Marketing Coordinator

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					                                                Marketing Coordinator
FUNCTION: To assist the Sales and Marketing Department with implementing marketing and communication plans. Daily
tasks include, but are not limited to: corporate websites, email campaigns, event marketing, customer relationship
management (CRM), social media, research and reporting. This full-time position will report to the Marketing Manager.

   • Proactively maintain the currency and accuracy of the organization’s websites: main website, customer portal,
     and IDEA E-Biz Forum (annual company event) website
     o Become an expert in the organization’s Content Management System (CMS)
     o Support in traffic reporting and implementing online enhancements to improve site performance
     o Monitor lead generation and contact web forms to ensure proper workflow within CRM system
   • Implement email marketing campaigns from start to finish
     o Maintain and assist in the growth of IDEA subscription lists and email database
     o Perform searches and develop list segments using and/or criteria
     o Develop creative for targeted campaigns using HTML editor
     o Test, send and prepare tracking reports on email campaigns utilizing online marketing and CRM software
   • Help test, report results and improve other web marketing efforts including banner advertising, paid search
     marketing and search engine optimization
   • Assist with thought leadership communication projects and earned media
     o Write announcements and execute company eNewsletter 2-3 times/month
     o Monitor press announcements in trade publications and maintain press calendar
     o Assist with projects to increase media coverage
   • Assist Forum committee with annual event preparations and promotions
     o Coordinate execution of direct mail promotions and design projects
     o Prepare and report on email campaigns to help grow attendance and sponsor/exhibitor participation
     o Organize and research items associated with event logistics and promotional items
     o Contribute creative ideas to increase event revenue
   • Help IDEA implement strategic social media initiatives
     o Tools include, but are not limited to: LinkedIn, YouTube, Flickr
   • Help IDEA prepare for industry events and meetings
     o Manage event calendar
     o Organize and print event materials
     o Help sales team secure booth appointments
   • Oversee advertising calendar and work with publishers on paid media placements
   • Assist with special projects as they arise

   • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Advertising or a related discipline
      (minimum 3.0 GPA in related major)
   • Minimum 1-2 year(s) of related experience or the equivalent combination of education and experience
   • Strong Microsoft Office skills
   • Passionate about quality and devoted to detail
   • Strong creative, technical, organizational and personal skills
   • Strong writing, communication and proofreading skills
   • Self-motivated, goal oriented, social personality, comfortable in a corporate environment
   • Fundamental knowledge of publishing and/or online marketing is beneficial
   • Fundamental knowledge of HTML editing software, email marketing software and CRM software is a plus
   • Experience with Adobe Creative Suite (esp. InDesign) is a plus

If you are interested and qualify for this Marketing Coordinator position, please forward cover letter and resume to
Amanda Johnson, Marketing Manager, at

             2461 S. Clark Street, Suite 450 · Arlington, VA 22202 |   P   703.562.4600 |   F   703.562.4650 |
About IDEA: Our deep category knowledge was born of the electrical industry in 1998. IDEA was founded through a
partnership rooted in the collective leadership, vision, wisdom and expertise of the National Association of Electrical
Distributors (NAED) and the National Electrical Manufacturers Association (NEMA) members. IDEA is the official
eCommerce standards creating and setting body for the electrical industry and those same standards translate to other
industries. Our B2B eCommerce, Synchronization, Standards Adoption, and Professional solutions and services optimize
your business to run lean, gain efficiency, synchronize data flow, streamline processes and standardize systems. Our
knowledge of the players, realities, challenges, and opportunities provide a powerful consulting partner to make the right
decisions to Unleash the Power of e and position you solidly for success in today’s business environment (www.idea-

            2461 S. Clark Street, Suite 450 · Arlington, VA 22202 |   P   703.562.4600 |   F   703.562.4650 |