fixed Rates

                 Prices for a period of one month


                 outdoor-magazin.com
                                       Homepage     News    Test    Tours     Know-
                                                                               How

                  Fullbanner e             800      800     4,000    800       800
                  Small           e        550      550     2,500    550       550
                  Rectangle
                  above
                  Small           e        300      300     1,250    300       300
                  Rectangle
                  below


                 klettern.de
                                       Homepage     News    Test    Gebiete   Service


                  Fullbanner e            1,200     1,200   1,200    800       1,200
                  Small           e        800      800     800      550       800
                  Rectangle
                  above
                  Small           e        400      400     400      300       400
                  Rectangle
                  below

                 All prices plus VAT.
                 Subject to alteration of prices.
43 Fixed Rates

                 Prices for a period of one month


                 planetsnow.de / dsv-atlas.de
                                       Homepage     News   Test   Skiing areas     Know-
                                                                  (dsv-atlas.de)    How

                  Fullbanner e             800      800    800        800           800
                  Small           e        550      550    550        550           550
                  Rectangle
                  above
                  Small           e        300      300    300        300           300
                  Rectangle
                  below

                 All prices plus VAT.
                 Subject to alteration of prices.
44 Contacts/ International Representatives

   Motor Presse Stuttgart GmbH & Co. KG            Asia (excl. Japan and Korea):        Canada:                            Hungary:
   Street adress:                                  Godfrey Wu, MHI Limited              Richard Brown                      David Kalman Keresztes
   Motor Presse Stuttgart
                                                   1305 C.C. Wu Building                Victor Brown Associates Corp.      CEE Media Representation
   Leuschnerstraße 1, 70174 Stuttgart
                                                   302 - 308 Hennessy Road              15 Zorra Street                    Bródy Sándor u. 27
   Fax: +49 711 182-1591                           Wanchai, Hong Kong SAR               Toronto, Ontario                   1088 Budapest
   Advertising Director/Marketing Manager:         China                                Canada M8Z 4Z6                     Hungary
   Bernd Holzhauer: +49 711 182-1545               Phone: +852 25911077                 Phone: +1 416 2599631              Phone: +36 1 4832602
   bholzhauer@motorpresse.de
                                                   Fax:    +852 25725158                Fax:     +1 416 2599634            Fax:     +36 1 4832601
   Advertising Sales:                              Email: gwu@mhi.com.hk                Email: r.brown@vicbrownmedia.com   Email: judy@keystone.hu
   MountainBIKE, RoadBIKE, outdoor
   Sabine Ebert: +49 711 182-2160
   sebert@motorpresse.de                           Australia, New Zealand:              Denmark, Norway:                   India:
                                                   Moira Penman                         Mark Hjortkilde                    Srinivas Iyer
   MountainBIKE, RoadBIKE, klettern
   Brigitte Funk: +49 711 182-1760
                                                   The Media Company                    Adbizz Denmark ApS                 Publicitas Mediascope
   bfunk@motorpresse.de                            Suite 5, 134 Military Rd             Malmbergsvej 3                     51, Doli Chambers
                                                   Neutral Bay, Sydney                  2850 Naerum                        Arthur Bunder Road, Colaba
   DSV aktiv, planetSNOW, outdoor, klettern
   Karsten Heyder: +49 711 182-1142                NSW 2089                             Denmark                            Mumbai - 400 005
   kheyder@motorpresse.de                          Australia                            Phone: +45 45 469100               India
   DSV aktiv, DSV SKI-ATLAS, planetSNOW, Tourism
                                                   Phone: +61 2 99095800                Fax:    +45 45 469101              Phone: +91 22 22048890
   Sandra Ziller: +49 711 182-1540                 Fax:     +61 2 99095810              Email: markhjortkilde@adbizz.dk    Fax:     +91 22 22824889
   sziller@motorpresse.de                          Email: mpenman@themediaco.com.au                                        Email: srinivas.iyer@publicitas.com
   Classified ads                                                                       Greece, Cyprus:
   Birgit Sperr: +49 711 182-1402                  Belgium, Luxembourg,                 Sophie Papapolyzou                 Italy:
   bsperr@motorpresse.de                           Netherlands:                         Publicitas Hellas S. A.            Rosy Pommerschein
   outdoorCHANNEL                                  Kathy Rosseel                        4, Kastorias & Messinias Streets   Via Reno 2/c
   Daniel Pfefferle: +49 711 182-2013              Gruner + Jahr International          15344 Gerakas Athens               00198 Rome
   dpfefferle@motorpresse.de                       Media Sales bvba                     Greece                             Phone: +39 06 8554126
   Order Processing:                               Coupure Rechts 64/1                  Phone: +30 211 1060300             Fax:    +39 06 8840819
   MountainBIKE, RoadBIKE                          9000 Gent                            Fax:     +30 210 6618477           Email: pommerschein@tin.it
   Bettina Knorr: +49 711 182-1841                 Belgium                              Email: info@publicitas.gr
   Fax: +49 711 182-1811                           Phone: +32 9 2350210
   klettern, DSV aktiv, planetSNOW                 Fax:    +32 9 2350211
   Claudia Strauss, Ingrid Esslinger-Fischer:      Email: guj.benelux@guj.de
   +49 711 182-1011, Fax: +49 711 182-1027
   outdoor, DSV SKI-ATLAS
   Martina Schäme: +49 711 182-1250
   Fax: +49 711 182-1027

                                                    All advertising orders will be treated and handled as
   www.mps-anzeigen.de                              written in our general terms and conditions. For general
   www.motorpresse-advertising.com                  terms and conditions please go to www.mps-anzeigen.de
   www.pz-online.de
Japan:                               South America:                              Sweden, Finland:                        U.S.A. East Coast:
Hiroshi Iwai                         Jorge Pflucker                              Sten Johannisson-Thörne                 Dustin Guzowski
Mediahouse Inc.                      Netcorp Media                               Adbizz Sweden                           Huson International Media
2-3-6, Kudankita                     Calle Ernesto Plascencia #166, San Isidro   Fatburs Brunnsgata 29                   350 Fifth Avenue, Suite 4614
Chiyoda-ku                           Lima 27                                     118 28 Stockholm                        New York, N.Y. 10118
Tokyo, 102-0073                      Peru                                        Sweden                                  USA
Japan                                Phone: +511 2228038                         Phone: +46 70 6100339                   Phone: +1 212 2683344
Phone: +81 3 32227811                Fax:     +511 2228830                       Email: sten.johannisson@globemedia.se   Fax:     +1 212 2683355
Fax:     +81 3 32341140              Email: jpflucker@netcorpmedia.com                                                   Email: dustin.guzowski@husonmedia.com
Email: mediahouse@mediahs.com                                                    Turkey:
                                     South Korea:                                Reha Bilge                              U.S.A. West Coast:
Portugal:                            J. G. SEO                                   Media Ltd.                              Ralph Lockwood
Paulo Andrade                        DooBee Inc.                                 Ali Sami Yen Sk. No. 2 Kat 3            Huson International Media
Llimitada Media Internacional        8th Floor, DooBee Bldg.,                    34394 Gayrettepe/Istanbul               1999 South Bascom Avenue
Av. Eng. Duarte Pacheco, Amoreiras   11-3, Jeong-dong,                           Turkey                                  Suite 1000
Torre 2, Piso 5, Sala 1              Jung-gu, Seoul 100-120                      Phone: +90 212 2758433                  Campbell, CA 95008
1070-102 Lisboa                      Korea                                       Fax:    +90 212 2759228                 USA
Portugal                             Phone: +82 2 37021740                       Email: medialtd@medialtd.com.tr         Phone: +1 408 8796666
Phone: +351 213 853545               Fax:    +82 2 7559860                                                               Fax:     +1 408 8796669
Fax:     +351 213 883283             Email: dbi@doobee.com                       United Kingdom, Ireland:                Email: ralph.lockwood@husonmedia.com
Email: pandrade@ilimitadapub.com                                                 Sibel Üner
                                     Spain:                                      Gruner + Jahr Limited
South Africa:                        Silvia Dudda                                Silver House, 31 Beak Street
Gisela Albrecht                      GPS - G+J Group                             London W1F 9SX
Intern. Media Representatives Ltd.   C/ Ancora 40                                United Kingdom
P.O. Box 2179                        28045 Madrid                                Phone: +44 20 74374377
Rivonia 2128                         Spain                                       Fax:    +44 20 74374378
South Africa                         Phone: +34 91 3470100                       Email: uener.sibel@guj.de
Phone: +27 11 2349875                Fax:    +34 91 3470255
Fax:     +27 11 2349877              Email: sdudda@gps.grupogyj.es
Email: gisela@imrsa.co.za

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:10
posted:6/15/2011
language:English
pages:45