TERRY L. SANGENITO
Pompton Plains, New Jersey 07444
862-228-1843 • email@example.com • www.linkedin.com/in/tsangenito
ASSOCIATE CREATIVE DIRECTOR
Strategic, creative thought leader who brings award-winning campaigns, strong team building,
effective project management and client partnerships to your organization by:
Creating and directing patient and physician launch campaigns
Producing communication programs such as relationship marketing, patient initiation, nurse
counseling, video, physician collateral and convention materials
Managing cohesive, productive teams to complete projects on time and within budget
Attracting and retaining high-profile healthcare clients
Oncology Diabetes Cardiology Pain management
Mental health Nephrology Wound care Animal health
Neurology Blood disorders Dental health
AREAS OF EXPERTISE
Creative leadership Patient and doctor communications
Analytical, strategic planning Creative brief development
Visual problem solving New business pitches
Client presentations High profile product launches
Internal, client team partnerships Mentoring and staff development
Associate Creative Director, HealthEd Group Inc • Encore 2008 – 2011
Dedicated to the growth of a new spin off agency, Encore. Led all aspects of creative
development through inception to execution. Promoted a creative culture of innovation and
teamwork by motivating and inspiring teammates on all levels to exceed expectations.
Increased Encore revenue by $9 million during a 3 year period by leading the creative team
through capabilities pitches; resulted in 4 new client wins with 8 new brand assignments.
Fostered 25% year to year organic growth of Encore business by launching 4 patient initiation
campaigns and 3 relationship marketing programs in various therapeutic areas.
Strengthened multiple client relationships by successfully directing 3 large scale photo shoots.
Each was completed in 1 month and within budgets of $70 – $125 thousand.
Achieved greater consensus on concepts between account / client teams by implementing
a revised agency creative brief that provided clear, concise direction to creative staff.
Gained significant recognition for agency and brands by receiving 2 Rx Club Awards of
Excellence for the Saphris/ Merck and Hypertension Franchise / Daiichi Sankyo campaigns.
Terry L. Sangenito 1 of 2 firstname.lastname@example.org
Associate Creative Director, LLNS 2003 – 2008
Spearheaded and created promotional brand campaigns for Aricept and Aromasin / Pfizer.
Raised agency’s yearly contract fee from Pfizer by achieving a highest agency performance
rating of 4.25 out of 5.
Solidified Pfizer client relationships by presenting strategically creative campaign concepts,
supervising large scale photo shoots, effectively overseeing workload and budgets.
Generated new agency business from KOS Pharmaceuticals, Medtronic, NPS Pharmaceuticals
and Pfizer Animal Health by collaborating with pitch teams to create unique concepts and
Expanded agency’s creative team by mentoring, coaching junior team members and attracting,
hiring top notch talent.
Group Art Supervisor, Ogilvy CommonHealth Worldwide 1999 – 2003
Directed and managed marketing initiatives for Procrit / Ortho Biotech.
Launched a promotional campaign for Avandamet / GlaxoSmithKline.
Grew additional business from GlaxoSmithKline by leading a team through the launch process,
completing a multi image photo shoot and creating all collateral materials for Avandamet.
Earned 2 additional Procrit accounts from Ortho Biotech by delivering all initiatives for Procrit
nephrology and oncology on time and within budget.
Acquired new business from Ortho Biotech Oncology, Daiichi Oncology and Aventis Behring
by partnering with pitch teams to create strategic brand concepts.
Art Supervisor, Integrated Communications 1993 – 1999
Launched highly successful promotional and educational campaigns for Apligraf / Novartis.
Designed and executed a monthly sales campaign for Mentadent / Chesebrough Ponds.
Increased business from Novartis by creating and designing award winning sales force
materials for the launch of Apligraf. Received an Rx Club award for the Apligraf campaign
and demonstration kit.
Nurtured Novartis client relationships by conducting a multi image photo shoot in Canada prior
to FDA approval of Apligraf in United States.
Won a New Jersey Art Directors Club Bronze Award by creating and producing a monthly
samples distribution campaign for the Mentadent product line for Chesebrough Ponds.
Bachelor of Fine Arts, Tyler School of Art / Temple University
Attended Tyler School of Art Abroad in Rome / Temple University in Rome, Italy
Adobe InDesign, Illustrator, Photoshop, Acrobat, QuarkXpress, Microsoft Word and
Terry L. Sangenito 2 of 2 email@example.com